instagram as a tool for outreach and education - presentation for the national extension conference...

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Instagram for Insta Programming Amy E. Hays Texas AgriLife Extension aggie94_amy

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This slide presentation highlights the tool of Instagram for use beyond "selfies". This presentation is shared in the context of using this tool to reach audiences and broaden and share a educational message. Instagram provides a rich experience with #hashtags, large content area, links, and photos. In addition provides ability to collect spatial location for photo's opening the door for location-ally relevant data (photos)

TRANSCRIPT

Page 1: Instagram as a Tool for Outreach and Education - Presentation for the National eXtension Conference March 25, 2014

Inst

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for

Inst

a

Pro

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ing

Amy E. HaysTexas AgriLife Extension

aggie94_amy

Page 2: Instagram as a Tool for Outreach and Education - Presentation for the National eXtension Conference March 25, 2014
Page 3: Instagram as a Tool for Outreach and Education - Presentation for the National eXtension Conference March 25, 2014

150 Million Active Users

Page 4: Instagram as a Tool for Outreach and Education - Presentation for the National eXtension Conference March 25, 2014
Page 5: Instagram as a Tool for Outreach and Education - Presentation for the National eXtension Conference March 25, 2014
Page 6: Instagram as a Tool for Outreach and Education - Presentation for the National eXtension Conference March 25, 2014

Allows for unlimited space to describe your photo

Allows for use of #hastag (multiple up to 30)

User Comments

Ability to link, share, or email

Page 7: Instagram as a Tool for Outreach and Education - Presentation for the National eXtension Conference March 25, 2014

Social Sharing

Spatial Sharing

Page 8: Instagram as a Tool for Outreach and Education - Presentation for the National eXtension Conference March 25, 2014

Spatial Share!

http://www.fastcompany.com/3000501/instagram-homes-mapping-version-30

Be smart, don’t

photo map

images where

you identify

location or

personal info

Page 9: Instagram as a Tool for Outreach and Education - Presentation for the National eXtension Conference March 25, 2014

What can Instagram ADD to my programing

efforts?

Page 10: Instagram as a Tool for Outreach and Education - Presentation for the National eXtension Conference March 25, 2014

EXAMPLES

Page 11: Instagram as a Tool for Outreach and Education - Presentation for the National eXtension Conference March 25, 2014
Page 12: Instagram as a Tool for Outreach and Education - Presentation for the National eXtension Conference March 25, 2014
Page 13: Instagram as a Tool for Outreach and Education - Presentation for the National eXtension Conference March 25, 2014

#felfie – Farm Selfies!

5719 Pictures in Instagram

tagged #felfie

2014 has been designated the YEAR of the FARM

SELFIE

Page 14: Instagram as a Tool for Outreach and Education - Presentation for the National eXtension Conference March 25, 2014

"Selfie!" by Sandra Jovanovic  Attribution-NonCommercial-NoDerivs License

A Picture is Worth a Thousand Words

Page 15: Instagram as a Tool for Outreach and Education - Presentation for the National eXtension Conference March 25, 2014

Tell A Story in 5 Seconds

Page 16: Instagram as a Tool for Outreach and Education - Presentation for the National eXtension Conference March 25, 2014

Attribution-NonCommercial-NoDerivs 2.0 Generic (CC BY-NC-ND 2.0) http://www.flickr.com/photos/agrilifetoday/

Hundreds of things we do in Cooperative Extension that very few people get to EVER see or do

Page 17: Instagram as a Tool for Outreach and Education - Presentation for the National eXtension Conference March 25, 2014

Market and Capture ProgramsIn #4H youth learn about raising animals like rabbits.

Youth learn how to feed, care for, and show animals

Youth learn about the #food chain, the #environment, and #Agricultural #industry

Visit http://agrilife.tamu.edu to learn more

Page 18: Instagram as a Tool for Outreach and Education - Presentation for the National eXtension Conference March 25, 2014

Build Community around a Programmatic Concept

The average adult today gets 10 hours less a week of time to themselves.

Research suggests that your health is directly linked to your ability to de-stress.

Show me ways you de-stress today #liverightforlife

Visit http://dentonCES.edu to learn more

Page 19: Instagram as a Tool for Outreach and Education - Presentation for the National eXtension Conference March 25, 2014

Support Local Goals and National ProgramsTeenage girls are 50% more likely to think they are less beautiful than they are as compared to youth in 1950.

Support our “Your Beautiful Just the Way You Are” campaign by posting pictures of yourself

#JustTheWayYouAre

Page 20: Instagram as a Tool for Outreach and Education - Presentation for the National eXtension Conference March 25, 2014

Become a Visual TeacherThe Coryell County office is launching a #EatWellCoryell campaign

Over the next 8 weeks we challenge you to join us in making our plates match #MyPlate

Join us on our journey! Tag your photo’s #EatWellCoryell and let’s have some fun watching what we all love to eat

Page 21: Instagram as a Tool for Outreach and Education - Presentation for the National eXtension Conference March 25, 2014
Page 22: Instagram as a Tool for Outreach and Education - Presentation for the National eXtension Conference March 25, 2014

EXPLORE!

• Ask – What do I want to do with Instagram?–Build presence–Build Community–Promote concept– Transfer Information

• Do – promote your goals in your photos• Be – establish yourself as an Expert

Page 23: Instagram as a Tool for Outreach and Education - Presentation for the National eXtension Conference March 25, 2014

Participate Today

#nexconf

#CESelfie

#CESValue

Page 24: Instagram as a Tool for Outreach and Education - Presentation for the National eXtension Conference March 25, 2014

Amy E. HaysTexas AgriLife Extension

[email protected]