instant photo reborn
TRANSCRIPT
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SnapshotProposal
SMEInstant Photo Reborn
Large Format Instant Photofor Professional Market
Centre de Recerca i Innovacio de Catalunya, CRIC, Barcelona
Sitges, June 27-28th, 2013
Y.Richard, E.Lopez G.Martinez, J.Aparicio Brainstorming 1 / 5
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SMEInstant Photo Reborn
Outline
Snapshot
Proposal
SME
Y.Richard, E.Lopez G.Martinez, J.Aparicio Brainstorming 2 / 5
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SMEInstant Photo Reborn
Snapshot
20x24 Instant Film Format
Expensive and mainly used by professionalphotographers. Price can reach more than 10000$the photo; Why?
• It stays no more than five cameras in the worldthat supports this format.
• It’s an original, an analog, can’t be duplicated!(No professional market for digital print)
Current Alternative: Platinum Print
But not accesible to everybody; Fastidious; Andonly Monochrome Print!
• UV light room
• Chemical reagents
• Develop, rinse, clear, wash and dry
Y.Richard, E.Lopez G.Martinez, J.Aparicio Brainstorming 3 / 5
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SMEInstant Photo Reborn
Proposal
A 20x24 Color Digital Negative Device
A 20x24 Light Box Device, capable of exposing aColor or BW Digital Negative on a 20x24 InstantFilm. Intrinsic Characteristics of the Instant Film,make the process unique and non repeatable. Alldifferentes, all unique.
Challenge: Avoid transfer of digital artifacts orvisible aliasing! Create the perceptual illusion ofan Analog process
Possible Solutions:• Anti-Aliasing Optical Filter (Currently
incorporated in all the new high-end SLRCameras)
• Quantum Dot Filter (Will be incorporated in thenext generation of LCD display - Intel Spin-Off)
Y.Richard, E.Lopez G.Martinez, J.Aparicio Brainstorming 4 / 5
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SMEInstant Photo Reborn
SME: The Impossible Project
Ongoing!
The Impossible Project is an European SME, formed by old employees ofPolaroid, that tries to maintain the Instant Film alive and to improve it; In thesame time, they are developing new photo devices to expand their market.
Y.Richard, E.Lopez G.Martinez, J.Aparicio Brainstorming 5 / 5