Institutions

IPC MEDIA/TimeIncFormed in 1963 following the merge of the UK’s 3 leading magazine publishers: George Newnes, Odhams Press and Fleetway Publications.

An international brand which distributes to over 80 countries worldwide.

UK’s leading consumer magazine and digital publisher, publishing around 350 million copies per year, and the website reaches over 25 million views from global users showing the online popularity which is so vital in the technological age, especially as my target audience are Digital Natives.

The IPC name has now disappeared under TimeWarner (part of the Oligopoly) which owns over 60 iconic media brands including NME which is a strong inspiration for my own magazine.

Because they publish NME, IPC/TimeInc would be able to cater for my target audience and publishing/distribution needs.

IPC/TimeInc have a focus on three key audiences: men, mass market women, and up market women.

Bauer MediaBauer Media is a division of the Bauer Media Group which is a

worldwide media group offering over 300 magazines in 15

countries worldwide.

Publishes over 80 iconic brand names with diverse audiences

such as Heat, Match, Car, Kerrang and Q magazine/

Audience Profile for Kerrang! – ‘Individually minded, independent of

thought and musically experienced, an audience defined by passion, attitude and loyalty.’ – very similar to my target

audience.

Bauer is widely recognised to be industry innovators suggesting a pro-active attitude to new music and an active audience, all things which I

would like for my magazine.

Very well established institution which produces the same genre

of music magazines as mine – would make it easier for my

magazine to become successful.

Wenner Media

Founded in 1967 in San Francisco by Jann Wenner – now based in New York

Publisher of Rolling Stone, Men’s Journal and US Weekly.

Rolling Stone was first created by Jann Wenner in 1967, and he is still the magazine’s chief editior.

In the first edition, Wenner wrote that the Rolling Stone ‘is not just about the music, but about the things and attitudes that music embraces.’ – an idea which I am

interested in for my own magazine ie. Social issues.

Publishes every other week

Freeway Press Inc.

Producers of Rock Sound

Targets a more underground audience

Features a pop punk genre Less well known than many of the big Conglomerates – adhere to traditional Indie convention of

being Independent and lesser known.

Originally a French Publisher until bought out

by the Director in 2004.