Inspiring Social Change Within Your Organization

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“The spiritual promise of the web is the return of voice.”- David Weinberger, Cluetrain Manifesto

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In today’s 2.OPEN knowledge economy, employees expect to express more of their voice at work.

Co-CreationCollaborationContribution

CreativityClarity

ConvictionCommunity

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And employees expect access and want to hear more of leadership’s authentic voice.

“Trust and transparency are as important to

company reputation as the quality of

products and services.”- Edelman Trust Barometer 2010

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That’s why we need smarter, faster, better collaboration via the Collective Intelligence.

New IBM Global HR Study says: “Tapping into a broad base of institutional knowledge is critical to developing

and maintaining an innovative culture. Enterprises must adapt innovations, apply them across their organizations

and find new ways to connect people to each other and to information, both internally and externally.”

Great! We know that collaboration generates business value throughout organizations.

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But what if brands / organizations / individuals are not clear about their authentic voice?

“By 2010, more than half of companies that have established an online community will fail to

manage it as an agent of change, ultimately eroding customer value.”

- Gartner Group

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There are many natural barriers to collaboration.

SilosDistance

Multiple LocationsHeavy WorkloadDueling Priorities

Etc. Etc. Etc.

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And many self-created barriers …

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Which translate to many visible resistances to collaboration.

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But business reinvention is already happening.

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Which means you have to be ready to reinvent with it ... or perish!

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“Transformation is making barriers disappear that you

didn’t know existed.”- Landmark Education

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INSERT CRAZY TECH COLLAGE

INSERT RESISTANCE DECISION-MAKER

Hold the Tech!

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INSERT CRAZY TECH COLLAGE

INSERT RESISTANCE DECISION-MAKER

Hone In On the People!

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Focus on “Bright Spots”easy-to-understand-and-adopt actions

that give way to broader, more successful, ongoing, sustainable change

Systemic Changelonger ramp-up / slower

implementation that can take years to work out

You have (at least) two approaches…

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ACME Org Chart

The Social Technology Adoption Continuum: a reality check for managing project/sponsor expectations.

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3 Ways to InspireSocial Change Now

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1. Align & Focus: Connect big picture to day-to-day individual work flow

Leadership: RESULTS

Middle-Management:

PROCESS

Employees: RECOGNITION

Create Individual

“A-Ha!” Moments

-tie social media initiatives to business imperatives: i.e. talent retention / acquisition, greater efficiencies, innovation, etc.- deliver case study feedback: create, track, measure & report on one-page dashboard with business analytics

- work offline with managers to help them help others collaborate- show managers how they are the liason between vision and action

- keep it in the flow of what they’re already doing- co-create pain points that social media can help with- demonstrate how they can connect and collaborate with others already doing it

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1. Align & Focus

2. BUBIA! BUBIA!: Be Unreasonable! Be in Action!22

Leadership: RESULTS

Middle-Management:

PROCESS

Employees: RECOGNITION

Identify, Spark and Promote

Natural Pockets of Energy

- demonstrate current team success and propose how social media can spike their integrated future success

- integrate managers with teams already engaged in social media campaigns- offer coaching on how they can participate

- introduce new social media strategies, tools, tactics to amp their success- reinforce project line-of-sight to big pic org goals

232. BUBIA! BUBIA!

3. Become a Collaboration Catalyst: Create Connection + Conversation

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Leadership: RESULTS

Middle-Management:

PROCESS

Employees: RECOGNITION

Build Big Wins With Baby Steps

- remember: “transformation is a stone rolling down hill!”- keep track of how mindsets are evolving and continue to propose new collaboration technologies / strategies- celebrate and promote wins

- offer reminders on how to continually reinforce permission to employees- encourage manager to shine spotlight on employees- help manager document and package process to present as replicable and scalable solution

- help keep team focused on tighter, simple suite of social media tools - continue to encourage usage, frequency and fun with social media!- create multi-media team testimonial

253. Become a Collaboration Catalyst

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Thank You! Let’s keep the conversation going!

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john nielson 

john@areyoufrank.com | 612.209.7230

@john4frank | linkedin.com/in/johnnielson | visualcv.com/johnnielson

areyoufrank.com

freefrank-in-a-box+ 10 social mediaideas! Loaded with social-media

brainstorm tools help you break through unspoken issues that can sabotage social media success!

- social media brainstorm cards- frankToids for fresh conversations- frankTranslator- knarf buster (that’s “frank” spelled backwards for you-know-who!)- frank nametags

organizational courage + authentic branding through social media areyoufrank.com

Our approach

Some of our clients

Accelerate + Sustain Organizational Transformation through online conversation, collaboration, team alignment and innovation

Build a Reputation for Innovative Collaboration by expanding your organization’s capability to include solutions embraced by all generations of workers, from Boomersto “Digital Natives”

Extend Market Reach by leveraging the collective wisdom of your employees, customers and business partners to innovate faster, reduce costs and bolster bottom lines

Driving results through social-media marketingand employee-engagement campaigns.

Uniquely blending culture, brand and tech, frank delivers employee engagement and marketing services that drive business results through internal and external social media campaigns. Services

+ strategic planning

+ online and offline creative

development+ design,

art direction,copywriting

+ multi-media production+ PR, DM+ project

management+ measurement

and analytics

Services+ strategic planningand measurement+ leadershipand teamdevelopment+ org andprocess re-design+ facilitation+ communitydevelopment

Services (for internal & external portals)+ assessment + identification + implementation +

optimization

frank is a certified

women-owned small

business!

Let’s talk!Click areyoufrank.com | Follow @RUfrankVisit 612 W. 27th St. Minneapolis, MN 55408Contact John Nielson | john@areyoufrank.com | 612.209.7230