instagram marketing insights in malaysia indonesia singapore and australia

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Insights for MY, ID, SG and AU FOLLOW US In collaboration with the Instagram Marketing Association

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Insights for MY, ID, SG and AU

FOLLOW USIn collaboration with the Instagram Marketing Association

FOLLOW US

WHY INSTAGRAM

HIGHEST ENGAGEMENT ON SOCIAL MEDIA

60x more interaction compared to Facebook

INCREASING BRAND ADOPTION

INCREASING ENGAGEMENT

+11% 96% penetration on US Fashion Brands

Sources: PC Insights, Forrester.com, eMarketeer, SimplyMeasured

FOLLOW US

INSTAGRAM IN INDONESIA

Sources: PC Insights, Social Media Landscape. *Generic accounts include vertical pages, photographers, couple accounts, brands etc...

INCREASING USERS ADOPTION

+110% IN 1 YEAR

YOUNG

84% < 35yo

MALE / FEMALES

41% F

31% M

28% GENERIC*

FOLLOW US

TOP CELEBRITIES IN INDONESIA

@princessyahrini

11.6M Followers

@ayutingting92

11.5M Followers

@laudyacynthiabella

9.7M Followers

FOLLOW US

INSTAGRAM IN MALAYSIA

Sources: PC Insights, Social Media Landscape. *Generic accounts include vertical pages, photographers, couple accounts, brands etc...

INCREASING USERS ADOPTION

+100% IN 1 YEAR

YOUNG

86% < 35yo

MALE / FEMALES

41% F

33% M

26% GENERIC*

FOLLOW US

TOP CELEBRITIES IN MALAYSIA

@noradanish

3.2M Followers

@emma_maembong

3M Followers

@schaalyahya

2.6M Followers

FOLLOW US

INSTAGRAM IN SINGAPORE

Sources: PC Insights, Social Media Landscape. *Generic accounts include vertical pages, photographers, couple accounts, brands etc...

INCREASING USERS ADOPTION

+90% IN 1 YEAR

YOUNG

81% < 35yo

MALE / FEMALES

37% F

32% M

31% GENERIC*

FOLLOW US

TOP CELEBRITIES IN SINGAPORE

@xiaxue

611k Followers

@ladyironchef

665K Followers

@ec24m

315K Followers

FOLLOW US

INSTAGRAM IN AUSTRALIA

Sources: PC Insights, Social Media Landscape. *Generic accounts include vertical pages, photographers, couple accounts, brands etc...

INCREASING USERS ADOPTION

+110% IN 1 YEAR

YOUNG

81% < 35yo

MALE / FEMALES

41% F

23% M

36% GENERIC*

FOLLOW US

TOP CELEBRITIES IN AUSTRALIA

@thenewclassic

8.3M Followers

@mirandakerr

8.8M Followers

@kayla_itsines

4.7M Followers

FOLLOW US

DATA SOURCES

Most of the data exposed in this whitepaper have been obtained by PC Insights, a proprietary platform, software and algorithm developed by Popular Chips.

LEARN MORE

Realized in collaboration with the Instagram Marketing Association

CURIOUS?

We live and breath “mobile digital”. Hence, reaching us is not that difficult. You find us here:

E-mail: [email protected]

Mobile Online Form: popularchips.com

FOLLOW US

Whatsapp: +65 8276 9401

Phone: +65 9077 3552

Instagram: @popularchips

Popular Chips is a division of Gimucco PTE. LTD. ©201616 Raffles Quay #33-03, Hong Leong Building, 048581,  Singapore

FOLLOW US