instant photo reborn

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Page 1: Instant Photo Reborn

SnapshotProposal

SMEInstant Photo Reborn

Large Format Instant Photofor Professional Market

Centre de Recerca i Innovacio de Catalunya, CRIC, Barcelona

Sitges, June 27-28th, 2013

Y.Richard, E.Lopez G.Martinez, J.Aparicio Brainstorming 1 / 5

Page 2: Instant Photo Reborn

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SMEInstant Photo Reborn

Outline

Snapshot

Proposal

SME

Y.Richard, E.Lopez G.Martinez, J.Aparicio Brainstorming 2 / 5

Page 3: Instant Photo Reborn

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SMEInstant Photo Reborn

Snapshot

20x24 Instant Film Format

Expensive and mainly used by professionalphotographers. Price can reach more than 10000$the photo; Why?

• It stays no more than five cameras in the worldthat supports this format.

• It’s an original, an analog, can’t be duplicated!(No professional market for digital print)

Current Alternative: Platinum Print

But not accesible to everybody; Fastidious; Andonly Monochrome Print!

• UV light room

• Chemical reagents

• Develop, rinse, clear, wash and dry

Y.Richard, E.Lopez G.Martinez, J.Aparicio Brainstorming 3 / 5

Page 4: Instant Photo Reborn

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SMEInstant Photo Reborn

Proposal

A 20x24 Color Digital Negative Device

A 20x24 Light Box Device, capable of exposing aColor or BW Digital Negative on a 20x24 InstantFilm. Intrinsic Characteristics of the Instant Film,make the process unique and non repeatable. Alldifferentes, all unique.

Challenge: Avoid transfer of digital artifacts orvisible aliasing! Create the perceptual illusion ofan Analog process

Possible Solutions:• Anti-Aliasing Optical Filter (Currently

incorporated in all the new high-end SLRCameras)

• Quantum Dot Filter (Will be incorporated in thenext generation of LCD display - Intel Spin-Off)

Y.Richard, E.Lopez G.Martinez, J.Aparicio Brainstorming 4 / 5

Page 5: Instant Photo Reborn

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SMEInstant Photo Reborn

SME: The Impossible Project

Ongoing!

The Impossible Project is an European SME, formed by old employees ofPolaroid, that tries to maintain the Instant Film alive and to improve it; In thesame time, they are developing new photo devices to expand their market.

Y.Richard, E.Lopez G.Martinez, J.Aparicio Brainstorming 5 / 5