instructors binder

Guide to Products (Instructors Copy)

Prepared as a component of the Capstone Course Multimedia Information Design DepartmentCenter for Innovative Technologies Cincinnati State Technical & Community College

Table of Contents DVD File Index ..................................................... Tab 1 Disc 1 – Business Essentials and Promotional Materials Disc 2 – Multimedia Materials

Logo ....................................................................................... Tab 2 Logo Explanation Multiple Versions

Business Essentials ................................................. Tab 3 Business Card Letterhead Envelope

Print Materials ....................................................... Tab 4 Tri-Fold Brochure

DVD Packaging ...................................................... Tab 5 DVD Label DVD Cover

Promotional Media Scripts ....................................... Tab 6 NPR Underwriting Public Service Announcements Video Script: Experience the Beauty: Cincinnati Parks Hiking Club

Release Forms ....................................................... Tab 7 Music Tracks ......................................................... Tab 8

Music Tracks Usage Information Voice Talent Usage Information

Table of Contents (cont)Website Information ................................................. Tab 4

Website Pages Home Blog Experience the Trails Immerse Yourself Meet Your Trail Guides Membership Store Support Website Links Privacy Policy Checkout Shopping Cart

Website Receipts FatCow (Hosting) GoDaddy (Domain Name) Wordpress: Writing Blogs Wordpress: Managing the Store

Production Cost Report ........................................... Tab 10 Radio Underwriting Print Media

Production Calendars ............................................. Tab 11 Cincinnati State Contact Information ......................... Tab 12

Flaming Squid Cincinnati State

DVD File IndexDisc 1 - Business Essentials and Print Materials Logo Black on White (EPS, JPG, PDF, TIF) Brown on White (EPS, JPG, PDF, TIF) Full Color (EPS, JPG, PDF, TIF) Grayscale (EPS, JPG, PDF, TIF) Green on White (EPS, JPG, PDF, TIF) White on Black (EPS, JPG, PDF, TIF)

Business Card (PDF, EPS)

Letterhead (PDF, TIF)

Envelope (PDF, TIF)

Tri-Fold Brochure Outside (PDF, TIF) Inside (EPS, PDF)

DVD Cover Front (PDF, TIF) Back (PDF, TIF)

DVD Label (PDF, TIF)

DVD File Index (cont.)Disc 2 - Multimedia Materials

Radio NPR 1 Audio (AIF, MP3) Script (DOC)

NPR 2 Audio (AIF, MP3) Script (DOC)

NPR3 Audio (AIF, MP3) Script (DOC)

Promotional Video

Script (DOC)

Video Experience the Beauty: Cincinnati Parks Hiking Club (MOV)

Logo The Cincinnati Parks Hiking Club logo represents what the Club is all about. A man and a woman hiking through the trees with their dog signify the social and health-related aspects of the Club. The dog shows that pets are allowed as long as they’re on a leash.

The trees stand for the natural enviroment that surrounds hikers. Four trees represent the four seasons, highlighting that the Cincinnati Parks Hiking Club hikes year ‘round.

Below are varieties of the logo that can be used. Consult the Brand Standards manual for additional information.

Logo

Full Color

File Type File NameEPS Disc 1/Logo/Full Color/full_color.epsJPG Disc 1/Logo/Full Color/full_color.jpgPDF Disc 1/Logo/Full Color/full_color.pdfTIF Disc 1/Logo/Full Color/full_color.tif

Logo

Grayscale

File Type File NameEPS Disc 1/Logo/Grayscale/grayscale.epsJPG Disc 1/Logo/Grayscale/grayscale.jpgPDF Disc 1/Logo/Grayscale/grayscale.pdfTIF Disc 1/Logo/Grayscale/grayscale.tif

Logo

File Type File NameEPS Disc 1/Logo/Brown on White/brown.epsJPG Disc 1/Logo/Brown on White/brown.jpgPDF Disc 1/Logo/Brown on White/brown.pdfTIF Disc 1/Logo/Brown on White/brown.tif

Brown on white

Logo

File Type File NameEPS Disc 1/Logo/Green on White/green.epsJPG Disc 1/Logo/Green on White/green.jpgPDF Disc 1/Logo/Green on White/green.pdfTIF Disc 1/Logo/Green on White/green.tif

Green on white

File Type File NameEPS Disc 1/Logo/White on Black/white.epsJPG Disc 1/Logo/White on Black/white.jpgPDF Disc 1/Logo/White on Black/white.pdfTIF Disc 1/Logo/White on Black/white.tif

White on Black

Logo

Logo

File Type File NameEPS Disc 1/Logo/Black on White/black.epsJPG Disc 1/Logo/Black on White/black.jpgPDF Disc 1/Logo/Black on White/black.pdfTIF Disc 1/Logo/Black on White/black.tif

Black on White

Business Essentials

Business Card

File Type File NamePDF Disc1/Business Card/Business_Card.pdfEPS Disc1/Business Card/Business_Card.eps

Letterhead

File Type File NamePDF Disc 1/Letterhead/Letterhead.pdfTIF Disc 1/Letterhead/Letterhead.tif

Envelope

File Type File NamePDF Disc 1/Envelope/Envelope.pdfTIF Disc 1/Evenlope/Envelope.tif

Print Materials

Tri-Fold Brochure

File Type File NamePDF Disc1/Tri-Fold Brochure/Inside..pdfTIF Disc 1/Tri-Fold Brochure/ Inside.tif

File Type File NamePDF Disc1/Tri-Fold Brochure/Outside.pdfTIF Disc 1/Tri-Fold Brochure/Outstide.tif

Tri-Fold Brochure

DVD Packaging

DVD Cover

File Type File NamePDF Disc1/DVD Cover/DVD_Cover.pdfTIF Disc 1/DVD Cover/DVD_Cover.tif

Want to get back to nature, start agreat fitness routine, or just meet new friends who enjoy a walk in the park? The Cincinnati Parks Hiking Club is the answer !

© 2012 Cincinnati Parks Hiking Club

Prepared as a component of the Capstone Course Multimedia Information Design DepartmentCenter for Innovative TechnologiesCincinnati State Technical & Community College

CINCINNATI PARKS HIKING CLUB

Watch the story of our Club and then join us on the trails!

To learn more, visit our website:www.hikecincyparks.com

Run time - 3:00

DVD Label

File Type File NamePDF Disc1/DVD Label/label.pdfTIF Disc 1/DVD Label/label.tif

Run time - 3:00

© 2012 Cincinnati Parks Hiking Club © 2012 Cincinnati Parks Hiking Club

Run time - 3:00

© 2012 Cincinnati Parks Hiking Club © 2012 Cincinnati Parks Hiking Club

Promotional Media Scripts

Announcer: Support for this program comes from the Cincinnati Parks Hiking Club. Looking for fitness and fun? Join us any time of year in beautiful Mount Airy Forest. There’s no off-season for hiking! For more informa-tion, visit Hike Cincy Parks dot com. Experience the Beauty: Join the Cincinnati Parks Hiking Club.

NPR Underwriting Public Service Announcement (PSA)Client: Cincinnati Parks Hiking Club Title: No Off Season Writer: Flaming Squid Length: 20 secondsAnnouncer: Lindsay Ayliffe, Pro Comm Voices, 866-438-6423, (Contact Joe Bruno)Music: “The Long Road”, The Guitar Mix, DWCD 0308, DeWolfe Music Library

Disc 2/Radio Advertising/NPR 1/NPR_1_Audio.aifDisc 2/Radio Advertising/NPR 1/NPR_1_Audio.mp3Disc 2/Radio Advertising/NPR 1/NPR_1_Script.doc

NPR Underwriting Public Service Announcement (PSA)Client: Cincinnati Parks Hiking Club Title: Fit and Fun Writer: Flaming Squid Length: 20 secondsAnnouncer: Lindsay Ayliffe, Pro Comm Voices, 866-438-6423, (Contact Joe Bruno)Music: “Rambling Along”, The Guitar Mix, DWCD 0308, DeWolfe Music Library

Announcer: Support for this program comes from the Cincinnati Parks Hiking Club. Join us on one of three weekly hikes, offering you fitness and fun in a beautiful park setting. For more information, visit Hike Cincy Parks dot com. Experience the Beauty: Join the Cincinnati Parks Hiking Club.


NPR Underwriting Public Service Announcement (PSA)Client: Cincinnati Parks Hiking Club Title: Active Summer Writer: Flaming Squid Length: 20 secondsAnnouncer: Lindsay Ayliffe, Pro Comm Voices, 866-438-6423, (Contact Joe Bruno)Music: “The Long Road”, The Guitar Mix, DWCD 0308, DeWolfe Music Library

Announcer: Support for this program comes from the Cincinnati Parks Hiking Club. Stay active this Summer- join us in beautiful Mount Airy Forest on hikes designed for three levels of fitness. For hiking schedules, visit Hike Cincy Parks dot com. Experience the Beauty: Join the Cincinnati Parks Hiking Club.


Promotional Video Client: Cincinnati Parks Hiking Club Title: Experience the Beauty Writer: Flaming Squid Length: 3:00 Announcer: Lindsay Ayliffe, Pro Comm Voices, 866-438-6423, (Contact Joe Bruno)Music: “The Long Road”, The Guitar Mix, DWCD 0308, DeWolfe Music Library “Rambling Along”, The Guitar Mix, DWCD 0308, DeWolfe Music Library

Video Audio

Fade in Beauty shot inside Mt. Airy Forest

CUT TO ButterfliesCUT TO Flowers

CUT TO shot of hikers walking/running on trails.

CUT TO hikers

CUT TO hikers walking through trail

Title:Experience The Beauty CUT TO MED of trails

CUT TO MED of nature

FADE TO BLACK

FADE UP TO white petals on tree

CUT TO Entrance sign of Mt. Airy Forest

MUSIC UNDER : Mid-tempo instrumental.

NARRATOR(VO): Want to get back to nature?

Start a great fitness routine?

Or just meet new friends who enjoy a walk in the park?

NARRATOR(VO): The Cincinnati Parks Hiking Club is the answer.

MUSIC FADE OUTNARRATOR(VO): Just minutes from downtown Cincin-nati, Mount Airy Forest is home to the Cincinnati Parks Hiking Club.

Our guided hikes focus on three levels of fitness, in a beauti-ful setting, so there is something for everyone to enjoy.

Narrator (VO): Mount Airy Forest is the largest and the oldest park in Cincinnati’s public park system

CUT TO beauty shots/images of Everybody’s Treehouse.

CUT TO snail

CUT TO MED/WS of Pegge hiking

CUT TO MED CU of Pegge on screen. LOWER THIRD:Pegge Burkley SchneiderCincinnati Parks Hiking Club Coordinator

CUT TO montage of hiking trails

CUT TO video of hiking trails.

CUT TO MED CU of Ron LOWER THIRD:Ron Riestenberg

Cincinnati Parks Hiking Club Trail GuideMED/WS/CU of members or hikers out hiking

CUT TO beauty shots and hikers.

CUT TO close up of hikers feet.

CUT TO beauty shot of sun through trees.

The Hiking Club meets at Everybody’s Treehouse inside Mount Airy Forest. This unique structure is supported by 12 trees, and is one of only five wheelchair accessible tree-houses in the nation.

NARRATOR: Pegge Burkley Schneider has been the coordinator of the Cincinnati Parks Hiking Club since 2007.

PEGGE: The Cincinnati Parks came to me after hikingfor, I would say 16 to 17 years. I’ve been out here hiking steadily and we had our own group that would come out and we decided to make it public and um it’s been successful ever since.

NARRATOR: The Hiking Club meets three times a week, year round, and membership is free

NARRATOR( VO): Every hike is led by one of our experienced trail guides.

Ron Riestenberg , a senior trail guide, has been with the Club since it began.

RON(VO): Well I love the outdoors and it’s nice to get other people excited about the outdoors and we have a lot of fun hiking and it’s nice to spread it around to other people. We try to learn a little bit when we hike, flowers, and different trees. Sometimes birds and plants and everything.

NARRATOR (VO): The Club welcomes new members who want to experience the many benefits of hiking.

PEGGE (VO): The physical part obviously while hiking, you get a good sweat and it feels really good. The air is really clear and this is the best place to get everything that you need. Body, mind, spirit, a workout, and great people that all accept each other for who they are.

FADE IN graphic of logo and website text

FADE TO BLACK.

NARRATOR: Every journey begins with just one step. Take a step with us.

Experience the Beauty.Join the Cincinnati Parks Hiking Club.

Disc 3/Video/Experience_the_Beauty.movDisc 3/Script/Experience_the_Beauty_script.doc

Release Forms

Music Tracks

Music Tracks Usage Information

Music Tracks (DeWolfe Library) The DeWolfe Music Library is currently under license with Cincinnati State. Use of the products below for business and/or commercial purposes may require additional licenses. For additional information on music usage please contact: Mike Tekulve, Cincinnati State’s Studio Manager Phone: 513-569-4764 Email: [email protected]

Video: The Guitar Mix DWCD 0308 Track #7 “The Long Road”

The Guitar Mix DWCD 0308 Track #12 “Rambling Along”

Radio: The Guitar Mix DWCD 0308 Track #12 “The Long Road”

The Guitar Mix DWCD 0308 Track #12 “Rambling Along”

Voice Talent Usage Information

Cincinnati State Multimedia Information Design

Use of Voice Talent in Products Created for Cincinnati Parks Hiking Club The products listed below were produced using professional voice-over talent provided through ProComm Studio Services, Ashville, NC (www.procommss.com). By special arrangement with Cincinnati State, these products were produced for non-broadcast use. Use of the products below for business and/or commercial purposes, including use on broadcast and cable television and/or radio, may incur additional fees. The following page shows possible rates for local, regional, and national use. For additional information please contact:

Dave Killen, Program Chair, Audio/Video Production, Cincinnati State Phone: 513-569-4960 Email: david.kil [email protected]

Product: No Off Season: Cincinnati Parks Hiking Club Voice Talent: Lindsay Ayliffe Product: Fit and Fun: Cincinnati Parks Hiking Club Voice Talent: Lindsay Ayliffe Product: Active Summer: Cincinnati Parks Hiking Club Voice Talent: Lindsay Ayliffe Product: Experience the Beauty: Cincinnati Parks Hiking Club Voice Talent: Lindsay Ayliffe

Website Information

Website Pages:Home / Blog

Website Pages:Experience / Immerse

Website Pages:Trail Guides / Membership

Website Pages:Store / Support

Website Links:Privacy / Checkout

Website Links:Shopping Cart

Website Receipts:FatCow (Hosting)

FatCow Payment Receipt

Username: hikecincyparkscomName: Gretchen HookerBusiness: Address: 3720 Woodbine Ave.CSZ: Cincinnati, OH 45211Email: cincyhikingclub@gmai

l.comPhone: 1 513-604-8909

FatCow70 Blanchard Rd.3rd FloorBurlington, MA 01803888.278.9780

Reference # Item Original Amount Amount Received Renewal Date Status on 6/13/2012 Date Paid55621559 The FatCow Plan $88.00 $88.00 6/12/2012 PAID 6/12/2012

Payment method: Credit Card (ending in 0060)

This report reflects receipt/payment activity recorded by FatCow on your behalf as of 6/13/2012 for the payment listed above. It does NOT reflect the status of any otherpayment.

If you have questions about our billing policies, please review FatCow's Terms of Service agreement or contact The Moo Crew (Toll free: 888.278.9780).

Thank you!

Prepared 6/13/2012




l.comPhone: 1 513-604-8909


Reference # Item Original Amount Amount Received Renewal Date Status on 6/13/2012 Date Paid55621561 Site Backups and

Restore$25.90 $25.90 6/12/2012 PAID 6/12/2012




Thank you!

Prepared 6/13/2012




l.comPhone: 1 513-604-8909


Reference # Item Original Amount Amount Received Renewal Date Status on 6/13/2012 Date Paid55621563 SiteLock $12.95 $12.95 6/12/2012 PAID 6/12/2012




Thank you!

Prepared 6/13/2012

Website Receipts:GoDaddy (Domain Name)

Wordpress:Writing Blogs

Writing Posts Posts are the entries that display in reverse chronological order on your home page. In contrast to pages, posts usually have comments fields beneath them and are included in your site's RSS feed.

To write a post:

1. Log in to your WordPress Administration Panel (Dashboard). 2. Click the Posts tab. 3. Click the Add New Sub Tab 4. Start filling in the blanks. 5. As needed, select a category, add tags, and make other selections from

the sections below the post. Each of these sections is explained below.

6. When you are ready, click Publish.

Screen Options The Screen Options allow you to choose which Post Fields are displayed, or not displayed, in the underlying SubPanel. Clicking on the Screen Options tab shows a list of the columns with a check-box next to each column. Check the box for each Post Field you want displayed, or uncheck the box to not display that module. Click the Screen Options tab again to close the Screen Options. These options are saved so that you can customize how your own editing screen looks.

Note: As of WordPress version 3.1, some screen options on the Post

Wordpress:Managing the Storehttp://cashiecommerce.com

LoginEmail Address: [email protected]: Backstreet1

Cashie Commerce will walk you through the steps you need to take to get the store up and running.

Cashie Commerce provides a step by step video on how to customize your store. http://cashiecommerce.com/features#

Production Cost Report

Radio UnderwritingStation Contact Information WVXU WGUC 1223 Central Parkway Cincinnati, Ohio 45214

Phone: 513-‐419-‐7109 Email: [email protected]

Schedule Dates

Times Day-‐Parts Rate Card Not for Profit Rate

WVXU/WMUB Morning Edition

6a-‐10a Mon-‐Fri $95 $70

Mid-‐Days 10a-‐3p Mon-‐Fri $65 $40 All Things Considered

3p-‐7p Mon-‐Fri $95 $75

Evenings 7p-‐12a Mon-‐Fri $45 $30 Weekends 6a-‐12a Sat/Sun $50 $40 Car Talk 10a-‐11a Sat $70 $50 ROS 5a-‐8p Mon-‐Fri $75 $55 WGUC Morning Drive 6a-‐10a Mon-‐Fri $45 $30 Mid-‐Days 10a-‐3p Mon-‐Fri $45 $30 Afternoon Drive

3p-‐7p Mon-‐Fri $45 $30

Evenings 7p-‐10p Mon-‐Fri $35 $25 Weekends 6a-‐12n Sat/Sun $50 $30 ROS 5a-‐10p Mon-‐Fri $50 $45 Sunday Baroque

8a-‐12p Sun $50 $40

Print Media

Berman Fed-‐Ex PEP Copy Center Brochure (1000 Quantity)

$610.00

$347.42 $860.00

Business Cards (500 Quantity) 2” x 3.5” Full Color

$230.00

$38.48 $75.00

Letterhead (500 Quantity) Full Color

$210.00

$220.64 $189.00

Envelope (500 Quantity)

$235.00

$141.85 $70.00

Vendor Contact Information Berman Printing Company 1441 Western Avenue Cincinnati, OH 45214

Phone: 513-421-1600

FedEx Office 212 Calhoun Street Cincinnati, OH 45214

Phone: 513-961-0104

Pep Pony Express Printing 6088 State Route 128 Cleves, Ohio 45002

Phone: 513-542-4882

Production Caldenars

April 2012

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

1 2 3

4 5 6 7

8 9 10 11 12 13 14

15 16 17-‐Day One Team introduction. Team name and identity mark discussion.

18 Completion of milestone 1b by 6pm.

19-‐ Day Two Completion of milestone 1c by noon. Client introduction. Develop client report.

20 Milestone 2 due to management by noon. Initial scouting of Mt Airy trail.

21 Edit milestone 2 revisions.

22 Edit milestone 2 revisions.

23 Completion of milestone 2 due to client by noon. B-‐roll & beauty shots at Mt Airy Forest & Rapid Run Park.

24-‐ Day Three Journal and activity log due by 1pm. Work Day.

25 Research more on goals, links, competitors and needs of client.

26-‐ Day Four Team hike-‐ Shooting at Mt. Airy Forest. Draft of website flowchart. Creation of campaign plan.

27 Sketches for themes. Shoot for b-‐roll and beauty shots at parks.

28 Campaign Plan 50% completion. Shoot for b-‐roll and beauty shots at parks.

29 Campaign plan 75% completion. Shoot for b-‐roll and beauty shots at parks.

30 Campaign plan 100% completion of first draft.

MAY 2012


1-‐Day Five Milestone 3 presentation.

2 Hike with Client. Additional shoot day.

3-‐ Day Six Exam on reading. Group discussion of PSA spots. Test 360o lens.

4 Research and test for 360 photography

5

6 7 Research and test shots with 360.

8-‐ Day Seven Design Plan Proposal due. Finalize calendar. Copy platforms and first draft concepts. Start looking for voice talent.

9 Shoot additional 360 shots. Start PSA rough draft scripts.

10-‐ Day Eight Class meeting. Dress Rehearsal for presentation of design plan to client.

11 Shoot for 360 images. Have Campaign Plan final draft 100% completed.

12 Shoot /Edit images for website.

13 14 Start initial edits and organization of footage. Pick-‐Up Shots if needed.

15-‐ Day Nine Class Day.

16

17-‐ Day Ten Present design plan to client. Music and VO talent search.

18 Begin finalization of designs and scripts for client materials.

19

20 21 Start shooting for PSA campaign. Start recording for PSA.

22-‐ Day Eleven Class day. Start initial edits. Music and VO talent Search

23 Edit for PSAs Shoot interviews.

24-‐ Day Twelve 50% Work in progress presentation.

25 Edits for PSAs

26 Editing

27 28 Edit for PSAs

29-‐Day Thirteen Class day Editing

30 Editing

31-‐ Day Fourteen 75% Work in progress presentation.

JUNE 2012


1 Editing

2 Editing

3 4 Editing

5-‐ Day Fifteen Rehearsal Editing

6 Finalizing deliverables

7-‐ Day Sixteen Final Critique/Dress Rehearsal

8 Prep for Final Day

9 Prep for final day

10 11 Prep for final day

12-‐Day Seventeen ALL DELIVERABLES COMPLETED. Prep for final day

13 Prep for final day

14-‐ Final Day Final Presentation to client and instructors.

15 16

17 18 Office Clean up

19 20 21 22 23

24 25 26 27 28 29 30

Contact Information

Flaming SquidRafeal Bennett (513) 238 - [email protected]

Robin Collins(513) 417 - [email protected]

Jeremiah Dickson(513) 907 - [email protected]

Josh Fenn(513) 703 - [email protected]

Arthur McClusky(513) 545 – [email protected]

Emily Otten(513) 535 – [email protected]

Cincinnati State Instructors: Jason Caudill - Graphic Design (859) 466 - 2283 [email protected]

Pam Ecker - Technical & Professional Communication (513) 569 - 1722 [email protected]

David Hoctor - Multimedia & Web Design (513) 569 - 4961 [email protected]

David Killen - Audio/Video Production (859) 512 - 8372 [email protected]

Cincinnati State Technical and Community College3520 Central ParkwayCincinnati, Ohio 45223(513) 569 - 1500

instructors binder

Documents