institute engagement in aiaa event model

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Institute Engagement in AIAA Event Model January 2013

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Institute Engagement in AIAA Event Model. January 2013. Why the New Event Model?. Our profession is evolving and AIAA must change with it More emphasis in the industry on integrating systems and disciplines. AIAA must be in a position to support these growth areas. - PowerPoint PPT Presentation

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Page 1: Institute Engagement in AIAA Event Model

Institute Engagement in AIAA Event Model

January 2013

Page 2: Institute Engagement in AIAA Event Model

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Why the New Event Model?

• Our profession is evolving and AIAA must change with it More emphasis in the industry on integrating systems and

disciplines. AIAA must be in a position to support these growth areas.

Our membership numbers are in slow decline and we are not retaining membership in the young professional ranks.

Our conferences have evolved to more focused events that only attract a portion of the aerospace community.

Many in our profession, primarily those in industry (who make up nearly half our membership), do not find our current conference offerings relevant to their jobs.

Page 3: Institute Engagement in AIAA Event Model

Goals in Pursuing New Event Model

• Ensure our Institute is relevant to aerospace professionals (academia, government, industry)

• Ensure our conferences integrate a spectrum of topics of interest to the profession (technical disciplines, systems, policy, operations, etc.) and other areas of the Institute

• Ensure our overall events provide meaningful professional development and interaction opportunities to the broad aerospace community (conference papers/presentations, networking, education, exhibits, etc.)

• Ensure our events are financially viable (both for the attendee and for the Institute)

• Ensure that our conferences are “must attend” events for all those in our profession and can accommodate expansion into new technology and program areas

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Page 4: Institute Engagement in AIAA Event Model

New AIAA Forums Approved by BoD in May 2012

• AIAA Science and Technology Forum and Exposition (“SciTech”, Winter timeframe)

• AIAA Defense and Security Forum and Exposition (“DEFENSE”, Winter timeframe)

• AIAA Aviation and Aeronautics Forum and Exposition (“AVIATION”, Early Summer timeframe)

• AIAA Propulsion and Energy Forum and Exposition (“Propulsion and Energy”, Mid Summer timeframe)

• AIAA Space and Astronautics Forum and Exposition (“SPACE”, Late Summer timeframe)

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Program Structure for Forums

• Three-Tiered Structure Plenary – provides the aerospace professional insight

into the opportunities and challenges that face the aerospace industry

Integration – provides the aerospace professional the ability to engage in cross-cutting topics and solutions to system level challenges

Discipline – provides the aerospace professional the opportunity to engage in technical exchange on focused topics of interest

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Program Structure: Plenary Tier

• High-level keynote speakers and panel sessions focused on the integrating themes of the event that address critical issues facing the aerospace industry

• Sessions will be at the “Forum” level, be identified by “Executive Steering Committee” for the event, and involve participation and input from other areas of the Institute (Corporate Membership, Education, International, Public Policy, Publications, Standards)

• The target audience will be high level attendees from government, industry, and academia

• Topics could include areas like policy, funding, education, standards, acquisition, etc.

• These sessions should be open to all event attendees and have minimum overlap with other sessions 6

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Program Structure: Integration Tier

• Sessions that explore multi-disciplinary topics and integration of systems and technologies

• Sessions will be planned by “Forum Organizing Committee” with representatives across the Institute who are tasked with focusing on bringing together people from several disciplines and identifying topics of interest to broad spectrum of attendees

• These topics will target those from academia, government, and industry that are interested in a more systems or operational focus

• Sessions could involve panel discussions, lessons learned, best practices, case studies, tutorials, seminars, workshops

• Joint sessions typical at current conferences when multiple committees have an interest in the same topic

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Page 8: Institute Engagement in AIAA Event Model

Program Structure: Discipline Tier

• Discipline-focused topics typical of the current technical conferences that align within the framework of the overall forum themes

• Technical sessions would be planned by the “Technical Program Committee”, addressing topics that are both consistent with overall forum themes and historical foundational technical areas

• Little or no overlap in topics between individual technical disciplines

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Potential Audiences and Activities

• Forums provide the opportunity to different kind of sessions/ activities to appeal to a variety of audiences

Insight Knowledge Systems Solutions Career Interaction Outreach

Objective

Providing inspiration and insight about the

industry and the challenges and

opportunities it faces.

Providing opportunities for

attendees to exchange technical information

or learn new approaches and skills.

Providing the ability to engage in cross-cutting topics and

solutions to system-level challenges

Providing practical information and ideas

that attendees can apply at work.

Providing information and interaction that help attendees plan for, enter, manage, and grow in their

career.

Providing opportunities for various audience

segments to interact in B2B and B2C discussions

Providing messages about insight and

inspiration from event to other segments (public, students,

media).

Audience Executives, Managers, Engineers, Professors

Executives, Managers, Engineers, Operators, Professors, PhD/Grad Students, Under Grad

Students

Executives, Managers, Engineers, Operators, Professors, PhD/Grad Students, Under Grad

Students

Executives, Managers, Engineers, Operators

Managers, Operators, Professors, PhD/Grad Students, Under Grad

Students

Executives, Managers, Engineers, Operators

Public,K-12 Students, Teachers, Parents,

Media

Activities

Thought Leader Keynote Speakers, Industry Forecasts,

Roundtables Discussions, Hot

Topics/ Late Breaking News, Policy Sessions

Technical Keynote Speakers, Panel

Discussions, Paper and Poster

Presentations. Technical Tours

Paper and Poster Presentations, Panel

Discussions, Workshops

Lessons Learned, Case Studies, Best

Practices

Career Fairs, Mentoring Sessions,

Resume Writing Seminars,

Competitions, Continuing Education Courses, Motivational Speakers, Networking

Activities

Exhibit Demonstrations,

Product Launches, B2B and B2C

Meetings, Hosted Buyer Program

Activities for Local Schools, Teacher

Workshops, Exhibit Public Days, Public Lectures, Section

Engagement, Press Conferences

Page 10: Institute Engagement in AIAA Event Model

Forum Organizing Structure

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Page 11: Institute Engagement in AIAA Event Model

How Your Committee Can Engage

• Ensure your committee has a “Program Chair” on the Forum Organizing Committees for appropriate events to: Provide input to the Forum General Chair on Executive Steering

Committee-level topics (themes, plenary sessions) Identity how to use the event to meet your program objectives Align program area activities to the overarching theme and focus of the

forum Coordinate and integrate program area activities within the overall forum Form and lead working committee to organize program area activities as

needed Help promote the event within your committee/community

• Need your representative for the SciTech Organizing Committee asap

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Page 12: Institute Engagement in AIAA Event Model

Examples of Activities that Highlight Your Programs

• Themed workshop or seminars of interest to attendees

• Panel discussion or series of sessions on related topics

• Networking activity• Motivational speakers• Your ideas…

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Page 13: Institute Engagement in AIAA Event Model

Upcoming Events

• 2013 Events (Starting to transition before 2014) AVIATION: 12-14 August, Los Angeles, CA SPACE: 10-12 September, San Diego, CA

• 2014 Forums SciTech: 13-16 January, National Harbor, MD AVIATION: 16-20 June, Atlanta, GA Propulsion and Energy: 28-30 July, Cleveland, OH SPACE 2014: 4-7 August, San Diego, CA DEFENSE 2014: TBD

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