Institutions

Universal StudiosUniversal Sudios Inc are one of the Hollywood’s “Big Six” film studios. It was founded by Carl Laemmle, Pat Powers, Mark Dintenfass, William Swanson, David Horsley, Charles Baumann, Adam Kessel and Jules Brulator on April 30 , 1912 as Universal Film Manufacturing Company. Universal is owned by NBC Universal, Inc. the Studios owns a number of subsidiaries like Universal Animation Studios, Focus Features, Illumination Entertainment, Working Title Films, Universal Studios Home Entertainment and United International Pictures.

The logo is made up of an image of the earth with the words universal that arch around the planet. The word Universal connotes to everything and everyone . The colours used for the text is white and gold which because of where the logo is placed around the earth its almost as if the logo is heaven as our visual assumptions of heaven is where the ground is the clouds which are white and the gates and buildings are made of gold which are the colours used on the text. When the full text is on screen for when the film starts the earths rotation stops on America due to this being an American company.

History of the logoThe Universal logo has changed a lot since 1914 to its 100th anniversary version that we see today.

Paramount Pictures Paramount Pictures is another one of the Hollywood's “Big Six” it was founded by Adolph Zukor, Jesse L. Lasky and W. W. Hodkinson in 1912 as Famous Players Film Company. Paramount is owned by Viacom and they own Paramount Home Media Distribution, Insurge Pictures, Paramount Famous Productions, Paramount Vantage, Paramount Animation, Paramount Television, Melange Pictures, LLC, MTV Films, Nickelodeon Movies and Comedy Central Films. On December the 11th 2005 paramount motion pictures announced that they had purchased DreamWorks for $1.6 billion.

The Paramount logo is made up of an image of the peak of a mountain, 22 stars that create an arch around the peak along with the words Paramount in the middle of the arch. The word Paramount means more important than anything else that they are supreme, the star are there because it was to represent how many actors was contracted to Paramount which at the time was 24 which used to be the amount of stars that was on the logo but has changed to 22 since 1974. The mountain is there to remind you of your childhood. I think what is also trying to be put across from the mountain is because mountains have some of the highest points in the world its always someone's goal to reach the top and Paramount are saying that they always reach the top with their films.

History of the logo

Since 1914 the Paramount logo hasn’t changed much as it has always kept the same principal with the stars name and mountain in mind when updating it.

Pixar Animation StudioPixar Animation Studios is an American computer animation film studio The studio is best known for its CGI-animated feature films created with Photo Realistic Render Man, its own implementation of the industry-standard Render Man image-rendering application programming interface used to generate high-quality images. Pixar is currently owned by the Walt Disney Studios. It was founded on February 3rd in 1986 by Edwin Catmull and Alvy Ray Smith.

The logo has the word Pixar writing in neat serif font with a bland white background which makes the logo look dull and boring. However because the production company aim there films more towards children of young age they use a desk lamp called Luxo Jr who is from one of their earliest short animation films, to come onto the screen stopping at the I in Pixar and then jumping on the I until it is squished. This put forward to the target audience that their not a boring company as the significance of the lamp jumping on the I is almost like the desk lamp is saying no to the logo.

The Pixar logo originally looked like the first image until it became the second image on the screen from then on it has always been that logo apart from when the company will use variations that will include a character from the particular film that has been produced