insqribe presentation on mobile augmented reality at xpand session 09101
DESCRIPTION
Presentation by Insqribe on its mobile augmented reality platform at xpand session in Sydney, AustraliaTRANSCRIPT
Confiden'alInforma'on
DannyHousseasChiefProductOfficer
Email:[email protected]@er:@dhousseas
NickGoniosCommercial
Email:[email protected]@er:@nickgonios
October2009
Confiden'alInforma'on|©Copyright2009AcratusPtyLtdOctober,2009|InsqribePresenta'on
Whatwe’llcover?
• Intros
• QuickhistoryofAugmentedReality(AR)
• InsqriberealRmemobileplaTorm
• ReallivedemonstraRon
• MobileARApplicaRons
• Ali@lebonus:)
• Q&A
Confiden'alInforma'on|©Copyright2009AcratusPtyLtdOctober,2009|InsqribePresenta'on
WhoisInsqribe?
DannyHousseasCo‐founderandChiefProductOfficer
ArthurGougoustamosCo‐founderandChiefTechnologyOfficer
NickGoniosBusinessfocusandgrowthdude:)
45yearsof
webexperience
acrossteam
Confiden'alInforma'on|©Copyright2009AcratusPtyLtdOctober,2009|InsqribePresenta'on
Confiden'alInforma'on|©Copyright2009AcratusPtyLtdOctober,2009|InsqribePresenta'on
QRCodes1stcommercialusesofAR
Cinema in 3D
Confiden'alInforma'on|©Copyright2009AcratusPtyLtdOctober,2009|InsqribePresenta'on
QRCodes1stcommercialusesofAR
Yellow NFL 10 yard line on TV
Confiden'alInforma'on|©Copyright2009AcratusPtyLtdOctober,2009|InsqribePresenta'on
QRCodesAirforceuseofAR
Fighter cockpit instrumentation
Confiden'alInforma'on|©Copyright2009AcratusPtyLtdOctober,2009|InsqribePresenta'on
QRCodesOtherrecentformsofAR
Transformer AutoBots using webcam
Confiden'alInforma'on|©Copyright2009AcratusPtyLtdOctober,2009|InsqribePresenta'on
QRCodesFuturepotenRalofAR
AR enabled contact lens AR enabled glasses
Confiden'alInforma'on|©Copyright2009AcratusPtyLtdOctober,2009|InsqribePresenta'on
QRCodeswayoutthere!
Confiden'alInforma'on|©Copyright2009AcratusPtyLtdOctober,2009|InsqribePresenta'on
QRCodesBeforewegetthere,MobileARishere!
AR enabled mobile phones
Confiden'alInforma'on|©Copyright2009AcratusPtyLtdOctober,2009|InsqribePresenta'on
Insqribelaunchesworld1strealRmemobileARplaTorm
Confiden'alInforma'on|©Copyright2009AcratusPtyLtdOctober,2009|InsqribePresenta'on
QRCodesHowdoesmobileAugmentedRealitywork?
Camera CompassGPS/CellTower
Confiden'alInforma'on|©Copyright2009AcratusPtyLtdOctober,2009|InsqribePresenta'on
QRCodesPi@StSydney
Confiden'alInforma'on|©Copyright2009AcratusPtyLtdOctober,2009|InsqribePresenta'on
QRCodesPi@StSydneywith
InsqribeMobileARinacRon!
Confiden'alInforma'on|©Copyright2009AcratusPtyLtdOctober,2009|InsqribePresenta'on
InsqribeenablesrealRmeinteracRvity
• EngageViewersandReaders
• OptIn
• SpreadVirally
• UserPolls
• CompeRRons
• ReaderComments
• Bookmarks
• ReachwithVideo,AudioorImagesGalleriesonmobilesites
Confiden'alInforma'on|©Copyright2009AcratusPtyLtdOctober,2009|InsqribePresenta'on
TheInsqribeplaTormisusedtopresent,track&measurerealRmeinteracRons
• RealRmetrackingandmeasure
• CompleteUsageStaRsRcs• CompleteMobileAnalyRcs• ChartsandGraphs• GoogleMapsStaRsRcsIntegraRon
• StaRsRcs/AnalyRcsDownload
Confiden'alInforma'on|©Copyright2009AcratusPtyLtdOctober,2009|InsqribePresenta'on
Confiden'alInforma'on|©Copyright2009AcratusPtyLtdOctober,2009|InsqribePresenta'on
MobileARapplicaRons
Location Based Gaming Education • Venues• PublicPointsofInterest
• SocialInteracRons
• Retail• Entertainment
• Lifestyle
• Sport• Tourism
• Products
NextgeneraRongamesandsimulaRonservicesconvergerealphysical
worldwithsocialgamingcommuniResandeducaRonservices
Confiden'alInforma'on|©Copyright2009AcratusPtyLtdOctober,2009|InsqribePresenta'on
QRCodesTheli@le‘bonus’–BrandedQRcodes
Standard version Designer version
Confiden'alInforma'on|©Copyright2009AcratusPtyLtdOctober,2009|InsqribePresenta'on
BrandedQRBarcodes–wiredmagazinecommunitypickQRcode
Confiden'alInforma'on|©Copyright2009AcratusPtyLtdOctober,2009|InsqribePresenta'on
BrandedQRBarcodes–VitaminWaterJapanexperienRalcampaign
Confiden'alInforma'on|©Copyright2009AcratusPtyLtdOctober,2009|InsqribePresenta'on
LocalbrandedQRBarcode–Telstra’scurrentMum2.0campaign
Confiden'alInforma'on|©Copyright2009AcratusPtyLtdOctober,2009|InsqribePresenta'on
OtherconceptsbySETJapan
Confiden'alInforma'on|©Copyright2009AcratusPtyLtdOctober,2009|InsqribePresenta'on
QuesRons?