institutional level student engagement and organisational cultures
TRANSCRIPT
Institutional Level StudentEngagement andOrganisational Cultureshequ_521 227..247
Gwen van der Velden, University of Bath,[email protected]
Abstract
Driven by the growing presence of market forces within higher educationworldwide, universities are changing the way they engage with students.Thisarticle explores how a university’s internal culture relates to engagement withstudents and their views. It builds on wider research into student engagementand organisational cultures.The organisational cultures of two universities aremapped against a typology developed by McNay, which was extended bythe author to include aspects of institutional engagement with students.It appears that corporate and bureaucratic institutional cultures that mayrespond well to external pressures on institutions (regulation, performanceindicators, audits and policy pressure) are not conducive to engagementwith student opinion. The stronger preference of students remains a collegial,partnership-based approach for enhancement of the student experience. Thisstudy will be of interest to institutional managers, student (union) leaders,academics and practitioners who seek to improve the student experience througheffective engagement with student views.
The role of the student voice
Universities across the western world are paying closer attention to theviews of (fee-paying) students than ever before. Competitive nationaland international student markets, governmental demands for account-ability for public funding and the presence of national student-experience surveys in fee-driven markets, all contribute to a growingpublic interest in seeing students satisfied with their universityexperience. At national and international levels, surveys are commonlyused for competitive league tables, thereby making the experience ofstudents an indicator for comparison across universities. However,within institutions the educational development and management view is
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Higher Education Quarterly, 0951–5224DOI: 10.1111/j.1468-2273.2012.00521.xVolume 66, No. 3, July 2012, pp 227–247
© 2012 The Author. Higher Education Quarterly © 2012 Blackwell Publishing Ltd, 9600Garsington Road, Oxford, OX4, 2DQ, UK and 350 Main Street, Malden, MA 02148, USA.
also that listening closely to student opinions creates opportunities foruniversities to improve the quality of the student experience (Harvey,2001). The assumption is made that increasing student input supportsrelevant and, therefore, effective enhancement of the student experience.Of course, a highly satisfactory student experience may also lead tobetter league table positions that will further benefit the institution andits students.
Whether driven by league tables or pedagogical motivations, institu-tions seek to hear student opinions directly or indirectly through amyriad of routes. In many national contexts there are policy expectationson student participation in the governance of institutions or highereducation more broadly (Persson, 2003). The active and passive pres-ence of the views and consequent influence of students in relation to thestudent’s university experience, is what is referred to in this article asthe student voice. From a student’s point of view engagement may takethe form of filling out surveys, taking part in focus groups, playing a rolein staff-student liaison arrangements, joining teaching enhancementprojects with staff, being a student member on a programme review,becoming a student representative at programme or institutional level orbeing active in the Students’ Union or elected to represent the studentbody in a sabbatical position.
The nature of institutional engagement with the student voice maydepend on the profile of the student body itself: their part-time orfull-time participation, maturity, average employment status, nationaland ethnic background or prior educational experience.
Equally the nature and ethos of the institution itself leads to studentengagement being taken seriously to a lesser or greater extent. An insti-tution may view students as discerning customers, academic apprenticesor units of resource. The interaction between students and their institu-tion may depend on the way that an institution views its role as auniversity, its responsibilities to students, whether it views itself asresponding to the wider student population or regards individual stu-dents as part of the university community. Interaction with the studentvoice may also depend on the way in which the institution takes deci-sions, organises itself or responds to change. Such attitudes, beliefs andnorms of a university are in this paper referred to as the organisationalculture.
This paper explores how the organisational culture of institutionsrelates to the student voice. It also investigates whether there are organi-sational cultures that are more conducive to effective engagement withthe student voice than others. The relevance of these research questions
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lies in the interest of institutions in ensuring that enhancements of thestudent experience are relevant to student needs and opinions. Analysisof the organisational cultures of two universities and the role of thestudent voice in each of them is then undertaken to establish whethersuch a link can be relevant to institutions in future.
Two research fields meet: student engagement andorganisational culture
Research on the nature of the student voice fits within the wider researchfield of student engagement. A recent literature review by Trowler(2010) captured the breadth of this field, stretching from a pedagogicalfocus on how individual students engage with their learning (Coates,2007; Kuh, 2009), to the engagement of specific student populationswith university life (Pike and Kuh, 2005; Harper and Quaye, 2009) andmany other forms of engagement in between. Most of the studentengagement research focuses on how students interact with their edu-cational environment, rather than the way the institutional environmentengages with them. Where the former is perhaps an approach morecommon to educational literature, the latter is more common in man-agement research or sociological studies. For example, the role of thestudent within the educational context can be seen as the object of acustomer relationship in a business and market context (Jongbloed,2003) but equally as subjects undergoing an academic socialisationprocess in order to be assimilated into the academic culture (Bourdieuand Passeron, 1990).Whilst the latter describes students within a socio-logical and educational context, in Jongbloed’s description, the studentis a selective ‘customer’ in a market environment. Clearly the role of theinstitution and the relationship with its students is substantially differentand dependent on how an institution conceives of the student.
In recent years, there has been new external pressure on institutionsand their engagement with students through the introduction of nation-ally administered student surveys in support of national policies onaccountability for higher education funding. Such large-scale surveyswere introduced in the US (NSSE, 1998) and Australia (Coates, 2010)and in 2005 also in the UK (Richardson et al., 2007).Within the Englishcontext, the effect of the National Student Survey on how institutionshave developed and enhanced operational mechanisms for engagementwith the student voice are well documented, be it from a supportive(Little et al., 2009; Quality Assurance Agency for Higher Education(QAA), 2011) or a critical stance (Ng and Forbes, 2009; Naidoo et al.,2011).
Student Engagement and Organisational Cultures 229
© 2012 The Author. Higher Education Quarterly © 2012 Blackwell Publishing Ltd.
A common institutional effort to increase student satisfaction is astronger involvement of students in quality assurance and enhance-ment (Brennan et al., 2003; Quality Assurance Agency for HigherEducation (QAA), 2009) and governance arrangements (Eliophotou-Menon, 2003; Boland, 2005; Frost, 2008; Lizzio and Wilson, 2009).
Research from this angle usefully looks at the operational effectivenessof increased student engagement, or explores the experience of studentsin representative roles but rarely relates to the influence of the organi-sational culture of universities on engagement with the student voice.And yet, depending on the ethos of the university some approaches toengagement may be more or less effective than others. Particularly in theUK environment, where national government policy is moving from astate-funded to a student-funded higher education sector (Browne ofMadingley, 2010; Department for Business Innovation and Skills (BIS),2011) and where the student voice (through a national survey) providesa publicised indicator of institutional performance, matching effectivestudent engagement to the organisational culture of the institution willgrow in importance.
There are many typologies that aim to capture a cross-section offactors that are typical to different kinds of organisational structures andthe behaviours of those within it. Most of these are not higher-educationspecific and few include a specific role for the beneficiary of theorganisation in this case, the student (Quinn and McGrath, 1985;Trompenaars and Hampden Turner, 1998; Handy, 1999). Because ofthe inclusion of the student angle, its relevance to higher education andreference to how change occurs within the different organisational cul-tures identified, the McNay typology (1995) was chosen to research therelationship between organisational culture and the student voice.
The McNay typology of organisational cultures
Based on earlier work by Weick (1976), Clark (1983), Handy (1999)and Mintzberg (1989), McNay (1995) uses four labels to describeorganisational cultures: the ‘collegium’, ‘bureaucracy’, ‘enterprise’ and‘corporation’. As these are well documented elsewhere, only a summarydescription of the four types of organisational cultures is given alongsideTable 1. The focus of this paper is on extending the typology to give afurther insight into the role of the student voice within the differentcultures.
Cognisant of the students’ status in each of the four types of organi-sational culture, suggestions are made below to expand the typologyto include new factors relating to student engagement. The factors
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TAB
LE
1S
umm
ary
char
acte
rist
ics
offo
urun
iver
sity
type
s(M
cNay
,19
95)
Fac
tor
Typ
e
Col
legi
umB
urea
ucra
cyC
orpo
rati
onE
nter
pris
e
Dom
inan
tva
lue
Fre
edom
Equ
ity
Loy
alty
Com
pete
nce
Han
dy’s
orga
nisa
tion
cult
ure
Per
son
Rol
eP
ower
Tas
k
Rol
eof
cent
ral
auth
orit
ies
Per
mis
sive
Reg
ulat
ory
Dir
ecti
veS
uppo
rtiv
e
Dom
inan
tun
itD
epar
tmen
t/in
divi
dual
Fac
ulty
/com
mit
tees
Inst
itut
ion/
seni
orm
anag
emen
tte
amS
ub-u
nit/
proj
ect
team
s
Dec
isio
nar
enas
Info
rmal
grou
psne
twor
ksC
omm
itte
esan
dad
min
istr
ativ
ebr
iefin
gs
Wor
king
part
ies
and
seni
orm
anag
emen
tte
am
Pro
ject
team
s
Man
agem
ent
styl
eC
onse
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lF
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al/‘r
atio
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olve
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ant
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iron
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tal‘
fit’
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tabi
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iplin
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ief
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ient
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tern
alan
dex
tern
al
Student Engagement and Organisational Cultures 231
© 2012 The Author. Higher Education Quarterly © 2012 Blackwell Publishing Ltd.
proposed by the author to extend the typology are: information provisionto students; most felt presence of the student voice; basis for evaluationof quality; level of most active student engagement; role in enhancementactivity; and the role of the students’ union.
Collegium
McNay states that the key to understanding the collegium is the accep-tance of academic freedom and autonomy. The collegium thrives ondebate amongst perceived equals and direction is set by consensus,although individual voices can rule temporarily. It is a culture that allowsnon-linear change processes and would take its time over change. Therole of the student is as an ‘apprentice academic’.
In theory, an extension of this type intending to include more detailon student engagement should refer to an approach of consensus, col-legiality and direct communication between staff and students. Hence,discussion is likely to occur at departmental level through staff-studentliaison and based on staff and students sharing information directly.Enhancement activity is likely to involve direct student participation.Students’ unions may work in partnership with their university andsupport students’ abilities in relation to student representation.
Bureaucracy
According to McNay, the bureaucratic label relates to organisations withan emphasis on regulation and management through formalised struc-tures such as committees.The student status is that of a ‘statistic’. In thisrational and controlled environment regulatory bodies or audit outcomesrather than students set the tone for change.
The typology might be extended to recognise that in a bureaucracythe student voice is heard mostly in formal committees or throughevaluations and monitoring processes. Thus, student input is ‘received’and passive or indirect in nature. Within such a formal context, a stu-dents’ union might seek formal representation roles and emphasise theirmembership mandate. Direct engagement by students with enhance-ment activity is limited.
Corporation
A corporate university is strongly led by a senior management teamthrough rational planning activity. Rather than seeking decisions anddirection through committees or consensus, senior staff set policy andexpect loyalty from juniors working to decreed goals.The student statusis that of ‘unit of resource’ befitting an organisational style that concen-trates strongly on planning.
232 Higher Education Quarterly
© 2012 The Author. Higher Education Quarterly © 2012 Blackwell Publishing Ltd.
Extrapolating from the concept of students as ‘units of resource’,students are represented using performance indicators in managerialplanning processes. Communication with students will be centrallymanaged and well structured, unless in the case of enhancement activity,where direct involvement with the client in development projects isdesirable. In response to a corporate management approach, a students’union might act as a ‘watchdog’ keeping an eye on students’ entitle-ments, whilst on strategic development matters, the representation ofstudent power provides students’ unions with a stakeholding role.
Enterprise
The entrepreneurial label refers to institutions that work with an instantand tactical anticipation of client and market needs through task groupsand project teams. Management structures are lean and decisions aretactical. The student status is that of a client.
Extending the typology, in an enterprise context client needs might bedetermined through student surveys, focus groups and needs analyses.To support effective enhancement, students are directly invited onto taskgroups to ensure market needs are accurately served. Information isorganised with the customer in mind and in order to meet changingstudent expectations, dynamic in nature. Representing the clients of theinstitution, the Students’ Union will be a stakeholder within the univer-sity organisation, working with the institution on behalf of students.
Reviewing the extended typology in practice
In order to explore the validity of assumptions made about studentengagement in the typology, two British universities were mappedagainst the McNay and the extended typology through documentreviews and a survey of key university leaders. Although no direct com-parison between the universities is made, the institutions were chosenbecause they are largely comparable in size, status and history.They havesimilar missions in that they both seek to balance research intensity withhigh teaching quality and regard each other as peers on these aspects.University X has approximately 17,000 students of which a fifth areinternational and a quarter are postgraduate. University Y has 15,000students of which almost a quarter are international and a third arepostgraduate. Both recruit students from middle to higher socio-economic classes. Though both offer a full range of disciplines, Univer-sity Y has a stronger presence of engineering, whilst University X has astronger presence of humanities subjects.
Student Engagement and Organisational Cultures 233
© 2012 The Author. Higher Education Quarterly © 2012 Blackwell Publishing Ltd.
Document reviews
Document reviews of both institutions were undertaken.The first set ofdocuments were learning and teaching strategies, governance documentsand plans for educational or governance change. These were chosen toevaluate how the institution describes itself against factors in the McNaytypology. To counterbalance potential distortion due to the aspirationalnature of strategic documents, further documentation was chosen thatrecorded the progress, organisation and evaluation of major projectsaimed at achieving cross-institutional change. This allowed for a betterinsight into organisational-values and culture in practice. These twoanalyses were then triangulated with an evaluation against external‘Institutional Audit’ reports. These reports capture the findings of insti-tutional learning and teaching quality audits, performed once every sixyears by peers external to the institution and who are selected andtrained by the UK’s national Quality Assurance Agency for HigherEducation (QAA). By triangulating documentation describing strategicdirection, internal documentation capturing institutional change pro-cesses and external audit documentation, the institutions’ organisationalcultures were assessed using the McNay typology (Table 1) and theauthor’s extended typology (Table 2).
In the documentation evaluations below, assessments against both theMcNay typology and the author’s extended typology factors are given(the ‘type’ against the ‘factor’ from Table 1 or Table 2 is provided inparentheses to illuminate the analysis).
University X on paper: a corporate enterprise culture
The reviewed papers showed that the governance structures in Univer-sity X are built around the assignment of decision-making powers andresponsibilities to those deemed to be competent (Table 1: dominantvalue: enterprise). In this structure, small task groups and project teamsrather than traditional committees (Table 1: Handy’s organisationalculture: enterprise) led by specialised leaders (Table 1: dominant unit,management style: enterprise) are made responsible for achievingfast tactical change (Table 1: decision areas and method of change:enterprise).
At the same time, the documentation shows that senior managementtakes a strongly directive role (Table 1: role of central authorities: cor-porate), for instance by stipulating tasks for the learning and teachingrelated project groups (Table 1: dominant unit, decision areas: enter-prise) and defining strategies for changing the student experience aimed
234 Higher Education Quarterly
© 2012 The Author. Higher Education Quarterly © 2012 Blackwell Publishing Ltd.
TAB
LE
2A
utho
r’s
stud
ent
voic
eex
trap
olat
ions
ofM
cNay
’sty
polo
gy
Fac
tor
Typ
e
Col
legi
umB
urea
ucra
cyC
orpo
rati
onE
nter
pris
e
Info
rmat
ion
prov
isio
nto
stud
ents
Lar
gely
unde
rco
ntro
lof
depa
rtm
ents
Cen
tral
lysc
ruti
nise
din
form
atio
n,m
ostl
yst
atic
(han
dboo
ks,
web
site
s)
Inte
rnal
corp
orat
eco
mm
unic
atio
nS
peci
alis
edst
uden
tco
mm
unic
atio
ns:
dyna
mic
info
rmat
ion
prov
isio
nS
tude
ntvo
ice:
mos
tfe
ltpr
esen
ceS
taff
Stu
dent
Lia
ison
com
mit
tee
For
mal
Com
mit
tees
Pla
nnin
gpr
oces
ses
Sur
veys
,fo
cus
grou
ps,
eval
uati
ons
Bas
isfo
rqu
alit
yev
alua
tion
Dir
ect
com
mun
icat
ion
(act
ive
inpu
t)F
orm
alev
alua
tion
and
mon
itor
ing
proc
esse
sP
erfo
rman
ceda
ta(r
eten
tion
,ad
mis
sion
,de
stin
atio
n)
Sat
isfa
ctio
nsu
rvey
s,fo
cus
grou
ps
Lev
elof
mos
tac
tive
enga
gem
ent
(stu
dent
voic
e)
Pro
gram
me/
depa
rtm
ent
Com
mit
tees
/wit
hdi
rect
ors
ofpr
ogra
mm
e(s)
Com
mun
icat
ew
ith
man
ager
sdi
rect
lyA
nyw
here
,su
bjec
tto
topi
c
Rol
ein
enha
ncem
ent
acti
vity
Stu
dent
sro
utin
ely
invo
lved
inen
hanc
emen
t/de
velo
pmen
tpr
ojec
ts
Stu
dent
view
sor
stud
ent
data
info
rmpl
anne
den
hanc
emen
ts(n
odi
rect
invo
lvem
ent)
No
dire
ctin
volv
emen
t.E
nhan
cem
ent
isin
stig
ated
from
‘abo
ve’
Pro
ject
team
sw
ork
clos
ely
wit
hst
uden
ts,
ascl
ient
s/us
ers
Rol
eof
stud
ents
’un
ion
Par
tner
ship
Mem
bers
hip
repr
esen
tati
onS
tude
ntem
pow
erm
ent
Sta
keho
lder
Student Engagement and Organisational Cultures 235
© 2012 The Author. Higher Education Quarterly © 2012 Blackwell Publishing Ltd.
at proactive transformation (Table 1: role of central authorities, methodof change: corporate). Also, the administrative structures deliver to aremit given by the chief executive (Table 1: administrative role serving:corporate) but with the aims to provide outstanding service to the client,in this case the student (Table 1: administrative role serving: enterprise).
Important factors of different types of organisational cultures are theinternal and external points of reference of a university. Throughoutthe documentation from University X, the internal reference point is thestudent (enterprise) whilst the external reference is the student marketbut with ample reference to national policy and the influence of policy-makers (Table 1: external reference: enterprise and corporate). Studentopinion is sought using institution-led methods ranging from studentsperforming educational research themselves to surveys and focus groups(Table 2: student voice most felt presence, basis for quality evaluation:enterprise). With a student status of customer within the university(Table 1: student status: enterprise) it is interesting that when relating tothe Students’ Union, reference is literally made to ‘partnership’ (Table 2:role of students’ union: collegium) and there is much emphasis on staffand schools working with students on enhancement and development(Table 2: role in enhancement activity: collegium). In the aspect ofenhancement, university X takes a collegial approach rather than anentrepreneurial or corporate one.
The external institutional audit report of University X confirms theorganisational culture as a corporate enterprise, although the externalauditors lean more strongly towards the corporate structure than theuniversity documentation implies. It is noteworthy that this externalreport makes substantial reference to the university’s senior managers’national-level policy influence, which becomes specifically interestingwhen evaluating the survey outcomes (Table 1: external reference points:corporate).
UniversityY on paper: collegial but with corporate leadership
In comparison to university X, university Y is less explicit about itsrationale for the way it organises itself. However, the documentationstresses the supremacy of the academic community with a focus onacademic freedom (Table 1: dominant value: collegium). For academicstaff and in relation to learning and teaching, the individuality of thedisciple is reflected in regulatory and policy documentation (Table 1:internal point of reference: collegium). Yet, documentation describingchange projects and processes show an emphasis on a strongly directiveapproach from senior levels and governance changes show a move
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towards more centralised control and diminishing powers of the aca-demic community (Table 1: role of central authorities, dominant unit,administrative role serving: corporate). Typically, the documentationproposing change paints an external context of crisis and pressure tochange (Table 1: environmental fit: corporate) with national policymak-ers as the initiators of change (Table 1: external reference point:corporate). Strongly tactical plans for proactive transformation of thecurrent state of affairs are initially proposed (Table 1: method of change,management style: corporate) but on several occasions consensuscan then not be achieved in the academically led governance process(Table 1: management style, dominant unit: collegium). Informed bypeer comparisons, alternative proposals are subsequently made, whichallow for a more permissive, slower process of change (Table 1: externalpoint of reference, time frame, basis for evaluation and role of centralauthorities: collegium).The externally provided institutional audit docu-mentation corroborates the tension between collegial and corporateapproaches in this institution.
The student status in these processes is one of apprentice: a juniorpeer in the academic community (Table 1: student status: collegium).Students engage with the institution mostly at departmental level and areactively involved in enhancement projects, often on an equal footing withstaff (Table 2: student voice most felt presence, basis for quality evalu-ation, level of most active engagement: collegium).The Students’ Unionis recognised as a force for change and development, working directlywith all levels in the institution and supporting students in taking respon-sibility for enhancement and development in their own departments(Table 2: role of students’ union, role in enhancement activity:collegium).
Survey of key university leaders
In each of the two institutions, four key university leaders filled out asurvey designed to further map the organisational culture of their insti-tution against the typology by McNay (1995) and explore the accuracyand relevance of the student-voice-related factors that the author added.The survey respondents were the central head of administration (aca-demic registrar), a member of the senior management team with respon-sibility for learning and teaching (pro-vice-chancellor), a central servicehead leading educational change processes and the appointed seniormanager of the Student Union.
The choice of respondents was made to ensure that organisationalcultures in relation to learning and teaching were reviewed from some of
Student Engagement and Organisational Cultures 237
© 2012 The Author. Higher Education Quarterly © 2012 Blackwell Publishing Ltd.
the most relevant angles: those who lead the institution and set policy,those who implement and monitor implementation of policy and thosewho can oversee the effect of the organisational culture on the experienceof students.This approach has limitations in that the number of respon-dents is relatively low, yet they are in a senior institutional role, wellpositioned to oversee institutional engagement with students. Arguably,the missing angle is that of those core to the student experience: aca-demic staff and students, However, this study focused on testing initialassumptions about the interaction between the student voice and theinstitutional organisation, rather than the experience of those in thedisciplines; though this is itself an interesting area for further research.
The four key staff in each institution were asked to score their uni-versity by distributing a total of ten points for each factor across thedifferent types of culture (bureaucracy, corporate, enterprise and col-legium) as they felt appropriate. The questions were based on McNay’sdescription of the original survey he used, with one question for eachfactor (Table 1). Questions covering the newly developed studentengagement factors as set out in Table 2 were also added.To test usabil-ity, the draft survey was reviewed by three higher education managerswith relevant experience but without any involvement in the study.
The survey generated scores against the characteristics of all factors(McNay’s and the author’s), bar in one case where one respondent leftone question unanswered. In two cases, respondents awarded nineinstead of ten points to a question.The scores of the four respondents peruniversity were added up and the highest scoring aspect highlighted in atabular representation. In case of two or more close scores (less thanthree points difference), more than one cell was highlighted.
University X: survey results
The collated scores provided by all four key staff within university X arepresented in Table 3 and the grey boxes indicate the highest scoringcharacteristics.
There is pattern of higher scores for corporate culture characteristicswith some enterprise characteristics. In comparison to the overallimpression raised by the documentation review, it appears the institutionis in its strategic planning moving towards an enterprise culture but thismay be strongly led through a corporate senior management approach.Particularly high scores on the factors ‘role of central units’, ‘dominantunit’ and ‘decision arenas’ indicate that this could be the case.
Scores on characteristics for the role of the student voice differ some-what from those of the overall organisational culture.The organisational
238 Higher Education Quarterly
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TAB
LE
3U
nive
rsit
yX
agai
nst
McN
ayty
polo
gy(1
995)
:su
rvey
resp
onse
s
Fac
tor
Typ
e
Col
legi
umB
urea
ucra
cyC
orpo
rati
onE
nter
pris
e
Dom
inan
tva
lue
Fre
edom
Equ
ity
Loy
alty
Com
pete
nce
44
1022
Han
dy’s
orga
nisa
tion
cult
ure
Per
son
Rol
eP
ower
Tas
k4
1812
6R
ole
ofce
ntra
lau
thor
itie
sP
erm
issi
veR
egul
ator
yD
irec
tive
Sup
port
ive
22
2214
Dom
inan
tun
itD
epar
tmen
t/in
divi
dual
Fac
ulty
/com
mit
tees
Inst
itut
ion/
seni
orm
anag
emen
tte
amS
ub-u
nit/
proj
ect
team
s
94
232
Dec
isio
nar
enas
Info
rmal
grou
psne
twor
ksC
omm
itte
esan
dad
min
istr
ativ
ebr
iefin
gsW
orki
ngpa
rtie
san
dse
nior
man
agem
ent
team
Pro
ject
team
s
17
248
Man
agem
ent
styl
eC
onse
nsua
lF
orm
al/‘r
atio
nal’
Pol
itic
al/t
acti
cal
Dev
olve
dle
ader
ship
44
1120
Tim
efr
ame
Lon
gC
yclic
Sho
rt/m
id-t
erm
Inst
ant
116
176
How
chan
geta
kes
plac
eO
rgan
icin
nova
tion
Rea
ctiv
ead
apta
tion
Pro
acti
vetr
ansf
orm
atio
nT
acti
cal
flexi
bilit
y8
222
8P
oint
ofre
fere
nce
(ext
erna
l)In
visi
ble
colle
geR
egul
ator
ybo
dies
Pol
icym
aker
sas
opin
ion
lead
ers
Clie
nts/
spon
sors
38
1613
Poi
ntof
refe
renc
e(i
nter
nal)
The
disc
iplin
eT
heru
les
The
plan
sM
arke
tst
reng
th/s
tude
nts
72
1615
Bas
isfo
rev
alua
tion
Pee
ras
sess
men
tA
udit
ofpr
oced
ures
,eg
IS90
01P
erfo
rman
cein
dica
tors
Rep
eat
busi
ness
94
238
Stu
dent
stat
usA
ppre
ntic
eac
adem
icS
tati
stic
Uni
tof
reso
urce
Cus
tom
ers
104
1017
Adm
inis
trat
ive
role
sse
rvin
g:T
heco
mm
unit
yT
heco
mm
itte
eT
hech
ief
exec
utiv
eT
hecl
ient
,in
tern
alan
dex
tern
al10
64
20
Student Engagement and Organisational Cultures 239
© 2012 The Author. Higher Education Quarterly © 2012 Blackwell Publishing Ltd.
culture overall appeared to be a corporate enterprise, whilst in relation tothe student voice scores veer towards collegium-enterprise (Table 4).This was possibly predictable, as this university’s respondents were rea-sonably divided on student status in the McNay typology, where only thebureaucracy characteristic scored low.
In conclusion, in university X the strongly corporate character of theorganisational culture is not reflected in the way the institution engageswith the student voice. Here the culture appears to have more of acollegial emphasis. However, there are still elements of an enterpriseculture present in both the manner of engagement with students and theoverall organisational culture.
UniversityY: survey results
Comparable to the documentation review, the survey results for Univer-sity Y show a combination of collegium and corporate types of organi-sational culture (Table 5), although the documentation review suggestedthe collegium aspect featuring more strongly, particularly on the factors‘dominant unit’ and ‘decision arenas’. On the factors ‘management style’and ‘role of the administrative structure’ a closer spread of scores wasfound. This might suggest that there may be more equally powerfuldemands from senior management and the academic community to bebalanced than the documentation suggested.
Whilst there was a strong shared presence of corporation and col-legium presented for the organisational culture overall (Table 6), thepattern for the role of the student voice is very strongly collegial, withsome higher scores for an enterprise culture, only in the context ofenhancement activity. Clearly the student voice is heard mostly at disci-pline level, directly between students and teaching staff, which ismatched by a collaborative relationship between the institution and theStudents’ Union. This would agree with what was found in the docu-ment review.
One voice in two organisations?
The findings seem to suggest that the document reviews and the organi-sational culture survey results for each of the universities agreed in theiranalyses of the organisational cultures. However, in both cases the sub-sequent student voice survey findings were not congruent with theorganisational cultures established through the McNay-based part of thesurvey. For university X, the document and survey analyses pointed at acombination of the corporation and the enterprise type of organisationalculture and a collegial and enterprise based role for the student voice.
240 Higher Education Quarterly
© 2012 The Author. Higher Education Quarterly © 2012 Blackwell Publishing Ltd.
TAB
LE
4T
hest
uden
tvo
ice
inor
gani
sati
onal
cult
ures
:un
iver
sity
X
Fac
tor
Typ
e
Col
legi
umB
urea
ucra
cyC
orpo
rati
onE
nter
pris
e
Info
rmat
ion
prov
isio
nto
stud
ents
Lar
gely
unde
rco
ntro
lof
depa
rtm
ents
Cen
tral
lysc
ruti
nise
din
form
atio
n,m
ostl
yst
atic
(han
dboo
ks,
web
site
s)
Inte
rnal
corp
orat
eco
mm
unic
atio
nS
peci
alis
edst
uden
tco
mm
unic
atio
ns:
dyna
mic
info
rmat
ion
prov
isio
n15
55
15S
tude
ntvo
ice:
mos
tfe
ltpr
esen
ceS
taff
stud
ent
liais
onco
mm
itte
eF
orm
alco
mm
itte
esP
lann
ing
proc
esse
sS
urve
ys,
focu
sgr
oups
,ev
alua
tion
s10
610
14B
asis
for
qual
ity
eval
uati
onD
irec
tco
mm
unic
atio
n(a
ctiv
ein
put)
For
mal
eval
uati
onan
dm
onit
orin
gpr
oces
ses
Per
form
ance
data
(ret
enti
on,
adm
issi
on,
dest
inat
ion)
Sat
isfa
ctio
nsu
rvey
s,fo
cus
grou
ps
166
612
Lev
elof
mos
tac
tive
enga
gem
ent
(stu
dent
voic
e)
Pro
gram
me/
depa
rtm
ent
Com
mit
tees
/wit
hdi
rect
ors
ofpr
ogra
mm
e(s)
Com
mun
icat
ew
ith
man
ager
sdi
rect
lyA
nyw
here
,su
bjec
tto
topi
c
72
1219
Rol
ein
enha
ncem
ent
acti
vity
Stu
dent
sro
utin
ely
invo
lved
inen
hanc
emen
t/de
velo
pmen
tpr
ojec
ts
Stu
dent
view
sor
stud
ent
data
info
rmpl
anne
den
hanc
emen
ts(n
odi
rect
invo
lvem
ent)
No
dire
ctin
volv
emen
t.E
nhan
cem
ent
isin
stig
ated
from
‘abo
ve’
Pro
ject
team
sw
ork
clos
ely
wit
hst
uden
ts,
ascl
ient
s/us
ers
186
412
Rol
eof
stud
ents
’un
ion
Par
tner
ship
Mem
bers
hip
repr
esen
tati
onS
tude
ntem
pow
erm
ent
Sta
keho
lder
217
111
Student Engagement and Organisational Cultures 241
© 2012 The Author. Higher Education Quarterly © 2012 Blackwell Publishing Ltd.
TAB
LE
5U
nive
rsit
yY
agai
nst
McN
ayty
polo
gy(1
995)
:su
rvey
resp
onse
s
Fac
tor
Typ
e
Col
legi
umB
urea
ucra
cyC
orpo
rati
onE
nter
pris
e
Dom
inan
tva
lue
Fre
edom
Equ
ity
Loy
alty
Com
pete
nce
184
711
Han
dy’s
Org
anis
atio
ncu
ltur
eP
erso
nR
ole
Pow
erT
ask
2012
53
Rol
eof
Cen
tral
auth
orit
ies
Per
mis
sive
Reg
ulat
ory
Dir
ecti
veS
uppo
rtiv
e10
313
4D
omin
ant
unit
Dep
artm
ent/
indi
vidu
alF
acul
ty/c
omm
itte
esIn
stit
utio
n/S
enio
rM
anag
emen
tTea
mS
ub-u
nit/
proj
ect
team
s
118
201
Dec
isio
nar
enas
Info
rmal
grou
psne
twor
ksC
omm
itte
esan
dad
min
istr
ativ
ebr
iefin
gsW
orki
ngpa
rtie
san
dS
enio
rM
anag
emen
tTea
mP
roje
ctte
ams
612
211
Man
agem
ent
styl
eC
onse
nsua
lF
orm
al/‘R
atio
nal’
Pol
itic
al/T
acti
cal
Dev
olve
dle
ader
ship
139
18X
Tim
efr
ame
Lon
gC
yclic
Sho
rt/m
id-t
erm
Inst
ant
1310
161
How
chan
geta
kes
plac
eO
rgan
icin
nova
tion
Rea
ctiv
ead
apta
tion
Pro
acti
vetr
ansf
orm
atio
nT
acti
cal
flexi
bilit
y15
173
5P
oint
ofre
fere
nce
(ext
erna
l)In
visi
ble
colle
geR
egul
ator
ybo
dies
Pol
icym
aker
sas
opin
ion
lead
ers
Clie
nts/
Spo
nsor
s
1512
67
Poi
ntof
refe
renc
e(i
nter
nal)
The
disc
iplin
eT
heru
les
The
plan
sM
arke
tst
reng
th/S
tude
nts
1810
75
Bas
isfo
rev
alua
tion
Pee
ras
sess
men
tA
udit
ofpr
oced
ures
,eg
IS90
01P
erfo
rman
cein
dica
tors
Rep
eat
busi
ness
212
115
Stu
dent
stat
usA
ppre
ntic
eac
adem
icS
tati
stic
Uni
tof
reso
urce
Cus
tom
ers
1312
123
Adm
inis
trat
ive
role
sse
rvin
g:T
heC
omm
unit
yT
heC
omm
itte
eT
heC
hief
Exe
cuti
veT
hecl
ient
,in
tern
alan
dex
tern
al10
613
11
242 Higher Education Quarterly
© 2012 The Author. Higher Education Quarterly © 2012 Blackwell Publishing Ltd.
TAB
LE
6T
hest
uden
tvo
ice
inor
gani
sati
onal
cult
ures
:un
iver
sity
Y
Fac
tor
Typ
e
Col
legi
umB
urea
ucra
cyC
orpo
rati
onE
nter
pris
e
Info
rmat
ion
prov
isio
nto
stud
ents
Lar
gely
unde
rco
ntro
lof
depa
rtm
ents
Cen
tral
lysc
ruti
nise
din
form
atio
n,m
ostl
yst
atic
(han
dboo
ks,
web
site
s)
Inte
rnal
corp
orat
eco
mm
unic
atio
nS
peci
alis
edst
uden
tco
mm
unic
atio
ns:
dyna
mic
info
rmat
ion
prov
isio
n25
91
5S
tude
ntvo
ice:
mos
tfe
ltpr
esen
ceS
taff
Stu
dent
Lia
ison
com
mit
tee
For
mal
Com
mit
tees
Pla
nnin
gpr
oces
ses
Sur
veys
,fo
cus
grou
ps,
eval
uati
ons
206
212
Bas
isfo
rqu
alit
yev
alua
tion
Dir
ect
com
mun
icat
ion
(act
ive
inpu
t)F
orm
alev
alua
tion
and
mon
itor
ing
proc
esse
sP
erfo
rman
ceda
ta(r
eten
tion
,ad
mis
sion
,de
stin
atio
n)
Sat
isfa
ctio
nsu
rvey
s,fo
cus
grou
ps
1710
310
Lev
elof
mos
tac
tive
enga
gem
ent
(stu
dent
voic
e)
Pro
gram
me/
depa
rtm
ent
Com
mit
tees
/w
ith
dire
ctor
sof
prog
ram
me(
s)
Com
mun
icat
ew
ith
man
ager
sdi
rect
lyA
nyw
here
,su
bjec
tto
topi
c
159
313
Rol
ein
enha
ncem
ent
acti
vity
Stu
dent
sro
utin
ely
invo
lved
inen
hanc
emen
t/de
velo
pmen
tpr
ojec
ts
Stu
dent
view
sor
stud
ent
data
info
rmpl
anne
den
hanc
emen
ts(n
odi
rect
invo
lvem
ent)
No
dire
ctin
volv
emen
t.E
nhan
cem
ent
isin
stig
ated
from
‘abo
ve’
Pro
ject
team
sw
ork
clos
ely
wit
hst
uden
ts,
ascl
ient
s/us
ers
175
X18
Rol
eof
stud
ents
’un
ion
Par
tner
ship
Mem
bers
hip
repr
esen
tati
onS
tude
ntem
pow
erm
ent
Sta
keho
lder
254
83
Student Engagement and Organisational Cultures 243
© 2012 The Author. Higher Education Quarterly © 2012 Blackwell Publishing Ltd.
The document review and survey for university Y indicated a combina-tion of the corporate and collegial organisational cultures, whilst the roleof the student voice was strongly collegial.
In summary, when exploring the role of the student voice, in bothcases corporate culture aspects disappeared completely, whilst the otherelement of the organisational culture (enterprise for X and collegium forY) remained present. Both universities also saw a strong increase in thepresence of indicators for the collegium.
As in both cases the overall type of the organisational culture stillresonates with the institutions’ patterns of engagement with the studentvoice, this suggests that the characteristics chosen for matching studentvoice factors to organisational culture type are at least to some extentvalid. However, in order to validate or adjust this student voice engage-ment typology, a wider range of universities should be mapped againstthe types, specifically in relation to more strongly corporate and bureau-cratic universities.
The disappearance of the corporate culture in relation to studentengagement might be explained by considering the nature of that culturewith its emphasis on senior management, expectations of loyalty andpolitical engagement or the corporation’s natural interest in performanceindicators, planning and external policy makers.Those are not aspects ofthe institution that students will easily relate to. Hence, the student voiceis unlikely to adhere to characteristics of the corporate culture. Further-more, with students being regarded as ‘units of resource’ in the corporateculture, it is unlikely that the institution will encourage direct engage-ment with the student voice.
Nevertheless, within the UK higher education sector there is a strongfear of increased consumerism by students, describing the role of stu-dents as consuming the educational goods offered by a supplyinginstitution. Suggestions are made that the appearance of new institu-tional roles with responsibility for ‘the student experience’ are a sign ofinstitutions responding to the consumerist demand in what are essen-tially corporate moves. Hence a stronger leaning of the student voicetowards a corporate culture might have been expected.
Another possible explanation of the disappearance of corporate valuesmight be the result of a relatively recent but powerful external interfer-ence in the way universities engage with students. UK universities enjoya high level of autonomy in setting institutional and academic directionand deciding their organisation and governance. However, in 2005, theUK introduced the National Student Survey (NSS), which allows allinstitutions to be ranked by annually collected student satisfaction scores
244 Higher Education Quarterly
© 2012 The Author. Higher Education Quarterly © 2012 Blackwell Publishing Ltd.
and thus compares universities that were not previously in competitionwith each other (Richardson et al., 2007). Moreover, NSS scores influ-ence national league tables where teaching quality never had muchimpact previously. Now all universities are ‘exposed’ to direct, annual,external scrutiny both at discipline and at institutional level and thisaffects reputation, standing and student recruitment. As a result almostall institutions focus on increasing student’s appreciation of teachingquality within the disciplines.
The values of the corporation (loyalty) and the bureaucracy (equity orcommonality) may not be conducive to increasing the highly individu-alistic and inequitable nature of students’ opinion of the quality of theirstudies. Both these centralising cultures locate the power of decision-making away from the classroom experience to the committee or seniormanagement level, where detailed or individual student concerns cannotbe considered. If intending to increase NSS-type results, it is seemsmuch more effective to work with one’s Students Union in partnership(collegium), or as a fellow stakeholder (enterprise), either directly orthrough localised, empowered representation. The collegium and theenterprise culture allow for a more direct involvement with students andit is possible that this very recent need for direct engagement is what thesurvey has picked up on.
It appears then, that despite the corporate or bureaucratic nature of theexternal pressures put on institutions (regulation and charters, perfor-mance indicators, audits and policy pressure), which are driven by arationale of ‘putting students at the heart of Higher Education’ (Depart-ment for Business Innovation and Skills (BIS), 2011) these are notcultures that institutions believe the student voice in practice relates bestto. Some elements of a consumer-related culture appear to be morerelevant but the stronger preference of the student voice remains acollegial, partnership-based approach for enhancement of the studentexperience.
Re-reading McNay, it is remarkable to note his suggestion in 1995that the future of higher education is likely to see universities movethrough the enterprise culture towards a new version of the collegiumbut of a more customer-focused kind. Forced by the higher level ofmarket-driven public accountability for teaching and learning thisappears indeed to be what this study has found. Responding to nationalpolicy universities may benefit from taking note of the influence oforganisational culture on engagement with the student voice and viceversa. Indeed, Powell and Dimaggio (1991) described forms of organi-sational learning, including ‘coercive learning’ or organisational change
Student Engagement and Organisational Cultures 245
© 2012 The Author. Higher Education Quarterly © 2012 Blackwell Publishing Ltd.
through external persuasion. In the current climate organisations may‘learn’ to adjust their internal culture coerced by national powers and aresource dependency based on student opinion. Further research onwhich organisational cultures correlate with higher or lower studentsatisfaction could potentially be of interest for those institutions wishingto target the student market, which may help the sector to avoid uncriti-cal copying of the behaviour of successful peer institutions. Withincurrent processes of ‘dissemination of good practice’ between institu-tions there is limited attention to establishing a good ‘fit’ betweenstudent engagement approaches and the organisational culture andbehaviours of the institution. Paying specific attention to this fit may wellhelp to increase effectiveness of educational enhancement activities ininstitutions wishing to influence student opinion regarding the quality ofteaching.
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