DESCRIPTION
Instagram session at the 2013 E-Tourism Africa Summit by Gareth Pon from South Africa Instagram CommunityTRANSCRIPT
instagram 101
by @garethpon
@garethpon ���TELLING STORIES USING 1 & 25 FRAMES
“ALSO KNOWN AS GARETH PON.”
- photography is to the creative world what numbers are to the world of science -
by @garethpon
@igersSouthAfrica���LOCAL SOUTH AFRICAN INSTAGRAM COMMUNITY
Linked to the world’s largest Instagram Community
: JOHANNESBURG : PRETORIA : CAPE TOWN : GEORGE : STELLENBOSCH : DURBAN : GRAHAMSTOWN :
by @garethpon
“WHAT IS INSTAGRAM?”
by @garethpon
by @garethpon
breakfast cats coffee
the common misconception of instagram
“WHAT IS INSTAGRAM?”
by @garethpon
799k likes : 35k comments 782k likes : 23k comments 980k likes : 50k comments
and SELFIES!
“WHAT IS INSTAGRAM?”
@jus%nbieber : 10M Followers
instagram is an app
mobile image/video sharing platform a visual community photo maps
“WHAT IS INSTAGRAM?”
iOS & ANDROID
by @garethpon
@igersJozi & @igersPretoria #popupinstameet
for a lot of people its an untouched a creative outlet
“WHAT IS INSTAGRAM?”
150M ACTIVE USERS
680k ACTIVE SA USERS
60%+ OUTSIDE THE US
16B PHOTOS SHARED
2B LIKES DAILY
55M AVG PHOTOS/DAY
“WHY INSTAGRAM WORKS?”
location tagging with photo maps���instagram users create photo content without you needing to do anything
The Old Biscuit Mill Ponte City Apartments Soccer City Complex FNB Stadium
“WHY INSTAGRAM WORKS?”
by @garethpon
chicago sun times fires all it’s photographers
“LESSONS FROM THE STORM” time magazine cover
By Ben Lowy
November Issue 2012
the audience is unique
some interesting chatter
“WHY SHOULD I CARE?”
by @garethpon
“For years I have worked with bulky digital cameras always mindful of the technical maneuvers from setting the shutter speed and
aperture to editing and toning on a computer screen. In the last few years I have discovered that my iPhone has allowed me to capture scenes without feeling that I am once again on the job. To point and
shoot has been a liberating experience. It has allowed me to rediscover the excitement of seeing imperfections and happy accidents rendered through the lens of my handheld device.”
- Ben Lowy
some interesting chatter
“WHY SHOULD I CARE?”
by @garethpon
Instant sharing/response size and mobility apps
the experiences of sharing through visual
“WHY INSTAGRAM WORKS?”
by @garethpon
@bradklynsmtih @levonlock @unclescrooch
instagram users love making things look pretty
“WHY INSTAGRAM WORKS?”
by @garethpon
humans are visual species
“WHY INSTAGRAM WORKS?”
birds in suits : edited & uploaded instavid
Video can be viewed at h;p://instagram.com/p/dhz98qjZb5/
“HOW DO WE UTILISE IT?”
by @garethpon
CANADA’S PREMIER YEAR ROUND DESTINATION #WHISTLERUNFILTERED : http://unfiltered.whistler.com/
“INTERNATIONAL EXAMPLES”
by @garethpon
#WHISTLERUNFILTERED : http://unfiltered.whistler.com/
“INTERNATIONAL EXAMPLES”
by @garethpon
@australia showcases the beauty of Australia by reposting user generated images tagged with #seeaustralia
“INTERNATIONAL EXAMPLES”
by @garethpon
“why hello there! @paulyvella photographed this cute #kangaroo in @discovertasmania #tassiejourney”
“INTERNATIONAL EXAMPLES”
by @garethpon
@southafrica showcases the beauty of South Africa by reposting user generated images
“LOCAL EXAMPLES”
by @garethpon
“baby elephant leading the way. Photo by @lisa_letord #ThisIsSouthAfrica”
“INTERNATIONAL EXAMPLES”
by @garethpon
@igersSouthAfrica showcases the community of South Africa by posting local stories & info
“LOCAL EXAMPLES”
by @garethpon
“@mmmstadium welcomes Tim! #mmmstadium”
“INTERNATIONAL EXAMPLES”
by @garethpon
@bigconcerts utilizes instagram to tell their stories run and maintained by mobile media mob http://mobilemediamob.com/
“LOCAL EXAMPLES”
by @garethpon
@thefactorycafe shows off their coffee culture in Durban
“LOCAL EXAMPLES”
by @garethpon
@oreo show us their tastey account by doing interesting #hashtag campaigns
“CREATIVE CORPORATE EXAMPLES”
by @garethpon
making tagged photos out of oreos
“CREATIVE CORPORATE EXAMPLES”
by @garethpon
@dguttenfelder in North Korea Associated Press Chief Photographer
“USERS WITH UNIQUE STORIES”
by @garethpon
“A Chinese veteran of the Korean War. I saw a lot of North Korean vets this week during events marking the 60th
anniversary of the armstice…”
“USERS WITH UNIQUE STORIES”
by @garethpon
“Korean War veterans enter a cemetery for their deceased fellow war veterans.”
“USERS WITH UNIQUE STORIES”
by @garethpon
@lorraineloots
“USERS WITH UNIQUE STORIES”
by @garethpon
@lorraineloots documents her “365 Paintings for Ants” on Instagram and Tumblr blog
“USERS WITH UNIQUE STORIES”
http://paintingsforants.tumblr.com/
Video can be viewed at h;p://instagram.com/p/dRbx9FBBMG/
legit local instagramers
@d_oyal : 61k followers @roywrench : 80k followers
@levonlock : 98k followers @unclescrooch : 58k followers by @garethpon
how far you can push it.
by @garethpon
@skinnymonkey
how far you can push it.
by @garethpon
@garethpon
how far you can push it.
by @garethpon
@lovepaperplane
create your profile THE SOONER YOU START THE BETTER
decide on your direction WHAT STORY WILL YOU TELL
learn a few editing apps SNAPSEED, VSCO (YOU WILL GET ADDICTED)
be consistent with posting THINK/CONSIDER ABOUT YOUR FOLLOWERS, ENGAGE, REPOST, SHARE
get the word out SHOWCASE ON WEBSITES, BLOGS, FACEBOOK, HASHTAGS, INFLUENCERS ETC.
“WHERE TO FROM HERE?”
the local instragramers communities
by @garethpon
@igersJozi @igersDurban @igersCapeTown
: @igersJozi : @igersPretoria : @igersCapeTown : : @igersGeorge : @igersStellenbosch : @igersDurban : @igersGrahamastown :
learn from your local community.
by @garethpon
Video can be viewed online at https://vimeo.com/63531038
- instagram gives others a personal, experiential and visual window to your world -
by @garethpon
