Research into institutions that distribute

Emily Bainbridge

similar products.

Bauer Mediawww.bauermedia.co.uk

Bauer Media own a vast range of different media features. It owns music magazines Q and Kerrang!, plus other types of magazines

such as women’s weekly and television guides. It also has its own radio station -

Bauer Radio and television music channels such as Q TV, 4Music and Smash Hits TV.

Bauer Media publish both Q and Kerrang! Magazines, which are both major sellers. They

most likely do this as even though Q is a general music magazine for all genres, Kerrang! is a rock

genre magazine which is in a niche market, giving it a unique selling point. Even though Q is a

general magazine, this fact is a USP in itself since there are not many that do this – most focus on one genre. The fact Bauer Media owns both of these means the company has a bigger market

share in the music magazine sector, hence making less competition for them to succeed.

Hearst Magazines UKwww.hearst.co.uk

Hearst owns more than 300 various magazines, mainly aimed at women. These include Cosmopolitan, Reveal and House

Beautiful – along with a lot more well known ones, also houses other aspects of media

including 29 television stations through Hearst Television Inc. and 15 daily and 38 weekly

newspapers. Hearst may be interested in using my magazine as it would widen the possible target audience and give them a totally new direction for a section of their company to

follow.

The research I have done has shown that even though Q magazine allows for music lovers from

various genres to have interest in the magazine, another magazine with the same

target audience i.e. anyone who’s interested in music, and the broadness of the target audience will mean that since my magazine is aimed at the

same, it does not matter and it will feature different content and have different unique

selling points.