inspiring route - do-it-yourself & the makers revolution
DESCRIPTION
Do It Yourself and Makers Revolution is a contemporary subculture representing a technology-based extension of DIY culture that encourages invention and prototyping. This trend includes millions of people who are creating their self-made products and taking risks to start their own small businesses dedicated to marketing and selling of these products. This report - part of the "Inspiring Route" project - analyses and understands the main themes related to Do It Yourself and Makers Revolution through stories, examples, numbers, case studies.TRANSCRIPT
MKTRVLTN
MARKETREVOLUTIONIT
29092013
DO-IT-YOURSELF ampTHE MAKERS REVOLUTION
INSPIRING ROUTE
Thanks for coming
WELCOME
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE 2
INSPIRINGROUTEMKTRVLTN
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE 4
Where does this story start
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Self-taught 15-years-old inventor from Sierra Leone
Meet Kelvin Doe
5
Source Thinkr nov 2012
He builds batteries generators FM radio audio mixers amplifiers useful products for his community from recovered electrical equipment and cheap technology components
Kelvin belongs to the latest generation of makers
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Our grandparents did that too
A long-running vein deeply rooted in our culture
6
Source Businessweek 2006
Hello we are Bill and Dave and welcome to our cribWersquore just two guys hanging around in a garage trying make stuff
(Well eventually they became HampP)
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
A long-running vein deeply rooted in our culture
7
Source The Open University 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Pro-sumer
8
Source Treccani 2013 Forbes jul 2013
A consumer than simply ldquoconsumingrdquo products becomes the voices of those
products and significantly impacting the success or failure of companies products
and brands
Consumer that is also a producer or in the act itself which consumes contributes to the production
New behaviors and consumption trends
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
New behaviors and consumption trends
Pre-sumer
9
They love to get involved with push fund and promote products and services
before they are realized
Consumers want the best they want it now and first and they want real human
connection too
Source Trendwatching nov 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
So whatrsquos new about it
10
Source Businessweek sept 2012
Reconnection with production
Exploitation technology potential
Focus on creativity
Physical-digital integration
Sharing tools and experiences
Economic and environmental sustainability(amp self-sufficiency)
Entrepreneurship
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
4 drivers
Enabling the shift everything old is new again
11
Open-source culture Technology consumerization
Internet diffusionGathering places
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The production technology factor
12
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Machines that take a digital model of an object and print it out by building it up one layer at a time using plastic extruded from a nozzle
3D printing
13
Source Makerbot oct 2012 The Economist dec 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Cheap handy and easy to use electronics prototyping platforms allowing to create interactive electronic objects
Smart and open hardware
14
Source Youtube 2010 Youtube 2012
microcontroller sensors
actuators (and fun)
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Then what is the maker movement
15
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE 16
Source Techopedia 2013 Wikipedia 2013 Huffington Post feb 2013
Maker movementˈmeɪkə ˈmuːvmənt
1 A contemporary subculture representing a technology-based extension of DIY culture that encourages invention and prototyping
2 Trend in which individuals or groups of individuals create and market products that are
recreated and assembled using unused discarded or broken electronic plastic silicon or virtually any raw material andor product from a computer-related device
3 An evolution of millions of people who are taking big risks to start their own small businesses
dedicated to creating and selling self-made products
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Itrsquos a revolution (not just a rebranding)
17
1st revolutionsteam engine
2nd revolutionassembly line
3rd revolutionIT amp automation
4th revolutiondigital fabrication
Source The Third Industrial Revolution How Lateral Power is Transforming Energy the Economy and the World 2011 McKinsey jun 2013
Not a peripheral change but a paradigm shift values goals rules
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The element of continuity is the reconfiguration of relations within the system
From bits to atoms
18
Source Makers the new industrial revolution 2012
From top-down centralized to bottom-up peer-to-peer
Just as the Web changed redistributed and sped up the diffusion of informationmdashand created and destroyed businesses along the waymdashmaker revolution will change manufacturing from a
cumbersome process based on capital to a flexible one based on creativity
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Small-scale workshop offering flexible manufacturing equipment materials and shared competences for digital fabrication
Working and community spaces
19
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
20
Who are the ldquoMakersrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Demographic profile
21
Source Peerproduction may 2012
Male 7843 26-30 20
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Demographic profile
22
Source Peerproduction may 2012
Europe 503 4-Year College Degree(BABS) 33
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Psychographic profile
23
self-awareness 58
Source Peerproduction may 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
24
Source Peerproduction may 2012
A newly exponential growth
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
25
Source Peerproduction may 2012
Functional models 138
Spare parts to devices 131
Artistic items 137
researcheducational purposes 126
Exploring new possibilities
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
26
Source Peerproduction may 2012
How do you consider yourself
Still a strong ldquoconsumerrdquo approach
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
27
Source Peerproduction may 2012
Vocation to business
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
28
Source Peerproduction may 2012
Object quality 138
Cheaper material price 131
Speed 137
Metal material printing 126
Bottlenecks
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE 29
Source 9GAG 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The makers by (some) figures
30
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Industry dimension
31
Source The Economist sept 2013 Trendwatching nov 2012
+28 by 2013
billion dollars22
billion dollars52
in 2012
in 2020
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The maker community
32
thousand visitors333in 2012
Source Makermedia 2012
Solid growth
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
3D-printer sales
33
thousand printers40in 2012
Source Arstechnica june 2013
Still a niche (but that will double in 2013)
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
3D-printer usage
34
Source Shapeways june 2012
To the 7-digits for Shapeways
million products1
indipendent sellers600
until 2011
until 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Arduino
35
Source Open design consulting 2012
The traction of the openness
million dollars1
thousand150
revenues in 2011
units sold in 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The Arduinorsquos community
36
Source Makezine dec 2012
The traction of the openness
thousand people500
thousand units300
making stuff in 2011
ldquoin the wildrdquo in 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Business attractiveness
37
million dollars403MakerBot acquisition by Stratasys
Source Arstechnica june 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Financial attractiveness
38
million dollars30in 2013
Source Venturebeat apr 2013
VC funding received by Shapeways
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
39
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
How to turn ldquomakersrdquo into an opportunity
40
Source Dilbert nov 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Thatrsquos a new paradigm
41
Source The Economist apr 2012 Harvard Business Review mar 2013
A new era for manufacturing and logistics widely distributed highly flexible small-scale
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoA design change could take at least six months to implementNow the company can get a prototype to a customer in a couple of weeksrdquo
Fast prototyping
42
FitBit a consumer device for tracking your level of activity throughout the day fast prototypin with Arduino for the mass market
ldquoWersquove been using Arduino for rapid prototyping for a few years now Itrsquos been a great tool for us in trying things out quicklyrdquo
Source The Economist apr 2012 Arduino feb 2011 Mike Campagna ldquoChesapeake Bay Candlerdquo Preisident
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Provide customers customized services and products to match their usage requirements and desire for uniqueness
Mass customization
43
Full customizable$6000-$7000 vs $60000-$75000
Pilots to print ears jaws kidneys spinal discs
MedicalConsumer goods
Nokiarsquos customers could print out customized covers
Nike can print customized footballrsquos shoes fooplate that will help athletes perform at their best
Source Businessweek may 2013 AdAge may 2013 Nike 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoInstead of giant purpose-built plant to supply the global market smaller regionalised plant to respond more rapidly to local demandrdquo
Delocalization
44
Source The Economist apr 2012
Produce in remote places
Reset logistics costs
Turn expensive and limited inventories into digital libraries
Fit local market needs
Rolls-Royce vision ldquoIt could scan an object in one place and tell another machine on the other side of the world ho to build a copyrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Time and costs efficient production
Rapid manufacturing
45
Source The Economist sept 2013 GE report jul 2013 GE aug 2013
In its production facilities BMW allows its workers to design and print custom tools to
make it easier to hold and position parts
GE has introduced for its massive gas turbines metal 3D-printed components
Also through their Open Innovation platform GE asked the maker community to be helped to
understand how to build better and faster engine
Reduction of the waste of raw materials (up to 90)
Produce things previously considered too expensive or difficult to make
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The implication of the ldquomakers revolutionrdquo
46
Source The Economist apr 2012
Speed to market
Risk failure tending to zero
Production of things that can not be done in any other way
Reduction of logistics and storage related costs
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
47
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Do you recognize this guy
Good Guy Michael Porter
48
DESCRIBES HOW VALUE IS CREATED
DISTINGUISHING TWO TYPES OF ACTIVITIES
PRIMARYactivities
The (five) activities to create value thus generating margin
SUPPORT activities
The (four) activities that facilitate the primary activities
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
If I distribute outsource or ever worse I lose control of my primary activities which will be my role
ldquoHow can I help yourdquo
49
Source Wikipedia 2013
RampD DESIGN PRODUCTION MARKETING amp SALES DISTRIBUTION CUSTOMER
SERVICE
For what I will get paid
NOPE
NOPE
NOPE
NOPE
NOPE
NOPE
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
4 models for the new paradigm
50
Distributed manufacturing
Open manufacturing
Manufacturing platform
Desktop manufacturing
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship products through my manufacturing terminalsrdquo
Distributed manufacturing
51
Source Quartz jun 2013 AtFAB 2013 PSFK jul 2013 Mashable aug 2013
The company plans centrally and produces locally
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship information not productsrdquo
Desktop manufacturing
52
Source Quartz jun 2013 AtFAB 2013
The company designs the customer produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoFrom your information I ship productsrdquo
Manufacturing platform
53
Source Quartz jun 2013 AtFAB 2013
The customer designs the company produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoEhm is this a ship yetrdquo
Open manufacturing
54
The customer designs and produces the company enables
Source Quartz jun 2013 AtFAB 2013
Materials spaces facilities contacts consulting
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Gotcha But how the story goes on
55
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Issues disputes danger
The dark side of the Makers
56
The digitization and democratization of manufacturing with its peer-to-peer
open and distributed approach
undermine not only some norms but whole sets of categories and principles that are the foundation of our thinking
and living
INTELLECTUAL PROPERTY SECURITY
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The ldquoLiberator Gunrdquo
A physible 3D-printable single shot handgun designed by the open source firm
It can be reproduced with a $2000 consumer 3D-printer and a few dollars worth of material
Released on May 6 2013 it was download over 100000 times in the two days through BitTorrent before the US
Department of State demanded its takedown
Uri Even an Israeli TV reporter brought a working version of the gun into a ceremony featuring Netanyahu
On May 6th the New York city council made illegal to use a 3D printer to create any firearm rifle shotgun or any
piece or part thereof without being a licensed gunsmith
Design copy share download and print home-made fully operational weapons at a minimal cost and invisible to the current surveillance technologies
Security
57
Source Dailymail may 2013 Arstechnica jun 2013 Times of Israel july 2013 Wikipedia sept 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Piracy counterfeiting patent infringements with reverse-engineering and file sharing are taken to the next level
Intellectual property
58
Source The Pirate Bay Blog jan 2012
The Pirate Bay ldquofor realrdquo
ldquoWe believe that the next step in copying will be made from digital form into physical formrdquo
ldquo[Physibles are] data objects that are able (and feasible) to become physical [] three dimensional printers scanners and such are just the first steprdquo
ldquoYou will download your sneakers within 20 yearsrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Will undermine the economics of mass production and repatriating jobs to the West or burst like a overblown bubble
Revolution or fad
59
Source The Economist sept 2013
Much a complement as a competitor to mass production
Incorporated the best of both worlds
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
Source MTV European Music Award nov 2012
60
infomarketrevolutionitwwwmarketrevolutionit
61
Thanks for coming
WELCOME
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE 2
INSPIRINGROUTEMKTRVLTN
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE 4
Where does this story start
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Self-taught 15-years-old inventor from Sierra Leone
Meet Kelvin Doe
5
Source Thinkr nov 2012
He builds batteries generators FM radio audio mixers amplifiers useful products for his community from recovered electrical equipment and cheap technology components
Kelvin belongs to the latest generation of makers
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Our grandparents did that too
A long-running vein deeply rooted in our culture
6
Source Businessweek 2006
Hello we are Bill and Dave and welcome to our cribWersquore just two guys hanging around in a garage trying make stuff
(Well eventually they became HampP)
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
A long-running vein deeply rooted in our culture
7
Source The Open University 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Pro-sumer
8
Source Treccani 2013 Forbes jul 2013
A consumer than simply ldquoconsumingrdquo products becomes the voices of those
products and significantly impacting the success or failure of companies products
and brands
Consumer that is also a producer or in the act itself which consumes contributes to the production
New behaviors and consumption trends
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
New behaviors and consumption trends
Pre-sumer
9
They love to get involved with push fund and promote products and services
before they are realized
Consumers want the best they want it now and first and they want real human
connection too
Source Trendwatching nov 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
So whatrsquos new about it
10
Source Businessweek sept 2012
Reconnection with production
Exploitation technology potential
Focus on creativity
Physical-digital integration
Sharing tools and experiences
Economic and environmental sustainability(amp self-sufficiency)
Entrepreneurship
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
4 drivers
Enabling the shift everything old is new again
11
Open-source culture Technology consumerization
Internet diffusionGathering places
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The production technology factor
12
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Machines that take a digital model of an object and print it out by building it up one layer at a time using plastic extruded from a nozzle
3D printing
13
Source Makerbot oct 2012 The Economist dec 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Cheap handy and easy to use electronics prototyping platforms allowing to create interactive electronic objects
Smart and open hardware
14
Source Youtube 2010 Youtube 2012
microcontroller sensors
actuators (and fun)
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Then what is the maker movement
15
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE 16
Source Techopedia 2013 Wikipedia 2013 Huffington Post feb 2013
Maker movementˈmeɪkə ˈmuːvmənt
1 A contemporary subculture representing a technology-based extension of DIY culture that encourages invention and prototyping
2 Trend in which individuals or groups of individuals create and market products that are
recreated and assembled using unused discarded or broken electronic plastic silicon or virtually any raw material andor product from a computer-related device
3 An evolution of millions of people who are taking big risks to start their own small businesses
dedicated to creating and selling self-made products
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Itrsquos a revolution (not just a rebranding)
17
1st revolutionsteam engine
2nd revolutionassembly line
3rd revolutionIT amp automation
4th revolutiondigital fabrication
Source The Third Industrial Revolution How Lateral Power is Transforming Energy the Economy and the World 2011 McKinsey jun 2013
Not a peripheral change but a paradigm shift values goals rules
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The element of continuity is the reconfiguration of relations within the system
From bits to atoms
18
Source Makers the new industrial revolution 2012
From top-down centralized to bottom-up peer-to-peer
Just as the Web changed redistributed and sped up the diffusion of informationmdashand created and destroyed businesses along the waymdashmaker revolution will change manufacturing from a
cumbersome process based on capital to a flexible one based on creativity
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Small-scale workshop offering flexible manufacturing equipment materials and shared competences for digital fabrication
Working and community spaces
19
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
20
Who are the ldquoMakersrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Demographic profile
21
Source Peerproduction may 2012
Male 7843 26-30 20
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Demographic profile
22
Source Peerproduction may 2012
Europe 503 4-Year College Degree(BABS) 33
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Psychographic profile
23
self-awareness 58
Source Peerproduction may 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
24
Source Peerproduction may 2012
A newly exponential growth
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
25
Source Peerproduction may 2012
Functional models 138
Spare parts to devices 131
Artistic items 137
researcheducational purposes 126
Exploring new possibilities
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
26
Source Peerproduction may 2012
How do you consider yourself
Still a strong ldquoconsumerrdquo approach
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
27
Source Peerproduction may 2012
Vocation to business
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
28
Source Peerproduction may 2012
Object quality 138
Cheaper material price 131
Speed 137
Metal material printing 126
Bottlenecks
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE 29
Source 9GAG 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The makers by (some) figures
30
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Industry dimension
31
Source The Economist sept 2013 Trendwatching nov 2012
+28 by 2013
billion dollars22
billion dollars52
in 2012
in 2020
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The maker community
32
thousand visitors333in 2012
Source Makermedia 2012
Solid growth
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
3D-printer sales
33
thousand printers40in 2012
Source Arstechnica june 2013
Still a niche (but that will double in 2013)
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
3D-printer usage
34
Source Shapeways june 2012
To the 7-digits for Shapeways
million products1
indipendent sellers600
until 2011
until 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Arduino
35
Source Open design consulting 2012
The traction of the openness
million dollars1
thousand150
revenues in 2011
units sold in 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The Arduinorsquos community
36
Source Makezine dec 2012
The traction of the openness
thousand people500
thousand units300
making stuff in 2011
ldquoin the wildrdquo in 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Business attractiveness
37
million dollars403MakerBot acquisition by Stratasys
Source Arstechnica june 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Financial attractiveness
38
million dollars30in 2013
Source Venturebeat apr 2013
VC funding received by Shapeways
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
39
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
How to turn ldquomakersrdquo into an opportunity
40
Source Dilbert nov 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Thatrsquos a new paradigm
41
Source The Economist apr 2012 Harvard Business Review mar 2013
A new era for manufacturing and logistics widely distributed highly flexible small-scale
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoA design change could take at least six months to implementNow the company can get a prototype to a customer in a couple of weeksrdquo
Fast prototyping
42
FitBit a consumer device for tracking your level of activity throughout the day fast prototypin with Arduino for the mass market
ldquoWersquove been using Arduino for rapid prototyping for a few years now Itrsquos been a great tool for us in trying things out quicklyrdquo
Source The Economist apr 2012 Arduino feb 2011 Mike Campagna ldquoChesapeake Bay Candlerdquo Preisident
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Provide customers customized services and products to match their usage requirements and desire for uniqueness
Mass customization
43
Full customizable$6000-$7000 vs $60000-$75000
Pilots to print ears jaws kidneys spinal discs
MedicalConsumer goods
Nokiarsquos customers could print out customized covers
Nike can print customized footballrsquos shoes fooplate that will help athletes perform at their best
Source Businessweek may 2013 AdAge may 2013 Nike 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoInstead of giant purpose-built plant to supply the global market smaller regionalised plant to respond more rapidly to local demandrdquo
Delocalization
44
Source The Economist apr 2012
Produce in remote places
Reset logistics costs
Turn expensive and limited inventories into digital libraries
Fit local market needs
Rolls-Royce vision ldquoIt could scan an object in one place and tell another machine on the other side of the world ho to build a copyrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Time and costs efficient production
Rapid manufacturing
45
Source The Economist sept 2013 GE report jul 2013 GE aug 2013
In its production facilities BMW allows its workers to design and print custom tools to
make it easier to hold and position parts
GE has introduced for its massive gas turbines metal 3D-printed components
Also through their Open Innovation platform GE asked the maker community to be helped to
understand how to build better and faster engine
Reduction of the waste of raw materials (up to 90)
Produce things previously considered too expensive or difficult to make
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The implication of the ldquomakers revolutionrdquo
46
Source The Economist apr 2012
Speed to market
Risk failure tending to zero
Production of things that can not be done in any other way
Reduction of logistics and storage related costs
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
47
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Do you recognize this guy
Good Guy Michael Porter
48
DESCRIBES HOW VALUE IS CREATED
DISTINGUISHING TWO TYPES OF ACTIVITIES
PRIMARYactivities
The (five) activities to create value thus generating margin
SUPPORT activities
The (four) activities that facilitate the primary activities
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
If I distribute outsource or ever worse I lose control of my primary activities which will be my role
ldquoHow can I help yourdquo
49
Source Wikipedia 2013
RampD DESIGN PRODUCTION MARKETING amp SALES DISTRIBUTION CUSTOMER
SERVICE
For what I will get paid
NOPE
NOPE
NOPE
NOPE
NOPE
NOPE
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
4 models for the new paradigm
50
Distributed manufacturing
Open manufacturing
Manufacturing platform
Desktop manufacturing
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship products through my manufacturing terminalsrdquo
Distributed manufacturing
51
Source Quartz jun 2013 AtFAB 2013 PSFK jul 2013 Mashable aug 2013
The company plans centrally and produces locally
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship information not productsrdquo
Desktop manufacturing
52
Source Quartz jun 2013 AtFAB 2013
The company designs the customer produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoFrom your information I ship productsrdquo
Manufacturing platform
53
Source Quartz jun 2013 AtFAB 2013
The customer designs the company produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoEhm is this a ship yetrdquo
Open manufacturing
54
The customer designs and produces the company enables
Source Quartz jun 2013 AtFAB 2013
Materials spaces facilities contacts consulting
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Gotcha But how the story goes on
55
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Issues disputes danger
The dark side of the Makers
56
The digitization and democratization of manufacturing with its peer-to-peer
open and distributed approach
undermine not only some norms but whole sets of categories and principles that are the foundation of our thinking
and living
INTELLECTUAL PROPERTY SECURITY
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The ldquoLiberator Gunrdquo
A physible 3D-printable single shot handgun designed by the open source firm
It can be reproduced with a $2000 consumer 3D-printer and a few dollars worth of material
Released on May 6 2013 it was download over 100000 times in the two days through BitTorrent before the US
Department of State demanded its takedown
Uri Even an Israeli TV reporter brought a working version of the gun into a ceremony featuring Netanyahu
On May 6th the New York city council made illegal to use a 3D printer to create any firearm rifle shotgun or any
piece or part thereof without being a licensed gunsmith
Design copy share download and print home-made fully operational weapons at a minimal cost and invisible to the current surveillance technologies
Security
57
Source Dailymail may 2013 Arstechnica jun 2013 Times of Israel july 2013 Wikipedia sept 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Piracy counterfeiting patent infringements with reverse-engineering and file sharing are taken to the next level
Intellectual property
58
Source The Pirate Bay Blog jan 2012
The Pirate Bay ldquofor realrdquo
ldquoWe believe that the next step in copying will be made from digital form into physical formrdquo
ldquo[Physibles are] data objects that are able (and feasible) to become physical [] three dimensional printers scanners and such are just the first steprdquo
ldquoYou will download your sneakers within 20 yearsrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Will undermine the economics of mass production and repatriating jobs to the West or burst like a overblown bubble
Revolution or fad
59
Source The Economist sept 2013
Much a complement as a competitor to mass production
Incorporated the best of both worlds
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
Source MTV European Music Award nov 2012
60
infomarketrevolutionitwwwmarketrevolutionit
61
INSPIRINGROUTEMKTRVLTN
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE 4
Where does this story start
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Self-taught 15-years-old inventor from Sierra Leone
Meet Kelvin Doe
5
Source Thinkr nov 2012
He builds batteries generators FM radio audio mixers amplifiers useful products for his community from recovered electrical equipment and cheap technology components
Kelvin belongs to the latest generation of makers
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Our grandparents did that too
A long-running vein deeply rooted in our culture
6
Source Businessweek 2006
Hello we are Bill and Dave and welcome to our cribWersquore just two guys hanging around in a garage trying make stuff
(Well eventually they became HampP)
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
A long-running vein deeply rooted in our culture
7
Source The Open University 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Pro-sumer
8
Source Treccani 2013 Forbes jul 2013
A consumer than simply ldquoconsumingrdquo products becomes the voices of those
products and significantly impacting the success or failure of companies products
and brands
Consumer that is also a producer or in the act itself which consumes contributes to the production
New behaviors and consumption trends
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
New behaviors and consumption trends
Pre-sumer
9
They love to get involved with push fund and promote products and services
before they are realized
Consumers want the best they want it now and first and they want real human
connection too
Source Trendwatching nov 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
So whatrsquos new about it
10
Source Businessweek sept 2012
Reconnection with production
Exploitation technology potential
Focus on creativity
Physical-digital integration
Sharing tools and experiences
Economic and environmental sustainability(amp self-sufficiency)
Entrepreneurship
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
4 drivers
Enabling the shift everything old is new again
11
Open-source culture Technology consumerization
Internet diffusionGathering places
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The production technology factor
12
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Machines that take a digital model of an object and print it out by building it up one layer at a time using plastic extruded from a nozzle
3D printing
13
Source Makerbot oct 2012 The Economist dec 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Cheap handy and easy to use electronics prototyping platforms allowing to create interactive electronic objects
Smart and open hardware
14
Source Youtube 2010 Youtube 2012
microcontroller sensors
actuators (and fun)
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Then what is the maker movement
15
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE 16
Source Techopedia 2013 Wikipedia 2013 Huffington Post feb 2013
Maker movementˈmeɪkə ˈmuːvmənt
1 A contemporary subculture representing a technology-based extension of DIY culture that encourages invention and prototyping
2 Trend in which individuals or groups of individuals create and market products that are
recreated and assembled using unused discarded or broken electronic plastic silicon or virtually any raw material andor product from a computer-related device
3 An evolution of millions of people who are taking big risks to start their own small businesses
dedicated to creating and selling self-made products
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Itrsquos a revolution (not just a rebranding)
17
1st revolutionsteam engine
2nd revolutionassembly line
3rd revolutionIT amp automation
4th revolutiondigital fabrication
Source The Third Industrial Revolution How Lateral Power is Transforming Energy the Economy and the World 2011 McKinsey jun 2013
Not a peripheral change but a paradigm shift values goals rules
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The element of continuity is the reconfiguration of relations within the system
From bits to atoms
18
Source Makers the new industrial revolution 2012
From top-down centralized to bottom-up peer-to-peer
Just as the Web changed redistributed and sped up the diffusion of informationmdashand created and destroyed businesses along the waymdashmaker revolution will change manufacturing from a
cumbersome process based on capital to a flexible one based on creativity
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Small-scale workshop offering flexible manufacturing equipment materials and shared competences for digital fabrication
Working and community spaces
19
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
20
Who are the ldquoMakersrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Demographic profile
21
Source Peerproduction may 2012
Male 7843 26-30 20
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Demographic profile
22
Source Peerproduction may 2012
Europe 503 4-Year College Degree(BABS) 33
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Psychographic profile
23
self-awareness 58
Source Peerproduction may 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
24
Source Peerproduction may 2012
A newly exponential growth
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
25
Source Peerproduction may 2012
Functional models 138
Spare parts to devices 131
Artistic items 137
researcheducational purposes 126
Exploring new possibilities
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
26
Source Peerproduction may 2012
How do you consider yourself
Still a strong ldquoconsumerrdquo approach
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
27
Source Peerproduction may 2012
Vocation to business
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
28
Source Peerproduction may 2012
Object quality 138
Cheaper material price 131
Speed 137
Metal material printing 126
Bottlenecks
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE 29
Source 9GAG 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The makers by (some) figures
30
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Industry dimension
31
Source The Economist sept 2013 Trendwatching nov 2012
+28 by 2013
billion dollars22
billion dollars52
in 2012
in 2020
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The maker community
32
thousand visitors333in 2012
Source Makermedia 2012
Solid growth
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
3D-printer sales
33
thousand printers40in 2012
Source Arstechnica june 2013
Still a niche (but that will double in 2013)
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
3D-printer usage
34
Source Shapeways june 2012
To the 7-digits for Shapeways
million products1
indipendent sellers600
until 2011
until 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Arduino
35
Source Open design consulting 2012
The traction of the openness
million dollars1
thousand150
revenues in 2011
units sold in 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The Arduinorsquos community
36
Source Makezine dec 2012
The traction of the openness
thousand people500
thousand units300
making stuff in 2011
ldquoin the wildrdquo in 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Business attractiveness
37
million dollars403MakerBot acquisition by Stratasys
Source Arstechnica june 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Financial attractiveness
38
million dollars30in 2013
Source Venturebeat apr 2013
VC funding received by Shapeways
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
39
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
How to turn ldquomakersrdquo into an opportunity
40
Source Dilbert nov 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Thatrsquos a new paradigm
41
Source The Economist apr 2012 Harvard Business Review mar 2013
A new era for manufacturing and logistics widely distributed highly flexible small-scale
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoA design change could take at least six months to implementNow the company can get a prototype to a customer in a couple of weeksrdquo
Fast prototyping
42
FitBit a consumer device for tracking your level of activity throughout the day fast prototypin with Arduino for the mass market
ldquoWersquove been using Arduino for rapid prototyping for a few years now Itrsquos been a great tool for us in trying things out quicklyrdquo
Source The Economist apr 2012 Arduino feb 2011 Mike Campagna ldquoChesapeake Bay Candlerdquo Preisident
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Provide customers customized services and products to match their usage requirements and desire for uniqueness
Mass customization
43
Full customizable$6000-$7000 vs $60000-$75000
Pilots to print ears jaws kidneys spinal discs
MedicalConsumer goods
Nokiarsquos customers could print out customized covers
Nike can print customized footballrsquos shoes fooplate that will help athletes perform at their best
Source Businessweek may 2013 AdAge may 2013 Nike 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoInstead of giant purpose-built plant to supply the global market smaller regionalised plant to respond more rapidly to local demandrdquo
Delocalization
44
Source The Economist apr 2012
Produce in remote places
Reset logistics costs
Turn expensive and limited inventories into digital libraries
Fit local market needs
Rolls-Royce vision ldquoIt could scan an object in one place and tell another machine on the other side of the world ho to build a copyrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Time and costs efficient production
Rapid manufacturing
45
Source The Economist sept 2013 GE report jul 2013 GE aug 2013
In its production facilities BMW allows its workers to design and print custom tools to
make it easier to hold and position parts
GE has introduced for its massive gas turbines metal 3D-printed components
Also through their Open Innovation platform GE asked the maker community to be helped to
understand how to build better and faster engine
Reduction of the waste of raw materials (up to 90)
Produce things previously considered too expensive or difficult to make
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The implication of the ldquomakers revolutionrdquo
46
Source The Economist apr 2012
Speed to market
Risk failure tending to zero
Production of things that can not be done in any other way
Reduction of logistics and storage related costs
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
47
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Do you recognize this guy
Good Guy Michael Porter
48
DESCRIBES HOW VALUE IS CREATED
DISTINGUISHING TWO TYPES OF ACTIVITIES
PRIMARYactivities
The (five) activities to create value thus generating margin
SUPPORT activities
The (four) activities that facilitate the primary activities
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
If I distribute outsource or ever worse I lose control of my primary activities which will be my role
ldquoHow can I help yourdquo
49
Source Wikipedia 2013
RampD DESIGN PRODUCTION MARKETING amp SALES DISTRIBUTION CUSTOMER
SERVICE
For what I will get paid
NOPE
NOPE
NOPE
NOPE
NOPE
NOPE
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
4 models for the new paradigm
50
Distributed manufacturing
Open manufacturing
Manufacturing platform
Desktop manufacturing
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship products through my manufacturing terminalsrdquo
Distributed manufacturing
51
Source Quartz jun 2013 AtFAB 2013 PSFK jul 2013 Mashable aug 2013
The company plans centrally and produces locally
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship information not productsrdquo
Desktop manufacturing
52
Source Quartz jun 2013 AtFAB 2013
The company designs the customer produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoFrom your information I ship productsrdquo
Manufacturing platform
53
Source Quartz jun 2013 AtFAB 2013
The customer designs the company produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoEhm is this a ship yetrdquo
Open manufacturing
54
The customer designs and produces the company enables
Source Quartz jun 2013 AtFAB 2013
Materials spaces facilities contacts consulting
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Gotcha But how the story goes on
55
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Issues disputes danger
The dark side of the Makers
56
The digitization and democratization of manufacturing with its peer-to-peer
open and distributed approach
undermine not only some norms but whole sets of categories and principles that are the foundation of our thinking
and living
INTELLECTUAL PROPERTY SECURITY
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The ldquoLiberator Gunrdquo
A physible 3D-printable single shot handgun designed by the open source firm
It can be reproduced with a $2000 consumer 3D-printer and a few dollars worth of material
Released on May 6 2013 it was download over 100000 times in the two days through BitTorrent before the US
Department of State demanded its takedown
Uri Even an Israeli TV reporter brought a working version of the gun into a ceremony featuring Netanyahu
On May 6th the New York city council made illegal to use a 3D printer to create any firearm rifle shotgun or any
piece or part thereof without being a licensed gunsmith
Design copy share download and print home-made fully operational weapons at a minimal cost and invisible to the current surveillance technologies
Security
57
Source Dailymail may 2013 Arstechnica jun 2013 Times of Israel july 2013 Wikipedia sept 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Piracy counterfeiting patent infringements with reverse-engineering and file sharing are taken to the next level
Intellectual property
58
Source The Pirate Bay Blog jan 2012
The Pirate Bay ldquofor realrdquo
ldquoWe believe that the next step in copying will be made from digital form into physical formrdquo
ldquo[Physibles are] data objects that are able (and feasible) to become physical [] three dimensional printers scanners and such are just the first steprdquo
ldquoYou will download your sneakers within 20 yearsrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Will undermine the economics of mass production and repatriating jobs to the West or burst like a overblown bubble
Revolution or fad
59
Source The Economist sept 2013
Much a complement as a competitor to mass production
Incorporated the best of both worlds
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
Source MTV European Music Award nov 2012
60
infomarketrevolutionitwwwmarketrevolutionit
61
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE 4
Where does this story start
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Self-taught 15-years-old inventor from Sierra Leone
Meet Kelvin Doe
5
Source Thinkr nov 2012
He builds batteries generators FM radio audio mixers amplifiers useful products for his community from recovered electrical equipment and cheap technology components
Kelvin belongs to the latest generation of makers
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Our grandparents did that too
A long-running vein deeply rooted in our culture
6
Source Businessweek 2006
Hello we are Bill and Dave and welcome to our cribWersquore just two guys hanging around in a garage trying make stuff
(Well eventually they became HampP)
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
A long-running vein deeply rooted in our culture
7
Source The Open University 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Pro-sumer
8
Source Treccani 2013 Forbes jul 2013
A consumer than simply ldquoconsumingrdquo products becomes the voices of those
products and significantly impacting the success or failure of companies products
and brands
Consumer that is also a producer or in the act itself which consumes contributes to the production
New behaviors and consumption trends
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
New behaviors and consumption trends
Pre-sumer
9
They love to get involved with push fund and promote products and services
before they are realized
Consumers want the best they want it now and first and they want real human
connection too
Source Trendwatching nov 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
So whatrsquos new about it
10
Source Businessweek sept 2012
Reconnection with production
Exploitation technology potential
Focus on creativity
Physical-digital integration
Sharing tools and experiences
Economic and environmental sustainability(amp self-sufficiency)
Entrepreneurship
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
4 drivers
Enabling the shift everything old is new again
11
Open-source culture Technology consumerization
Internet diffusionGathering places
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The production technology factor
12
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Machines that take a digital model of an object and print it out by building it up one layer at a time using plastic extruded from a nozzle
3D printing
13
Source Makerbot oct 2012 The Economist dec 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Cheap handy and easy to use electronics prototyping platforms allowing to create interactive electronic objects
Smart and open hardware
14
Source Youtube 2010 Youtube 2012
microcontroller sensors
actuators (and fun)
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Then what is the maker movement
15
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE 16
Source Techopedia 2013 Wikipedia 2013 Huffington Post feb 2013
Maker movementˈmeɪkə ˈmuːvmənt
1 A contemporary subculture representing a technology-based extension of DIY culture that encourages invention and prototyping
2 Trend in which individuals or groups of individuals create and market products that are
recreated and assembled using unused discarded or broken electronic plastic silicon or virtually any raw material andor product from a computer-related device
3 An evolution of millions of people who are taking big risks to start their own small businesses
dedicated to creating and selling self-made products
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Itrsquos a revolution (not just a rebranding)
17
1st revolutionsteam engine
2nd revolutionassembly line
3rd revolutionIT amp automation
4th revolutiondigital fabrication
Source The Third Industrial Revolution How Lateral Power is Transforming Energy the Economy and the World 2011 McKinsey jun 2013
Not a peripheral change but a paradigm shift values goals rules
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The element of continuity is the reconfiguration of relations within the system
From bits to atoms
18
Source Makers the new industrial revolution 2012
From top-down centralized to bottom-up peer-to-peer
Just as the Web changed redistributed and sped up the diffusion of informationmdashand created and destroyed businesses along the waymdashmaker revolution will change manufacturing from a
cumbersome process based on capital to a flexible one based on creativity
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Small-scale workshop offering flexible manufacturing equipment materials and shared competences for digital fabrication
Working and community spaces
19
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
20
Who are the ldquoMakersrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Demographic profile
21
Source Peerproduction may 2012
Male 7843 26-30 20
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Demographic profile
22
Source Peerproduction may 2012
Europe 503 4-Year College Degree(BABS) 33
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Psychographic profile
23
self-awareness 58
Source Peerproduction may 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
24
Source Peerproduction may 2012
A newly exponential growth
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
25
Source Peerproduction may 2012
Functional models 138
Spare parts to devices 131
Artistic items 137
researcheducational purposes 126
Exploring new possibilities
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
26
Source Peerproduction may 2012
How do you consider yourself
Still a strong ldquoconsumerrdquo approach
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
27
Source Peerproduction may 2012
Vocation to business
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
28
Source Peerproduction may 2012
Object quality 138
Cheaper material price 131
Speed 137
Metal material printing 126
Bottlenecks
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE 29
Source 9GAG 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The makers by (some) figures
30
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Industry dimension
31
Source The Economist sept 2013 Trendwatching nov 2012
+28 by 2013
billion dollars22
billion dollars52
in 2012
in 2020
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The maker community
32
thousand visitors333in 2012
Source Makermedia 2012
Solid growth
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
3D-printer sales
33
thousand printers40in 2012
Source Arstechnica june 2013
Still a niche (but that will double in 2013)
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
3D-printer usage
34
Source Shapeways june 2012
To the 7-digits for Shapeways
million products1
indipendent sellers600
until 2011
until 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Arduino
35
Source Open design consulting 2012
The traction of the openness
million dollars1
thousand150
revenues in 2011
units sold in 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The Arduinorsquos community
36
Source Makezine dec 2012
The traction of the openness
thousand people500
thousand units300
making stuff in 2011
ldquoin the wildrdquo in 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Business attractiveness
37
million dollars403MakerBot acquisition by Stratasys
Source Arstechnica june 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Financial attractiveness
38
million dollars30in 2013
Source Venturebeat apr 2013
VC funding received by Shapeways
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
39
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
How to turn ldquomakersrdquo into an opportunity
40
Source Dilbert nov 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Thatrsquos a new paradigm
41
Source The Economist apr 2012 Harvard Business Review mar 2013
A new era for manufacturing and logistics widely distributed highly flexible small-scale
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoA design change could take at least six months to implementNow the company can get a prototype to a customer in a couple of weeksrdquo
Fast prototyping
42
FitBit a consumer device for tracking your level of activity throughout the day fast prototypin with Arduino for the mass market
ldquoWersquove been using Arduino for rapid prototyping for a few years now Itrsquos been a great tool for us in trying things out quicklyrdquo
Source The Economist apr 2012 Arduino feb 2011 Mike Campagna ldquoChesapeake Bay Candlerdquo Preisident
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Provide customers customized services and products to match their usage requirements and desire for uniqueness
Mass customization
43
Full customizable$6000-$7000 vs $60000-$75000
Pilots to print ears jaws kidneys spinal discs
MedicalConsumer goods
Nokiarsquos customers could print out customized covers
Nike can print customized footballrsquos shoes fooplate that will help athletes perform at their best
Source Businessweek may 2013 AdAge may 2013 Nike 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoInstead of giant purpose-built plant to supply the global market smaller regionalised plant to respond more rapidly to local demandrdquo
Delocalization
44
Source The Economist apr 2012
Produce in remote places
Reset logistics costs
Turn expensive and limited inventories into digital libraries
Fit local market needs
Rolls-Royce vision ldquoIt could scan an object in one place and tell another machine on the other side of the world ho to build a copyrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Time and costs efficient production
Rapid manufacturing
45
Source The Economist sept 2013 GE report jul 2013 GE aug 2013
In its production facilities BMW allows its workers to design and print custom tools to
make it easier to hold and position parts
GE has introduced for its massive gas turbines metal 3D-printed components
Also through their Open Innovation platform GE asked the maker community to be helped to
understand how to build better and faster engine
Reduction of the waste of raw materials (up to 90)
Produce things previously considered too expensive or difficult to make
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The implication of the ldquomakers revolutionrdquo
46
Source The Economist apr 2012
Speed to market
Risk failure tending to zero
Production of things that can not be done in any other way
Reduction of logistics and storage related costs
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
47
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Do you recognize this guy
Good Guy Michael Porter
48
DESCRIBES HOW VALUE IS CREATED
DISTINGUISHING TWO TYPES OF ACTIVITIES
PRIMARYactivities
The (five) activities to create value thus generating margin
SUPPORT activities
The (four) activities that facilitate the primary activities
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
If I distribute outsource or ever worse I lose control of my primary activities which will be my role
ldquoHow can I help yourdquo
49
Source Wikipedia 2013
RampD DESIGN PRODUCTION MARKETING amp SALES DISTRIBUTION CUSTOMER
SERVICE
For what I will get paid
NOPE
NOPE
NOPE
NOPE
NOPE
NOPE
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
4 models for the new paradigm
50
Distributed manufacturing
Open manufacturing
Manufacturing platform
Desktop manufacturing
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship products through my manufacturing terminalsrdquo
Distributed manufacturing
51
Source Quartz jun 2013 AtFAB 2013 PSFK jul 2013 Mashable aug 2013
The company plans centrally and produces locally
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship information not productsrdquo
Desktop manufacturing
52
Source Quartz jun 2013 AtFAB 2013
The company designs the customer produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoFrom your information I ship productsrdquo
Manufacturing platform
53
Source Quartz jun 2013 AtFAB 2013
The customer designs the company produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoEhm is this a ship yetrdquo
Open manufacturing
54
The customer designs and produces the company enables
Source Quartz jun 2013 AtFAB 2013
Materials spaces facilities contacts consulting
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Gotcha But how the story goes on
55
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Issues disputes danger
The dark side of the Makers
56
The digitization and democratization of manufacturing with its peer-to-peer
open and distributed approach
undermine not only some norms but whole sets of categories and principles that are the foundation of our thinking
and living
INTELLECTUAL PROPERTY SECURITY
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The ldquoLiberator Gunrdquo
A physible 3D-printable single shot handgun designed by the open source firm
It can be reproduced with a $2000 consumer 3D-printer and a few dollars worth of material
Released on May 6 2013 it was download over 100000 times in the two days through BitTorrent before the US
Department of State demanded its takedown
Uri Even an Israeli TV reporter brought a working version of the gun into a ceremony featuring Netanyahu
On May 6th the New York city council made illegal to use a 3D printer to create any firearm rifle shotgun or any
piece or part thereof without being a licensed gunsmith
Design copy share download and print home-made fully operational weapons at a minimal cost and invisible to the current surveillance technologies
Security
57
Source Dailymail may 2013 Arstechnica jun 2013 Times of Israel july 2013 Wikipedia sept 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Piracy counterfeiting patent infringements with reverse-engineering and file sharing are taken to the next level
Intellectual property
58
Source The Pirate Bay Blog jan 2012
The Pirate Bay ldquofor realrdquo
ldquoWe believe that the next step in copying will be made from digital form into physical formrdquo
ldquo[Physibles are] data objects that are able (and feasible) to become physical [] three dimensional printers scanners and such are just the first steprdquo
ldquoYou will download your sneakers within 20 yearsrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Will undermine the economics of mass production and repatriating jobs to the West or burst like a overblown bubble
Revolution or fad
59
Source The Economist sept 2013
Much a complement as a competitor to mass production
Incorporated the best of both worlds
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
Source MTV European Music Award nov 2012
60
infomarketrevolutionitwwwmarketrevolutionit
61
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Self-taught 15-years-old inventor from Sierra Leone
Meet Kelvin Doe
5
Source Thinkr nov 2012
He builds batteries generators FM radio audio mixers amplifiers useful products for his community from recovered electrical equipment and cheap technology components
Kelvin belongs to the latest generation of makers
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Our grandparents did that too
A long-running vein deeply rooted in our culture
6
Source Businessweek 2006
Hello we are Bill and Dave and welcome to our cribWersquore just two guys hanging around in a garage trying make stuff
(Well eventually they became HampP)
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
A long-running vein deeply rooted in our culture
7
Source The Open University 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Pro-sumer
8
Source Treccani 2013 Forbes jul 2013
A consumer than simply ldquoconsumingrdquo products becomes the voices of those
products and significantly impacting the success or failure of companies products
and brands
Consumer that is also a producer or in the act itself which consumes contributes to the production
New behaviors and consumption trends
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
New behaviors and consumption trends
Pre-sumer
9
They love to get involved with push fund and promote products and services
before they are realized
Consumers want the best they want it now and first and they want real human
connection too
Source Trendwatching nov 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
So whatrsquos new about it
10
Source Businessweek sept 2012
Reconnection with production
Exploitation technology potential
Focus on creativity
Physical-digital integration
Sharing tools and experiences
Economic and environmental sustainability(amp self-sufficiency)
Entrepreneurship
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
4 drivers
Enabling the shift everything old is new again
11
Open-source culture Technology consumerization
Internet diffusionGathering places
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The production technology factor
12
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Machines that take a digital model of an object and print it out by building it up one layer at a time using plastic extruded from a nozzle
3D printing
13
Source Makerbot oct 2012 The Economist dec 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Cheap handy and easy to use electronics prototyping platforms allowing to create interactive electronic objects
Smart and open hardware
14
Source Youtube 2010 Youtube 2012
microcontroller sensors
actuators (and fun)
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Then what is the maker movement
15
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE 16
Source Techopedia 2013 Wikipedia 2013 Huffington Post feb 2013
Maker movementˈmeɪkə ˈmuːvmənt
1 A contemporary subculture representing a technology-based extension of DIY culture that encourages invention and prototyping
2 Trend in which individuals or groups of individuals create and market products that are
recreated and assembled using unused discarded or broken electronic plastic silicon or virtually any raw material andor product from a computer-related device
3 An evolution of millions of people who are taking big risks to start their own small businesses
dedicated to creating and selling self-made products
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Itrsquos a revolution (not just a rebranding)
17
1st revolutionsteam engine
2nd revolutionassembly line
3rd revolutionIT amp automation
4th revolutiondigital fabrication
Source The Third Industrial Revolution How Lateral Power is Transforming Energy the Economy and the World 2011 McKinsey jun 2013
Not a peripheral change but a paradigm shift values goals rules
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The element of continuity is the reconfiguration of relations within the system
From bits to atoms
18
Source Makers the new industrial revolution 2012
From top-down centralized to bottom-up peer-to-peer
Just as the Web changed redistributed and sped up the diffusion of informationmdashand created and destroyed businesses along the waymdashmaker revolution will change manufacturing from a
cumbersome process based on capital to a flexible one based on creativity
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Small-scale workshop offering flexible manufacturing equipment materials and shared competences for digital fabrication
Working and community spaces
19
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
20
Who are the ldquoMakersrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Demographic profile
21
Source Peerproduction may 2012
Male 7843 26-30 20
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Demographic profile
22
Source Peerproduction may 2012
Europe 503 4-Year College Degree(BABS) 33
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Psychographic profile
23
self-awareness 58
Source Peerproduction may 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
24
Source Peerproduction may 2012
A newly exponential growth
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
25
Source Peerproduction may 2012
Functional models 138
Spare parts to devices 131
Artistic items 137
researcheducational purposes 126
Exploring new possibilities
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
26
Source Peerproduction may 2012
How do you consider yourself
Still a strong ldquoconsumerrdquo approach
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
27
Source Peerproduction may 2012
Vocation to business
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
28
Source Peerproduction may 2012
Object quality 138
Cheaper material price 131
Speed 137
Metal material printing 126
Bottlenecks
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE 29
Source 9GAG 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The makers by (some) figures
30
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Industry dimension
31
Source The Economist sept 2013 Trendwatching nov 2012
+28 by 2013
billion dollars22
billion dollars52
in 2012
in 2020
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The maker community
32
thousand visitors333in 2012
Source Makermedia 2012
Solid growth
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
3D-printer sales
33
thousand printers40in 2012
Source Arstechnica june 2013
Still a niche (but that will double in 2013)
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
3D-printer usage
34
Source Shapeways june 2012
To the 7-digits for Shapeways
million products1
indipendent sellers600
until 2011
until 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Arduino
35
Source Open design consulting 2012
The traction of the openness
million dollars1
thousand150
revenues in 2011
units sold in 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The Arduinorsquos community
36
Source Makezine dec 2012
The traction of the openness
thousand people500
thousand units300
making stuff in 2011
ldquoin the wildrdquo in 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Business attractiveness
37
million dollars403MakerBot acquisition by Stratasys
Source Arstechnica june 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Financial attractiveness
38
million dollars30in 2013
Source Venturebeat apr 2013
VC funding received by Shapeways
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
39
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
How to turn ldquomakersrdquo into an opportunity
40
Source Dilbert nov 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Thatrsquos a new paradigm
41
Source The Economist apr 2012 Harvard Business Review mar 2013
A new era for manufacturing and logistics widely distributed highly flexible small-scale
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoA design change could take at least six months to implementNow the company can get a prototype to a customer in a couple of weeksrdquo
Fast prototyping
42
FitBit a consumer device for tracking your level of activity throughout the day fast prototypin with Arduino for the mass market
ldquoWersquove been using Arduino for rapid prototyping for a few years now Itrsquos been a great tool for us in trying things out quicklyrdquo
Source The Economist apr 2012 Arduino feb 2011 Mike Campagna ldquoChesapeake Bay Candlerdquo Preisident
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Provide customers customized services and products to match their usage requirements and desire for uniqueness
Mass customization
43
Full customizable$6000-$7000 vs $60000-$75000
Pilots to print ears jaws kidneys spinal discs
MedicalConsumer goods
Nokiarsquos customers could print out customized covers
Nike can print customized footballrsquos shoes fooplate that will help athletes perform at their best
Source Businessweek may 2013 AdAge may 2013 Nike 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoInstead of giant purpose-built plant to supply the global market smaller regionalised plant to respond more rapidly to local demandrdquo
Delocalization
44
Source The Economist apr 2012
Produce in remote places
Reset logistics costs
Turn expensive and limited inventories into digital libraries
Fit local market needs
Rolls-Royce vision ldquoIt could scan an object in one place and tell another machine on the other side of the world ho to build a copyrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Time and costs efficient production
Rapid manufacturing
45
Source The Economist sept 2013 GE report jul 2013 GE aug 2013
In its production facilities BMW allows its workers to design and print custom tools to
make it easier to hold and position parts
GE has introduced for its massive gas turbines metal 3D-printed components
Also through their Open Innovation platform GE asked the maker community to be helped to
understand how to build better and faster engine
Reduction of the waste of raw materials (up to 90)
Produce things previously considered too expensive or difficult to make
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The implication of the ldquomakers revolutionrdquo
46
Source The Economist apr 2012
Speed to market
Risk failure tending to zero
Production of things that can not be done in any other way
Reduction of logistics and storage related costs
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
47
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Do you recognize this guy
Good Guy Michael Porter
48
DESCRIBES HOW VALUE IS CREATED
DISTINGUISHING TWO TYPES OF ACTIVITIES
PRIMARYactivities
The (five) activities to create value thus generating margin
SUPPORT activities
The (four) activities that facilitate the primary activities
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
If I distribute outsource or ever worse I lose control of my primary activities which will be my role
ldquoHow can I help yourdquo
49
Source Wikipedia 2013
RampD DESIGN PRODUCTION MARKETING amp SALES DISTRIBUTION CUSTOMER
SERVICE
For what I will get paid
NOPE
NOPE
NOPE
NOPE
NOPE
NOPE
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
4 models for the new paradigm
50
Distributed manufacturing
Open manufacturing
Manufacturing platform
Desktop manufacturing
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship products through my manufacturing terminalsrdquo
Distributed manufacturing
51
Source Quartz jun 2013 AtFAB 2013 PSFK jul 2013 Mashable aug 2013
The company plans centrally and produces locally
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship information not productsrdquo
Desktop manufacturing
52
Source Quartz jun 2013 AtFAB 2013
The company designs the customer produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoFrom your information I ship productsrdquo
Manufacturing platform
53
Source Quartz jun 2013 AtFAB 2013
The customer designs the company produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoEhm is this a ship yetrdquo
Open manufacturing
54
The customer designs and produces the company enables
Source Quartz jun 2013 AtFAB 2013
Materials spaces facilities contacts consulting
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Gotcha But how the story goes on
55
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Issues disputes danger
The dark side of the Makers
56
The digitization and democratization of manufacturing with its peer-to-peer
open and distributed approach
undermine not only some norms but whole sets of categories and principles that are the foundation of our thinking
and living
INTELLECTUAL PROPERTY SECURITY
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The ldquoLiberator Gunrdquo
A physible 3D-printable single shot handgun designed by the open source firm
It can be reproduced with a $2000 consumer 3D-printer and a few dollars worth of material
Released on May 6 2013 it was download over 100000 times in the two days through BitTorrent before the US
Department of State demanded its takedown
Uri Even an Israeli TV reporter brought a working version of the gun into a ceremony featuring Netanyahu
On May 6th the New York city council made illegal to use a 3D printer to create any firearm rifle shotgun or any
piece or part thereof without being a licensed gunsmith
Design copy share download and print home-made fully operational weapons at a minimal cost and invisible to the current surveillance technologies
Security
57
Source Dailymail may 2013 Arstechnica jun 2013 Times of Israel july 2013 Wikipedia sept 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Piracy counterfeiting patent infringements with reverse-engineering and file sharing are taken to the next level
Intellectual property
58
Source The Pirate Bay Blog jan 2012
The Pirate Bay ldquofor realrdquo
ldquoWe believe that the next step in copying will be made from digital form into physical formrdquo
ldquo[Physibles are] data objects that are able (and feasible) to become physical [] three dimensional printers scanners and such are just the first steprdquo
ldquoYou will download your sneakers within 20 yearsrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Will undermine the economics of mass production and repatriating jobs to the West or burst like a overblown bubble
Revolution or fad
59
Source The Economist sept 2013
Much a complement as a competitor to mass production
Incorporated the best of both worlds
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
Source MTV European Music Award nov 2012
60
infomarketrevolutionitwwwmarketrevolutionit
61
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Our grandparents did that too
A long-running vein deeply rooted in our culture
6
Source Businessweek 2006
Hello we are Bill and Dave and welcome to our cribWersquore just two guys hanging around in a garage trying make stuff
(Well eventually they became HampP)
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
A long-running vein deeply rooted in our culture
7
Source The Open University 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Pro-sumer
8
Source Treccani 2013 Forbes jul 2013
A consumer than simply ldquoconsumingrdquo products becomes the voices of those
products and significantly impacting the success or failure of companies products
and brands
Consumer that is also a producer or in the act itself which consumes contributes to the production
New behaviors and consumption trends
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
New behaviors and consumption trends
Pre-sumer
9
They love to get involved with push fund and promote products and services
before they are realized
Consumers want the best they want it now and first and they want real human
connection too
Source Trendwatching nov 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
So whatrsquos new about it
10
Source Businessweek sept 2012
Reconnection with production
Exploitation technology potential
Focus on creativity
Physical-digital integration
Sharing tools and experiences
Economic and environmental sustainability(amp self-sufficiency)
Entrepreneurship
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
4 drivers
Enabling the shift everything old is new again
11
Open-source culture Technology consumerization
Internet diffusionGathering places
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The production technology factor
12
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Machines that take a digital model of an object and print it out by building it up one layer at a time using plastic extruded from a nozzle
3D printing
13
Source Makerbot oct 2012 The Economist dec 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Cheap handy and easy to use electronics prototyping platforms allowing to create interactive electronic objects
Smart and open hardware
14
Source Youtube 2010 Youtube 2012
microcontroller sensors
actuators (and fun)
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Then what is the maker movement
15
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE 16
Source Techopedia 2013 Wikipedia 2013 Huffington Post feb 2013
Maker movementˈmeɪkə ˈmuːvmənt
1 A contemporary subculture representing a technology-based extension of DIY culture that encourages invention and prototyping
2 Trend in which individuals or groups of individuals create and market products that are
recreated and assembled using unused discarded or broken electronic plastic silicon or virtually any raw material andor product from a computer-related device
3 An evolution of millions of people who are taking big risks to start their own small businesses
dedicated to creating and selling self-made products
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Itrsquos a revolution (not just a rebranding)
17
1st revolutionsteam engine
2nd revolutionassembly line
3rd revolutionIT amp automation
4th revolutiondigital fabrication
Source The Third Industrial Revolution How Lateral Power is Transforming Energy the Economy and the World 2011 McKinsey jun 2013
Not a peripheral change but a paradigm shift values goals rules
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The element of continuity is the reconfiguration of relations within the system
From bits to atoms
18
Source Makers the new industrial revolution 2012
From top-down centralized to bottom-up peer-to-peer
Just as the Web changed redistributed and sped up the diffusion of informationmdashand created and destroyed businesses along the waymdashmaker revolution will change manufacturing from a
cumbersome process based on capital to a flexible one based on creativity
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Small-scale workshop offering flexible manufacturing equipment materials and shared competences for digital fabrication
Working and community spaces
19
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
20
Who are the ldquoMakersrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Demographic profile
21
Source Peerproduction may 2012
Male 7843 26-30 20
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Demographic profile
22
Source Peerproduction may 2012
Europe 503 4-Year College Degree(BABS) 33
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Psychographic profile
23
self-awareness 58
Source Peerproduction may 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
24
Source Peerproduction may 2012
A newly exponential growth
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
25
Source Peerproduction may 2012
Functional models 138
Spare parts to devices 131
Artistic items 137
researcheducational purposes 126
Exploring new possibilities
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
26
Source Peerproduction may 2012
How do you consider yourself
Still a strong ldquoconsumerrdquo approach
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
27
Source Peerproduction may 2012
Vocation to business
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
28
Source Peerproduction may 2012
Object quality 138
Cheaper material price 131
Speed 137
Metal material printing 126
Bottlenecks
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE 29
Source 9GAG 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The makers by (some) figures
30
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Industry dimension
31
Source The Economist sept 2013 Trendwatching nov 2012
+28 by 2013
billion dollars22
billion dollars52
in 2012
in 2020
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The maker community
32
thousand visitors333in 2012
Source Makermedia 2012
Solid growth
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
3D-printer sales
33
thousand printers40in 2012
Source Arstechnica june 2013
Still a niche (but that will double in 2013)
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
3D-printer usage
34
Source Shapeways june 2012
To the 7-digits for Shapeways
million products1
indipendent sellers600
until 2011
until 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Arduino
35
Source Open design consulting 2012
The traction of the openness
million dollars1
thousand150
revenues in 2011
units sold in 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The Arduinorsquos community
36
Source Makezine dec 2012
The traction of the openness
thousand people500
thousand units300
making stuff in 2011
ldquoin the wildrdquo in 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Business attractiveness
37
million dollars403MakerBot acquisition by Stratasys
Source Arstechnica june 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Financial attractiveness
38
million dollars30in 2013
Source Venturebeat apr 2013
VC funding received by Shapeways
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
39
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
How to turn ldquomakersrdquo into an opportunity
40
Source Dilbert nov 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Thatrsquos a new paradigm
41
Source The Economist apr 2012 Harvard Business Review mar 2013
A new era for manufacturing and logistics widely distributed highly flexible small-scale
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoA design change could take at least six months to implementNow the company can get a prototype to a customer in a couple of weeksrdquo
Fast prototyping
42
FitBit a consumer device for tracking your level of activity throughout the day fast prototypin with Arduino for the mass market
ldquoWersquove been using Arduino for rapid prototyping for a few years now Itrsquos been a great tool for us in trying things out quicklyrdquo
Source The Economist apr 2012 Arduino feb 2011 Mike Campagna ldquoChesapeake Bay Candlerdquo Preisident
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Provide customers customized services and products to match their usage requirements and desire for uniqueness
Mass customization
43
Full customizable$6000-$7000 vs $60000-$75000
Pilots to print ears jaws kidneys spinal discs
MedicalConsumer goods
Nokiarsquos customers could print out customized covers
Nike can print customized footballrsquos shoes fooplate that will help athletes perform at their best
Source Businessweek may 2013 AdAge may 2013 Nike 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoInstead of giant purpose-built plant to supply the global market smaller regionalised plant to respond more rapidly to local demandrdquo
Delocalization
44
Source The Economist apr 2012
Produce in remote places
Reset logistics costs
Turn expensive and limited inventories into digital libraries
Fit local market needs
Rolls-Royce vision ldquoIt could scan an object in one place and tell another machine on the other side of the world ho to build a copyrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Time and costs efficient production
Rapid manufacturing
45
Source The Economist sept 2013 GE report jul 2013 GE aug 2013
In its production facilities BMW allows its workers to design and print custom tools to
make it easier to hold and position parts
GE has introduced for its massive gas turbines metal 3D-printed components
Also through their Open Innovation platform GE asked the maker community to be helped to
understand how to build better and faster engine
Reduction of the waste of raw materials (up to 90)
Produce things previously considered too expensive or difficult to make
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The implication of the ldquomakers revolutionrdquo
46
Source The Economist apr 2012
Speed to market
Risk failure tending to zero
Production of things that can not be done in any other way
Reduction of logistics and storage related costs
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
47
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Do you recognize this guy
Good Guy Michael Porter
48
DESCRIBES HOW VALUE IS CREATED
DISTINGUISHING TWO TYPES OF ACTIVITIES
PRIMARYactivities
The (five) activities to create value thus generating margin
SUPPORT activities
The (four) activities that facilitate the primary activities
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
If I distribute outsource or ever worse I lose control of my primary activities which will be my role
ldquoHow can I help yourdquo
49
Source Wikipedia 2013
RampD DESIGN PRODUCTION MARKETING amp SALES DISTRIBUTION CUSTOMER
SERVICE
For what I will get paid
NOPE
NOPE
NOPE
NOPE
NOPE
NOPE
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
4 models for the new paradigm
50
Distributed manufacturing
Open manufacturing
Manufacturing platform
Desktop manufacturing
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship products through my manufacturing terminalsrdquo
Distributed manufacturing
51
Source Quartz jun 2013 AtFAB 2013 PSFK jul 2013 Mashable aug 2013
The company plans centrally and produces locally
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship information not productsrdquo
Desktop manufacturing
52
Source Quartz jun 2013 AtFAB 2013
The company designs the customer produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoFrom your information I ship productsrdquo
Manufacturing platform
53
Source Quartz jun 2013 AtFAB 2013
The customer designs the company produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoEhm is this a ship yetrdquo
Open manufacturing
54
The customer designs and produces the company enables
Source Quartz jun 2013 AtFAB 2013
Materials spaces facilities contacts consulting
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Gotcha But how the story goes on
55
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Issues disputes danger
The dark side of the Makers
56
The digitization and democratization of manufacturing with its peer-to-peer
open and distributed approach
undermine not only some norms but whole sets of categories and principles that are the foundation of our thinking
and living
INTELLECTUAL PROPERTY SECURITY
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The ldquoLiberator Gunrdquo
A physible 3D-printable single shot handgun designed by the open source firm
It can be reproduced with a $2000 consumer 3D-printer and a few dollars worth of material
Released on May 6 2013 it was download over 100000 times in the two days through BitTorrent before the US
Department of State demanded its takedown
Uri Even an Israeli TV reporter brought a working version of the gun into a ceremony featuring Netanyahu
On May 6th the New York city council made illegal to use a 3D printer to create any firearm rifle shotgun or any
piece or part thereof without being a licensed gunsmith
Design copy share download and print home-made fully operational weapons at a minimal cost and invisible to the current surveillance technologies
Security
57
Source Dailymail may 2013 Arstechnica jun 2013 Times of Israel july 2013 Wikipedia sept 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Piracy counterfeiting patent infringements with reverse-engineering and file sharing are taken to the next level
Intellectual property
58
Source The Pirate Bay Blog jan 2012
The Pirate Bay ldquofor realrdquo
ldquoWe believe that the next step in copying will be made from digital form into physical formrdquo
ldquo[Physibles are] data objects that are able (and feasible) to become physical [] three dimensional printers scanners and such are just the first steprdquo
ldquoYou will download your sneakers within 20 yearsrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Will undermine the economics of mass production and repatriating jobs to the West or burst like a overblown bubble
Revolution or fad
59
Source The Economist sept 2013
Much a complement as a competitor to mass production
Incorporated the best of both worlds
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
Source MTV European Music Award nov 2012
60
infomarketrevolutionitwwwmarketrevolutionit
61
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
A long-running vein deeply rooted in our culture
7
Source The Open University 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Pro-sumer
8
Source Treccani 2013 Forbes jul 2013
A consumer than simply ldquoconsumingrdquo products becomes the voices of those
products and significantly impacting the success or failure of companies products
and brands
Consumer that is also a producer or in the act itself which consumes contributes to the production
New behaviors and consumption trends
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
New behaviors and consumption trends
Pre-sumer
9
They love to get involved with push fund and promote products and services
before they are realized
Consumers want the best they want it now and first and they want real human
connection too
Source Trendwatching nov 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
So whatrsquos new about it
10
Source Businessweek sept 2012
Reconnection with production
Exploitation technology potential
Focus on creativity
Physical-digital integration
Sharing tools and experiences
Economic and environmental sustainability(amp self-sufficiency)
Entrepreneurship
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
4 drivers
Enabling the shift everything old is new again
11
Open-source culture Technology consumerization
Internet diffusionGathering places
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The production technology factor
12
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Machines that take a digital model of an object and print it out by building it up one layer at a time using plastic extruded from a nozzle
3D printing
13
Source Makerbot oct 2012 The Economist dec 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Cheap handy and easy to use electronics prototyping platforms allowing to create interactive electronic objects
Smart and open hardware
14
Source Youtube 2010 Youtube 2012
microcontroller sensors
actuators (and fun)
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Then what is the maker movement
15
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE 16
Source Techopedia 2013 Wikipedia 2013 Huffington Post feb 2013
Maker movementˈmeɪkə ˈmuːvmənt
1 A contemporary subculture representing a technology-based extension of DIY culture that encourages invention and prototyping
2 Trend in which individuals or groups of individuals create and market products that are
recreated and assembled using unused discarded or broken electronic plastic silicon or virtually any raw material andor product from a computer-related device
3 An evolution of millions of people who are taking big risks to start their own small businesses
dedicated to creating and selling self-made products
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Itrsquos a revolution (not just a rebranding)
17
1st revolutionsteam engine
2nd revolutionassembly line
3rd revolutionIT amp automation
4th revolutiondigital fabrication
Source The Third Industrial Revolution How Lateral Power is Transforming Energy the Economy and the World 2011 McKinsey jun 2013
Not a peripheral change but a paradigm shift values goals rules
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The element of continuity is the reconfiguration of relations within the system
From bits to atoms
18
Source Makers the new industrial revolution 2012
From top-down centralized to bottom-up peer-to-peer
Just as the Web changed redistributed and sped up the diffusion of informationmdashand created and destroyed businesses along the waymdashmaker revolution will change manufacturing from a
cumbersome process based on capital to a flexible one based on creativity
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Small-scale workshop offering flexible manufacturing equipment materials and shared competences for digital fabrication
Working and community spaces
19
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
20
Who are the ldquoMakersrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Demographic profile
21
Source Peerproduction may 2012
Male 7843 26-30 20
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Demographic profile
22
Source Peerproduction may 2012
Europe 503 4-Year College Degree(BABS) 33
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Psychographic profile
23
self-awareness 58
Source Peerproduction may 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
24
Source Peerproduction may 2012
A newly exponential growth
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
25
Source Peerproduction may 2012
Functional models 138
Spare parts to devices 131
Artistic items 137
researcheducational purposes 126
Exploring new possibilities
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
26
Source Peerproduction may 2012
How do you consider yourself
Still a strong ldquoconsumerrdquo approach
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
27
Source Peerproduction may 2012
Vocation to business
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
28
Source Peerproduction may 2012
Object quality 138
Cheaper material price 131
Speed 137
Metal material printing 126
Bottlenecks
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE 29
Source 9GAG 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The makers by (some) figures
30
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Industry dimension
31
Source The Economist sept 2013 Trendwatching nov 2012
+28 by 2013
billion dollars22
billion dollars52
in 2012
in 2020
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The maker community
32
thousand visitors333in 2012
Source Makermedia 2012
Solid growth
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
3D-printer sales
33
thousand printers40in 2012
Source Arstechnica june 2013
Still a niche (but that will double in 2013)
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
3D-printer usage
34
Source Shapeways june 2012
To the 7-digits for Shapeways
million products1
indipendent sellers600
until 2011
until 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Arduino
35
Source Open design consulting 2012
The traction of the openness
million dollars1
thousand150
revenues in 2011
units sold in 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The Arduinorsquos community
36
Source Makezine dec 2012
The traction of the openness
thousand people500
thousand units300
making stuff in 2011
ldquoin the wildrdquo in 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Business attractiveness
37
million dollars403MakerBot acquisition by Stratasys
Source Arstechnica june 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Financial attractiveness
38
million dollars30in 2013
Source Venturebeat apr 2013
VC funding received by Shapeways
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
39
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
How to turn ldquomakersrdquo into an opportunity
40
Source Dilbert nov 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Thatrsquos a new paradigm
41
Source The Economist apr 2012 Harvard Business Review mar 2013
A new era for manufacturing and logistics widely distributed highly flexible small-scale
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoA design change could take at least six months to implementNow the company can get a prototype to a customer in a couple of weeksrdquo
Fast prototyping
42
FitBit a consumer device for tracking your level of activity throughout the day fast prototypin with Arduino for the mass market
ldquoWersquove been using Arduino for rapid prototyping for a few years now Itrsquos been a great tool for us in trying things out quicklyrdquo
Source The Economist apr 2012 Arduino feb 2011 Mike Campagna ldquoChesapeake Bay Candlerdquo Preisident
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Provide customers customized services and products to match their usage requirements and desire for uniqueness
Mass customization
43
Full customizable$6000-$7000 vs $60000-$75000
Pilots to print ears jaws kidneys spinal discs
MedicalConsumer goods
Nokiarsquos customers could print out customized covers
Nike can print customized footballrsquos shoes fooplate that will help athletes perform at their best
Source Businessweek may 2013 AdAge may 2013 Nike 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoInstead of giant purpose-built plant to supply the global market smaller regionalised plant to respond more rapidly to local demandrdquo
Delocalization
44
Source The Economist apr 2012
Produce in remote places
Reset logistics costs
Turn expensive and limited inventories into digital libraries
Fit local market needs
Rolls-Royce vision ldquoIt could scan an object in one place and tell another machine on the other side of the world ho to build a copyrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Time and costs efficient production
Rapid manufacturing
45
Source The Economist sept 2013 GE report jul 2013 GE aug 2013
In its production facilities BMW allows its workers to design and print custom tools to
make it easier to hold and position parts
GE has introduced for its massive gas turbines metal 3D-printed components
Also through their Open Innovation platform GE asked the maker community to be helped to
understand how to build better and faster engine
Reduction of the waste of raw materials (up to 90)
Produce things previously considered too expensive or difficult to make
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The implication of the ldquomakers revolutionrdquo
46
Source The Economist apr 2012
Speed to market
Risk failure tending to zero
Production of things that can not be done in any other way
Reduction of logistics and storage related costs
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
47
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Do you recognize this guy
Good Guy Michael Porter
48
DESCRIBES HOW VALUE IS CREATED
DISTINGUISHING TWO TYPES OF ACTIVITIES
PRIMARYactivities
The (five) activities to create value thus generating margin
SUPPORT activities
The (four) activities that facilitate the primary activities
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
If I distribute outsource or ever worse I lose control of my primary activities which will be my role
ldquoHow can I help yourdquo
49
Source Wikipedia 2013
RampD DESIGN PRODUCTION MARKETING amp SALES DISTRIBUTION CUSTOMER
SERVICE
For what I will get paid
NOPE
NOPE
NOPE
NOPE
NOPE
NOPE
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
4 models for the new paradigm
50
Distributed manufacturing
Open manufacturing
Manufacturing platform
Desktop manufacturing
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship products through my manufacturing terminalsrdquo
Distributed manufacturing
51
Source Quartz jun 2013 AtFAB 2013 PSFK jul 2013 Mashable aug 2013
The company plans centrally and produces locally
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship information not productsrdquo
Desktop manufacturing
52
Source Quartz jun 2013 AtFAB 2013
The company designs the customer produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoFrom your information I ship productsrdquo
Manufacturing platform
53
Source Quartz jun 2013 AtFAB 2013
The customer designs the company produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoEhm is this a ship yetrdquo
Open manufacturing
54
The customer designs and produces the company enables
Source Quartz jun 2013 AtFAB 2013
Materials spaces facilities contacts consulting
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Gotcha But how the story goes on
55
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Issues disputes danger
The dark side of the Makers
56
The digitization and democratization of manufacturing with its peer-to-peer
open and distributed approach
undermine not only some norms but whole sets of categories and principles that are the foundation of our thinking
and living
INTELLECTUAL PROPERTY SECURITY
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The ldquoLiberator Gunrdquo
A physible 3D-printable single shot handgun designed by the open source firm
It can be reproduced with a $2000 consumer 3D-printer and a few dollars worth of material
Released on May 6 2013 it was download over 100000 times in the two days through BitTorrent before the US
Department of State demanded its takedown
Uri Even an Israeli TV reporter brought a working version of the gun into a ceremony featuring Netanyahu
On May 6th the New York city council made illegal to use a 3D printer to create any firearm rifle shotgun or any
piece or part thereof without being a licensed gunsmith
Design copy share download and print home-made fully operational weapons at a minimal cost and invisible to the current surveillance technologies
Security
57
Source Dailymail may 2013 Arstechnica jun 2013 Times of Israel july 2013 Wikipedia sept 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Piracy counterfeiting patent infringements with reverse-engineering and file sharing are taken to the next level
Intellectual property
58
Source The Pirate Bay Blog jan 2012
The Pirate Bay ldquofor realrdquo
ldquoWe believe that the next step in copying will be made from digital form into physical formrdquo
ldquo[Physibles are] data objects that are able (and feasible) to become physical [] three dimensional printers scanners and such are just the first steprdquo
ldquoYou will download your sneakers within 20 yearsrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Will undermine the economics of mass production and repatriating jobs to the West or burst like a overblown bubble
Revolution or fad
59
Source The Economist sept 2013
Much a complement as a competitor to mass production
Incorporated the best of both worlds
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
Source MTV European Music Award nov 2012
60
infomarketrevolutionitwwwmarketrevolutionit
61
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Pro-sumer
8
Source Treccani 2013 Forbes jul 2013
A consumer than simply ldquoconsumingrdquo products becomes the voices of those
products and significantly impacting the success or failure of companies products
and brands
Consumer that is also a producer or in the act itself which consumes contributes to the production
New behaviors and consumption trends
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
New behaviors and consumption trends
Pre-sumer
9
They love to get involved with push fund and promote products and services
before they are realized
Consumers want the best they want it now and first and they want real human
connection too
Source Trendwatching nov 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
So whatrsquos new about it
10
Source Businessweek sept 2012
Reconnection with production
Exploitation technology potential
Focus on creativity
Physical-digital integration
Sharing tools and experiences
Economic and environmental sustainability(amp self-sufficiency)
Entrepreneurship
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
4 drivers
Enabling the shift everything old is new again
11
Open-source culture Technology consumerization
Internet diffusionGathering places
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The production technology factor
12
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Machines that take a digital model of an object and print it out by building it up one layer at a time using plastic extruded from a nozzle
3D printing
13
Source Makerbot oct 2012 The Economist dec 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Cheap handy and easy to use electronics prototyping platforms allowing to create interactive electronic objects
Smart and open hardware
14
Source Youtube 2010 Youtube 2012
microcontroller sensors
actuators (and fun)
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Then what is the maker movement
15
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE 16
Source Techopedia 2013 Wikipedia 2013 Huffington Post feb 2013
Maker movementˈmeɪkə ˈmuːvmənt
1 A contemporary subculture representing a technology-based extension of DIY culture that encourages invention and prototyping
2 Trend in which individuals or groups of individuals create and market products that are
recreated and assembled using unused discarded or broken electronic plastic silicon or virtually any raw material andor product from a computer-related device
3 An evolution of millions of people who are taking big risks to start their own small businesses
dedicated to creating and selling self-made products
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Itrsquos a revolution (not just a rebranding)
17
1st revolutionsteam engine
2nd revolutionassembly line
3rd revolutionIT amp automation
4th revolutiondigital fabrication
Source The Third Industrial Revolution How Lateral Power is Transforming Energy the Economy and the World 2011 McKinsey jun 2013
Not a peripheral change but a paradigm shift values goals rules
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The element of continuity is the reconfiguration of relations within the system
From bits to atoms
18
Source Makers the new industrial revolution 2012
From top-down centralized to bottom-up peer-to-peer
Just as the Web changed redistributed and sped up the diffusion of informationmdashand created and destroyed businesses along the waymdashmaker revolution will change manufacturing from a
cumbersome process based on capital to a flexible one based on creativity
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Small-scale workshop offering flexible manufacturing equipment materials and shared competences for digital fabrication
Working and community spaces
19
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
20
Who are the ldquoMakersrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Demographic profile
21
Source Peerproduction may 2012
Male 7843 26-30 20
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Demographic profile
22
Source Peerproduction may 2012
Europe 503 4-Year College Degree(BABS) 33
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Psychographic profile
23
self-awareness 58
Source Peerproduction may 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
24
Source Peerproduction may 2012
A newly exponential growth
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
25
Source Peerproduction may 2012
Functional models 138
Spare parts to devices 131
Artistic items 137
researcheducational purposes 126
Exploring new possibilities
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
26
Source Peerproduction may 2012
How do you consider yourself
Still a strong ldquoconsumerrdquo approach
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
27
Source Peerproduction may 2012
Vocation to business
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
28
Source Peerproduction may 2012
Object quality 138
Cheaper material price 131
Speed 137
Metal material printing 126
Bottlenecks
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE 29
Source 9GAG 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The makers by (some) figures
30
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Industry dimension
31
Source The Economist sept 2013 Trendwatching nov 2012
+28 by 2013
billion dollars22
billion dollars52
in 2012
in 2020
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The maker community
32
thousand visitors333in 2012
Source Makermedia 2012
Solid growth
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
3D-printer sales
33
thousand printers40in 2012
Source Arstechnica june 2013
Still a niche (but that will double in 2013)
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
3D-printer usage
34
Source Shapeways june 2012
To the 7-digits for Shapeways
million products1
indipendent sellers600
until 2011
until 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Arduino
35
Source Open design consulting 2012
The traction of the openness
million dollars1
thousand150
revenues in 2011
units sold in 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The Arduinorsquos community
36
Source Makezine dec 2012
The traction of the openness
thousand people500
thousand units300
making stuff in 2011
ldquoin the wildrdquo in 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Business attractiveness
37
million dollars403MakerBot acquisition by Stratasys
Source Arstechnica june 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Financial attractiveness
38
million dollars30in 2013
Source Venturebeat apr 2013
VC funding received by Shapeways
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
39
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
How to turn ldquomakersrdquo into an opportunity
40
Source Dilbert nov 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Thatrsquos a new paradigm
41
Source The Economist apr 2012 Harvard Business Review mar 2013
A new era for manufacturing and logistics widely distributed highly flexible small-scale
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoA design change could take at least six months to implementNow the company can get a prototype to a customer in a couple of weeksrdquo
Fast prototyping
42
FitBit a consumer device for tracking your level of activity throughout the day fast prototypin with Arduino for the mass market
ldquoWersquove been using Arduino for rapid prototyping for a few years now Itrsquos been a great tool for us in trying things out quicklyrdquo
Source The Economist apr 2012 Arduino feb 2011 Mike Campagna ldquoChesapeake Bay Candlerdquo Preisident
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Provide customers customized services and products to match their usage requirements and desire for uniqueness
Mass customization
43
Full customizable$6000-$7000 vs $60000-$75000
Pilots to print ears jaws kidneys spinal discs
MedicalConsumer goods
Nokiarsquos customers could print out customized covers
Nike can print customized footballrsquos shoes fooplate that will help athletes perform at their best
Source Businessweek may 2013 AdAge may 2013 Nike 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoInstead of giant purpose-built plant to supply the global market smaller regionalised plant to respond more rapidly to local demandrdquo
Delocalization
44
Source The Economist apr 2012
Produce in remote places
Reset logistics costs
Turn expensive and limited inventories into digital libraries
Fit local market needs
Rolls-Royce vision ldquoIt could scan an object in one place and tell another machine on the other side of the world ho to build a copyrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Time and costs efficient production
Rapid manufacturing
45
Source The Economist sept 2013 GE report jul 2013 GE aug 2013
In its production facilities BMW allows its workers to design and print custom tools to
make it easier to hold and position parts
GE has introduced for its massive gas turbines metal 3D-printed components
Also through their Open Innovation platform GE asked the maker community to be helped to
understand how to build better and faster engine
Reduction of the waste of raw materials (up to 90)
Produce things previously considered too expensive or difficult to make
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The implication of the ldquomakers revolutionrdquo
46
Source The Economist apr 2012
Speed to market
Risk failure tending to zero
Production of things that can not be done in any other way
Reduction of logistics and storage related costs
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
47
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Do you recognize this guy
Good Guy Michael Porter
48
DESCRIBES HOW VALUE IS CREATED
DISTINGUISHING TWO TYPES OF ACTIVITIES
PRIMARYactivities
The (five) activities to create value thus generating margin
SUPPORT activities
The (four) activities that facilitate the primary activities
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
If I distribute outsource or ever worse I lose control of my primary activities which will be my role
ldquoHow can I help yourdquo
49
Source Wikipedia 2013
RampD DESIGN PRODUCTION MARKETING amp SALES DISTRIBUTION CUSTOMER
SERVICE
For what I will get paid
NOPE
NOPE
NOPE
NOPE
NOPE
NOPE
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
4 models for the new paradigm
50
Distributed manufacturing
Open manufacturing
Manufacturing platform
Desktop manufacturing
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship products through my manufacturing terminalsrdquo
Distributed manufacturing
51
Source Quartz jun 2013 AtFAB 2013 PSFK jul 2013 Mashable aug 2013
The company plans centrally and produces locally
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship information not productsrdquo
Desktop manufacturing
52
Source Quartz jun 2013 AtFAB 2013
The company designs the customer produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoFrom your information I ship productsrdquo
Manufacturing platform
53
Source Quartz jun 2013 AtFAB 2013
The customer designs the company produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoEhm is this a ship yetrdquo
Open manufacturing
54
The customer designs and produces the company enables
Source Quartz jun 2013 AtFAB 2013
Materials spaces facilities contacts consulting
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Gotcha But how the story goes on
55
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Issues disputes danger
The dark side of the Makers
56
The digitization and democratization of manufacturing with its peer-to-peer
open and distributed approach
undermine not only some norms but whole sets of categories and principles that are the foundation of our thinking
and living
INTELLECTUAL PROPERTY SECURITY
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The ldquoLiberator Gunrdquo
A physible 3D-printable single shot handgun designed by the open source firm
It can be reproduced with a $2000 consumer 3D-printer and a few dollars worth of material
Released on May 6 2013 it was download over 100000 times in the two days through BitTorrent before the US
Department of State demanded its takedown
Uri Even an Israeli TV reporter brought a working version of the gun into a ceremony featuring Netanyahu
On May 6th the New York city council made illegal to use a 3D printer to create any firearm rifle shotgun or any
piece or part thereof without being a licensed gunsmith
Design copy share download and print home-made fully operational weapons at a minimal cost and invisible to the current surveillance technologies
Security
57
Source Dailymail may 2013 Arstechnica jun 2013 Times of Israel july 2013 Wikipedia sept 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Piracy counterfeiting patent infringements with reverse-engineering and file sharing are taken to the next level
Intellectual property
58
Source The Pirate Bay Blog jan 2012
The Pirate Bay ldquofor realrdquo
ldquoWe believe that the next step in copying will be made from digital form into physical formrdquo
ldquo[Physibles are] data objects that are able (and feasible) to become physical [] three dimensional printers scanners and such are just the first steprdquo
ldquoYou will download your sneakers within 20 yearsrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Will undermine the economics of mass production and repatriating jobs to the West or burst like a overblown bubble
Revolution or fad
59
Source The Economist sept 2013
Much a complement as a competitor to mass production
Incorporated the best of both worlds
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
Source MTV European Music Award nov 2012
60
infomarketrevolutionitwwwmarketrevolutionit
61
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
New behaviors and consumption trends
Pre-sumer
9
They love to get involved with push fund and promote products and services
before they are realized
Consumers want the best they want it now and first and they want real human
connection too
Source Trendwatching nov 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
So whatrsquos new about it
10
Source Businessweek sept 2012
Reconnection with production
Exploitation technology potential
Focus on creativity
Physical-digital integration
Sharing tools and experiences
Economic and environmental sustainability(amp self-sufficiency)
Entrepreneurship
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
4 drivers
Enabling the shift everything old is new again
11
Open-source culture Technology consumerization
Internet diffusionGathering places
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The production technology factor
12
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Machines that take a digital model of an object and print it out by building it up one layer at a time using plastic extruded from a nozzle
3D printing
13
Source Makerbot oct 2012 The Economist dec 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Cheap handy and easy to use electronics prototyping platforms allowing to create interactive electronic objects
Smart and open hardware
14
Source Youtube 2010 Youtube 2012
microcontroller sensors
actuators (and fun)
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Then what is the maker movement
15
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE 16
Source Techopedia 2013 Wikipedia 2013 Huffington Post feb 2013
Maker movementˈmeɪkə ˈmuːvmənt
1 A contemporary subculture representing a technology-based extension of DIY culture that encourages invention and prototyping
2 Trend in which individuals or groups of individuals create and market products that are
recreated and assembled using unused discarded or broken electronic plastic silicon or virtually any raw material andor product from a computer-related device
3 An evolution of millions of people who are taking big risks to start their own small businesses
dedicated to creating and selling self-made products
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Itrsquos a revolution (not just a rebranding)
17
1st revolutionsteam engine
2nd revolutionassembly line
3rd revolutionIT amp automation
4th revolutiondigital fabrication
Source The Third Industrial Revolution How Lateral Power is Transforming Energy the Economy and the World 2011 McKinsey jun 2013
Not a peripheral change but a paradigm shift values goals rules
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The element of continuity is the reconfiguration of relations within the system
From bits to atoms
18
Source Makers the new industrial revolution 2012
From top-down centralized to bottom-up peer-to-peer
Just as the Web changed redistributed and sped up the diffusion of informationmdashand created and destroyed businesses along the waymdashmaker revolution will change manufacturing from a
cumbersome process based on capital to a flexible one based on creativity
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Small-scale workshop offering flexible manufacturing equipment materials and shared competences for digital fabrication
Working and community spaces
19
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
20
Who are the ldquoMakersrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Demographic profile
21
Source Peerproduction may 2012
Male 7843 26-30 20
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Demographic profile
22
Source Peerproduction may 2012
Europe 503 4-Year College Degree(BABS) 33
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Psychographic profile
23
self-awareness 58
Source Peerproduction may 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
24
Source Peerproduction may 2012
A newly exponential growth
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
25
Source Peerproduction may 2012
Functional models 138
Spare parts to devices 131
Artistic items 137
researcheducational purposes 126
Exploring new possibilities
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
26
Source Peerproduction may 2012
How do you consider yourself
Still a strong ldquoconsumerrdquo approach
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
27
Source Peerproduction may 2012
Vocation to business
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
28
Source Peerproduction may 2012
Object quality 138
Cheaper material price 131
Speed 137
Metal material printing 126
Bottlenecks
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE 29
Source 9GAG 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The makers by (some) figures
30
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Industry dimension
31
Source The Economist sept 2013 Trendwatching nov 2012
+28 by 2013
billion dollars22
billion dollars52
in 2012
in 2020
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The maker community
32
thousand visitors333in 2012
Source Makermedia 2012
Solid growth
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
3D-printer sales
33
thousand printers40in 2012
Source Arstechnica june 2013
Still a niche (but that will double in 2013)
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
3D-printer usage
34
Source Shapeways june 2012
To the 7-digits for Shapeways
million products1
indipendent sellers600
until 2011
until 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Arduino
35
Source Open design consulting 2012
The traction of the openness
million dollars1
thousand150
revenues in 2011
units sold in 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The Arduinorsquos community
36
Source Makezine dec 2012
The traction of the openness
thousand people500
thousand units300
making stuff in 2011
ldquoin the wildrdquo in 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Business attractiveness
37
million dollars403MakerBot acquisition by Stratasys
Source Arstechnica june 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Financial attractiveness
38
million dollars30in 2013
Source Venturebeat apr 2013
VC funding received by Shapeways
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
39
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
How to turn ldquomakersrdquo into an opportunity
40
Source Dilbert nov 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Thatrsquos a new paradigm
41
Source The Economist apr 2012 Harvard Business Review mar 2013
A new era for manufacturing and logistics widely distributed highly flexible small-scale
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoA design change could take at least six months to implementNow the company can get a prototype to a customer in a couple of weeksrdquo
Fast prototyping
42
FitBit a consumer device for tracking your level of activity throughout the day fast prototypin with Arduino for the mass market
ldquoWersquove been using Arduino for rapid prototyping for a few years now Itrsquos been a great tool for us in trying things out quicklyrdquo
Source The Economist apr 2012 Arduino feb 2011 Mike Campagna ldquoChesapeake Bay Candlerdquo Preisident
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Provide customers customized services and products to match their usage requirements and desire for uniqueness
Mass customization
43
Full customizable$6000-$7000 vs $60000-$75000
Pilots to print ears jaws kidneys spinal discs
MedicalConsumer goods
Nokiarsquos customers could print out customized covers
Nike can print customized footballrsquos shoes fooplate that will help athletes perform at their best
Source Businessweek may 2013 AdAge may 2013 Nike 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoInstead of giant purpose-built plant to supply the global market smaller regionalised plant to respond more rapidly to local demandrdquo
Delocalization
44
Source The Economist apr 2012
Produce in remote places
Reset logistics costs
Turn expensive and limited inventories into digital libraries
Fit local market needs
Rolls-Royce vision ldquoIt could scan an object in one place and tell another machine on the other side of the world ho to build a copyrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Time and costs efficient production
Rapid manufacturing
45
Source The Economist sept 2013 GE report jul 2013 GE aug 2013
In its production facilities BMW allows its workers to design and print custom tools to
make it easier to hold and position parts
GE has introduced for its massive gas turbines metal 3D-printed components
Also through their Open Innovation platform GE asked the maker community to be helped to
understand how to build better and faster engine
Reduction of the waste of raw materials (up to 90)
Produce things previously considered too expensive or difficult to make
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The implication of the ldquomakers revolutionrdquo
46
Source The Economist apr 2012
Speed to market
Risk failure tending to zero
Production of things that can not be done in any other way
Reduction of logistics and storage related costs
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
47
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Do you recognize this guy
Good Guy Michael Porter
48
DESCRIBES HOW VALUE IS CREATED
DISTINGUISHING TWO TYPES OF ACTIVITIES
PRIMARYactivities
The (five) activities to create value thus generating margin
SUPPORT activities
The (four) activities that facilitate the primary activities
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
If I distribute outsource or ever worse I lose control of my primary activities which will be my role
ldquoHow can I help yourdquo
49
Source Wikipedia 2013
RampD DESIGN PRODUCTION MARKETING amp SALES DISTRIBUTION CUSTOMER
SERVICE
For what I will get paid
NOPE
NOPE
NOPE
NOPE
NOPE
NOPE
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
4 models for the new paradigm
50
Distributed manufacturing
Open manufacturing
Manufacturing platform
Desktop manufacturing
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship products through my manufacturing terminalsrdquo
Distributed manufacturing
51
Source Quartz jun 2013 AtFAB 2013 PSFK jul 2013 Mashable aug 2013
The company plans centrally and produces locally
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship information not productsrdquo
Desktop manufacturing
52
Source Quartz jun 2013 AtFAB 2013
The company designs the customer produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoFrom your information I ship productsrdquo
Manufacturing platform
53
Source Quartz jun 2013 AtFAB 2013
The customer designs the company produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoEhm is this a ship yetrdquo
Open manufacturing
54
The customer designs and produces the company enables
Source Quartz jun 2013 AtFAB 2013
Materials spaces facilities contacts consulting
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Gotcha But how the story goes on
55
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Issues disputes danger
The dark side of the Makers
56
The digitization and democratization of manufacturing with its peer-to-peer
open and distributed approach
undermine not only some norms but whole sets of categories and principles that are the foundation of our thinking
and living
INTELLECTUAL PROPERTY SECURITY
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The ldquoLiberator Gunrdquo
A physible 3D-printable single shot handgun designed by the open source firm
It can be reproduced with a $2000 consumer 3D-printer and a few dollars worth of material
Released on May 6 2013 it was download over 100000 times in the two days through BitTorrent before the US
Department of State demanded its takedown
Uri Even an Israeli TV reporter brought a working version of the gun into a ceremony featuring Netanyahu
On May 6th the New York city council made illegal to use a 3D printer to create any firearm rifle shotgun or any
piece or part thereof without being a licensed gunsmith
Design copy share download and print home-made fully operational weapons at a minimal cost and invisible to the current surveillance technologies
Security
57
Source Dailymail may 2013 Arstechnica jun 2013 Times of Israel july 2013 Wikipedia sept 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Piracy counterfeiting patent infringements with reverse-engineering and file sharing are taken to the next level
Intellectual property
58
Source The Pirate Bay Blog jan 2012
The Pirate Bay ldquofor realrdquo
ldquoWe believe that the next step in copying will be made from digital form into physical formrdquo
ldquo[Physibles are] data objects that are able (and feasible) to become physical [] three dimensional printers scanners and such are just the first steprdquo
ldquoYou will download your sneakers within 20 yearsrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Will undermine the economics of mass production and repatriating jobs to the West or burst like a overblown bubble
Revolution or fad
59
Source The Economist sept 2013
Much a complement as a competitor to mass production
Incorporated the best of both worlds
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
Source MTV European Music Award nov 2012
60
infomarketrevolutionitwwwmarketrevolutionit
61
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
So whatrsquos new about it
10
Source Businessweek sept 2012
Reconnection with production
Exploitation technology potential
Focus on creativity
Physical-digital integration
Sharing tools and experiences
Economic and environmental sustainability(amp self-sufficiency)
Entrepreneurship
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
4 drivers
Enabling the shift everything old is new again
11
Open-source culture Technology consumerization
Internet diffusionGathering places
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The production technology factor
12
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Machines that take a digital model of an object and print it out by building it up one layer at a time using plastic extruded from a nozzle
3D printing
13
Source Makerbot oct 2012 The Economist dec 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Cheap handy and easy to use electronics prototyping platforms allowing to create interactive electronic objects
Smart and open hardware
14
Source Youtube 2010 Youtube 2012
microcontroller sensors
actuators (and fun)
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Then what is the maker movement
15
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE 16
Source Techopedia 2013 Wikipedia 2013 Huffington Post feb 2013
Maker movementˈmeɪkə ˈmuːvmənt
1 A contemporary subculture representing a technology-based extension of DIY culture that encourages invention and prototyping
2 Trend in which individuals or groups of individuals create and market products that are
recreated and assembled using unused discarded or broken electronic plastic silicon or virtually any raw material andor product from a computer-related device
3 An evolution of millions of people who are taking big risks to start their own small businesses
dedicated to creating and selling self-made products
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Itrsquos a revolution (not just a rebranding)
17
1st revolutionsteam engine
2nd revolutionassembly line
3rd revolutionIT amp automation
4th revolutiondigital fabrication
Source The Third Industrial Revolution How Lateral Power is Transforming Energy the Economy and the World 2011 McKinsey jun 2013
Not a peripheral change but a paradigm shift values goals rules
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The element of continuity is the reconfiguration of relations within the system
From bits to atoms
18
Source Makers the new industrial revolution 2012
From top-down centralized to bottom-up peer-to-peer
Just as the Web changed redistributed and sped up the diffusion of informationmdashand created and destroyed businesses along the waymdashmaker revolution will change manufacturing from a
cumbersome process based on capital to a flexible one based on creativity
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Small-scale workshop offering flexible manufacturing equipment materials and shared competences for digital fabrication
Working and community spaces
19
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
20
Who are the ldquoMakersrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Demographic profile
21
Source Peerproduction may 2012
Male 7843 26-30 20
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Demographic profile
22
Source Peerproduction may 2012
Europe 503 4-Year College Degree(BABS) 33
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Psychographic profile
23
self-awareness 58
Source Peerproduction may 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
24
Source Peerproduction may 2012
A newly exponential growth
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
25
Source Peerproduction may 2012
Functional models 138
Spare parts to devices 131
Artistic items 137
researcheducational purposes 126
Exploring new possibilities
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
26
Source Peerproduction may 2012
How do you consider yourself
Still a strong ldquoconsumerrdquo approach
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
27
Source Peerproduction may 2012
Vocation to business
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
28
Source Peerproduction may 2012
Object quality 138
Cheaper material price 131
Speed 137
Metal material printing 126
Bottlenecks
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE 29
Source 9GAG 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The makers by (some) figures
30
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Industry dimension
31
Source The Economist sept 2013 Trendwatching nov 2012
+28 by 2013
billion dollars22
billion dollars52
in 2012
in 2020
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The maker community
32
thousand visitors333in 2012
Source Makermedia 2012
Solid growth
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
3D-printer sales
33
thousand printers40in 2012
Source Arstechnica june 2013
Still a niche (but that will double in 2013)
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
3D-printer usage
34
Source Shapeways june 2012
To the 7-digits for Shapeways
million products1
indipendent sellers600
until 2011
until 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Arduino
35
Source Open design consulting 2012
The traction of the openness
million dollars1
thousand150
revenues in 2011
units sold in 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The Arduinorsquos community
36
Source Makezine dec 2012
The traction of the openness
thousand people500
thousand units300
making stuff in 2011
ldquoin the wildrdquo in 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Business attractiveness
37
million dollars403MakerBot acquisition by Stratasys
Source Arstechnica june 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Financial attractiveness
38
million dollars30in 2013
Source Venturebeat apr 2013
VC funding received by Shapeways
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
39
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
How to turn ldquomakersrdquo into an opportunity
40
Source Dilbert nov 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Thatrsquos a new paradigm
41
Source The Economist apr 2012 Harvard Business Review mar 2013
A new era for manufacturing and logistics widely distributed highly flexible small-scale
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoA design change could take at least six months to implementNow the company can get a prototype to a customer in a couple of weeksrdquo
Fast prototyping
42
FitBit a consumer device for tracking your level of activity throughout the day fast prototypin with Arduino for the mass market
ldquoWersquove been using Arduino for rapid prototyping for a few years now Itrsquos been a great tool for us in trying things out quicklyrdquo
Source The Economist apr 2012 Arduino feb 2011 Mike Campagna ldquoChesapeake Bay Candlerdquo Preisident
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Provide customers customized services and products to match their usage requirements and desire for uniqueness
Mass customization
43
Full customizable$6000-$7000 vs $60000-$75000
Pilots to print ears jaws kidneys spinal discs
MedicalConsumer goods
Nokiarsquos customers could print out customized covers
Nike can print customized footballrsquos shoes fooplate that will help athletes perform at their best
Source Businessweek may 2013 AdAge may 2013 Nike 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoInstead of giant purpose-built plant to supply the global market smaller regionalised plant to respond more rapidly to local demandrdquo
Delocalization
44
Source The Economist apr 2012
Produce in remote places
Reset logistics costs
Turn expensive and limited inventories into digital libraries
Fit local market needs
Rolls-Royce vision ldquoIt could scan an object in one place and tell another machine on the other side of the world ho to build a copyrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Time and costs efficient production
Rapid manufacturing
45
Source The Economist sept 2013 GE report jul 2013 GE aug 2013
In its production facilities BMW allows its workers to design and print custom tools to
make it easier to hold and position parts
GE has introduced for its massive gas turbines metal 3D-printed components
Also through their Open Innovation platform GE asked the maker community to be helped to
understand how to build better and faster engine
Reduction of the waste of raw materials (up to 90)
Produce things previously considered too expensive or difficult to make
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The implication of the ldquomakers revolutionrdquo
46
Source The Economist apr 2012
Speed to market
Risk failure tending to zero
Production of things that can not be done in any other way
Reduction of logistics and storage related costs
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
47
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Do you recognize this guy
Good Guy Michael Porter
48
DESCRIBES HOW VALUE IS CREATED
DISTINGUISHING TWO TYPES OF ACTIVITIES
PRIMARYactivities
The (five) activities to create value thus generating margin
SUPPORT activities
The (four) activities that facilitate the primary activities
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
If I distribute outsource or ever worse I lose control of my primary activities which will be my role
ldquoHow can I help yourdquo
49
Source Wikipedia 2013
RampD DESIGN PRODUCTION MARKETING amp SALES DISTRIBUTION CUSTOMER
SERVICE
For what I will get paid
NOPE
NOPE
NOPE
NOPE
NOPE
NOPE
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
4 models for the new paradigm
50
Distributed manufacturing
Open manufacturing
Manufacturing platform
Desktop manufacturing
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship products through my manufacturing terminalsrdquo
Distributed manufacturing
51
Source Quartz jun 2013 AtFAB 2013 PSFK jul 2013 Mashable aug 2013
The company plans centrally and produces locally
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship information not productsrdquo
Desktop manufacturing
52
Source Quartz jun 2013 AtFAB 2013
The company designs the customer produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoFrom your information I ship productsrdquo
Manufacturing platform
53
Source Quartz jun 2013 AtFAB 2013
The customer designs the company produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoEhm is this a ship yetrdquo
Open manufacturing
54
The customer designs and produces the company enables
Source Quartz jun 2013 AtFAB 2013
Materials spaces facilities contacts consulting
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Gotcha But how the story goes on
55
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Issues disputes danger
The dark side of the Makers
56
The digitization and democratization of manufacturing with its peer-to-peer
open and distributed approach
undermine not only some norms but whole sets of categories and principles that are the foundation of our thinking
and living
INTELLECTUAL PROPERTY SECURITY
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The ldquoLiberator Gunrdquo
A physible 3D-printable single shot handgun designed by the open source firm
It can be reproduced with a $2000 consumer 3D-printer and a few dollars worth of material
Released on May 6 2013 it was download over 100000 times in the two days through BitTorrent before the US
Department of State demanded its takedown
Uri Even an Israeli TV reporter brought a working version of the gun into a ceremony featuring Netanyahu
On May 6th the New York city council made illegal to use a 3D printer to create any firearm rifle shotgun or any
piece or part thereof without being a licensed gunsmith
Design copy share download and print home-made fully operational weapons at a minimal cost and invisible to the current surveillance technologies
Security
57
Source Dailymail may 2013 Arstechnica jun 2013 Times of Israel july 2013 Wikipedia sept 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Piracy counterfeiting patent infringements with reverse-engineering and file sharing are taken to the next level
Intellectual property
58
Source The Pirate Bay Blog jan 2012
The Pirate Bay ldquofor realrdquo
ldquoWe believe that the next step in copying will be made from digital form into physical formrdquo
ldquo[Physibles are] data objects that are able (and feasible) to become physical [] three dimensional printers scanners and such are just the first steprdquo
ldquoYou will download your sneakers within 20 yearsrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Will undermine the economics of mass production and repatriating jobs to the West or burst like a overblown bubble
Revolution or fad
59
Source The Economist sept 2013
Much a complement as a competitor to mass production
Incorporated the best of both worlds
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
Source MTV European Music Award nov 2012
60
infomarketrevolutionitwwwmarketrevolutionit
61
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
4 drivers
Enabling the shift everything old is new again
11
Open-source culture Technology consumerization
Internet diffusionGathering places
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The production technology factor
12
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Machines that take a digital model of an object and print it out by building it up one layer at a time using plastic extruded from a nozzle
3D printing
13
Source Makerbot oct 2012 The Economist dec 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Cheap handy and easy to use electronics prototyping platforms allowing to create interactive electronic objects
Smart and open hardware
14
Source Youtube 2010 Youtube 2012
microcontroller sensors
actuators (and fun)
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Then what is the maker movement
15
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE 16
Source Techopedia 2013 Wikipedia 2013 Huffington Post feb 2013
Maker movementˈmeɪkə ˈmuːvmənt
1 A contemporary subculture representing a technology-based extension of DIY culture that encourages invention and prototyping
2 Trend in which individuals or groups of individuals create and market products that are
recreated and assembled using unused discarded or broken electronic plastic silicon or virtually any raw material andor product from a computer-related device
3 An evolution of millions of people who are taking big risks to start their own small businesses
dedicated to creating and selling self-made products
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Itrsquos a revolution (not just a rebranding)
17
1st revolutionsteam engine
2nd revolutionassembly line
3rd revolutionIT amp automation
4th revolutiondigital fabrication
Source The Third Industrial Revolution How Lateral Power is Transforming Energy the Economy and the World 2011 McKinsey jun 2013
Not a peripheral change but a paradigm shift values goals rules
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The element of continuity is the reconfiguration of relations within the system
From bits to atoms
18
Source Makers the new industrial revolution 2012
From top-down centralized to bottom-up peer-to-peer
Just as the Web changed redistributed and sped up the diffusion of informationmdashand created and destroyed businesses along the waymdashmaker revolution will change manufacturing from a
cumbersome process based on capital to a flexible one based on creativity
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Small-scale workshop offering flexible manufacturing equipment materials and shared competences for digital fabrication
Working and community spaces
19
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
20
Who are the ldquoMakersrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Demographic profile
21
Source Peerproduction may 2012
Male 7843 26-30 20
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Demographic profile
22
Source Peerproduction may 2012
Europe 503 4-Year College Degree(BABS) 33
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Psychographic profile
23
self-awareness 58
Source Peerproduction may 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
24
Source Peerproduction may 2012
A newly exponential growth
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
25
Source Peerproduction may 2012
Functional models 138
Spare parts to devices 131
Artistic items 137
researcheducational purposes 126
Exploring new possibilities
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
26
Source Peerproduction may 2012
How do you consider yourself
Still a strong ldquoconsumerrdquo approach
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
27
Source Peerproduction may 2012
Vocation to business
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
28
Source Peerproduction may 2012
Object quality 138
Cheaper material price 131
Speed 137
Metal material printing 126
Bottlenecks
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE 29
Source 9GAG 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The makers by (some) figures
30
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Industry dimension
31
Source The Economist sept 2013 Trendwatching nov 2012
+28 by 2013
billion dollars22
billion dollars52
in 2012
in 2020
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The maker community
32
thousand visitors333in 2012
Source Makermedia 2012
Solid growth
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
3D-printer sales
33
thousand printers40in 2012
Source Arstechnica june 2013
Still a niche (but that will double in 2013)
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
3D-printer usage
34
Source Shapeways june 2012
To the 7-digits for Shapeways
million products1
indipendent sellers600
until 2011
until 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Arduino
35
Source Open design consulting 2012
The traction of the openness
million dollars1
thousand150
revenues in 2011
units sold in 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The Arduinorsquos community
36
Source Makezine dec 2012
The traction of the openness
thousand people500
thousand units300
making stuff in 2011
ldquoin the wildrdquo in 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Business attractiveness
37
million dollars403MakerBot acquisition by Stratasys
Source Arstechnica june 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Financial attractiveness
38
million dollars30in 2013
Source Venturebeat apr 2013
VC funding received by Shapeways
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
39
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
How to turn ldquomakersrdquo into an opportunity
40
Source Dilbert nov 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Thatrsquos a new paradigm
41
Source The Economist apr 2012 Harvard Business Review mar 2013
A new era for manufacturing and logistics widely distributed highly flexible small-scale
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoA design change could take at least six months to implementNow the company can get a prototype to a customer in a couple of weeksrdquo
Fast prototyping
42
FitBit a consumer device for tracking your level of activity throughout the day fast prototypin with Arduino for the mass market
ldquoWersquove been using Arduino for rapid prototyping for a few years now Itrsquos been a great tool for us in trying things out quicklyrdquo
Source The Economist apr 2012 Arduino feb 2011 Mike Campagna ldquoChesapeake Bay Candlerdquo Preisident
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Provide customers customized services and products to match their usage requirements and desire for uniqueness
Mass customization
43
Full customizable$6000-$7000 vs $60000-$75000
Pilots to print ears jaws kidneys spinal discs
MedicalConsumer goods
Nokiarsquos customers could print out customized covers
Nike can print customized footballrsquos shoes fooplate that will help athletes perform at their best
Source Businessweek may 2013 AdAge may 2013 Nike 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoInstead of giant purpose-built plant to supply the global market smaller regionalised plant to respond more rapidly to local demandrdquo
Delocalization
44
Source The Economist apr 2012
Produce in remote places
Reset logistics costs
Turn expensive and limited inventories into digital libraries
Fit local market needs
Rolls-Royce vision ldquoIt could scan an object in one place and tell another machine on the other side of the world ho to build a copyrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Time and costs efficient production
Rapid manufacturing
45
Source The Economist sept 2013 GE report jul 2013 GE aug 2013
In its production facilities BMW allows its workers to design and print custom tools to
make it easier to hold and position parts
GE has introduced for its massive gas turbines metal 3D-printed components
Also through their Open Innovation platform GE asked the maker community to be helped to
understand how to build better and faster engine
Reduction of the waste of raw materials (up to 90)
Produce things previously considered too expensive or difficult to make
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The implication of the ldquomakers revolutionrdquo
46
Source The Economist apr 2012
Speed to market
Risk failure tending to zero
Production of things that can not be done in any other way
Reduction of logistics and storage related costs
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
47
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Do you recognize this guy
Good Guy Michael Porter
48
DESCRIBES HOW VALUE IS CREATED
DISTINGUISHING TWO TYPES OF ACTIVITIES
PRIMARYactivities
The (five) activities to create value thus generating margin
SUPPORT activities
The (four) activities that facilitate the primary activities
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
If I distribute outsource or ever worse I lose control of my primary activities which will be my role
ldquoHow can I help yourdquo
49
Source Wikipedia 2013
RampD DESIGN PRODUCTION MARKETING amp SALES DISTRIBUTION CUSTOMER
SERVICE
For what I will get paid
NOPE
NOPE
NOPE
NOPE
NOPE
NOPE
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
4 models for the new paradigm
50
Distributed manufacturing
Open manufacturing
Manufacturing platform
Desktop manufacturing
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship products through my manufacturing terminalsrdquo
Distributed manufacturing
51
Source Quartz jun 2013 AtFAB 2013 PSFK jul 2013 Mashable aug 2013
The company plans centrally and produces locally
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship information not productsrdquo
Desktop manufacturing
52
Source Quartz jun 2013 AtFAB 2013
The company designs the customer produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoFrom your information I ship productsrdquo
Manufacturing platform
53
Source Quartz jun 2013 AtFAB 2013
The customer designs the company produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoEhm is this a ship yetrdquo
Open manufacturing
54
The customer designs and produces the company enables
Source Quartz jun 2013 AtFAB 2013
Materials spaces facilities contacts consulting
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Gotcha But how the story goes on
55
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Issues disputes danger
The dark side of the Makers
56
The digitization and democratization of manufacturing with its peer-to-peer
open and distributed approach
undermine not only some norms but whole sets of categories and principles that are the foundation of our thinking
and living
INTELLECTUAL PROPERTY SECURITY
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The ldquoLiberator Gunrdquo
A physible 3D-printable single shot handgun designed by the open source firm
It can be reproduced with a $2000 consumer 3D-printer and a few dollars worth of material
Released on May 6 2013 it was download over 100000 times in the two days through BitTorrent before the US
Department of State demanded its takedown
Uri Even an Israeli TV reporter brought a working version of the gun into a ceremony featuring Netanyahu
On May 6th the New York city council made illegal to use a 3D printer to create any firearm rifle shotgun or any
piece or part thereof without being a licensed gunsmith
Design copy share download and print home-made fully operational weapons at a minimal cost and invisible to the current surveillance technologies
Security
57
Source Dailymail may 2013 Arstechnica jun 2013 Times of Israel july 2013 Wikipedia sept 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Piracy counterfeiting patent infringements with reverse-engineering and file sharing are taken to the next level
Intellectual property
58
Source The Pirate Bay Blog jan 2012
The Pirate Bay ldquofor realrdquo
ldquoWe believe that the next step in copying will be made from digital form into physical formrdquo
ldquo[Physibles are] data objects that are able (and feasible) to become physical [] three dimensional printers scanners and such are just the first steprdquo
ldquoYou will download your sneakers within 20 yearsrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Will undermine the economics of mass production and repatriating jobs to the West or burst like a overblown bubble
Revolution or fad
59
Source The Economist sept 2013
Much a complement as a competitor to mass production
Incorporated the best of both worlds
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
Source MTV European Music Award nov 2012
60
infomarketrevolutionitwwwmarketrevolutionit
61
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The production technology factor
12
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Machines that take a digital model of an object and print it out by building it up one layer at a time using plastic extruded from a nozzle
3D printing
13
Source Makerbot oct 2012 The Economist dec 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Cheap handy and easy to use electronics prototyping platforms allowing to create interactive electronic objects
Smart and open hardware
14
Source Youtube 2010 Youtube 2012
microcontroller sensors
actuators (and fun)
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Then what is the maker movement
15
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE 16
Source Techopedia 2013 Wikipedia 2013 Huffington Post feb 2013
Maker movementˈmeɪkə ˈmuːvmənt
1 A contemporary subculture representing a technology-based extension of DIY culture that encourages invention and prototyping
2 Trend in which individuals or groups of individuals create and market products that are
recreated and assembled using unused discarded or broken electronic plastic silicon or virtually any raw material andor product from a computer-related device
3 An evolution of millions of people who are taking big risks to start their own small businesses
dedicated to creating and selling self-made products
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Itrsquos a revolution (not just a rebranding)
17
1st revolutionsteam engine
2nd revolutionassembly line
3rd revolutionIT amp automation
4th revolutiondigital fabrication
Source The Third Industrial Revolution How Lateral Power is Transforming Energy the Economy and the World 2011 McKinsey jun 2013
Not a peripheral change but a paradigm shift values goals rules
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The element of continuity is the reconfiguration of relations within the system
From bits to atoms
18
Source Makers the new industrial revolution 2012
From top-down centralized to bottom-up peer-to-peer
Just as the Web changed redistributed and sped up the diffusion of informationmdashand created and destroyed businesses along the waymdashmaker revolution will change manufacturing from a
cumbersome process based on capital to a flexible one based on creativity
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Small-scale workshop offering flexible manufacturing equipment materials and shared competences for digital fabrication
Working and community spaces
19
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
20
Who are the ldquoMakersrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Demographic profile
21
Source Peerproduction may 2012
Male 7843 26-30 20
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Demographic profile
22
Source Peerproduction may 2012
Europe 503 4-Year College Degree(BABS) 33
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Psychographic profile
23
self-awareness 58
Source Peerproduction may 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
24
Source Peerproduction may 2012
A newly exponential growth
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
25
Source Peerproduction may 2012
Functional models 138
Spare parts to devices 131
Artistic items 137
researcheducational purposes 126
Exploring new possibilities
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
26
Source Peerproduction may 2012
How do you consider yourself
Still a strong ldquoconsumerrdquo approach
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
27
Source Peerproduction may 2012
Vocation to business
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
28
Source Peerproduction may 2012
Object quality 138
Cheaper material price 131
Speed 137
Metal material printing 126
Bottlenecks
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE 29
Source 9GAG 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The makers by (some) figures
30
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Industry dimension
31
Source The Economist sept 2013 Trendwatching nov 2012
+28 by 2013
billion dollars22
billion dollars52
in 2012
in 2020
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The maker community
32
thousand visitors333in 2012
Source Makermedia 2012
Solid growth
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
3D-printer sales
33
thousand printers40in 2012
Source Arstechnica june 2013
Still a niche (but that will double in 2013)
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
3D-printer usage
34
Source Shapeways june 2012
To the 7-digits for Shapeways
million products1
indipendent sellers600
until 2011
until 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Arduino
35
Source Open design consulting 2012
The traction of the openness
million dollars1
thousand150
revenues in 2011
units sold in 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The Arduinorsquos community
36
Source Makezine dec 2012
The traction of the openness
thousand people500
thousand units300
making stuff in 2011
ldquoin the wildrdquo in 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Business attractiveness
37
million dollars403MakerBot acquisition by Stratasys
Source Arstechnica june 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Financial attractiveness
38
million dollars30in 2013
Source Venturebeat apr 2013
VC funding received by Shapeways
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
39
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
How to turn ldquomakersrdquo into an opportunity
40
Source Dilbert nov 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Thatrsquos a new paradigm
41
Source The Economist apr 2012 Harvard Business Review mar 2013
A new era for manufacturing and logistics widely distributed highly flexible small-scale
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoA design change could take at least six months to implementNow the company can get a prototype to a customer in a couple of weeksrdquo
Fast prototyping
42
FitBit a consumer device for tracking your level of activity throughout the day fast prototypin with Arduino for the mass market
ldquoWersquove been using Arduino for rapid prototyping for a few years now Itrsquos been a great tool for us in trying things out quicklyrdquo
Source The Economist apr 2012 Arduino feb 2011 Mike Campagna ldquoChesapeake Bay Candlerdquo Preisident
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Provide customers customized services and products to match their usage requirements and desire for uniqueness
Mass customization
43
Full customizable$6000-$7000 vs $60000-$75000
Pilots to print ears jaws kidneys spinal discs
MedicalConsumer goods
Nokiarsquos customers could print out customized covers
Nike can print customized footballrsquos shoes fooplate that will help athletes perform at their best
Source Businessweek may 2013 AdAge may 2013 Nike 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoInstead of giant purpose-built plant to supply the global market smaller regionalised plant to respond more rapidly to local demandrdquo
Delocalization
44
Source The Economist apr 2012
Produce in remote places
Reset logistics costs
Turn expensive and limited inventories into digital libraries
Fit local market needs
Rolls-Royce vision ldquoIt could scan an object in one place and tell another machine on the other side of the world ho to build a copyrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Time and costs efficient production
Rapid manufacturing
45
Source The Economist sept 2013 GE report jul 2013 GE aug 2013
In its production facilities BMW allows its workers to design and print custom tools to
make it easier to hold and position parts
GE has introduced for its massive gas turbines metal 3D-printed components
Also through their Open Innovation platform GE asked the maker community to be helped to
understand how to build better and faster engine
Reduction of the waste of raw materials (up to 90)
Produce things previously considered too expensive or difficult to make
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The implication of the ldquomakers revolutionrdquo
46
Source The Economist apr 2012
Speed to market
Risk failure tending to zero
Production of things that can not be done in any other way
Reduction of logistics and storage related costs
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
47
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Do you recognize this guy
Good Guy Michael Porter
48
DESCRIBES HOW VALUE IS CREATED
DISTINGUISHING TWO TYPES OF ACTIVITIES
PRIMARYactivities
The (five) activities to create value thus generating margin
SUPPORT activities
The (four) activities that facilitate the primary activities
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
If I distribute outsource or ever worse I lose control of my primary activities which will be my role
ldquoHow can I help yourdquo
49
Source Wikipedia 2013
RampD DESIGN PRODUCTION MARKETING amp SALES DISTRIBUTION CUSTOMER
SERVICE
For what I will get paid
NOPE
NOPE
NOPE
NOPE
NOPE
NOPE
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
4 models for the new paradigm
50
Distributed manufacturing
Open manufacturing
Manufacturing platform
Desktop manufacturing
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship products through my manufacturing terminalsrdquo
Distributed manufacturing
51
Source Quartz jun 2013 AtFAB 2013 PSFK jul 2013 Mashable aug 2013
The company plans centrally and produces locally
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship information not productsrdquo
Desktop manufacturing
52
Source Quartz jun 2013 AtFAB 2013
The company designs the customer produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoFrom your information I ship productsrdquo
Manufacturing platform
53
Source Quartz jun 2013 AtFAB 2013
The customer designs the company produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoEhm is this a ship yetrdquo
Open manufacturing
54
The customer designs and produces the company enables
Source Quartz jun 2013 AtFAB 2013
Materials spaces facilities contacts consulting
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Gotcha But how the story goes on
55
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Issues disputes danger
The dark side of the Makers
56
The digitization and democratization of manufacturing with its peer-to-peer
open and distributed approach
undermine not only some norms but whole sets of categories and principles that are the foundation of our thinking
and living
INTELLECTUAL PROPERTY SECURITY
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The ldquoLiberator Gunrdquo
A physible 3D-printable single shot handgun designed by the open source firm
It can be reproduced with a $2000 consumer 3D-printer and a few dollars worth of material
Released on May 6 2013 it was download over 100000 times in the two days through BitTorrent before the US
Department of State demanded its takedown
Uri Even an Israeli TV reporter brought a working version of the gun into a ceremony featuring Netanyahu
On May 6th the New York city council made illegal to use a 3D printer to create any firearm rifle shotgun or any
piece or part thereof without being a licensed gunsmith
Design copy share download and print home-made fully operational weapons at a minimal cost and invisible to the current surveillance technologies
Security
57
Source Dailymail may 2013 Arstechnica jun 2013 Times of Israel july 2013 Wikipedia sept 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Piracy counterfeiting patent infringements with reverse-engineering and file sharing are taken to the next level
Intellectual property
58
Source The Pirate Bay Blog jan 2012
The Pirate Bay ldquofor realrdquo
ldquoWe believe that the next step in copying will be made from digital form into physical formrdquo
ldquo[Physibles are] data objects that are able (and feasible) to become physical [] three dimensional printers scanners and such are just the first steprdquo
ldquoYou will download your sneakers within 20 yearsrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Will undermine the economics of mass production and repatriating jobs to the West or burst like a overblown bubble
Revolution or fad
59
Source The Economist sept 2013
Much a complement as a competitor to mass production
Incorporated the best of both worlds
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
Source MTV European Music Award nov 2012
60
infomarketrevolutionitwwwmarketrevolutionit
61
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Machines that take a digital model of an object and print it out by building it up one layer at a time using plastic extruded from a nozzle
3D printing
13
Source Makerbot oct 2012 The Economist dec 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Cheap handy and easy to use electronics prototyping platforms allowing to create interactive electronic objects
Smart and open hardware
14
Source Youtube 2010 Youtube 2012
microcontroller sensors
actuators (and fun)
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Then what is the maker movement
15
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE 16
Source Techopedia 2013 Wikipedia 2013 Huffington Post feb 2013
Maker movementˈmeɪkə ˈmuːvmənt
1 A contemporary subculture representing a technology-based extension of DIY culture that encourages invention and prototyping
2 Trend in which individuals or groups of individuals create and market products that are
recreated and assembled using unused discarded or broken electronic plastic silicon or virtually any raw material andor product from a computer-related device
3 An evolution of millions of people who are taking big risks to start their own small businesses
dedicated to creating and selling self-made products
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Itrsquos a revolution (not just a rebranding)
17
1st revolutionsteam engine
2nd revolutionassembly line
3rd revolutionIT amp automation
4th revolutiondigital fabrication
Source The Third Industrial Revolution How Lateral Power is Transforming Energy the Economy and the World 2011 McKinsey jun 2013
Not a peripheral change but a paradigm shift values goals rules
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The element of continuity is the reconfiguration of relations within the system
From bits to atoms
18
Source Makers the new industrial revolution 2012
From top-down centralized to bottom-up peer-to-peer
Just as the Web changed redistributed and sped up the diffusion of informationmdashand created and destroyed businesses along the waymdashmaker revolution will change manufacturing from a
cumbersome process based on capital to a flexible one based on creativity
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Small-scale workshop offering flexible manufacturing equipment materials and shared competences for digital fabrication
Working and community spaces
19
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
20
Who are the ldquoMakersrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Demographic profile
21
Source Peerproduction may 2012
Male 7843 26-30 20
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Demographic profile
22
Source Peerproduction may 2012
Europe 503 4-Year College Degree(BABS) 33
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Psychographic profile
23
self-awareness 58
Source Peerproduction may 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
24
Source Peerproduction may 2012
A newly exponential growth
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
25
Source Peerproduction may 2012
Functional models 138
Spare parts to devices 131
Artistic items 137
researcheducational purposes 126
Exploring new possibilities
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
26
Source Peerproduction may 2012
How do you consider yourself
Still a strong ldquoconsumerrdquo approach
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
27
Source Peerproduction may 2012
Vocation to business
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
28
Source Peerproduction may 2012
Object quality 138
Cheaper material price 131
Speed 137
Metal material printing 126
Bottlenecks
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE 29
Source 9GAG 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The makers by (some) figures
30
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Industry dimension
31
Source The Economist sept 2013 Trendwatching nov 2012
+28 by 2013
billion dollars22
billion dollars52
in 2012
in 2020
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The maker community
32
thousand visitors333in 2012
Source Makermedia 2012
Solid growth
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
3D-printer sales
33
thousand printers40in 2012
Source Arstechnica june 2013
Still a niche (but that will double in 2013)
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
3D-printer usage
34
Source Shapeways june 2012
To the 7-digits for Shapeways
million products1
indipendent sellers600
until 2011
until 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Arduino
35
Source Open design consulting 2012
The traction of the openness
million dollars1
thousand150
revenues in 2011
units sold in 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The Arduinorsquos community
36
Source Makezine dec 2012
The traction of the openness
thousand people500
thousand units300
making stuff in 2011
ldquoin the wildrdquo in 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Business attractiveness
37
million dollars403MakerBot acquisition by Stratasys
Source Arstechnica june 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Financial attractiveness
38
million dollars30in 2013
Source Venturebeat apr 2013
VC funding received by Shapeways
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
39
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
How to turn ldquomakersrdquo into an opportunity
40
Source Dilbert nov 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Thatrsquos a new paradigm
41
Source The Economist apr 2012 Harvard Business Review mar 2013
A new era for manufacturing and logistics widely distributed highly flexible small-scale
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoA design change could take at least six months to implementNow the company can get a prototype to a customer in a couple of weeksrdquo
Fast prototyping
42
FitBit a consumer device for tracking your level of activity throughout the day fast prototypin with Arduino for the mass market
ldquoWersquove been using Arduino for rapid prototyping for a few years now Itrsquos been a great tool for us in trying things out quicklyrdquo
Source The Economist apr 2012 Arduino feb 2011 Mike Campagna ldquoChesapeake Bay Candlerdquo Preisident
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Provide customers customized services and products to match their usage requirements and desire for uniqueness
Mass customization
43
Full customizable$6000-$7000 vs $60000-$75000
Pilots to print ears jaws kidneys spinal discs
MedicalConsumer goods
Nokiarsquos customers could print out customized covers
Nike can print customized footballrsquos shoes fooplate that will help athletes perform at their best
Source Businessweek may 2013 AdAge may 2013 Nike 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoInstead of giant purpose-built plant to supply the global market smaller regionalised plant to respond more rapidly to local demandrdquo
Delocalization
44
Source The Economist apr 2012
Produce in remote places
Reset logistics costs
Turn expensive and limited inventories into digital libraries
Fit local market needs
Rolls-Royce vision ldquoIt could scan an object in one place and tell another machine on the other side of the world ho to build a copyrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Time and costs efficient production
Rapid manufacturing
45
Source The Economist sept 2013 GE report jul 2013 GE aug 2013
In its production facilities BMW allows its workers to design and print custom tools to
make it easier to hold and position parts
GE has introduced for its massive gas turbines metal 3D-printed components
Also through their Open Innovation platform GE asked the maker community to be helped to
understand how to build better and faster engine
Reduction of the waste of raw materials (up to 90)
Produce things previously considered too expensive or difficult to make
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The implication of the ldquomakers revolutionrdquo
46
Source The Economist apr 2012
Speed to market
Risk failure tending to zero
Production of things that can not be done in any other way
Reduction of logistics and storage related costs
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
47
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Do you recognize this guy
Good Guy Michael Porter
48
DESCRIBES HOW VALUE IS CREATED
DISTINGUISHING TWO TYPES OF ACTIVITIES
PRIMARYactivities
The (five) activities to create value thus generating margin
SUPPORT activities
The (four) activities that facilitate the primary activities
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
If I distribute outsource or ever worse I lose control of my primary activities which will be my role
ldquoHow can I help yourdquo
49
Source Wikipedia 2013
RampD DESIGN PRODUCTION MARKETING amp SALES DISTRIBUTION CUSTOMER
SERVICE
For what I will get paid
NOPE
NOPE
NOPE
NOPE
NOPE
NOPE
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
4 models for the new paradigm
50
Distributed manufacturing
Open manufacturing
Manufacturing platform
Desktop manufacturing
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship products through my manufacturing terminalsrdquo
Distributed manufacturing
51
Source Quartz jun 2013 AtFAB 2013 PSFK jul 2013 Mashable aug 2013
The company plans centrally and produces locally
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship information not productsrdquo
Desktop manufacturing
52
Source Quartz jun 2013 AtFAB 2013
The company designs the customer produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoFrom your information I ship productsrdquo
Manufacturing platform
53
Source Quartz jun 2013 AtFAB 2013
The customer designs the company produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoEhm is this a ship yetrdquo
Open manufacturing
54
The customer designs and produces the company enables
Source Quartz jun 2013 AtFAB 2013
Materials spaces facilities contacts consulting
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Gotcha But how the story goes on
55
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Issues disputes danger
The dark side of the Makers
56
The digitization and democratization of manufacturing with its peer-to-peer
open and distributed approach
undermine not only some norms but whole sets of categories and principles that are the foundation of our thinking
and living
INTELLECTUAL PROPERTY SECURITY
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The ldquoLiberator Gunrdquo
A physible 3D-printable single shot handgun designed by the open source firm
It can be reproduced with a $2000 consumer 3D-printer and a few dollars worth of material
Released on May 6 2013 it was download over 100000 times in the two days through BitTorrent before the US
Department of State demanded its takedown
Uri Even an Israeli TV reporter brought a working version of the gun into a ceremony featuring Netanyahu
On May 6th the New York city council made illegal to use a 3D printer to create any firearm rifle shotgun or any
piece or part thereof without being a licensed gunsmith
Design copy share download and print home-made fully operational weapons at a minimal cost and invisible to the current surveillance technologies
Security
57
Source Dailymail may 2013 Arstechnica jun 2013 Times of Israel july 2013 Wikipedia sept 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Piracy counterfeiting patent infringements with reverse-engineering and file sharing are taken to the next level
Intellectual property
58
Source The Pirate Bay Blog jan 2012
The Pirate Bay ldquofor realrdquo
ldquoWe believe that the next step in copying will be made from digital form into physical formrdquo
ldquo[Physibles are] data objects that are able (and feasible) to become physical [] three dimensional printers scanners and such are just the first steprdquo
ldquoYou will download your sneakers within 20 yearsrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Will undermine the economics of mass production and repatriating jobs to the West or burst like a overblown bubble
Revolution or fad
59
Source The Economist sept 2013
Much a complement as a competitor to mass production
Incorporated the best of both worlds
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
Source MTV European Music Award nov 2012
60
infomarketrevolutionitwwwmarketrevolutionit
61
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Cheap handy and easy to use electronics prototyping platforms allowing to create interactive electronic objects
Smart and open hardware
14
Source Youtube 2010 Youtube 2012
microcontroller sensors
actuators (and fun)
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Then what is the maker movement
15
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE 16
Source Techopedia 2013 Wikipedia 2013 Huffington Post feb 2013
Maker movementˈmeɪkə ˈmuːvmənt
1 A contemporary subculture representing a technology-based extension of DIY culture that encourages invention and prototyping
2 Trend in which individuals or groups of individuals create and market products that are
recreated and assembled using unused discarded or broken electronic plastic silicon or virtually any raw material andor product from a computer-related device
3 An evolution of millions of people who are taking big risks to start their own small businesses
dedicated to creating and selling self-made products
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Itrsquos a revolution (not just a rebranding)
17
1st revolutionsteam engine
2nd revolutionassembly line
3rd revolutionIT amp automation
4th revolutiondigital fabrication
Source The Third Industrial Revolution How Lateral Power is Transforming Energy the Economy and the World 2011 McKinsey jun 2013
Not a peripheral change but a paradigm shift values goals rules
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The element of continuity is the reconfiguration of relations within the system
From bits to atoms
18
Source Makers the new industrial revolution 2012
From top-down centralized to bottom-up peer-to-peer
Just as the Web changed redistributed and sped up the diffusion of informationmdashand created and destroyed businesses along the waymdashmaker revolution will change manufacturing from a
cumbersome process based on capital to a flexible one based on creativity
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Small-scale workshop offering flexible manufacturing equipment materials and shared competences for digital fabrication
Working and community spaces
19
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
20
Who are the ldquoMakersrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Demographic profile
21
Source Peerproduction may 2012
Male 7843 26-30 20
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Demographic profile
22
Source Peerproduction may 2012
Europe 503 4-Year College Degree(BABS) 33
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Psychographic profile
23
self-awareness 58
Source Peerproduction may 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
24
Source Peerproduction may 2012
A newly exponential growth
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
25
Source Peerproduction may 2012
Functional models 138
Spare parts to devices 131
Artistic items 137
researcheducational purposes 126
Exploring new possibilities
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
26
Source Peerproduction may 2012
How do you consider yourself
Still a strong ldquoconsumerrdquo approach
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
27
Source Peerproduction may 2012
Vocation to business
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
28
Source Peerproduction may 2012
Object quality 138
Cheaper material price 131
Speed 137
Metal material printing 126
Bottlenecks
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE 29
Source 9GAG 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The makers by (some) figures
30
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Industry dimension
31
Source The Economist sept 2013 Trendwatching nov 2012
+28 by 2013
billion dollars22
billion dollars52
in 2012
in 2020
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The maker community
32
thousand visitors333in 2012
Source Makermedia 2012
Solid growth
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
3D-printer sales
33
thousand printers40in 2012
Source Arstechnica june 2013
Still a niche (but that will double in 2013)
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
3D-printer usage
34
Source Shapeways june 2012
To the 7-digits for Shapeways
million products1
indipendent sellers600
until 2011
until 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Arduino
35
Source Open design consulting 2012
The traction of the openness
million dollars1
thousand150
revenues in 2011
units sold in 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The Arduinorsquos community
36
Source Makezine dec 2012
The traction of the openness
thousand people500
thousand units300
making stuff in 2011
ldquoin the wildrdquo in 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Business attractiveness
37
million dollars403MakerBot acquisition by Stratasys
Source Arstechnica june 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Financial attractiveness
38
million dollars30in 2013
Source Venturebeat apr 2013
VC funding received by Shapeways
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
39
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
How to turn ldquomakersrdquo into an opportunity
40
Source Dilbert nov 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Thatrsquos a new paradigm
41
Source The Economist apr 2012 Harvard Business Review mar 2013
A new era for manufacturing and logistics widely distributed highly flexible small-scale
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoA design change could take at least six months to implementNow the company can get a prototype to a customer in a couple of weeksrdquo
Fast prototyping
42
FitBit a consumer device for tracking your level of activity throughout the day fast prototypin with Arduino for the mass market
ldquoWersquove been using Arduino for rapid prototyping for a few years now Itrsquos been a great tool for us in trying things out quicklyrdquo
Source The Economist apr 2012 Arduino feb 2011 Mike Campagna ldquoChesapeake Bay Candlerdquo Preisident
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Provide customers customized services and products to match their usage requirements and desire for uniqueness
Mass customization
43
Full customizable$6000-$7000 vs $60000-$75000
Pilots to print ears jaws kidneys spinal discs
MedicalConsumer goods
Nokiarsquos customers could print out customized covers
Nike can print customized footballrsquos shoes fooplate that will help athletes perform at their best
Source Businessweek may 2013 AdAge may 2013 Nike 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoInstead of giant purpose-built plant to supply the global market smaller regionalised plant to respond more rapidly to local demandrdquo
Delocalization
44
Source The Economist apr 2012
Produce in remote places
Reset logistics costs
Turn expensive and limited inventories into digital libraries
Fit local market needs
Rolls-Royce vision ldquoIt could scan an object in one place and tell another machine on the other side of the world ho to build a copyrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Time and costs efficient production
Rapid manufacturing
45
Source The Economist sept 2013 GE report jul 2013 GE aug 2013
In its production facilities BMW allows its workers to design and print custom tools to
make it easier to hold and position parts
GE has introduced for its massive gas turbines metal 3D-printed components
Also through their Open Innovation platform GE asked the maker community to be helped to
understand how to build better and faster engine
Reduction of the waste of raw materials (up to 90)
Produce things previously considered too expensive or difficult to make
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The implication of the ldquomakers revolutionrdquo
46
Source The Economist apr 2012
Speed to market
Risk failure tending to zero
Production of things that can not be done in any other way
Reduction of logistics and storage related costs
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
47
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Do you recognize this guy
Good Guy Michael Porter
48
DESCRIBES HOW VALUE IS CREATED
DISTINGUISHING TWO TYPES OF ACTIVITIES
PRIMARYactivities
The (five) activities to create value thus generating margin
SUPPORT activities
The (four) activities that facilitate the primary activities
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
If I distribute outsource or ever worse I lose control of my primary activities which will be my role
ldquoHow can I help yourdquo
49
Source Wikipedia 2013
RampD DESIGN PRODUCTION MARKETING amp SALES DISTRIBUTION CUSTOMER
SERVICE
For what I will get paid
NOPE
NOPE
NOPE
NOPE
NOPE
NOPE
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
4 models for the new paradigm
50
Distributed manufacturing
Open manufacturing
Manufacturing platform
Desktop manufacturing
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship products through my manufacturing terminalsrdquo
Distributed manufacturing
51
Source Quartz jun 2013 AtFAB 2013 PSFK jul 2013 Mashable aug 2013
The company plans centrally and produces locally
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship information not productsrdquo
Desktop manufacturing
52
Source Quartz jun 2013 AtFAB 2013
The company designs the customer produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoFrom your information I ship productsrdquo
Manufacturing platform
53
Source Quartz jun 2013 AtFAB 2013
The customer designs the company produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoEhm is this a ship yetrdquo
Open manufacturing
54
The customer designs and produces the company enables
Source Quartz jun 2013 AtFAB 2013
Materials spaces facilities contacts consulting
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Gotcha But how the story goes on
55
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Issues disputes danger
The dark side of the Makers
56
The digitization and democratization of manufacturing with its peer-to-peer
open and distributed approach
undermine not only some norms but whole sets of categories and principles that are the foundation of our thinking
and living
INTELLECTUAL PROPERTY SECURITY
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The ldquoLiberator Gunrdquo
A physible 3D-printable single shot handgun designed by the open source firm
It can be reproduced with a $2000 consumer 3D-printer and a few dollars worth of material
Released on May 6 2013 it was download over 100000 times in the two days through BitTorrent before the US
Department of State demanded its takedown
Uri Even an Israeli TV reporter brought a working version of the gun into a ceremony featuring Netanyahu
On May 6th the New York city council made illegal to use a 3D printer to create any firearm rifle shotgun or any
piece or part thereof without being a licensed gunsmith
Design copy share download and print home-made fully operational weapons at a minimal cost and invisible to the current surveillance technologies
Security
57
Source Dailymail may 2013 Arstechnica jun 2013 Times of Israel july 2013 Wikipedia sept 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Piracy counterfeiting patent infringements with reverse-engineering and file sharing are taken to the next level
Intellectual property
58
Source The Pirate Bay Blog jan 2012
The Pirate Bay ldquofor realrdquo
ldquoWe believe that the next step in copying will be made from digital form into physical formrdquo
ldquo[Physibles are] data objects that are able (and feasible) to become physical [] three dimensional printers scanners and such are just the first steprdquo
ldquoYou will download your sneakers within 20 yearsrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Will undermine the economics of mass production and repatriating jobs to the West or burst like a overblown bubble
Revolution or fad
59
Source The Economist sept 2013
Much a complement as a competitor to mass production
Incorporated the best of both worlds
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
Source MTV European Music Award nov 2012
60
infomarketrevolutionitwwwmarketrevolutionit
61
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Then what is the maker movement
15
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE 16
Source Techopedia 2013 Wikipedia 2013 Huffington Post feb 2013
Maker movementˈmeɪkə ˈmuːvmənt
1 A contemporary subculture representing a technology-based extension of DIY culture that encourages invention and prototyping
2 Trend in which individuals or groups of individuals create and market products that are
recreated and assembled using unused discarded or broken electronic plastic silicon or virtually any raw material andor product from a computer-related device
3 An evolution of millions of people who are taking big risks to start their own small businesses
dedicated to creating and selling self-made products
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Itrsquos a revolution (not just a rebranding)
17
1st revolutionsteam engine
2nd revolutionassembly line
3rd revolutionIT amp automation
4th revolutiondigital fabrication
Source The Third Industrial Revolution How Lateral Power is Transforming Energy the Economy and the World 2011 McKinsey jun 2013
Not a peripheral change but a paradigm shift values goals rules
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The element of continuity is the reconfiguration of relations within the system
From bits to atoms
18
Source Makers the new industrial revolution 2012
From top-down centralized to bottom-up peer-to-peer
Just as the Web changed redistributed and sped up the diffusion of informationmdashand created and destroyed businesses along the waymdashmaker revolution will change manufacturing from a
cumbersome process based on capital to a flexible one based on creativity
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Small-scale workshop offering flexible manufacturing equipment materials and shared competences for digital fabrication
Working and community spaces
19
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
20
Who are the ldquoMakersrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Demographic profile
21
Source Peerproduction may 2012
Male 7843 26-30 20
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Demographic profile
22
Source Peerproduction may 2012
Europe 503 4-Year College Degree(BABS) 33
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Psychographic profile
23
self-awareness 58
Source Peerproduction may 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
24
Source Peerproduction may 2012
A newly exponential growth
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
25
Source Peerproduction may 2012
Functional models 138
Spare parts to devices 131
Artistic items 137
researcheducational purposes 126
Exploring new possibilities
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
26
Source Peerproduction may 2012
How do you consider yourself
Still a strong ldquoconsumerrdquo approach
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
27
Source Peerproduction may 2012
Vocation to business
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
28
Source Peerproduction may 2012
Object quality 138
Cheaper material price 131
Speed 137
Metal material printing 126
Bottlenecks
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE 29
Source 9GAG 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The makers by (some) figures
30
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Industry dimension
31
Source The Economist sept 2013 Trendwatching nov 2012
+28 by 2013
billion dollars22
billion dollars52
in 2012
in 2020
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The maker community
32
thousand visitors333in 2012
Source Makermedia 2012
Solid growth
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
3D-printer sales
33
thousand printers40in 2012
Source Arstechnica june 2013
Still a niche (but that will double in 2013)
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
3D-printer usage
34
Source Shapeways june 2012
To the 7-digits for Shapeways
million products1
indipendent sellers600
until 2011
until 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Arduino
35
Source Open design consulting 2012
The traction of the openness
million dollars1
thousand150
revenues in 2011
units sold in 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The Arduinorsquos community
36
Source Makezine dec 2012
The traction of the openness
thousand people500
thousand units300
making stuff in 2011
ldquoin the wildrdquo in 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Business attractiveness
37
million dollars403MakerBot acquisition by Stratasys
Source Arstechnica june 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Financial attractiveness
38
million dollars30in 2013
Source Venturebeat apr 2013
VC funding received by Shapeways
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
39
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
How to turn ldquomakersrdquo into an opportunity
40
Source Dilbert nov 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Thatrsquos a new paradigm
41
Source The Economist apr 2012 Harvard Business Review mar 2013
A new era for manufacturing and logistics widely distributed highly flexible small-scale
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoA design change could take at least six months to implementNow the company can get a prototype to a customer in a couple of weeksrdquo
Fast prototyping
42
FitBit a consumer device for tracking your level of activity throughout the day fast prototypin with Arduino for the mass market
ldquoWersquove been using Arduino for rapid prototyping for a few years now Itrsquos been a great tool for us in trying things out quicklyrdquo
Source The Economist apr 2012 Arduino feb 2011 Mike Campagna ldquoChesapeake Bay Candlerdquo Preisident
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Provide customers customized services and products to match their usage requirements and desire for uniqueness
Mass customization
43
Full customizable$6000-$7000 vs $60000-$75000
Pilots to print ears jaws kidneys spinal discs
MedicalConsumer goods
Nokiarsquos customers could print out customized covers
Nike can print customized footballrsquos shoes fooplate that will help athletes perform at their best
Source Businessweek may 2013 AdAge may 2013 Nike 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoInstead of giant purpose-built plant to supply the global market smaller regionalised plant to respond more rapidly to local demandrdquo
Delocalization
44
Source The Economist apr 2012
Produce in remote places
Reset logistics costs
Turn expensive and limited inventories into digital libraries
Fit local market needs
Rolls-Royce vision ldquoIt could scan an object in one place and tell another machine on the other side of the world ho to build a copyrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Time and costs efficient production
Rapid manufacturing
45
Source The Economist sept 2013 GE report jul 2013 GE aug 2013
In its production facilities BMW allows its workers to design and print custom tools to
make it easier to hold and position parts
GE has introduced for its massive gas turbines metal 3D-printed components
Also through their Open Innovation platform GE asked the maker community to be helped to
understand how to build better and faster engine
Reduction of the waste of raw materials (up to 90)
Produce things previously considered too expensive or difficult to make
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The implication of the ldquomakers revolutionrdquo
46
Source The Economist apr 2012
Speed to market
Risk failure tending to zero
Production of things that can not be done in any other way
Reduction of logistics and storage related costs
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
47
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Do you recognize this guy
Good Guy Michael Porter
48
DESCRIBES HOW VALUE IS CREATED
DISTINGUISHING TWO TYPES OF ACTIVITIES
PRIMARYactivities
The (five) activities to create value thus generating margin
SUPPORT activities
The (four) activities that facilitate the primary activities
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
If I distribute outsource or ever worse I lose control of my primary activities which will be my role
ldquoHow can I help yourdquo
49
Source Wikipedia 2013
RampD DESIGN PRODUCTION MARKETING amp SALES DISTRIBUTION CUSTOMER
SERVICE
For what I will get paid
NOPE
NOPE
NOPE
NOPE
NOPE
NOPE
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
4 models for the new paradigm
50
Distributed manufacturing
Open manufacturing
Manufacturing platform
Desktop manufacturing
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship products through my manufacturing terminalsrdquo
Distributed manufacturing
51
Source Quartz jun 2013 AtFAB 2013 PSFK jul 2013 Mashable aug 2013
The company plans centrally and produces locally
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship information not productsrdquo
Desktop manufacturing
52
Source Quartz jun 2013 AtFAB 2013
The company designs the customer produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoFrom your information I ship productsrdquo
Manufacturing platform
53
Source Quartz jun 2013 AtFAB 2013
The customer designs the company produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoEhm is this a ship yetrdquo
Open manufacturing
54
The customer designs and produces the company enables
Source Quartz jun 2013 AtFAB 2013
Materials spaces facilities contacts consulting
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Gotcha But how the story goes on
55
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Issues disputes danger
The dark side of the Makers
56
The digitization and democratization of manufacturing with its peer-to-peer
open and distributed approach
undermine not only some norms but whole sets of categories and principles that are the foundation of our thinking
and living
INTELLECTUAL PROPERTY SECURITY
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The ldquoLiberator Gunrdquo
A physible 3D-printable single shot handgun designed by the open source firm
It can be reproduced with a $2000 consumer 3D-printer and a few dollars worth of material
Released on May 6 2013 it was download over 100000 times in the two days through BitTorrent before the US
Department of State demanded its takedown
Uri Even an Israeli TV reporter brought a working version of the gun into a ceremony featuring Netanyahu
On May 6th the New York city council made illegal to use a 3D printer to create any firearm rifle shotgun or any
piece or part thereof without being a licensed gunsmith
Design copy share download and print home-made fully operational weapons at a minimal cost and invisible to the current surveillance technologies
Security
57
Source Dailymail may 2013 Arstechnica jun 2013 Times of Israel july 2013 Wikipedia sept 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Piracy counterfeiting patent infringements with reverse-engineering and file sharing are taken to the next level
Intellectual property
58
Source The Pirate Bay Blog jan 2012
The Pirate Bay ldquofor realrdquo
ldquoWe believe that the next step in copying will be made from digital form into physical formrdquo
ldquo[Physibles are] data objects that are able (and feasible) to become physical [] three dimensional printers scanners and such are just the first steprdquo
ldquoYou will download your sneakers within 20 yearsrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Will undermine the economics of mass production and repatriating jobs to the West or burst like a overblown bubble
Revolution or fad
59
Source The Economist sept 2013
Much a complement as a competitor to mass production
Incorporated the best of both worlds
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
Source MTV European Music Award nov 2012
60
infomarketrevolutionitwwwmarketrevolutionit
61
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE 16
Source Techopedia 2013 Wikipedia 2013 Huffington Post feb 2013
Maker movementˈmeɪkə ˈmuːvmənt
1 A contemporary subculture representing a technology-based extension of DIY culture that encourages invention and prototyping
2 Trend in which individuals or groups of individuals create and market products that are
recreated and assembled using unused discarded or broken electronic plastic silicon or virtually any raw material andor product from a computer-related device
3 An evolution of millions of people who are taking big risks to start their own small businesses
dedicated to creating and selling self-made products
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Itrsquos a revolution (not just a rebranding)
17
1st revolutionsteam engine
2nd revolutionassembly line
3rd revolutionIT amp automation
4th revolutiondigital fabrication
Source The Third Industrial Revolution How Lateral Power is Transforming Energy the Economy and the World 2011 McKinsey jun 2013
Not a peripheral change but a paradigm shift values goals rules
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The element of continuity is the reconfiguration of relations within the system
From bits to atoms
18
Source Makers the new industrial revolution 2012
From top-down centralized to bottom-up peer-to-peer
Just as the Web changed redistributed and sped up the diffusion of informationmdashand created and destroyed businesses along the waymdashmaker revolution will change manufacturing from a
cumbersome process based on capital to a flexible one based on creativity
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Small-scale workshop offering flexible manufacturing equipment materials and shared competences for digital fabrication
Working and community spaces
19
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
20
Who are the ldquoMakersrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Demographic profile
21
Source Peerproduction may 2012
Male 7843 26-30 20
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Demographic profile
22
Source Peerproduction may 2012
Europe 503 4-Year College Degree(BABS) 33
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Psychographic profile
23
self-awareness 58
Source Peerproduction may 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
24
Source Peerproduction may 2012
A newly exponential growth
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
25
Source Peerproduction may 2012
Functional models 138
Spare parts to devices 131
Artistic items 137
researcheducational purposes 126
Exploring new possibilities
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
26
Source Peerproduction may 2012
How do you consider yourself
Still a strong ldquoconsumerrdquo approach
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
27
Source Peerproduction may 2012
Vocation to business
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
28
Source Peerproduction may 2012
Object quality 138
Cheaper material price 131
Speed 137
Metal material printing 126
Bottlenecks
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE 29
Source 9GAG 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The makers by (some) figures
30
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Industry dimension
31
Source The Economist sept 2013 Trendwatching nov 2012
+28 by 2013
billion dollars22
billion dollars52
in 2012
in 2020
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The maker community
32
thousand visitors333in 2012
Source Makermedia 2012
Solid growth
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
3D-printer sales
33
thousand printers40in 2012
Source Arstechnica june 2013
Still a niche (but that will double in 2013)
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
3D-printer usage
34
Source Shapeways june 2012
To the 7-digits for Shapeways
million products1
indipendent sellers600
until 2011
until 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Arduino
35
Source Open design consulting 2012
The traction of the openness
million dollars1
thousand150
revenues in 2011
units sold in 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The Arduinorsquos community
36
Source Makezine dec 2012
The traction of the openness
thousand people500
thousand units300
making stuff in 2011
ldquoin the wildrdquo in 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Business attractiveness
37
million dollars403MakerBot acquisition by Stratasys
Source Arstechnica june 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Financial attractiveness
38
million dollars30in 2013
Source Venturebeat apr 2013
VC funding received by Shapeways
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
39
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
How to turn ldquomakersrdquo into an opportunity
40
Source Dilbert nov 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Thatrsquos a new paradigm
41
Source The Economist apr 2012 Harvard Business Review mar 2013
A new era for manufacturing and logistics widely distributed highly flexible small-scale
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoA design change could take at least six months to implementNow the company can get a prototype to a customer in a couple of weeksrdquo
Fast prototyping
42
FitBit a consumer device for tracking your level of activity throughout the day fast prototypin with Arduino for the mass market
ldquoWersquove been using Arduino for rapid prototyping for a few years now Itrsquos been a great tool for us in trying things out quicklyrdquo
Source The Economist apr 2012 Arduino feb 2011 Mike Campagna ldquoChesapeake Bay Candlerdquo Preisident
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Provide customers customized services and products to match their usage requirements and desire for uniqueness
Mass customization
43
Full customizable$6000-$7000 vs $60000-$75000
Pilots to print ears jaws kidneys spinal discs
MedicalConsumer goods
Nokiarsquos customers could print out customized covers
Nike can print customized footballrsquos shoes fooplate that will help athletes perform at their best
Source Businessweek may 2013 AdAge may 2013 Nike 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoInstead of giant purpose-built plant to supply the global market smaller regionalised plant to respond more rapidly to local demandrdquo
Delocalization
44
Source The Economist apr 2012
Produce in remote places
Reset logistics costs
Turn expensive and limited inventories into digital libraries
Fit local market needs
Rolls-Royce vision ldquoIt could scan an object in one place and tell another machine on the other side of the world ho to build a copyrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Time and costs efficient production
Rapid manufacturing
45
Source The Economist sept 2013 GE report jul 2013 GE aug 2013
In its production facilities BMW allows its workers to design and print custom tools to
make it easier to hold and position parts
GE has introduced for its massive gas turbines metal 3D-printed components
Also through their Open Innovation platform GE asked the maker community to be helped to
understand how to build better and faster engine
Reduction of the waste of raw materials (up to 90)
Produce things previously considered too expensive or difficult to make
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The implication of the ldquomakers revolutionrdquo
46
Source The Economist apr 2012
Speed to market
Risk failure tending to zero
Production of things that can not be done in any other way
Reduction of logistics and storage related costs
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
47
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Do you recognize this guy
Good Guy Michael Porter
48
DESCRIBES HOW VALUE IS CREATED
DISTINGUISHING TWO TYPES OF ACTIVITIES
PRIMARYactivities
The (five) activities to create value thus generating margin
SUPPORT activities
The (four) activities that facilitate the primary activities
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
If I distribute outsource or ever worse I lose control of my primary activities which will be my role
ldquoHow can I help yourdquo
49
Source Wikipedia 2013
RampD DESIGN PRODUCTION MARKETING amp SALES DISTRIBUTION CUSTOMER
SERVICE
For what I will get paid
NOPE
NOPE
NOPE
NOPE
NOPE
NOPE
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
4 models for the new paradigm
50
Distributed manufacturing
Open manufacturing
Manufacturing platform
Desktop manufacturing
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship products through my manufacturing terminalsrdquo
Distributed manufacturing
51
Source Quartz jun 2013 AtFAB 2013 PSFK jul 2013 Mashable aug 2013
The company plans centrally and produces locally
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship information not productsrdquo
Desktop manufacturing
52
Source Quartz jun 2013 AtFAB 2013
The company designs the customer produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoFrom your information I ship productsrdquo
Manufacturing platform
53
Source Quartz jun 2013 AtFAB 2013
The customer designs the company produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoEhm is this a ship yetrdquo
Open manufacturing
54
The customer designs and produces the company enables
Source Quartz jun 2013 AtFAB 2013
Materials spaces facilities contacts consulting
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Gotcha But how the story goes on
55
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Issues disputes danger
The dark side of the Makers
56
The digitization and democratization of manufacturing with its peer-to-peer
open and distributed approach
undermine not only some norms but whole sets of categories and principles that are the foundation of our thinking
and living
INTELLECTUAL PROPERTY SECURITY
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The ldquoLiberator Gunrdquo
A physible 3D-printable single shot handgun designed by the open source firm
It can be reproduced with a $2000 consumer 3D-printer and a few dollars worth of material
Released on May 6 2013 it was download over 100000 times in the two days through BitTorrent before the US
Department of State demanded its takedown
Uri Even an Israeli TV reporter brought a working version of the gun into a ceremony featuring Netanyahu
On May 6th the New York city council made illegal to use a 3D printer to create any firearm rifle shotgun or any
piece or part thereof without being a licensed gunsmith
Design copy share download and print home-made fully operational weapons at a minimal cost and invisible to the current surveillance technologies
Security
57
Source Dailymail may 2013 Arstechnica jun 2013 Times of Israel july 2013 Wikipedia sept 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Piracy counterfeiting patent infringements with reverse-engineering and file sharing are taken to the next level
Intellectual property
58
Source The Pirate Bay Blog jan 2012
The Pirate Bay ldquofor realrdquo
ldquoWe believe that the next step in copying will be made from digital form into physical formrdquo
ldquo[Physibles are] data objects that are able (and feasible) to become physical [] three dimensional printers scanners and such are just the first steprdquo
ldquoYou will download your sneakers within 20 yearsrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Will undermine the economics of mass production and repatriating jobs to the West or burst like a overblown bubble
Revolution or fad
59
Source The Economist sept 2013
Much a complement as a competitor to mass production
Incorporated the best of both worlds
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
Source MTV European Music Award nov 2012
60
infomarketrevolutionitwwwmarketrevolutionit
61
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Itrsquos a revolution (not just a rebranding)
17
1st revolutionsteam engine
2nd revolutionassembly line
3rd revolutionIT amp automation
4th revolutiondigital fabrication
Source The Third Industrial Revolution How Lateral Power is Transforming Energy the Economy and the World 2011 McKinsey jun 2013
Not a peripheral change but a paradigm shift values goals rules
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The element of continuity is the reconfiguration of relations within the system
From bits to atoms
18
Source Makers the new industrial revolution 2012
From top-down centralized to bottom-up peer-to-peer
Just as the Web changed redistributed and sped up the diffusion of informationmdashand created and destroyed businesses along the waymdashmaker revolution will change manufacturing from a
cumbersome process based on capital to a flexible one based on creativity
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Small-scale workshop offering flexible manufacturing equipment materials and shared competences for digital fabrication
Working and community spaces
19
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
20
Who are the ldquoMakersrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Demographic profile
21
Source Peerproduction may 2012
Male 7843 26-30 20
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Demographic profile
22
Source Peerproduction may 2012
Europe 503 4-Year College Degree(BABS) 33
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Psychographic profile
23
self-awareness 58
Source Peerproduction may 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
24
Source Peerproduction may 2012
A newly exponential growth
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
25
Source Peerproduction may 2012
Functional models 138
Spare parts to devices 131
Artistic items 137
researcheducational purposes 126
Exploring new possibilities
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
26
Source Peerproduction may 2012
How do you consider yourself
Still a strong ldquoconsumerrdquo approach
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
27
Source Peerproduction may 2012
Vocation to business
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
28
Source Peerproduction may 2012
Object quality 138
Cheaper material price 131
Speed 137
Metal material printing 126
Bottlenecks
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE 29
Source 9GAG 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The makers by (some) figures
30
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Industry dimension
31
Source The Economist sept 2013 Trendwatching nov 2012
+28 by 2013
billion dollars22
billion dollars52
in 2012
in 2020
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The maker community
32
thousand visitors333in 2012
Source Makermedia 2012
Solid growth
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
3D-printer sales
33
thousand printers40in 2012
Source Arstechnica june 2013
Still a niche (but that will double in 2013)
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
3D-printer usage
34
Source Shapeways june 2012
To the 7-digits for Shapeways
million products1
indipendent sellers600
until 2011
until 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Arduino
35
Source Open design consulting 2012
The traction of the openness
million dollars1
thousand150
revenues in 2011
units sold in 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The Arduinorsquos community
36
Source Makezine dec 2012
The traction of the openness
thousand people500
thousand units300
making stuff in 2011
ldquoin the wildrdquo in 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Business attractiveness
37
million dollars403MakerBot acquisition by Stratasys
Source Arstechnica june 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Financial attractiveness
38
million dollars30in 2013
Source Venturebeat apr 2013
VC funding received by Shapeways
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
39
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
How to turn ldquomakersrdquo into an opportunity
40
Source Dilbert nov 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Thatrsquos a new paradigm
41
Source The Economist apr 2012 Harvard Business Review mar 2013
A new era for manufacturing and logistics widely distributed highly flexible small-scale
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoA design change could take at least six months to implementNow the company can get a prototype to a customer in a couple of weeksrdquo
Fast prototyping
42
FitBit a consumer device for tracking your level of activity throughout the day fast prototypin with Arduino for the mass market
ldquoWersquove been using Arduino for rapid prototyping for a few years now Itrsquos been a great tool for us in trying things out quicklyrdquo
Source The Economist apr 2012 Arduino feb 2011 Mike Campagna ldquoChesapeake Bay Candlerdquo Preisident
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Provide customers customized services and products to match their usage requirements and desire for uniqueness
Mass customization
43
Full customizable$6000-$7000 vs $60000-$75000
Pilots to print ears jaws kidneys spinal discs
MedicalConsumer goods
Nokiarsquos customers could print out customized covers
Nike can print customized footballrsquos shoes fooplate that will help athletes perform at their best
Source Businessweek may 2013 AdAge may 2013 Nike 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoInstead of giant purpose-built plant to supply the global market smaller regionalised plant to respond more rapidly to local demandrdquo
Delocalization
44
Source The Economist apr 2012
Produce in remote places
Reset logistics costs
Turn expensive and limited inventories into digital libraries
Fit local market needs
Rolls-Royce vision ldquoIt could scan an object in one place and tell another machine on the other side of the world ho to build a copyrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Time and costs efficient production
Rapid manufacturing
45
Source The Economist sept 2013 GE report jul 2013 GE aug 2013
In its production facilities BMW allows its workers to design and print custom tools to
make it easier to hold and position parts
GE has introduced for its massive gas turbines metal 3D-printed components
Also through their Open Innovation platform GE asked the maker community to be helped to
understand how to build better and faster engine
Reduction of the waste of raw materials (up to 90)
Produce things previously considered too expensive or difficult to make
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The implication of the ldquomakers revolutionrdquo
46
Source The Economist apr 2012
Speed to market
Risk failure tending to zero
Production of things that can not be done in any other way
Reduction of logistics and storage related costs
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
47
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Do you recognize this guy
Good Guy Michael Porter
48
DESCRIBES HOW VALUE IS CREATED
DISTINGUISHING TWO TYPES OF ACTIVITIES
PRIMARYactivities
The (five) activities to create value thus generating margin
SUPPORT activities
The (four) activities that facilitate the primary activities
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
If I distribute outsource or ever worse I lose control of my primary activities which will be my role
ldquoHow can I help yourdquo
49
Source Wikipedia 2013
RampD DESIGN PRODUCTION MARKETING amp SALES DISTRIBUTION CUSTOMER
SERVICE
For what I will get paid
NOPE
NOPE
NOPE
NOPE
NOPE
NOPE
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
4 models for the new paradigm
50
Distributed manufacturing
Open manufacturing
Manufacturing platform
Desktop manufacturing
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship products through my manufacturing terminalsrdquo
Distributed manufacturing
51
Source Quartz jun 2013 AtFAB 2013 PSFK jul 2013 Mashable aug 2013
The company plans centrally and produces locally
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship information not productsrdquo
Desktop manufacturing
52
Source Quartz jun 2013 AtFAB 2013
The company designs the customer produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoFrom your information I ship productsrdquo
Manufacturing platform
53
Source Quartz jun 2013 AtFAB 2013
The customer designs the company produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoEhm is this a ship yetrdquo
Open manufacturing
54
The customer designs and produces the company enables
Source Quartz jun 2013 AtFAB 2013
Materials spaces facilities contacts consulting
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Gotcha But how the story goes on
55
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Issues disputes danger
The dark side of the Makers
56
The digitization and democratization of manufacturing with its peer-to-peer
open and distributed approach
undermine not only some norms but whole sets of categories and principles that are the foundation of our thinking
and living
INTELLECTUAL PROPERTY SECURITY
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The ldquoLiberator Gunrdquo
A physible 3D-printable single shot handgun designed by the open source firm
It can be reproduced with a $2000 consumer 3D-printer and a few dollars worth of material
Released on May 6 2013 it was download over 100000 times in the two days through BitTorrent before the US
Department of State demanded its takedown
Uri Even an Israeli TV reporter brought a working version of the gun into a ceremony featuring Netanyahu
On May 6th the New York city council made illegal to use a 3D printer to create any firearm rifle shotgun or any
piece or part thereof without being a licensed gunsmith
Design copy share download and print home-made fully operational weapons at a minimal cost and invisible to the current surveillance technologies
Security
57
Source Dailymail may 2013 Arstechnica jun 2013 Times of Israel july 2013 Wikipedia sept 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Piracy counterfeiting patent infringements with reverse-engineering and file sharing are taken to the next level
Intellectual property
58
Source The Pirate Bay Blog jan 2012
The Pirate Bay ldquofor realrdquo
ldquoWe believe that the next step in copying will be made from digital form into physical formrdquo
ldquo[Physibles are] data objects that are able (and feasible) to become physical [] three dimensional printers scanners and such are just the first steprdquo
ldquoYou will download your sneakers within 20 yearsrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Will undermine the economics of mass production and repatriating jobs to the West or burst like a overblown bubble
Revolution or fad
59
Source The Economist sept 2013
Much a complement as a competitor to mass production
Incorporated the best of both worlds
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
Source MTV European Music Award nov 2012
60
infomarketrevolutionitwwwmarketrevolutionit
61
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The element of continuity is the reconfiguration of relations within the system
From bits to atoms
18
Source Makers the new industrial revolution 2012
From top-down centralized to bottom-up peer-to-peer
Just as the Web changed redistributed and sped up the diffusion of informationmdashand created and destroyed businesses along the waymdashmaker revolution will change manufacturing from a
cumbersome process based on capital to a flexible one based on creativity
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Small-scale workshop offering flexible manufacturing equipment materials and shared competences for digital fabrication
Working and community spaces
19
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
20
Who are the ldquoMakersrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Demographic profile
21
Source Peerproduction may 2012
Male 7843 26-30 20
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Demographic profile
22
Source Peerproduction may 2012
Europe 503 4-Year College Degree(BABS) 33
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Psychographic profile
23
self-awareness 58
Source Peerproduction may 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
24
Source Peerproduction may 2012
A newly exponential growth
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
25
Source Peerproduction may 2012
Functional models 138
Spare parts to devices 131
Artistic items 137
researcheducational purposes 126
Exploring new possibilities
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
26
Source Peerproduction may 2012
How do you consider yourself
Still a strong ldquoconsumerrdquo approach
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
27
Source Peerproduction may 2012
Vocation to business
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
28
Source Peerproduction may 2012
Object quality 138
Cheaper material price 131
Speed 137
Metal material printing 126
Bottlenecks
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE 29
Source 9GAG 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The makers by (some) figures
30
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Industry dimension
31
Source The Economist sept 2013 Trendwatching nov 2012
+28 by 2013
billion dollars22
billion dollars52
in 2012
in 2020
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The maker community
32
thousand visitors333in 2012
Source Makermedia 2012
Solid growth
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
3D-printer sales
33
thousand printers40in 2012
Source Arstechnica june 2013
Still a niche (but that will double in 2013)
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
3D-printer usage
34
Source Shapeways june 2012
To the 7-digits for Shapeways
million products1
indipendent sellers600
until 2011
until 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Arduino
35
Source Open design consulting 2012
The traction of the openness
million dollars1
thousand150
revenues in 2011
units sold in 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The Arduinorsquos community
36
Source Makezine dec 2012
The traction of the openness
thousand people500
thousand units300
making stuff in 2011
ldquoin the wildrdquo in 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Business attractiveness
37
million dollars403MakerBot acquisition by Stratasys
Source Arstechnica june 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Financial attractiveness
38
million dollars30in 2013
Source Venturebeat apr 2013
VC funding received by Shapeways
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
39
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
How to turn ldquomakersrdquo into an opportunity
40
Source Dilbert nov 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Thatrsquos a new paradigm
41
Source The Economist apr 2012 Harvard Business Review mar 2013
A new era for manufacturing and logistics widely distributed highly flexible small-scale
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoA design change could take at least six months to implementNow the company can get a prototype to a customer in a couple of weeksrdquo
Fast prototyping
42
FitBit a consumer device for tracking your level of activity throughout the day fast prototypin with Arduino for the mass market
ldquoWersquove been using Arduino for rapid prototyping for a few years now Itrsquos been a great tool for us in trying things out quicklyrdquo
Source The Economist apr 2012 Arduino feb 2011 Mike Campagna ldquoChesapeake Bay Candlerdquo Preisident
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Provide customers customized services and products to match their usage requirements and desire for uniqueness
Mass customization
43
Full customizable$6000-$7000 vs $60000-$75000
Pilots to print ears jaws kidneys spinal discs
MedicalConsumer goods
Nokiarsquos customers could print out customized covers
Nike can print customized footballrsquos shoes fooplate that will help athletes perform at their best
Source Businessweek may 2013 AdAge may 2013 Nike 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoInstead of giant purpose-built plant to supply the global market smaller regionalised plant to respond more rapidly to local demandrdquo
Delocalization
44
Source The Economist apr 2012
Produce in remote places
Reset logistics costs
Turn expensive and limited inventories into digital libraries
Fit local market needs
Rolls-Royce vision ldquoIt could scan an object in one place and tell another machine on the other side of the world ho to build a copyrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Time and costs efficient production
Rapid manufacturing
45
Source The Economist sept 2013 GE report jul 2013 GE aug 2013
In its production facilities BMW allows its workers to design and print custom tools to
make it easier to hold and position parts
GE has introduced for its massive gas turbines metal 3D-printed components
Also through their Open Innovation platform GE asked the maker community to be helped to
understand how to build better and faster engine
Reduction of the waste of raw materials (up to 90)
Produce things previously considered too expensive or difficult to make
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The implication of the ldquomakers revolutionrdquo
46
Source The Economist apr 2012
Speed to market
Risk failure tending to zero
Production of things that can not be done in any other way
Reduction of logistics and storage related costs
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
47
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Do you recognize this guy
Good Guy Michael Porter
48
DESCRIBES HOW VALUE IS CREATED
DISTINGUISHING TWO TYPES OF ACTIVITIES
PRIMARYactivities
The (five) activities to create value thus generating margin
SUPPORT activities
The (four) activities that facilitate the primary activities
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
If I distribute outsource or ever worse I lose control of my primary activities which will be my role
ldquoHow can I help yourdquo
49
Source Wikipedia 2013
RampD DESIGN PRODUCTION MARKETING amp SALES DISTRIBUTION CUSTOMER
SERVICE
For what I will get paid
NOPE
NOPE
NOPE
NOPE
NOPE
NOPE
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
4 models for the new paradigm
50
Distributed manufacturing
Open manufacturing
Manufacturing platform
Desktop manufacturing
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship products through my manufacturing terminalsrdquo
Distributed manufacturing
51
Source Quartz jun 2013 AtFAB 2013 PSFK jul 2013 Mashable aug 2013
The company plans centrally and produces locally
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship information not productsrdquo
Desktop manufacturing
52
Source Quartz jun 2013 AtFAB 2013
The company designs the customer produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoFrom your information I ship productsrdquo
Manufacturing platform
53
Source Quartz jun 2013 AtFAB 2013
The customer designs the company produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoEhm is this a ship yetrdquo
Open manufacturing
54
The customer designs and produces the company enables
Source Quartz jun 2013 AtFAB 2013
Materials spaces facilities contacts consulting
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Gotcha But how the story goes on
55
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Issues disputes danger
The dark side of the Makers
56
The digitization and democratization of manufacturing with its peer-to-peer
open and distributed approach
undermine not only some norms but whole sets of categories and principles that are the foundation of our thinking
and living
INTELLECTUAL PROPERTY SECURITY
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The ldquoLiberator Gunrdquo
A physible 3D-printable single shot handgun designed by the open source firm
It can be reproduced with a $2000 consumer 3D-printer and a few dollars worth of material
Released on May 6 2013 it was download over 100000 times in the two days through BitTorrent before the US
Department of State demanded its takedown
Uri Even an Israeli TV reporter brought a working version of the gun into a ceremony featuring Netanyahu
On May 6th the New York city council made illegal to use a 3D printer to create any firearm rifle shotgun or any
piece or part thereof without being a licensed gunsmith
Design copy share download and print home-made fully operational weapons at a minimal cost and invisible to the current surveillance technologies
Security
57
Source Dailymail may 2013 Arstechnica jun 2013 Times of Israel july 2013 Wikipedia sept 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Piracy counterfeiting patent infringements with reverse-engineering and file sharing are taken to the next level
Intellectual property
58
Source The Pirate Bay Blog jan 2012
The Pirate Bay ldquofor realrdquo
ldquoWe believe that the next step in copying will be made from digital form into physical formrdquo
ldquo[Physibles are] data objects that are able (and feasible) to become physical [] three dimensional printers scanners and such are just the first steprdquo
ldquoYou will download your sneakers within 20 yearsrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Will undermine the economics of mass production and repatriating jobs to the West or burst like a overblown bubble
Revolution or fad
59
Source The Economist sept 2013
Much a complement as a competitor to mass production
Incorporated the best of both worlds
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
Source MTV European Music Award nov 2012
60
infomarketrevolutionitwwwmarketrevolutionit
61
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Small-scale workshop offering flexible manufacturing equipment materials and shared competences for digital fabrication
Working and community spaces
19
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
20
Who are the ldquoMakersrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Demographic profile
21
Source Peerproduction may 2012
Male 7843 26-30 20
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Demographic profile
22
Source Peerproduction may 2012
Europe 503 4-Year College Degree(BABS) 33
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Psychographic profile
23
self-awareness 58
Source Peerproduction may 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
24
Source Peerproduction may 2012
A newly exponential growth
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
25
Source Peerproduction may 2012
Functional models 138
Spare parts to devices 131
Artistic items 137
researcheducational purposes 126
Exploring new possibilities
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
26
Source Peerproduction may 2012
How do you consider yourself
Still a strong ldquoconsumerrdquo approach
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
27
Source Peerproduction may 2012
Vocation to business
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
28
Source Peerproduction may 2012
Object quality 138
Cheaper material price 131
Speed 137
Metal material printing 126
Bottlenecks
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE 29
Source 9GAG 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The makers by (some) figures
30
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Industry dimension
31
Source The Economist sept 2013 Trendwatching nov 2012
+28 by 2013
billion dollars22
billion dollars52
in 2012
in 2020
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The maker community
32
thousand visitors333in 2012
Source Makermedia 2012
Solid growth
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
3D-printer sales
33
thousand printers40in 2012
Source Arstechnica june 2013
Still a niche (but that will double in 2013)
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
3D-printer usage
34
Source Shapeways june 2012
To the 7-digits for Shapeways
million products1
indipendent sellers600
until 2011
until 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Arduino
35
Source Open design consulting 2012
The traction of the openness
million dollars1
thousand150
revenues in 2011
units sold in 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The Arduinorsquos community
36
Source Makezine dec 2012
The traction of the openness
thousand people500
thousand units300
making stuff in 2011
ldquoin the wildrdquo in 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Business attractiveness
37
million dollars403MakerBot acquisition by Stratasys
Source Arstechnica june 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Financial attractiveness
38
million dollars30in 2013
Source Venturebeat apr 2013
VC funding received by Shapeways
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
39
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
How to turn ldquomakersrdquo into an opportunity
40
Source Dilbert nov 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Thatrsquos a new paradigm
41
Source The Economist apr 2012 Harvard Business Review mar 2013
A new era for manufacturing and logistics widely distributed highly flexible small-scale
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoA design change could take at least six months to implementNow the company can get a prototype to a customer in a couple of weeksrdquo
Fast prototyping
42
FitBit a consumer device for tracking your level of activity throughout the day fast prototypin with Arduino for the mass market
ldquoWersquove been using Arduino for rapid prototyping for a few years now Itrsquos been a great tool for us in trying things out quicklyrdquo
Source The Economist apr 2012 Arduino feb 2011 Mike Campagna ldquoChesapeake Bay Candlerdquo Preisident
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Provide customers customized services and products to match their usage requirements and desire for uniqueness
Mass customization
43
Full customizable$6000-$7000 vs $60000-$75000
Pilots to print ears jaws kidneys spinal discs
MedicalConsumer goods
Nokiarsquos customers could print out customized covers
Nike can print customized footballrsquos shoes fooplate that will help athletes perform at their best
Source Businessweek may 2013 AdAge may 2013 Nike 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoInstead of giant purpose-built plant to supply the global market smaller regionalised plant to respond more rapidly to local demandrdquo
Delocalization
44
Source The Economist apr 2012
Produce in remote places
Reset logistics costs
Turn expensive and limited inventories into digital libraries
Fit local market needs
Rolls-Royce vision ldquoIt could scan an object in one place and tell another machine on the other side of the world ho to build a copyrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Time and costs efficient production
Rapid manufacturing
45
Source The Economist sept 2013 GE report jul 2013 GE aug 2013
In its production facilities BMW allows its workers to design and print custom tools to
make it easier to hold and position parts
GE has introduced for its massive gas turbines metal 3D-printed components
Also through their Open Innovation platform GE asked the maker community to be helped to
understand how to build better and faster engine
Reduction of the waste of raw materials (up to 90)
Produce things previously considered too expensive or difficult to make
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The implication of the ldquomakers revolutionrdquo
46
Source The Economist apr 2012
Speed to market
Risk failure tending to zero
Production of things that can not be done in any other way
Reduction of logistics and storage related costs
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
47
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Do you recognize this guy
Good Guy Michael Porter
48
DESCRIBES HOW VALUE IS CREATED
DISTINGUISHING TWO TYPES OF ACTIVITIES
PRIMARYactivities
The (five) activities to create value thus generating margin
SUPPORT activities
The (four) activities that facilitate the primary activities
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
If I distribute outsource or ever worse I lose control of my primary activities which will be my role
ldquoHow can I help yourdquo
49
Source Wikipedia 2013
RampD DESIGN PRODUCTION MARKETING amp SALES DISTRIBUTION CUSTOMER
SERVICE
For what I will get paid
NOPE
NOPE
NOPE
NOPE
NOPE
NOPE
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
4 models for the new paradigm
50
Distributed manufacturing
Open manufacturing
Manufacturing platform
Desktop manufacturing
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship products through my manufacturing terminalsrdquo
Distributed manufacturing
51
Source Quartz jun 2013 AtFAB 2013 PSFK jul 2013 Mashable aug 2013
The company plans centrally and produces locally
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship information not productsrdquo
Desktop manufacturing
52
Source Quartz jun 2013 AtFAB 2013
The company designs the customer produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoFrom your information I ship productsrdquo
Manufacturing platform
53
Source Quartz jun 2013 AtFAB 2013
The customer designs the company produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoEhm is this a ship yetrdquo
Open manufacturing
54
The customer designs and produces the company enables
Source Quartz jun 2013 AtFAB 2013
Materials spaces facilities contacts consulting
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Gotcha But how the story goes on
55
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Issues disputes danger
The dark side of the Makers
56
The digitization and democratization of manufacturing with its peer-to-peer
open and distributed approach
undermine not only some norms but whole sets of categories and principles that are the foundation of our thinking
and living
INTELLECTUAL PROPERTY SECURITY
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The ldquoLiberator Gunrdquo
A physible 3D-printable single shot handgun designed by the open source firm
It can be reproduced with a $2000 consumer 3D-printer and a few dollars worth of material
Released on May 6 2013 it was download over 100000 times in the two days through BitTorrent before the US
Department of State demanded its takedown
Uri Even an Israeli TV reporter brought a working version of the gun into a ceremony featuring Netanyahu
On May 6th the New York city council made illegal to use a 3D printer to create any firearm rifle shotgun or any
piece or part thereof without being a licensed gunsmith
Design copy share download and print home-made fully operational weapons at a minimal cost and invisible to the current surveillance technologies
Security
57
Source Dailymail may 2013 Arstechnica jun 2013 Times of Israel july 2013 Wikipedia sept 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Piracy counterfeiting patent infringements with reverse-engineering and file sharing are taken to the next level
Intellectual property
58
Source The Pirate Bay Blog jan 2012
The Pirate Bay ldquofor realrdquo
ldquoWe believe that the next step in copying will be made from digital form into physical formrdquo
ldquo[Physibles are] data objects that are able (and feasible) to become physical [] three dimensional printers scanners and such are just the first steprdquo
ldquoYou will download your sneakers within 20 yearsrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Will undermine the economics of mass production and repatriating jobs to the West or burst like a overblown bubble
Revolution or fad
59
Source The Economist sept 2013
Much a complement as a competitor to mass production
Incorporated the best of both worlds
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
Source MTV European Music Award nov 2012
60
infomarketrevolutionitwwwmarketrevolutionit
61
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
20
Who are the ldquoMakersrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Demographic profile
21
Source Peerproduction may 2012
Male 7843 26-30 20
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Demographic profile
22
Source Peerproduction may 2012
Europe 503 4-Year College Degree(BABS) 33
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Psychographic profile
23
self-awareness 58
Source Peerproduction may 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
24
Source Peerproduction may 2012
A newly exponential growth
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
25
Source Peerproduction may 2012
Functional models 138
Spare parts to devices 131
Artistic items 137
researcheducational purposes 126
Exploring new possibilities
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
26
Source Peerproduction may 2012
How do you consider yourself
Still a strong ldquoconsumerrdquo approach
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
27
Source Peerproduction may 2012
Vocation to business
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
28
Source Peerproduction may 2012
Object quality 138
Cheaper material price 131
Speed 137
Metal material printing 126
Bottlenecks
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE 29
Source 9GAG 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The makers by (some) figures
30
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Industry dimension
31
Source The Economist sept 2013 Trendwatching nov 2012
+28 by 2013
billion dollars22
billion dollars52
in 2012
in 2020
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The maker community
32
thousand visitors333in 2012
Source Makermedia 2012
Solid growth
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
3D-printer sales
33
thousand printers40in 2012
Source Arstechnica june 2013
Still a niche (but that will double in 2013)
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
3D-printer usage
34
Source Shapeways june 2012
To the 7-digits for Shapeways
million products1
indipendent sellers600
until 2011
until 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Arduino
35
Source Open design consulting 2012
The traction of the openness
million dollars1
thousand150
revenues in 2011
units sold in 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The Arduinorsquos community
36
Source Makezine dec 2012
The traction of the openness
thousand people500
thousand units300
making stuff in 2011
ldquoin the wildrdquo in 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Business attractiveness
37
million dollars403MakerBot acquisition by Stratasys
Source Arstechnica june 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Financial attractiveness
38
million dollars30in 2013
Source Venturebeat apr 2013
VC funding received by Shapeways
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
39
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
How to turn ldquomakersrdquo into an opportunity
40
Source Dilbert nov 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Thatrsquos a new paradigm
41
Source The Economist apr 2012 Harvard Business Review mar 2013
A new era for manufacturing and logistics widely distributed highly flexible small-scale
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoA design change could take at least six months to implementNow the company can get a prototype to a customer in a couple of weeksrdquo
Fast prototyping
42
FitBit a consumer device for tracking your level of activity throughout the day fast prototypin with Arduino for the mass market
ldquoWersquove been using Arduino for rapid prototyping for a few years now Itrsquos been a great tool for us in trying things out quicklyrdquo
Source The Economist apr 2012 Arduino feb 2011 Mike Campagna ldquoChesapeake Bay Candlerdquo Preisident
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Provide customers customized services and products to match their usage requirements and desire for uniqueness
Mass customization
43
Full customizable$6000-$7000 vs $60000-$75000
Pilots to print ears jaws kidneys spinal discs
MedicalConsumer goods
Nokiarsquos customers could print out customized covers
Nike can print customized footballrsquos shoes fooplate that will help athletes perform at their best
Source Businessweek may 2013 AdAge may 2013 Nike 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoInstead of giant purpose-built plant to supply the global market smaller regionalised plant to respond more rapidly to local demandrdquo
Delocalization
44
Source The Economist apr 2012
Produce in remote places
Reset logistics costs
Turn expensive and limited inventories into digital libraries
Fit local market needs
Rolls-Royce vision ldquoIt could scan an object in one place and tell another machine on the other side of the world ho to build a copyrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Time and costs efficient production
Rapid manufacturing
45
Source The Economist sept 2013 GE report jul 2013 GE aug 2013
In its production facilities BMW allows its workers to design and print custom tools to
make it easier to hold and position parts
GE has introduced for its massive gas turbines metal 3D-printed components
Also through their Open Innovation platform GE asked the maker community to be helped to
understand how to build better and faster engine
Reduction of the waste of raw materials (up to 90)
Produce things previously considered too expensive or difficult to make
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The implication of the ldquomakers revolutionrdquo
46
Source The Economist apr 2012
Speed to market
Risk failure tending to zero
Production of things that can not be done in any other way
Reduction of logistics and storage related costs
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
47
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Do you recognize this guy
Good Guy Michael Porter
48
DESCRIBES HOW VALUE IS CREATED
DISTINGUISHING TWO TYPES OF ACTIVITIES
PRIMARYactivities
The (five) activities to create value thus generating margin
SUPPORT activities
The (four) activities that facilitate the primary activities
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
If I distribute outsource or ever worse I lose control of my primary activities which will be my role
ldquoHow can I help yourdquo
49
Source Wikipedia 2013
RampD DESIGN PRODUCTION MARKETING amp SALES DISTRIBUTION CUSTOMER
SERVICE
For what I will get paid
NOPE
NOPE
NOPE
NOPE
NOPE
NOPE
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
4 models for the new paradigm
50
Distributed manufacturing
Open manufacturing
Manufacturing platform
Desktop manufacturing
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship products through my manufacturing terminalsrdquo
Distributed manufacturing
51
Source Quartz jun 2013 AtFAB 2013 PSFK jul 2013 Mashable aug 2013
The company plans centrally and produces locally
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship information not productsrdquo
Desktop manufacturing
52
Source Quartz jun 2013 AtFAB 2013
The company designs the customer produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoFrom your information I ship productsrdquo
Manufacturing platform
53
Source Quartz jun 2013 AtFAB 2013
The customer designs the company produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoEhm is this a ship yetrdquo
Open manufacturing
54
The customer designs and produces the company enables
Source Quartz jun 2013 AtFAB 2013
Materials spaces facilities contacts consulting
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Gotcha But how the story goes on
55
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Issues disputes danger
The dark side of the Makers
56
The digitization and democratization of manufacturing with its peer-to-peer
open and distributed approach
undermine not only some norms but whole sets of categories and principles that are the foundation of our thinking
and living
INTELLECTUAL PROPERTY SECURITY
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The ldquoLiberator Gunrdquo
A physible 3D-printable single shot handgun designed by the open source firm
It can be reproduced with a $2000 consumer 3D-printer and a few dollars worth of material
Released on May 6 2013 it was download over 100000 times in the two days through BitTorrent before the US
Department of State demanded its takedown
Uri Even an Israeli TV reporter brought a working version of the gun into a ceremony featuring Netanyahu
On May 6th the New York city council made illegal to use a 3D printer to create any firearm rifle shotgun or any
piece or part thereof without being a licensed gunsmith
Design copy share download and print home-made fully operational weapons at a minimal cost and invisible to the current surveillance technologies
Security
57
Source Dailymail may 2013 Arstechnica jun 2013 Times of Israel july 2013 Wikipedia sept 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Piracy counterfeiting patent infringements with reverse-engineering and file sharing are taken to the next level
Intellectual property
58
Source The Pirate Bay Blog jan 2012
The Pirate Bay ldquofor realrdquo
ldquoWe believe that the next step in copying will be made from digital form into physical formrdquo
ldquo[Physibles are] data objects that are able (and feasible) to become physical [] three dimensional printers scanners and such are just the first steprdquo
ldquoYou will download your sneakers within 20 yearsrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Will undermine the economics of mass production and repatriating jobs to the West or burst like a overblown bubble
Revolution or fad
59
Source The Economist sept 2013
Much a complement as a competitor to mass production
Incorporated the best of both worlds
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
Source MTV European Music Award nov 2012
60
infomarketrevolutionitwwwmarketrevolutionit
61
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Demographic profile
21
Source Peerproduction may 2012
Male 7843 26-30 20
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Demographic profile
22
Source Peerproduction may 2012
Europe 503 4-Year College Degree(BABS) 33
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Psychographic profile
23
self-awareness 58
Source Peerproduction may 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
24
Source Peerproduction may 2012
A newly exponential growth
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
25
Source Peerproduction may 2012
Functional models 138
Spare parts to devices 131
Artistic items 137
researcheducational purposes 126
Exploring new possibilities
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
26
Source Peerproduction may 2012
How do you consider yourself
Still a strong ldquoconsumerrdquo approach
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
27
Source Peerproduction may 2012
Vocation to business
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
28
Source Peerproduction may 2012
Object quality 138
Cheaper material price 131
Speed 137
Metal material printing 126
Bottlenecks
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE 29
Source 9GAG 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The makers by (some) figures
30
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Industry dimension
31
Source The Economist sept 2013 Trendwatching nov 2012
+28 by 2013
billion dollars22
billion dollars52
in 2012
in 2020
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The maker community
32
thousand visitors333in 2012
Source Makermedia 2012
Solid growth
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
3D-printer sales
33
thousand printers40in 2012
Source Arstechnica june 2013
Still a niche (but that will double in 2013)
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
3D-printer usage
34
Source Shapeways june 2012
To the 7-digits for Shapeways
million products1
indipendent sellers600
until 2011
until 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Arduino
35
Source Open design consulting 2012
The traction of the openness
million dollars1
thousand150
revenues in 2011
units sold in 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The Arduinorsquos community
36
Source Makezine dec 2012
The traction of the openness
thousand people500
thousand units300
making stuff in 2011
ldquoin the wildrdquo in 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Business attractiveness
37
million dollars403MakerBot acquisition by Stratasys
Source Arstechnica june 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Financial attractiveness
38
million dollars30in 2013
Source Venturebeat apr 2013
VC funding received by Shapeways
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
39
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
How to turn ldquomakersrdquo into an opportunity
40
Source Dilbert nov 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Thatrsquos a new paradigm
41
Source The Economist apr 2012 Harvard Business Review mar 2013
A new era for manufacturing and logistics widely distributed highly flexible small-scale
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoA design change could take at least six months to implementNow the company can get a prototype to a customer in a couple of weeksrdquo
Fast prototyping
42
FitBit a consumer device for tracking your level of activity throughout the day fast prototypin with Arduino for the mass market
ldquoWersquove been using Arduino for rapid prototyping for a few years now Itrsquos been a great tool for us in trying things out quicklyrdquo
Source The Economist apr 2012 Arduino feb 2011 Mike Campagna ldquoChesapeake Bay Candlerdquo Preisident
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Provide customers customized services and products to match their usage requirements and desire for uniqueness
Mass customization
43
Full customizable$6000-$7000 vs $60000-$75000
Pilots to print ears jaws kidneys spinal discs
MedicalConsumer goods
Nokiarsquos customers could print out customized covers
Nike can print customized footballrsquos shoes fooplate that will help athletes perform at their best
Source Businessweek may 2013 AdAge may 2013 Nike 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoInstead of giant purpose-built plant to supply the global market smaller regionalised plant to respond more rapidly to local demandrdquo
Delocalization
44
Source The Economist apr 2012
Produce in remote places
Reset logistics costs
Turn expensive and limited inventories into digital libraries
Fit local market needs
Rolls-Royce vision ldquoIt could scan an object in one place and tell another machine on the other side of the world ho to build a copyrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Time and costs efficient production
Rapid manufacturing
45
Source The Economist sept 2013 GE report jul 2013 GE aug 2013
In its production facilities BMW allows its workers to design and print custom tools to
make it easier to hold and position parts
GE has introduced for its massive gas turbines metal 3D-printed components
Also through their Open Innovation platform GE asked the maker community to be helped to
understand how to build better and faster engine
Reduction of the waste of raw materials (up to 90)
Produce things previously considered too expensive or difficult to make
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The implication of the ldquomakers revolutionrdquo
46
Source The Economist apr 2012
Speed to market
Risk failure tending to zero
Production of things that can not be done in any other way
Reduction of logistics and storage related costs
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
47
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Do you recognize this guy
Good Guy Michael Porter
48
DESCRIBES HOW VALUE IS CREATED
DISTINGUISHING TWO TYPES OF ACTIVITIES
PRIMARYactivities
The (five) activities to create value thus generating margin
SUPPORT activities
The (four) activities that facilitate the primary activities
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
If I distribute outsource or ever worse I lose control of my primary activities which will be my role
ldquoHow can I help yourdquo
49
Source Wikipedia 2013
RampD DESIGN PRODUCTION MARKETING amp SALES DISTRIBUTION CUSTOMER
SERVICE
For what I will get paid
NOPE
NOPE
NOPE
NOPE
NOPE
NOPE
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
4 models for the new paradigm
50
Distributed manufacturing
Open manufacturing
Manufacturing platform
Desktop manufacturing
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship products through my manufacturing terminalsrdquo
Distributed manufacturing
51
Source Quartz jun 2013 AtFAB 2013 PSFK jul 2013 Mashable aug 2013
The company plans centrally and produces locally
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship information not productsrdquo
Desktop manufacturing
52
Source Quartz jun 2013 AtFAB 2013
The company designs the customer produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoFrom your information I ship productsrdquo
Manufacturing platform
53
Source Quartz jun 2013 AtFAB 2013
The customer designs the company produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoEhm is this a ship yetrdquo
Open manufacturing
54
The customer designs and produces the company enables
Source Quartz jun 2013 AtFAB 2013
Materials spaces facilities contacts consulting
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Gotcha But how the story goes on
55
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Issues disputes danger
The dark side of the Makers
56
The digitization and democratization of manufacturing with its peer-to-peer
open and distributed approach
undermine not only some norms but whole sets of categories and principles that are the foundation of our thinking
and living
INTELLECTUAL PROPERTY SECURITY
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The ldquoLiberator Gunrdquo
A physible 3D-printable single shot handgun designed by the open source firm
It can be reproduced with a $2000 consumer 3D-printer and a few dollars worth of material
Released on May 6 2013 it was download over 100000 times in the two days through BitTorrent before the US
Department of State demanded its takedown
Uri Even an Israeli TV reporter brought a working version of the gun into a ceremony featuring Netanyahu
On May 6th the New York city council made illegal to use a 3D printer to create any firearm rifle shotgun or any
piece or part thereof without being a licensed gunsmith
Design copy share download and print home-made fully operational weapons at a minimal cost and invisible to the current surveillance technologies
Security
57
Source Dailymail may 2013 Arstechnica jun 2013 Times of Israel july 2013 Wikipedia sept 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Piracy counterfeiting patent infringements with reverse-engineering and file sharing are taken to the next level
Intellectual property
58
Source The Pirate Bay Blog jan 2012
The Pirate Bay ldquofor realrdquo
ldquoWe believe that the next step in copying will be made from digital form into physical formrdquo
ldquo[Physibles are] data objects that are able (and feasible) to become physical [] three dimensional printers scanners and such are just the first steprdquo
ldquoYou will download your sneakers within 20 yearsrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Will undermine the economics of mass production and repatriating jobs to the West or burst like a overblown bubble
Revolution or fad
59
Source The Economist sept 2013
Much a complement as a competitor to mass production
Incorporated the best of both worlds
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
Source MTV European Music Award nov 2012
60
infomarketrevolutionitwwwmarketrevolutionit
61
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Demographic profile
22
Source Peerproduction may 2012
Europe 503 4-Year College Degree(BABS) 33
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Psychographic profile
23
self-awareness 58
Source Peerproduction may 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
24
Source Peerproduction may 2012
A newly exponential growth
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
25
Source Peerproduction may 2012
Functional models 138
Spare parts to devices 131
Artistic items 137
researcheducational purposes 126
Exploring new possibilities
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
26
Source Peerproduction may 2012
How do you consider yourself
Still a strong ldquoconsumerrdquo approach
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
27
Source Peerproduction may 2012
Vocation to business
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
28
Source Peerproduction may 2012
Object quality 138
Cheaper material price 131
Speed 137
Metal material printing 126
Bottlenecks
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE 29
Source 9GAG 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The makers by (some) figures
30
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Industry dimension
31
Source The Economist sept 2013 Trendwatching nov 2012
+28 by 2013
billion dollars22
billion dollars52
in 2012
in 2020
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The maker community
32
thousand visitors333in 2012
Source Makermedia 2012
Solid growth
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
3D-printer sales
33
thousand printers40in 2012
Source Arstechnica june 2013
Still a niche (but that will double in 2013)
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
3D-printer usage
34
Source Shapeways june 2012
To the 7-digits for Shapeways
million products1
indipendent sellers600
until 2011
until 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Arduino
35
Source Open design consulting 2012
The traction of the openness
million dollars1
thousand150
revenues in 2011
units sold in 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The Arduinorsquos community
36
Source Makezine dec 2012
The traction of the openness
thousand people500
thousand units300
making stuff in 2011
ldquoin the wildrdquo in 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Business attractiveness
37
million dollars403MakerBot acquisition by Stratasys
Source Arstechnica june 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Financial attractiveness
38
million dollars30in 2013
Source Venturebeat apr 2013
VC funding received by Shapeways
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
39
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
How to turn ldquomakersrdquo into an opportunity
40
Source Dilbert nov 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Thatrsquos a new paradigm
41
Source The Economist apr 2012 Harvard Business Review mar 2013
A new era for manufacturing and logistics widely distributed highly flexible small-scale
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoA design change could take at least six months to implementNow the company can get a prototype to a customer in a couple of weeksrdquo
Fast prototyping
42
FitBit a consumer device for tracking your level of activity throughout the day fast prototypin with Arduino for the mass market
ldquoWersquove been using Arduino for rapid prototyping for a few years now Itrsquos been a great tool for us in trying things out quicklyrdquo
Source The Economist apr 2012 Arduino feb 2011 Mike Campagna ldquoChesapeake Bay Candlerdquo Preisident
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Provide customers customized services and products to match their usage requirements and desire for uniqueness
Mass customization
43
Full customizable$6000-$7000 vs $60000-$75000
Pilots to print ears jaws kidneys spinal discs
MedicalConsumer goods
Nokiarsquos customers could print out customized covers
Nike can print customized footballrsquos shoes fooplate that will help athletes perform at their best
Source Businessweek may 2013 AdAge may 2013 Nike 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoInstead of giant purpose-built plant to supply the global market smaller regionalised plant to respond more rapidly to local demandrdquo
Delocalization
44
Source The Economist apr 2012
Produce in remote places
Reset logistics costs
Turn expensive and limited inventories into digital libraries
Fit local market needs
Rolls-Royce vision ldquoIt could scan an object in one place and tell another machine on the other side of the world ho to build a copyrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Time and costs efficient production
Rapid manufacturing
45
Source The Economist sept 2013 GE report jul 2013 GE aug 2013
In its production facilities BMW allows its workers to design and print custom tools to
make it easier to hold and position parts
GE has introduced for its massive gas turbines metal 3D-printed components
Also through their Open Innovation platform GE asked the maker community to be helped to
understand how to build better and faster engine
Reduction of the waste of raw materials (up to 90)
Produce things previously considered too expensive or difficult to make
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The implication of the ldquomakers revolutionrdquo
46
Source The Economist apr 2012
Speed to market
Risk failure tending to zero
Production of things that can not be done in any other way
Reduction of logistics and storage related costs
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
47
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Do you recognize this guy
Good Guy Michael Porter
48
DESCRIBES HOW VALUE IS CREATED
DISTINGUISHING TWO TYPES OF ACTIVITIES
PRIMARYactivities
The (five) activities to create value thus generating margin
SUPPORT activities
The (four) activities that facilitate the primary activities
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
If I distribute outsource or ever worse I lose control of my primary activities which will be my role
ldquoHow can I help yourdquo
49
Source Wikipedia 2013
RampD DESIGN PRODUCTION MARKETING amp SALES DISTRIBUTION CUSTOMER
SERVICE
For what I will get paid
NOPE
NOPE
NOPE
NOPE
NOPE
NOPE
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
4 models for the new paradigm
50
Distributed manufacturing
Open manufacturing
Manufacturing platform
Desktop manufacturing
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship products through my manufacturing terminalsrdquo
Distributed manufacturing
51
Source Quartz jun 2013 AtFAB 2013 PSFK jul 2013 Mashable aug 2013
The company plans centrally and produces locally
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship information not productsrdquo
Desktop manufacturing
52
Source Quartz jun 2013 AtFAB 2013
The company designs the customer produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoFrom your information I ship productsrdquo
Manufacturing platform
53
Source Quartz jun 2013 AtFAB 2013
The customer designs the company produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoEhm is this a ship yetrdquo
Open manufacturing
54
The customer designs and produces the company enables
Source Quartz jun 2013 AtFAB 2013
Materials spaces facilities contacts consulting
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Gotcha But how the story goes on
55
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Issues disputes danger
The dark side of the Makers
56
The digitization and democratization of manufacturing with its peer-to-peer
open and distributed approach
undermine not only some norms but whole sets of categories and principles that are the foundation of our thinking
and living
INTELLECTUAL PROPERTY SECURITY
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The ldquoLiberator Gunrdquo
A physible 3D-printable single shot handgun designed by the open source firm
It can be reproduced with a $2000 consumer 3D-printer and a few dollars worth of material
Released on May 6 2013 it was download over 100000 times in the two days through BitTorrent before the US
Department of State demanded its takedown
Uri Even an Israeli TV reporter brought a working version of the gun into a ceremony featuring Netanyahu
On May 6th the New York city council made illegal to use a 3D printer to create any firearm rifle shotgun or any
piece or part thereof without being a licensed gunsmith
Design copy share download and print home-made fully operational weapons at a minimal cost and invisible to the current surveillance technologies
Security
57
Source Dailymail may 2013 Arstechnica jun 2013 Times of Israel july 2013 Wikipedia sept 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Piracy counterfeiting patent infringements with reverse-engineering and file sharing are taken to the next level
Intellectual property
58
Source The Pirate Bay Blog jan 2012
The Pirate Bay ldquofor realrdquo
ldquoWe believe that the next step in copying will be made from digital form into physical formrdquo
ldquo[Physibles are] data objects that are able (and feasible) to become physical [] three dimensional printers scanners and such are just the first steprdquo
ldquoYou will download your sneakers within 20 yearsrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Will undermine the economics of mass production and repatriating jobs to the West or burst like a overblown bubble
Revolution or fad
59
Source The Economist sept 2013
Much a complement as a competitor to mass production
Incorporated the best of both worlds
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
Source MTV European Music Award nov 2012
60
infomarketrevolutionitwwwmarketrevolutionit
61
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Psychographic profile
23
self-awareness 58
Source Peerproduction may 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
24
Source Peerproduction may 2012
A newly exponential growth
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
25
Source Peerproduction may 2012
Functional models 138
Spare parts to devices 131
Artistic items 137
researcheducational purposes 126
Exploring new possibilities
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
26
Source Peerproduction may 2012
How do you consider yourself
Still a strong ldquoconsumerrdquo approach
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
27
Source Peerproduction may 2012
Vocation to business
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
28
Source Peerproduction may 2012
Object quality 138
Cheaper material price 131
Speed 137
Metal material printing 126
Bottlenecks
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE 29
Source 9GAG 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The makers by (some) figures
30
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Industry dimension
31
Source The Economist sept 2013 Trendwatching nov 2012
+28 by 2013
billion dollars22
billion dollars52
in 2012
in 2020
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The maker community
32
thousand visitors333in 2012
Source Makermedia 2012
Solid growth
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
3D-printer sales
33
thousand printers40in 2012
Source Arstechnica june 2013
Still a niche (but that will double in 2013)
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
3D-printer usage
34
Source Shapeways june 2012
To the 7-digits for Shapeways
million products1
indipendent sellers600
until 2011
until 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Arduino
35
Source Open design consulting 2012
The traction of the openness
million dollars1
thousand150
revenues in 2011
units sold in 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The Arduinorsquos community
36
Source Makezine dec 2012
The traction of the openness
thousand people500
thousand units300
making stuff in 2011
ldquoin the wildrdquo in 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Business attractiveness
37
million dollars403MakerBot acquisition by Stratasys
Source Arstechnica june 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Financial attractiveness
38
million dollars30in 2013
Source Venturebeat apr 2013
VC funding received by Shapeways
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
39
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
How to turn ldquomakersrdquo into an opportunity
40
Source Dilbert nov 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Thatrsquos a new paradigm
41
Source The Economist apr 2012 Harvard Business Review mar 2013
A new era for manufacturing and logistics widely distributed highly flexible small-scale
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoA design change could take at least six months to implementNow the company can get a prototype to a customer in a couple of weeksrdquo
Fast prototyping
42
FitBit a consumer device for tracking your level of activity throughout the day fast prototypin with Arduino for the mass market
ldquoWersquove been using Arduino for rapid prototyping for a few years now Itrsquos been a great tool for us in trying things out quicklyrdquo
Source The Economist apr 2012 Arduino feb 2011 Mike Campagna ldquoChesapeake Bay Candlerdquo Preisident
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Provide customers customized services and products to match their usage requirements and desire for uniqueness
Mass customization
43
Full customizable$6000-$7000 vs $60000-$75000
Pilots to print ears jaws kidneys spinal discs
MedicalConsumer goods
Nokiarsquos customers could print out customized covers
Nike can print customized footballrsquos shoes fooplate that will help athletes perform at their best
Source Businessweek may 2013 AdAge may 2013 Nike 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoInstead of giant purpose-built plant to supply the global market smaller regionalised plant to respond more rapidly to local demandrdquo
Delocalization
44
Source The Economist apr 2012
Produce in remote places
Reset logistics costs
Turn expensive and limited inventories into digital libraries
Fit local market needs
Rolls-Royce vision ldquoIt could scan an object in one place and tell another machine on the other side of the world ho to build a copyrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Time and costs efficient production
Rapid manufacturing
45
Source The Economist sept 2013 GE report jul 2013 GE aug 2013
In its production facilities BMW allows its workers to design and print custom tools to
make it easier to hold and position parts
GE has introduced for its massive gas turbines metal 3D-printed components
Also through their Open Innovation platform GE asked the maker community to be helped to
understand how to build better and faster engine
Reduction of the waste of raw materials (up to 90)
Produce things previously considered too expensive or difficult to make
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The implication of the ldquomakers revolutionrdquo
46
Source The Economist apr 2012
Speed to market
Risk failure tending to zero
Production of things that can not be done in any other way
Reduction of logistics and storage related costs
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
47
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Do you recognize this guy
Good Guy Michael Porter
48
DESCRIBES HOW VALUE IS CREATED
DISTINGUISHING TWO TYPES OF ACTIVITIES
PRIMARYactivities
The (five) activities to create value thus generating margin
SUPPORT activities
The (four) activities that facilitate the primary activities
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
If I distribute outsource or ever worse I lose control of my primary activities which will be my role
ldquoHow can I help yourdquo
49
Source Wikipedia 2013
RampD DESIGN PRODUCTION MARKETING amp SALES DISTRIBUTION CUSTOMER
SERVICE
For what I will get paid
NOPE
NOPE
NOPE
NOPE
NOPE
NOPE
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
4 models for the new paradigm
50
Distributed manufacturing
Open manufacturing
Manufacturing platform
Desktop manufacturing
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship products through my manufacturing terminalsrdquo
Distributed manufacturing
51
Source Quartz jun 2013 AtFAB 2013 PSFK jul 2013 Mashable aug 2013
The company plans centrally and produces locally
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship information not productsrdquo
Desktop manufacturing
52
Source Quartz jun 2013 AtFAB 2013
The company designs the customer produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoFrom your information I ship productsrdquo
Manufacturing platform
53
Source Quartz jun 2013 AtFAB 2013
The customer designs the company produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoEhm is this a ship yetrdquo
Open manufacturing
54
The customer designs and produces the company enables
Source Quartz jun 2013 AtFAB 2013
Materials spaces facilities contacts consulting
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Gotcha But how the story goes on
55
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Issues disputes danger
The dark side of the Makers
56
The digitization and democratization of manufacturing with its peer-to-peer
open and distributed approach
undermine not only some norms but whole sets of categories and principles that are the foundation of our thinking
and living
INTELLECTUAL PROPERTY SECURITY
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The ldquoLiberator Gunrdquo
A physible 3D-printable single shot handgun designed by the open source firm
It can be reproduced with a $2000 consumer 3D-printer and a few dollars worth of material
Released on May 6 2013 it was download over 100000 times in the two days through BitTorrent before the US
Department of State demanded its takedown
Uri Even an Israeli TV reporter brought a working version of the gun into a ceremony featuring Netanyahu
On May 6th the New York city council made illegal to use a 3D printer to create any firearm rifle shotgun or any
piece or part thereof without being a licensed gunsmith
Design copy share download and print home-made fully operational weapons at a minimal cost and invisible to the current surveillance technologies
Security
57
Source Dailymail may 2013 Arstechnica jun 2013 Times of Israel july 2013 Wikipedia sept 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Piracy counterfeiting patent infringements with reverse-engineering and file sharing are taken to the next level
Intellectual property
58
Source The Pirate Bay Blog jan 2012
The Pirate Bay ldquofor realrdquo
ldquoWe believe that the next step in copying will be made from digital form into physical formrdquo
ldquo[Physibles are] data objects that are able (and feasible) to become physical [] three dimensional printers scanners and such are just the first steprdquo
ldquoYou will download your sneakers within 20 yearsrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Will undermine the economics of mass production and repatriating jobs to the West or burst like a overblown bubble
Revolution or fad
59
Source The Economist sept 2013
Much a complement as a competitor to mass production
Incorporated the best of both worlds
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
Source MTV European Music Award nov 2012
60
infomarketrevolutionitwwwmarketrevolutionit
61
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
24
Source Peerproduction may 2012
A newly exponential growth
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
25
Source Peerproduction may 2012
Functional models 138
Spare parts to devices 131
Artistic items 137
researcheducational purposes 126
Exploring new possibilities
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
26
Source Peerproduction may 2012
How do you consider yourself
Still a strong ldquoconsumerrdquo approach
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
27
Source Peerproduction may 2012
Vocation to business
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
28
Source Peerproduction may 2012
Object quality 138
Cheaper material price 131
Speed 137
Metal material printing 126
Bottlenecks
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE 29
Source 9GAG 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The makers by (some) figures
30
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Industry dimension
31
Source The Economist sept 2013 Trendwatching nov 2012
+28 by 2013
billion dollars22
billion dollars52
in 2012
in 2020
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The maker community
32
thousand visitors333in 2012
Source Makermedia 2012
Solid growth
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
3D-printer sales
33
thousand printers40in 2012
Source Arstechnica june 2013
Still a niche (but that will double in 2013)
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
3D-printer usage
34
Source Shapeways june 2012
To the 7-digits for Shapeways
million products1
indipendent sellers600
until 2011
until 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Arduino
35
Source Open design consulting 2012
The traction of the openness
million dollars1
thousand150
revenues in 2011
units sold in 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The Arduinorsquos community
36
Source Makezine dec 2012
The traction of the openness
thousand people500
thousand units300
making stuff in 2011
ldquoin the wildrdquo in 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Business attractiveness
37
million dollars403MakerBot acquisition by Stratasys
Source Arstechnica june 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Financial attractiveness
38
million dollars30in 2013
Source Venturebeat apr 2013
VC funding received by Shapeways
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
39
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
How to turn ldquomakersrdquo into an opportunity
40
Source Dilbert nov 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Thatrsquos a new paradigm
41
Source The Economist apr 2012 Harvard Business Review mar 2013
A new era for manufacturing and logistics widely distributed highly flexible small-scale
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoA design change could take at least six months to implementNow the company can get a prototype to a customer in a couple of weeksrdquo
Fast prototyping
42
FitBit a consumer device for tracking your level of activity throughout the day fast prototypin with Arduino for the mass market
ldquoWersquove been using Arduino for rapid prototyping for a few years now Itrsquos been a great tool for us in trying things out quicklyrdquo
Source The Economist apr 2012 Arduino feb 2011 Mike Campagna ldquoChesapeake Bay Candlerdquo Preisident
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Provide customers customized services and products to match their usage requirements and desire for uniqueness
Mass customization
43
Full customizable$6000-$7000 vs $60000-$75000
Pilots to print ears jaws kidneys spinal discs
MedicalConsumer goods
Nokiarsquos customers could print out customized covers
Nike can print customized footballrsquos shoes fooplate that will help athletes perform at their best
Source Businessweek may 2013 AdAge may 2013 Nike 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoInstead of giant purpose-built plant to supply the global market smaller regionalised plant to respond more rapidly to local demandrdquo
Delocalization
44
Source The Economist apr 2012
Produce in remote places
Reset logistics costs
Turn expensive and limited inventories into digital libraries
Fit local market needs
Rolls-Royce vision ldquoIt could scan an object in one place and tell another machine on the other side of the world ho to build a copyrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Time and costs efficient production
Rapid manufacturing
45
Source The Economist sept 2013 GE report jul 2013 GE aug 2013
In its production facilities BMW allows its workers to design and print custom tools to
make it easier to hold and position parts
GE has introduced for its massive gas turbines metal 3D-printed components
Also through their Open Innovation platform GE asked the maker community to be helped to
understand how to build better and faster engine
Reduction of the waste of raw materials (up to 90)
Produce things previously considered too expensive or difficult to make
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The implication of the ldquomakers revolutionrdquo
46
Source The Economist apr 2012
Speed to market
Risk failure tending to zero
Production of things that can not be done in any other way
Reduction of logistics and storage related costs
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
47
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Do you recognize this guy
Good Guy Michael Porter
48
DESCRIBES HOW VALUE IS CREATED
DISTINGUISHING TWO TYPES OF ACTIVITIES
PRIMARYactivities
The (five) activities to create value thus generating margin
SUPPORT activities
The (four) activities that facilitate the primary activities
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
If I distribute outsource or ever worse I lose control of my primary activities which will be my role
ldquoHow can I help yourdquo
49
Source Wikipedia 2013
RampD DESIGN PRODUCTION MARKETING amp SALES DISTRIBUTION CUSTOMER
SERVICE
For what I will get paid
NOPE
NOPE
NOPE
NOPE
NOPE
NOPE
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
4 models for the new paradigm
50
Distributed manufacturing
Open manufacturing
Manufacturing platform
Desktop manufacturing
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship products through my manufacturing terminalsrdquo
Distributed manufacturing
51
Source Quartz jun 2013 AtFAB 2013 PSFK jul 2013 Mashable aug 2013
The company plans centrally and produces locally
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship information not productsrdquo
Desktop manufacturing
52
Source Quartz jun 2013 AtFAB 2013
The company designs the customer produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoFrom your information I ship productsrdquo
Manufacturing platform
53
Source Quartz jun 2013 AtFAB 2013
The customer designs the company produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoEhm is this a ship yetrdquo
Open manufacturing
54
The customer designs and produces the company enables
Source Quartz jun 2013 AtFAB 2013
Materials spaces facilities contacts consulting
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Gotcha But how the story goes on
55
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Issues disputes danger
The dark side of the Makers
56
The digitization and democratization of manufacturing with its peer-to-peer
open and distributed approach
undermine not only some norms but whole sets of categories and principles that are the foundation of our thinking
and living
INTELLECTUAL PROPERTY SECURITY
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The ldquoLiberator Gunrdquo
A physible 3D-printable single shot handgun designed by the open source firm
It can be reproduced with a $2000 consumer 3D-printer and a few dollars worth of material
Released on May 6 2013 it was download over 100000 times in the two days through BitTorrent before the US
Department of State demanded its takedown
Uri Even an Israeli TV reporter brought a working version of the gun into a ceremony featuring Netanyahu
On May 6th the New York city council made illegal to use a 3D printer to create any firearm rifle shotgun or any
piece or part thereof without being a licensed gunsmith
Design copy share download and print home-made fully operational weapons at a minimal cost and invisible to the current surveillance technologies
Security
57
Source Dailymail may 2013 Arstechnica jun 2013 Times of Israel july 2013 Wikipedia sept 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Piracy counterfeiting patent infringements with reverse-engineering and file sharing are taken to the next level
Intellectual property
58
Source The Pirate Bay Blog jan 2012
The Pirate Bay ldquofor realrdquo
ldquoWe believe that the next step in copying will be made from digital form into physical formrdquo
ldquo[Physibles are] data objects that are able (and feasible) to become physical [] three dimensional printers scanners and such are just the first steprdquo
ldquoYou will download your sneakers within 20 yearsrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Will undermine the economics of mass production and repatriating jobs to the West or burst like a overblown bubble
Revolution or fad
59
Source The Economist sept 2013
Much a complement as a competitor to mass production
Incorporated the best of both worlds
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
Source MTV European Music Award nov 2012
60
infomarketrevolutionitwwwmarketrevolutionit
61
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
25
Source Peerproduction may 2012
Functional models 138
Spare parts to devices 131
Artistic items 137
researcheducational purposes 126
Exploring new possibilities
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
26
Source Peerproduction may 2012
How do you consider yourself
Still a strong ldquoconsumerrdquo approach
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
27
Source Peerproduction may 2012
Vocation to business
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
28
Source Peerproduction may 2012
Object quality 138
Cheaper material price 131
Speed 137
Metal material printing 126
Bottlenecks
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE 29
Source 9GAG 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The makers by (some) figures
30
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Industry dimension
31
Source The Economist sept 2013 Trendwatching nov 2012
+28 by 2013
billion dollars22
billion dollars52
in 2012
in 2020
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The maker community
32
thousand visitors333in 2012
Source Makermedia 2012
Solid growth
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
3D-printer sales
33
thousand printers40in 2012
Source Arstechnica june 2013
Still a niche (but that will double in 2013)
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
3D-printer usage
34
Source Shapeways june 2012
To the 7-digits for Shapeways
million products1
indipendent sellers600
until 2011
until 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Arduino
35
Source Open design consulting 2012
The traction of the openness
million dollars1
thousand150
revenues in 2011
units sold in 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The Arduinorsquos community
36
Source Makezine dec 2012
The traction of the openness
thousand people500
thousand units300
making stuff in 2011
ldquoin the wildrdquo in 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Business attractiveness
37
million dollars403MakerBot acquisition by Stratasys
Source Arstechnica june 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Financial attractiveness
38
million dollars30in 2013
Source Venturebeat apr 2013
VC funding received by Shapeways
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
39
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
How to turn ldquomakersrdquo into an opportunity
40
Source Dilbert nov 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Thatrsquos a new paradigm
41
Source The Economist apr 2012 Harvard Business Review mar 2013
A new era for manufacturing and logistics widely distributed highly flexible small-scale
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoA design change could take at least six months to implementNow the company can get a prototype to a customer in a couple of weeksrdquo
Fast prototyping
42
FitBit a consumer device for tracking your level of activity throughout the day fast prototypin with Arduino for the mass market
ldquoWersquove been using Arduino for rapid prototyping for a few years now Itrsquos been a great tool for us in trying things out quicklyrdquo
Source The Economist apr 2012 Arduino feb 2011 Mike Campagna ldquoChesapeake Bay Candlerdquo Preisident
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Provide customers customized services and products to match their usage requirements and desire for uniqueness
Mass customization
43
Full customizable$6000-$7000 vs $60000-$75000
Pilots to print ears jaws kidneys spinal discs
MedicalConsumer goods
Nokiarsquos customers could print out customized covers
Nike can print customized footballrsquos shoes fooplate that will help athletes perform at their best
Source Businessweek may 2013 AdAge may 2013 Nike 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoInstead of giant purpose-built plant to supply the global market smaller regionalised plant to respond more rapidly to local demandrdquo
Delocalization
44
Source The Economist apr 2012
Produce in remote places
Reset logistics costs
Turn expensive and limited inventories into digital libraries
Fit local market needs
Rolls-Royce vision ldquoIt could scan an object in one place and tell another machine on the other side of the world ho to build a copyrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Time and costs efficient production
Rapid manufacturing
45
Source The Economist sept 2013 GE report jul 2013 GE aug 2013
In its production facilities BMW allows its workers to design and print custom tools to
make it easier to hold and position parts
GE has introduced for its massive gas turbines metal 3D-printed components
Also through their Open Innovation platform GE asked the maker community to be helped to
understand how to build better and faster engine
Reduction of the waste of raw materials (up to 90)
Produce things previously considered too expensive or difficult to make
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The implication of the ldquomakers revolutionrdquo
46
Source The Economist apr 2012
Speed to market
Risk failure tending to zero
Production of things that can not be done in any other way
Reduction of logistics and storage related costs
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
47
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Do you recognize this guy
Good Guy Michael Porter
48
DESCRIBES HOW VALUE IS CREATED
DISTINGUISHING TWO TYPES OF ACTIVITIES
PRIMARYactivities
The (five) activities to create value thus generating margin
SUPPORT activities
The (four) activities that facilitate the primary activities
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
If I distribute outsource or ever worse I lose control of my primary activities which will be my role
ldquoHow can I help yourdquo
49
Source Wikipedia 2013
RampD DESIGN PRODUCTION MARKETING amp SALES DISTRIBUTION CUSTOMER
SERVICE
For what I will get paid
NOPE
NOPE
NOPE
NOPE
NOPE
NOPE
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
4 models for the new paradigm
50
Distributed manufacturing
Open manufacturing
Manufacturing platform
Desktop manufacturing
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship products through my manufacturing terminalsrdquo
Distributed manufacturing
51
Source Quartz jun 2013 AtFAB 2013 PSFK jul 2013 Mashable aug 2013
The company plans centrally and produces locally
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship information not productsrdquo
Desktop manufacturing
52
Source Quartz jun 2013 AtFAB 2013
The company designs the customer produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoFrom your information I ship productsrdquo
Manufacturing platform
53
Source Quartz jun 2013 AtFAB 2013
The customer designs the company produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoEhm is this a ship yetrdquo
Open manufacturing
54
The customer designs and produces the company enables
Source Quartz jun 2013 AtFAB 2013
Materials spaces facilities contacts consulting
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Gotcha But how the story goes on
55
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Issues disputes danger
The dark side of the Makers
56
The digitization and democratization of manufacturing with its peer-to-peer
open and distributed approach
undermine not only some norms but whole sets of categories and principles that are the foundation of our thinking
and living
INTELLECTUAL PROPERTY SECURITY
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The ldquoLiberator Gunrdquo
A physible 3D-printable single shot handgun designed by the open source firm
It can be reproduced with a $2000 consumer 3D-printer and a few dollars worth of material
Released on May 6 2013 it was download over 100000 times in the two days through BitTorrent before the US
Department of State demanded its takedown
Uri Even an Israeli TV reporter brought a working version of the gun into a ceremony featuring Netanyahu
On May 6th the New York city council made illegal to use a 3D printer to create any firearm rifle shotgun or any
piece or part thereof without being a licensed gunsmith
Design copy share download and print home-made fully operational weapons at a minimal cost and invisible to the current surveillance technologies
Security
57
Source Dailymail may 2013 Arstechnica jun 2013 Times of Israel july 2013 Wikipedia sept 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Piracy counterfeiting patent infringements with reverse-engineering and file sharing are taken to the next level
Intellectual property
58
Source The Pirate Bay Blog jan 2012
The Pirate Bay ldquofor realrdquo
ldquoWe believe that the next step in copying will be made from digital form into physical formrdquo
ldquo[Physibles are] data objects that are able (and feasible) to become physical [] three dimensional printers scanners and such are just the first steprdquo
ldquoYou will download your sneakers within 20 yearsrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Will undermine the economics of mass production and repatriating jobs to the West or burst like a overblown bubble
Revolution or fad
59
Source The Economist sept 2013
Much a complement as a competitor to mass production
Incorporated the best of both worlds
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
Source MTV European Music Award nov 2012
60
infomarketrevolutionitwwwmarketrevolutionit
61
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
26
Source Peerproduction may 2012
How do you consider yourself
Still a strong ldquoconsumerrdquo approach
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
27
Source Peerproduction may 2012
Vocation to business
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
28
Source Peerproduction may 2012
Object quality 138
Cheaper material price 131
Speed 137
Metal material printing 126
Bottlenecks
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE 29
Source 9GAG 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The makers by (some) figures
30
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Industry dimension
31
Source The Economist sept 2013 Trendwatching nov 2012
+28 by 2013
billion dollars22
billion dollars52
in 2012
in 2020
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The maker community
32
thousand visitors333in 2012
Source Makermedia 2012
Solid growth
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
3D-printer sales
33
thousand printers40in 2012
Source Arstechnica june 2013
Still a niche (but that will double in 2013)
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
3D-printer usage
34
Source Shapeways june 2012
To the 7-digits for Shapeways
million products1
indipendent sellers600
until 2011
until 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Arduino
35
Source Open design consulting 2012
The traction of the openness
million dollars1
thousand150
revenues in 2011
units sold in 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The Arduinorsquos community
36
Source Makezine dec 2012
The traction of the openness
thousand people500
thousand units300
making stuff in 2011
ldquoin the wildrdquo in 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Business attractiveness
37
million dollars403MakerBot acquisition by Stratasys
Source Arstechnica june 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Financial attractiveness
38
million dollars30in 2013
Source Venturebeat apr 2013
VC funding received by Shapeways
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
39
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
How to turn ldquomakersrdquo into an opportunity
40
Source Dilbert nov 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Thatrsquos a new paradigm
41
Source The Economist apr 2012 Harvard Business Review mar 2013
A new era for manufacturing and logistics widely distributed highly flexible small-scale
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoA design change could take at least six months to implementNow the company can get a prototype to a customer in a couple of weeksrdquo
Fast prototyping
42
FitBit a consumer device for tracking your level of activity throughout the day fast prototypin with Arduino for the mass market
ldquoWersquove been using Arduino for rapid prototyping for a few years now Itrsquos been a great tool for us in trying things out quicklyrdquo
Source The Economist apr 2012 Arduino feb 2011 Mike Campagna ldquoChesapeake Bay Candlerdquo Preisident
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Provide customers customized services and products to match their usage requirements and desire for uniqueness
Mass customization
43
Full customizable$6000-$7000 vs $60000-$75000
Pilots to print ears jaws kidneys spinal discs
MedicalConsumer goods
Nokiarsquos customers could print out customized covers
Nike can print customized footballrsquos shoes fooplate that will help athletes perform at their best
Source Businessweek may 2013 AdAge may 2013 Nike 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoInstead of giant purpose-built plant to supply the global market smaller regionalised plant to respond more rapidly to local demandrdquo
Delocalization
44
Source The Economist apr 2012
Produce in remote places
Reset logistics costs
Turn expensive and limited inventories into digital libraries
Fit local market needs
Rolls-Royce vision ldquoIt could scan an object in one place and tell another machine on the other side of the world ho to build a copyrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Time and costs efficient production
Rapid manufacturing
45
Source The Economist sept 2013 GE report jul 2013 GE aug 2013
In its production facilities BMW allows its workers to design and print custom tools to
make it easier to hold and position parts
GE has introduced for its massive gas turbines metal 3D-printed components
Also through their Open Innovation platform GE asked the maker community to be helped to
understand how to build better and faster engine
Reduction of the waste of raw materials (up to 90)
Produce things previously considered too expensive or difficult to make
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The implication of the ldquomakers revolutionrdquo
46
Source The Economist apr 2012
Speed to market
Risk failure tending to zero
Production of things that can not be done in any other way
Reduction of logistics and storage related costs
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
47
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Do you recognize this guy
Good Guy Michael Porter
48
DESCRIBES HOW VALUE IS CREATED
DISTINGUISHING TWO TYPES OF ACTIVITIES
PRIMARYactivities
The (five) activities to create value thus generating margin
SUPPORT activities
The (four) activities that facilitate the primary activities
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
If I distribute outsource or ever worse I lose control of my primary activities which will be my role
ldquoHow can I help yourdquo
49
Source Wikipedia 2013
RampD DESIGN PRODUCTION MARKETING amp SALES DISTRIBUTION CUSTOMER
SERVICE
For what I will get paid
NOPE
NOPE
NOPE
NOPE
NOPE
NOPE
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
4 models for the new paradigm
50
Distributed manufacturing
Open manufacturing
Manufacturing platform
Desktop manufacturing
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship products through my manufacturing terminalsrdquo
Distributed manufacturing
51
Source Quartz jun 2013 AtFAB 2013 PSFK jul 2013 Mashable aug 2013
The company plans centrally and produces locally
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship information not productsrdquo
Desktop manufacturing
52
Source Quartz jun 2013 AtFAB 2013
The company designs the customer produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoFrom your information I ship productsrdquo
Manufacturing platform
53
Source Quartz jun 2013 AtFAB 2013
The customer designs the company produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoEhm is this a ship yetrdquo
Open manufacturing
54
The customer designs and produces the company enables
Source Quartz jun 2013 AtFAB 2013
Materials spaces facilities contacts consulting
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Gotcha But how the story goes on
55
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Issues disputes danger
The dark side of the Makers
56
The digitization and democratization of manufacturing with its peer-to-peer
open and distributed approach
undermine not only some norms but whole sets of categories and principles that are the foundation of our thinking
and living
INTELLECTUAL PROPERTY SECURITY
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The ldquoLiberator Gunrdquo
A physible 3D-printable single shot handgun designed by the open source firm
It can be reproduced with a $2000 consumer 3D-printer and a few dollars worth of material
Released on May 6 2013 it was download over 100000 times in the two days through BitTorrent before the US
Department of State demanded its takedown
Uri Even an Israeli TV reporter brought a working version of the gun into a ceremony featuring Netanyahu
On May 6th the New York city council made illegal to use a 3D printer to create any firearm rifle shotgun or any
piece or part thereof without being a licensed gunsmith
Design copy share download and print home-made fully operational weapons at a minimal cost and invisible to the current surveillance technologies
Security
57
Source Dailymail may 2013 Arstechnica jun 2013 Times of Israel july 2013 Wikipedia sept 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Piracy counterfeiting patent infringements with reverse-engineering and file sharing are taken to the next level
Intellectual property
58
Source The Pirate Bay Blog jan 2012
The Pirate Bay ldquofor realrdquo
ldquoWe believe that the next step in copying will be made from digital form into physical formrdquo
ldquo[Physibles are] data objects that are able (and feasible) to become physical [] three dimensional printers scanners and such are just the first steprdquo
ldquoYou will download your sneakers within 20 yearsrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Will undermine the economics of mass production and repatriating jobs to the West or burst like a overblown bubble
Revolution or fad
59
Source The Economist sept 2013
Much a complement as a competitor to mass production
Incorporated the best of both worlds
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
Source MTV European Music Award nov 2012
60
infomarketrevolutionitwwwmarketrevolutionit
61
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
27
Source Peerproduction may 2012
Vocation to business
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
28
Source Peerproduction may 2012
Object quality 138
Cheaper material price 131
Speed 137
Metal material printing 126
Bottlenecks
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE 29
Source 9GAG 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The makers by (some) figures
30
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Industry dimension
31
Source The Economist sept 2013 Trendwatching nov 2012
+28 by 2013
billion dollars22
billion dollars52
in 2012
in 2020
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The maker community
32
thousand visitors333in 2012
Source Makermedia 2012
Solid growth
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
3D-printer sales
33
thousand printers40in 2012
Source Arstechnica june 2013
Still a niche (but that will double in 2013)
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
3D-printer usage
34
Source Shapeways june 2012
To the 7-digits for Shapeways
million products1
indipendent sellers600
until 2011
until 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Arduino
35
Source Open design consulting 2012
The traction of the openness
million dollars1
thousand150
revenues in 2011
units sold in 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The Arduinorsquos community
36
Source Makezine dec 2012
The traction of the openness
thousand people500
thousand units300
making stuff in 2011
ldquoin the wildrdquo in 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Business attractiveness
37
million dollars403MakerBot acquisition by Stratasys
Source Arstechnica june 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Financial attractiveness
38
million dollars30in 2013
Source Venturebeat apr 2013
VC funding received by Shapeways
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
39
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
How to turn ldquomakersrdquo into an opportunity
40
Source Dilbert nov 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Thatrsquos a new paradigm
41
Source The Economist apr 2012 Harvard Business Review mar 2013
A new era for manufacturing and logistics widely distributed highly flexible small-scale
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoA design change could take at least six months to implementNow the company can get a prototype to a customer in a couple of weeksrdquo
Fast prototyping
42
FitBit a consumer device for tracking your level of activity throughout the day fast prototypin with Arduino for the mass market
ldquoWersquove been using Arduino for rapid prototyping for a few years now Itrsquos been a great tool for us in trying things out quicklyrdquo
Source The Economist apr 2012 Arduino feb 2011 Mike Campagna ldquoChesapeake Bay Candlerdquo Preisident
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Provide customers customized services and products to match their usage requirements and desire for uniqueness
Mass customization
43
Full customizable$6000-$7000 vs $60000-$75000
Pilots to print ears jaws kidneys spinal discs
MedicalConsumer goods
Nokiarsquos customers could print out customized covers
Nike can print customized footballrsquos shoes fooplate that will help athletes perform at their best
Source Businessweek may 2013 AdAge may 2013 Nike 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoInstead of giant purpose-built plant to supply the global market smaller regionalised plant to respond more rapidly to local demandrdquo
Delocalization
44
Source The Economist apr 2012
Produce in remote places
Reset logistics costs
Turn expensive and limited inventories into digital libraries
Fit local market needs
Rolls-Royce vision ldquoIt could scan an object in one place and tell another machine on the other side of the world ho to build a copyrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Time and costs efficient production
Rapid manufacturing
45
Source The Economist sept 2013 GE report jul 2013 GE aug 2013
In its production facilities BMW allows its workers to design and print custom tools to
make it easier to hold and position parts
GE has introduced for its massive gas turbines metal 3D-printed components
Also through their Open Innovation platform GE asked the maker community to be helped to
understand how to build better and faster engine
Reduction of the waste of raw materials (up to 90)
Produce things previously considered too expensive or difficult to make
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The implication of the ldquomakers revolutionrdquo
46
Source The Economist apr 2012
Speed to market
Risk failure tending to zero
Production of things that can not be done in any other way
Reduction of logistics and storage related costs
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
47
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Do you recognize this guy
Good Guy Michael Porter
48
DESCRIBES HOW VALUE IS CREATED
DISTINGUISHING TWO TYPES OF ACTIVITIES
PRIMARYactivities
The (five) activities to create value thus generating margin
SUPPORT activities
The (four) activities that facilitate the primary activities
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
If I distribute outsource or ever worse I lose control of my primary activities which will be my role
ldquoHow can I help yourdquo
49
Source Wikipedia 2013
RampD DESIGN PRODUCTION MARKETING amp SALES DISTRIBUTION CUSTOMER
SERVICE
For what I will get paid
NOPE
NOPE
NOPE
NOPE
NOPE
NOPE
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
4 models for the new paradigm
50
Distributed manufacturing
Open manufacturing
Manufacturing platform
Desktop manufacturing
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship products through my manufacturing terminalsrdquo
Distributed manufacturing
51
Source Quartz jun 2013 AtFAB 2013 PSFK jul 2013 Mashable aug 2013
The company plans centrally and produces locally
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship information not productsrdquo
Desktop manufacturing
52
Source Quartz jun 2013 AtFAB 2013
The company designs the customer produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoFrom your information I ship productsrdquo
Manufacturing platform
53
Source Quartz jun 2013 AtFAB 2013
The customer designs the company produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoEhm is this a ship yetrdquo
Open manufacturing
54
The customer designs and produces the company enables
Source Quartz jun 2013 AtFAB 2013
Materials spaces facilities contacts consulting
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Gotcha But how the story goes on
55
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Issues disputes danger
The dark side of the Makers
56
The digitization and democratization of manufacturing with its peer-to-peer
open and distributed approach
undermine not only some norms but whole sets of categories and principles that are the foundation of our thinking
and living
INTELLECTUAL PROPERTY SECURITY
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The ldquoLiberator Gunrdquo
A physible 3D-printable single shot handgun designed by the open source firm
It can be reproduced with a $2000 consumer 3D-printer and a few dollars worth of material
Released on May 6 2013 it was download over 100000 times in the two days through BitTorrent before the US
Department of State demanded its takedown
Uri Even an Israeli TV reporter brought a working version of the gun into a ceremony featuring Netanyahu
On May 6th the New York city council made illegal to use a 3D printer to create any firearm rifle shotgun or any
piece or part thereof without being a licensed gunsmith
Design copy share download and print home-made fully operational weapons at a minimal cost and invisible to the current surveillance technologies
Security
57
Source Dailymail may 2013 Arstechnica jun 2013 Times of Israel july 2013 Wikipedia sept 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Piracy counterfeiting patent infringements with reverse-engineering and file sharing are taken to the next level
Intellectual property
58
Source The Pirate Bay Blog jan 2012
The Pirate Bay ldquofor realrdquo
ldquoWe believe that the next step in copying will be made from digital form into physical formrdquo
ldquo[Physibles are] data objects that are able (and feasible) to become physical [] three dimensional printers scanners and such are just the first steprdquo
ldquoYou will download your sneakers within 20 yearsrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Will undermine the economics of mass production and repatriating jobs to the West or burst like a overblown bubble
Revolution or fad
59
Source The Economist sept 2013
Much a complement as a competitor to mass production
Incorporated the best of both worlds
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
Source MTV European Music Award nov 2012
60
infomarketrevolutionitwwwmarketrevolutionit
61
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Makers about ldquomakingrdquo
28
Source Peerproduction may 2012
Object quality 138
Cheaper material price 131
Speed 137
Metal material printing 126
Bottlenecks
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE 29
Source 9GAG 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The makers by (some) figures
30
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Industry dimension
31
Source The Economist sept 2013 Trendwatching nov 2012
+28 by 2013
billion dollars22
billion dollars52
in 2012
in 2020
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The maker community
32
thousand visitors333in 2012
Source Makermedia 2012
Solid growth
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
3D-printer sales
33
thousand printers40in 2012
Source Arstechnica june 2013
Still a niche (but that will double in 2013)
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
3D-printer usage
34
Source Shapeways june 2012
To the 7-digits for Shapeways
million products1
indipendent sellers600
until 2011
until 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Arduino
35
Source Open design consulting 2012
The traction of the openness
million dollars1
thousand150
revenues in 2011
units sold in 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The Arduinorsquos community
36
Source Makezine dec 2012
The traction of the openness
thousand people500
thousand units300
making stuff in 2011
ldquoin the wildrdquo in 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Business attractiveness
37
million dollars403MakerBot acquisition by Stratasys
Source Arstechnica june 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Financial attractiveness
38
million dollars30in 2013
Source Venturebeat apr 2013
VC funding received by Shapeways
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
39
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
How to turn ldquomakersrdquo into an opportunity
40
Source Dilbert nov 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Thatrsquos a new paradigm
41
Source The Economist apr 2012 Harvard Business Review mar 2013
A new era for manufacturing and logistics widely distributed highly flexible small-scale
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoA design change could take at least six months to implementNow the company can get a prototype to a customer in a couple of weeksrdquo
Fast prototyping
42
FitBit a consumer device for tracking your level of activity throughout the day fast prototypin with Arduino for the mass market
ldquoWersquove been using Arduino for rapid prototyping for a few years now Itrsquos been a great tool for us in trying things out quicklyrdquo
Source The Economist apr 2012 Arduino feb 2011 Mike Campagna ldquoChesapeake Bay Candlerdquo Preisident
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Provide customers customized services and products to match their usage requirements and desire for uniqueness
Mass customization
43
Full customizable$6000-$7000 vs $60000-$75000
Pilots to print ears jaws kidneys spinal discs
MedicalConsumer goods
Nokiarsquos customers could print out customized covers
Nike can print customized footballrsquos shoes fooplate that will help athletes perform at their best
Source Businessweek may 2013 AdAge may 2013 Nike 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoInstead of giant purpose-built plant to supply the global market smaller regionalised plant to respond more rapidly to local demandrdquo
Delocalization
44
Source The Economist apr 2012
Produce in remote places
Reset logistics costs
Turn expensive and limited inventories into digital libraries
Fit local market needs
Rolls-Royce vision ldquoIt could scan an object in one place and tell another machine on the other side of the world ho to build a copyrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Time and costs efficient production
Rapid manufacturing
45
Source The Economist sept 2013 GE report jul 2013 GE aug 2013
In its production facilities BMW allows its workers to design and print custom tools to
make it easier to hold and position parts
GE has introduced for its massive gas turbines metal 3D-printed components
Also through their Open Innovation platform GE asked the maker community to be helped to
understand how to build better and faster engine
Reduction of the waste of raw materials (up to 90)
Produce things previously considered too expensive or difficult to make
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The implication of the ldquomakers revolutionrdquo
46
Source The Economist apr 2012
Speed to market
Risk failure tending to zero
Production of things that can not be done in any other way
Reduction of logistics and storage related costs
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
47
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Do you recognize this guy
Good Guy Michael Porter
48
DESCRIBES HOW VALUE IS CREATED
DISTINGUISHING TWO TYPES OF ACTIVITIES
PRIMARYactivities
The (five) activities to create value thus generating margin
SUPPORT activities
The (four) activities that facilitate the primary activities
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
If I distribute outsource or ever worse I lose control of my primary activities which will be my role
ldquoHow can I help yourdquo
49
Source Wikipedia 2013
RampD DESIGN PRODUCTION MARKETING amp SALES DISTRIBUTION CUSTOMER
SERVICE
For what I will get paid
NOPE
NOPE
NOPE
NOPE
NOPE
NOPE
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
4 models for the new paradigm
50
Distributed manufacturing
Open manufacturing
Manufacturing platform
Desktop manufacturing
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship products through my manufacturing terminalsrdquo
Distributed manufacturing
51
Source Quartz jun 2013 AtFAB 2013 PSFK jul 2013 Mashable aug 2013
The company plans centrally and produces locally
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship information not productsrdquo
Desktop manufacturing
52
Source Quartz jun 2013 AtFAB 2013
The company designs the customer produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoFrom your information I ship productsrdquo
Manufacturing platform
53
Source Quartz jun 2013 AtFAB 2013
The customer designs the company produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoEhm is this a ship yetrdquo
Open manufacturing
54
The customer designs and produces the company enables
Source Quartz jun 2013 AtFAB 2013
Materials spaces facilities contacts consulting
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Gotcha But how the story goes on
55
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Issues disputes danger
The dark side of the Makers
56
The digitization and democratization of manufacturing with its peer-to-peer
open and distributed approach
undermine not only some norms but whole sets of categories and principles that are the foundation of our thinking
and living
INTELLECTUAL PROPERTY SECURITY
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The ldquoLiberator Gunrdquo
A physible 3D-printable single shot handgun designed by the open source firm
It can be reproduced with a $2000 consumer 3D-printer and a few dollars worth of material
Released on May 6 2013 it was download over 100000 times in the two days through BitTorrent before the US
Department of State demanded its takedown
Uri Even an Israeli TV reporter brought a working version of the gun into a ceremony featuring Netanyahu
On May 6th the New York city council made illegal to use a 3D printer to create any firearm rifle shotgun or any
piece or part thereof without being a licensed gunsmith
Design copy share download and print home-made fully operational weapons at a minimal cost and invisible to the current surveillance technologies
Security
57
Source Dailymail may 2013 Arstechnica jun 2013 Times of Israel july 2013 Wikipedia sept 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Piracy counterfeiting patent infringements with reverse-engineering and file sharing are taken to the next level
Intellectual property
58
Source The Pirate Bay Blog jan 2012
The Pirate Bay ldquofor realrdquo
ldquoWe believe that the next step in copying will be made from digital form into physical formrdquo
ldquo[Physibles are] data objects that are able (and feasible) to become physical [] three dimensional printers scanners and such are just the first steprdquo
ldquoYou will download your sneakers within 20 yearsrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Will undermine the economics of mass production and repatriating jobs to the West or burst like a overblown bubble
Revolution or fad
59
Source The Economist sept 2013
Much a complement as a competitor to mass production
Incorporated the best of both worlds
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
Source MTV European Music Award nov 2012
60
infomarketrevolutionitwwwmarketrevolutionit
61
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE 29
Source 9GAG 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The makers by (some) figures
30
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Industry dimension
31
Source The Economist sept 2013 Trendwatching nov 2012
+28 by 2013
billion dollars22
billion dollars52
in 2012
in 2020
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The maker community
32
thousand visitors333in 2012
Source Makermedia 2012
Solid growth
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
3D-printer sales
33
thousand printers40in 2012
Source Arstechnica june 2013
Still a niche (but that will double in 2013)
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
3D-printer usage
34
Source Shapeways june 2012
To the 7-digits for Shapeways
million products1
indipendent sellers600
until 2011
until 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Arduino
35
Source Open design consulting 2012
The traction of the openness
million dollars1
thousand150
revenues in 2011
units sold in 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The Arduinorsquos community
36
Source Makezine dec 2012
The traction of the openness
thousand people500
thousand units300
making stuff in 2011
ldquoin the wildrdquo in 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Business attractiveness
37
million dollars403MakerBot acquisition by Stratasys
Source Arstechnica june 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Financial attractiveness
38
million dollars30in 2013
Source Venturebeat apr 2013
VC funding received by Shapeways
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
39
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
How to turn ldquomakersrdquo into an opportunity
40
Source Dilbert nov 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Thatrsquos a new paradigm
41
Source The Economist apr 2012 Harvard Business Review mar 2013
A new era for manufacturing and logistics widely distributed highly flexible small-scale
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoA design change could take at least six months to implementNow the company can get a prototype to a customer in a couple of weeksrdquo
Fast prototyping
42
FitBit a consumer device for tracking your level of activity throughout the day fast prototypin with Arduino for the mass market
ldquoWersquove been using Arduino for rapid prototyping for a few years now Itrsquos been a great tool for us in trying things out quicklyrdquo
Source The Economist apr 2012 Arduino feb 2011 Mike Campagna ldquoChesapeake Bay Candlerdquo Preisident
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Provide customers customized services and products to match their usage requirements and desire for uniqueness
Mass customization
43
Full customizable$6000-$7000 vs $60000-$75000
Pilots to print ears jaws kidneys spinal discs
MedicalConsumer goods
Nokiarsquos customers could print out customized covers
Nike can print customized footballrsquos shoes fooplate that will help athletes perform at their best
Source Businessweek may 2013 AdAge may 2013 Nike 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoInstead of giant purpose-built plant to supply the global market smaller regionalised plant to respond more rapidly to local demandrdquo
Delocalization
44
Source The Economist apr 2012
Produce in remote places
Reset logistics costs
Turn expensive and limited inventories into digital libraries
Fit local market needs
Rolls-Royce vision ldquoIt could scan an object in one place and tell another machine on the other side of the world ho to build a copyrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Time and costs efficient production
Rapid manufacturing
45
Source The Economist sept 2013 GE report jul 2013 GE aug 2013
In its production facilities BMW allows its workers to design and print custom tools to
make it easier to hold and position parts
GE has introduced for its massive gas turbines metal 3D-printed components
Also through their Open Innovation platform GE asked the maker community to be helped to
understand how to build better and faster engine
Reduction of the waste of raw materials (up to 90)
Produce things previously considered too expensive or difficult to make
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The implication of the ldquomakers revolutionrdquo
46
Source The Economist apr 2012
Speed to market
Risk failure tending to zero
Production of things that can not be done in any other way
Reduction of logistics and storage related costs
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
47
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Do you recognize this guy
Good Guy Michael Porter
48
DESCRIBES HOW VALUE IS CREATED
DISTINGUISHING TWO TYPES OF ACTIVITIES
PRIMARYactivities
The (five) activities to create value thus generating margin
SUPPORT activities
The (four) activities that facilitate the primary activities
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
If I distribute outsource or ever worse I lose control of my primary activities which will be my role
ldquoHow can I help yourdquo
49
Source Wikipedia 2013
RampD DESIGN PRODUCTION MARKETING amp SALES DISTRIBUTION CUSTOMER
SERVICE
For what I will get paid
NOPE
NOPE
NOPE
NOPE
NOPE
NOPE
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
4 models for the new paradigm
50
Distributed manufacturing
Open manufacturing
Manufacturing platform
Desktop manufacturing
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship products through my manufacturing terminalsrdquo
Distributed manufacturing
51
Source Quartz jun 2013 AtFAB 2013 PSFK jul 2013 Mashable aug 2013
The company plans centrally and produces locally
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship information not productsrdquo
Desktop manufacturing
52
Source Quartz jun 2013 AtFAB 2013
The company designs the customer produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoFrom your information I ship productsrdquo
Manufacturing platform
53
Source Quartz jun 2013 AtFAB 2013
The customer designs the company produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoEhm is this a ship yetrdquo
Open manufacturing
54
The customer designs and produces the company enables
Source Quartz jun 2013 AtFAB 2013
Materials spaces facilities contacts consulting
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Gotcha But how the story goes on
55
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Issues disputes danger
The dark side of the Makers
56
The digitization and democratization of manufacturing with its peer-to-peer
open and distributed approach
undermine not only some norms but whole sets of categories and principles that are the foundation of our thinking
and living
INTELLECTUAL PROPERTY SECURITY
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The ldquoLiberator Gunrdquo
A physible 3D-printable single shot handgun designed by the open source firm
It can be reproduced with a $2000 consumer 3D-printer and a few dollars worth of material
Released on May 6 2013 it was download over 100000 times in the two days through BitTorrent before the US
Department of State demanded its takedown
Uri Even an Israeli TV reporter brought a working version of the gun into a ceremony featuring Netanyahu
On May 6th the New York city council made illegal to use a 3D printer to create any firearm rifle shotgun or any
piece or part thereof without being a licensed gunsmith
Design copy share download and print home-made fully operational weapons at a minimal cost and invisible to the current surveillance technologies
Security
57
Source Dailymail may 2013 Arstechnica jun 2013 Times of Israel july 2013 Wikipedia sept 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Piracy counterfeiting patent infringements with reverse-engineering and file sharing are taken to the next level
Intellectual property
58
Source The Pirate Bay Blog jan 2012
The Pirate Bay ldquofor realrdquo
ldquoWe believe that the next step in copying will be made from digital form into physical formrdquo
ldquo[Physibles are] data objects that are able (and feasible) to become physical [] three dimensional printers scanners and such are just the first steprdquo
ldquoYou will download your sneakers within 20 yearsrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Will undermine the economics of mass production and repatriating jobs to the West or burst like a overblown bubble
Revolution or fad
59
Source The Economist sept 2013
Much a complement as a competitor to mass production
Incorporated the best of both worlds
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
Source MTV European Music Award nov 2012
60
infomarketrevolutionitwwwmarketrevolutionit
61
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The makers by (some) figures
30
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Industry dimension
31
Source The Economist sept 2013 Trendwatching nov 2012
+28 by 2013
billion dollars22
billion dollars52
in 2012
in 2020
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The maker community
32
thousand visitors333in 2012
Source Makermedia 2012
Solid growth
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
3D-printer sales
33
thousand printers40in 2012
Source Arstechnica june 2013
Still a niche (but that will double in 2013)
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
3D-printer usage
34
Source Shapeways june 2012
To the 7-digits for Shapeways
million products1
indipendent sellers600
until 2011
until 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Arduino
35
Source Open design consulting 2012
The traction of the openness
million dollars1
thousand150
revenues in 2011
units sold in 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The Arduinorsquos community
36
Source Makezine dec 2012
The traction of the openness
thousand people500
thousand units300
making stuff in 2011
ldquoin the wildrdquo in 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Business attractiveness
37
million dollars403MakerBot acquisition by Stratasys
Source Arstechnica june 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Financial attractiveness
38
million dollars30in 2013
Source Venturebeat apr 2013
VC funding received by Shapeways
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
39
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
How to turn ldquomakersrdquo into an opportunity
40
Source Dilbert nov 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Thatrsquos a new paradigm
41
Source The Economist apr 2012 Harvard Business Review mar 2013
A new era for manufacturing and logistics widely distributed highly flexible small-scale
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoA design change could take at least six months to implementNow the company can get a prototype to a customer in a couple of weeksrdquo
Fast prototyping
42
FitBit a consumer device for tracking your level of activity throughout the day fast prototypin with Arduino for the mass market
ldquoWersquove been using Arduino for rapid prototyping for a few years now Itrsquos been a great tool for us in trying things out quicklyrdquo
Source The Economist apr 2012 Arduino feb 2011 Mike Campagna ldquoChesapeake Bay Candlerdquo Preisident
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Provide customers customized services and products to match their usage requirements and desire for uniqueness
Mass customization
43
Full customizable$6000-$7000 vs $60000-$75000
Pilots to print ears jaws kidneys spinal discs
MedicalConsumer goods
Nokiarsquos customers could print out customized covers
Nike can print customized footballrsquos shoes fooplate that will help athletes perform at their best
Source Businessweek may 2013 AdAge may 2013 Nike 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoInstead of giant purpose-built plant to supply the global market smaller regionalised plant to respond more rapidly to local demandrdquo
Delocalization
44
Source The Economist apr 2012
Produce in remote places
Reset logistics costs
Turn expensive and limited inventories into digital libraries
Fit local market needs
Rolls-Royce vision ldquoIt could scan an object in one place and tell another machine on the other side of the world ho to build a copyrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Time and costs efficient production
Rapid manufacturing
45
Source The Economist sept 2013 GE report jul 2013 GE aug 2013
In its production facilities BMW allows its workers to design and print custom tools to
make it easier to hold and position parts
GE has introduced for its massive gas turbines metal 3D-printed components
Also through their Open Innovation platform GE asked the maker community to be helped to
understand how to build better and faster engine
Reduction of the waste of raw materials (up to 90)
Produce things previously considered too expensive or difficult to make
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The implication of the ldquomakers revolutionrdquo
46
Source The Economist apr 2012
Speed to market
Risk failure tending to zero
Production of things that can not be done in any other way
Reduction of logistics and storage related costs
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
47
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Do you recognize this guy
Good Guy Michael Porter
48
DESCRIBES HOW VALUE IS CREATED
DISTINGUISHING TWO TYPES OF ACTIVITIES
PRIMARYactivities
The (five) activities to create value thus generating margin
SUPPORT activities
The (four) activities that facilitate the primary activities
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
If I distribute outsource or ever worse I lose control of my primary activities which will be my role
ldquoHow can I help yourdquo
49
Source Wikipedia 2013
RampD DESIGN PRODUCTION MARKETING amp SALES DISTRIBUTION CUSTOMER
SERVICE
For what I will get paid
NOPE
NOPE
NOPE
NOPE
NOPE
NOPE
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
4 models for the new paradigm
50
Distributed manufacturing
Open manufacturing
Manufacturing platform
Desktop manufacturing
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship products through my manufacturing terminalsrdquo
Distributed manufacturing
51
Source Quartz jun 2013 AtFAB 2013 PSFK jul 2013 Mashable aug 2013
The company plans centrally and produces locally
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship information not productsrdquo
Desktop manufacturing
52
Source Quartz jun 2013 AtFAB 2013
The company designs the customer produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoFrom your information I ship productsrdquo
Manufacturing platform
53
Source Quartz jun 2013 AtFAB 2013
The customer designs the company produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoEhm is this a ship yetrdquo
Open manufacturing
54
The customer designs and produces the company enables
Source Quartz jun 2013 AtFAB 2013
Materials spaces facilities contacts consulting
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Gotcha But how the story goes on
55
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Issues disputes danger
The dark side of the Makers
56
The digitization and democratization of manufacturing with its peer-to-peer
open and distributed approach
undermine not only some norms but whole sets of categories and principles that are the foundation of our thinking
and living
INTELLECTUAL PROPERTY SECURITY
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The ldquoLiberator Gunrdquo
A physible 3D-printable single shot handgun designed by the open source firm
It can be reproduced with a $2000 consumer 3D-printer and a few dollars worth of material
Released on May 6 2013 it was download over 100000 times in the two days through BitTorrent before the US
Department of State demanded its takedown
Uri Even an Israeli TV reporter brought a working version of the gun into a ceremony featuring Netanyahu
On May 6th the New York city council made illegal to use a 3D printer to create any firearm rifle shotgun or any
piece or part thereof without being a licensed gunsmith
Design copy share download and print home-made fully operational weapons at a minimal cost and invisible to the current surveillance technologies
Security
57
Source Dailymail may 2013 Arstechnica jun 2013 Times of Israel july 2013 Wikipedia sept 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Piracy counterfeiting patent infringements with reverse-engineering and file sharing are taken to the next level
Intellectual property
58
Source The Pirate Bay Blog jan 2012
The Pirate Bay ldquofor realrdquo
ldquoWe believe that the next step in copying will be made from digital form into physical formrdquo
ldquo[Physibles are] data objects that are able (and feasible) to become physical [] three dimensional printers scanners and such are just the first steprdquo
ldquoYou will download your sneakers within 20 yearsrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Will undermine the economics of mass production and repatriating jobs to the West or burst like a overblown bubble
Revolution or fad
59
Source The Economist sept 2013
Much a complement as a competitor to mass production
Incorporated the best of both worlds
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
Source MTV European Music Award nov 2012
60
infomarketrevolutionitwwwmarketrevolutionit
61
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Industry dimension
31
Source The Economist sept 2013 Trendwatching nov 2012
+28 by 2013
billion dollars22
billion dollars52
in 2012
in 2020
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The maker community
32
thousand visitors333in 2012
Source Makermedia 2012
Solid growth
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
3D-printer sales
33
thousand printers40in 2012
Source Arstechnica june 2013
Still a niche (but that will double in 2013)
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
3D-printer usage
34
Source Shapeways june 2012
To the 7-digits for Shapeways
million products1
indipendent sellers600
until 2011
until 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Arduino
35
Source Open design consulting 2012
The traction of the openness
million dollars1
thousand150
revenues in 2011
units sold in 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The Arduinorsquos community
36
Source Makezine dec 2012
The traction of the openness
thousand people500
thousand units300
making stuff in 2011
ldquoin the wildrdquo in 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Business attractiveness
37
million dollars403MakerBot acquisition by Stratasys
Source Arstechnica june 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Financial attractiveness
38
million dollars30in 2013
Source Venturebeat apr 2013
VC funding received by Shapeways
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
39
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
How to turn ldquomakersrdquo into an opportunity
40
Source Dilbert nov 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Thatrsquos a new paradigm
41
Source The Economist apr 2012 Harvard Business Review mar 2013
A new era for manufacturing and logistics widely distributed highly flexible small-scale
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoA design change could take at least six months to implementNow the company can get a prototype to a customer in a couple of weeksrdquo
Fast prototyping
42
FitBit a consumer device for tracking your level of activity throughout the day fast prototypin with Arduino for the mass market
ldquoWersquove been using Arduino for rapid prototyping for a few years now Itrsquos been a great tool for us in trying things out quicklyrdquo
Source The Economist apr 2012 Arduino feb 2011 Mike Campagna ldquoChesapeake Bay Candlerdquo Preisident
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Provide customers customized services and products to match their usage requirements and desire for uniqueness
Mass customization
43
Full customizable$6000-$7000 vs $60000-$75000
Pilots to print ears jaws kidneys spinal discs
MedicalConsumer goods
Nokiarsquos customers could print out customized covers
Nike can print customized footballrsquos shoes fooplate that will help athletes perform at their best
Source Businessweek may 2013 AdAge may 2013 Nike 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoInstead of giant purpose-built plant to supply the global market smaller regionalised plant to respond more rapidly to local demandrdquo
Delocalization
44
Source The Economist apr 2012
Produce in remote places
Reset logistics costs
Turn expensive and limited inventories into digital libraries
Fit local market needs
Rolls-Royce vision ldquoIt could scan an object in one place and tell another machine on the other side of the world ho to build a copyrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Time and costs efficient production
Rapid manufacturing
45
Source The Economist sept 2013 GE report jul 2013 GE aug 2013
In its production facilities BMW allows its workers to design and print custom tools to
make it easier to hold and position parts
GE has introduced for its massive gas turbines metal 3D-printed components
Also through their Open Innovation platform GE asked the maker community to be helped to
understand how to build better and faster engine
Reduction of the waste of raw materials (up to 90)
Produce things previously considered too expensive or difficult to make
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The implication of the ldquomakers revolutionrdquo
46
Source The Economist apr 2012
Speed to market
Risk failure tending to zero
Production of things that can not be done in any other way
Reduction of logistics and storage related costs
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
47
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Do you recognize this guy
Good Guy Michael Porter
48
DESCRIBES HOW VALUE IS CREATED
DISTINGUISHING TWO TYPES OF ACTIVITIES
PRIMARYactivities
The (five) activities to create value thus generating margin
SUPPORT activities
The (four) activities that facilitate the primary activities
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
If I distribute outsource or ever worse I lose control of my primary activities which will be my role
ldquoHow can I help yourdquo
49
Source Wikipedia 2013
RampD DESIGN PRODUCTION MARKETING amp SALES DISTRIBUTION CUSTOMER
SERVICE
For what I will get paid
NOPE
NOPE
NOPE
NOPE
NOPE
NOPE
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
4 models for the new paradigm
50
Distributed manufacturing
Open manufacturing
Manufacturing platform
Desktop manufacturing
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship products through my manufacturing terminalsrdquo
Distributed manufacturing
51
Source Quartz jun 2013 AtFAB 2013 PSFK jul 2013 Mashable aug 2013
The company plans centrally and produces locally
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship information not productsrdquo
Desktop manufacturing
52
Source Quartz jun 2013 AtFAB 2013
The company designs the customer produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoFrom your information I ship productsrdquo
Manufacturing platform
53
Source Quartz jun 2013 AtFAB 2013
The customer designs the company produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoEhm is this a ship yetrdquo
Open manufacturing
54
The customer designs and produces the company enables
Source Quartz jun 2013 AtFAB 2013
Materials spaces facilities contacts consulting
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Gotcha But how the story goes on
55
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Issues disputes danger
The dark side of the Makers
56
The digitization and democratization of manufacturing with its peer-to-peer
open and distributed approach
undermine not only some norms but whole sets of categories and principles that are the foundation of our thinking
and living
INTELLECTUAL PROPERTY SECURITY
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The ldquoLiberator Gunrdquo
A physible 3D-printable single shot handgun designed by the open source firm
It can be reproduced with a $2000 consumer 3D-printer and a few dollars worth of material
Released on May 6 2013 it was download over 100000 times in the two days through BitTorrent before the US
Department of State demanded its takedown
Uri Even an Israeli TV reporter brought a working version of the gun into a ceremony featuring Netanyahu
On May 6th the New York city council made illegal to use a 3D printer to create any firearm rifle shotgun or any
piece or part thereof without being a licensed gunsmith
Design copy share download and print home-made fully operational weapons at a minimal cost and invisible to the current surveillance technologies
Security
57
Source Dailymail may 2013 Arstechnica jun 2013 Times of Israel july 2013 Wikipedia sept 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Piracy counterfeiting patent infringements with reverse-engineering and file sharing are taken to the next level
Intellectual property
58
Source The Pirate Bay Blog jan 2012
The Pirate Bay ldquofor realrdquo
ldquoWe believe that the next step in copying will be made from digital form into physical formrdquo
ldquo[Physibles are] data objects that are able (and feasible) to become physical [] three dimensional printers scanners and such are just the first steprdquo
ldquoYou will download your sneakers within 20 yearsrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Will undermine the economics of mass production and repatriating jobs to the West or burst like a overblown bubble
Revolution or fad
59
Source The Economist sept 2013
Much a complement as a competitor to mass production
Incorporated the best of both worlds
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
Source MTV European Music Award nov 2012
60
infomarketrevolutionitwwwmarketrevolutionit
61
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The maker community
32
thousand visitors333in 2012
Source Makermedia 2012
Solid growth
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
3D-printer sales
33
thousand printers40in 2012
Source Arstechnica june 2013
Still a niche (but that will double in 2013)
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
3D-printer usage
34
Source Shapeways june 2012
To the 7-digits for Shapeways
million products1
indipendent sellers600
until 2011
until 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Arduino
35
Source Open design consulting 2012
The traction of the openness
million dollars1
thousand150
revenues in 2011
units sold in 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The Arduinorsquos community
36
Source Makezine dec 2012
The traction of the openness
thousand people500
thousand units300
making stuff in 2011
ldquoin the wildrdquo in 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Business attractiveness
37
million dollars403MakerBot acquisition by Stratasys
Source Arstechnica june 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Financial attractiveness
38
million dollars30in 2013
Source Venturebeat apr 2013
VC funding received by Shapeways
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
39
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
How to turn ldquomakersrdquo into an opportunity
40
Source Dilbert nov 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Thatrsquos a new paradigm
41
Source The Economist apr 2012 Harvard Business Review mar 2013
A new era for manufacturing and logistics widely distributed highly flexible small-scale
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoA design change could take at least six months to implementNow the company can get a prototype to a customer in a couple of weeksrdquo
Fast prototyping
42
FitBit a consumer device for tracking your level of activity throughout the day fast prototypin with Arduino for the mass market
ldquoWersquove been using Arduino for rapid prototyping for a few years now Itrsquos been a great tool for us in trying things out quicklyrdquo
Source The Economist apr 2012 Arduino feb 2011 Mike Campagna ldquoChesapeake Bay Candlerdquo Preisident
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Provide customers customized services and products to match their usage requirements and desire for uniqueness
Mass customization
43
Full customizable$6000-$7000 vs $60000-$75000
Pilots to print ears jaws kidneys spinal discs
MedicalConsumer goods
Nokiarsquos customers could print out customized covers
Nike can print customized footballrsquos shoes fooplate that will help athletes perform at their best
Source Businessweek may 2013 AdAge may 2013 Nike 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoInstead of giant purpose-built plant to supply the global market smaller regionalised plant to respond more rapidly to local demandrdquo
Delocalization
44
Source The Economist apr 2012
Produce in remote places
Reset logistics costs
Turn expensive and limited inventories into digital libraries
Fit local market needs
Rolls-Royce vision ldquoIt could scan an object in one place and tell another machine on the other side of the world ho to build a copyrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Time and costs efficient production
Rapid manufacturing
45
Source The Economist sept 2013 GE report jul 2013 GE aug 2013
In its production facilities BMW allows its workers to design and print custom tools to
make it easier to hold and position parts
GE has introduced for its massive gas turbines metal 3D-printed components
Also through their Open Innovation platform GE asked the maker community to be helped to
understand how to build better and faster engine
Reduction of the waste of raw materials (up to 90)
Produce things previously considered too expensive or difficult to make
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The implication of the ldquomakers revolutionrdquo
46
Source The Economist apr 2012
Speed to market
Risk failure tending to zero
Production of things that can not be done in any other way
Reduction of logistics and storage related costs
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
47
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Do you recognize this guy
Good Guy Michael Porter
48
DESCRIBES HOW VALUE IS CREATED
DISTINGUISHING TWO TYPES OF ACTIVITIES
PRIMARYactivities
The (five) activities to create value thus generating margin
SUPPORT activities
The (four) activities that facilitate the primary activities
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
If I distribute outsource or ever worse I lose control of my primary activities which will be my role
ldquoHow can I help yourdquo
49
Source Wikipedia 2013
RampD DESIGN PRODUCTION MARKETING amp SALES DISTRIBUTION CUSTOMER
SERVICE
For what I will get paid
NOPE
NOPE
NOPE
NOPE
NOPE
NOPE
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
4 models for the new paradigm
50
Distributed manufacturing
Open manufacturing
Manufacturing platform
Desktop manufacturing
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship products through my manufacturing terminalsrdquo
Distributed manufacturing
51
Source Quartz jun 2013 AtFAB 2013 PSFK jul 2013 Mashable aug 2013
The company plans centrally and produces locally
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship information not productsrdquo
Desktop manufacturing
52
Source Quartz jun 2013 AtFAB 2013
The company designs the customer produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoFrom your information I ship productsrdquo
Manufacturing platform
53
Source Quartz jun 2013 AtFAB 2013
The customer designs the company produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoEhm is this a ship yetrdquo
Open manufacturing
54
The customer designs and produces the company enables
Source Quartz jun 2013 AtFAB 2013
Materials spaces facilities contacts consulting
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Gotcha But how the story goes on
55
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Issues disputes danger
The dark side of the Makers
56
The digitization and democratization of manufacturing with its peer-to-peer
open and distributed approach
undermine not only some norms but whole sets of categories and principles that are the foundation of our thinking
and living
INTELLECTUAL PROPERTY SECURITY
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The ldquoLiberator Gunrdquo
A physible 3D-printable single shot handgun designed by the open source firm
It can be reproduced with a $2000 consumer 3D-printer and a few dollars worth of material
Released on May 6 2013 it was download over 100000 times in the two days through BitTorrent before the US
Department of State demanded its takedown
Uri Even an Israeli TV reporter brought a working version of the gun into a ceremony featuring Netanyahu
On May 6th the New York city council made illegal to use a 3D printer to create any firearm rifle shotgun or any
piece or part thereof without being a licensed gunsmith
Design copy share download and print home-made fully operational weapons at a minimal cost and invisible to the current surveillance technologies
Security
57
Source Dailymail may 2013 Arstechnica jun 2013 Times of Israel july 2013 Wikipedia sept 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Piracy counterfeiting patent infringements with reverse-engineering and file sharing are taken to the next level
Intellectual property
58
Source The Pirate Bay Blog jan 2012
The Pirate Bay ldquofor realrdquo
ldquoWe believe that the next step in copying will be made from digital form into physical formrdquo
ldquo[Physibles are] data objects that are able (and feasible) to become physical [] three dimensional printers scanners and such are just the first steprdquo
ldquoYou will download your sneakers within 20 yearsrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Will undermine the economics of mass production and repatriating jobs to the West or burst like a overblown bubble
Revolution or fad
59
Source The Economist sept 2013
Much a complement as a competitor to mass production
Incorporated the best of both worlds
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
Source MTV European Music Award nov 2012
60
infomarketrevolutionitwwwmarketrevolutionit
61
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
3D-printer sales
33
thousand printers40in 2012
Source Arstechnica june 2013
Still a niche (but that will double in 2013)
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
3D-printer usage
34
Source Shapeways june 2012
To the 7-digits for Shapeways
million products1
indipendent sellers600
until 2011
until 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Arduino
35
Source Open design consulting 2012
The traction of the openness
million dollars1
thousand150
revenues in 2011
units sold in 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The Arduinorsquos community
36
Source Makezine dec 2012
The traction of the openness
thousand people500
thousand units300
making stuff in 2011
ldquoin the wildrdquo in 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Business attractiveness
37
million dollars403MakerBot acquisition by Stratasys
Source Arstechnica june 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Financial attractiveness
38
million dollars30in 2013
Source Venturebeat apr 2013
VC funding received by Shapeways
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
39
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
How to turn ldquomakersrdquo into an opportunity
40
Source Dilbert nov 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Thatrsquos a new paradigm
41
Source The Economist apr 2012 Harvard Business Review mar 2013
A new era for manufacturing and logistics widely distributed highly flexible small-scale
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoA design change could take at least six months to implementNow the company can get a prototype to a customer in a couple of weeksrdquo
Fast prototyping
42
FitBit a consumer device for tracking your level of activity throughout the day fast prototypin with Arduino for the mass market
ldquoWersquove been using Arduino for rapid prototyping for a few years now Itrsquos been a great tool for us in trying things out quicklyrdquo
Source The Economist apr 2012 Arduino feb 2011 Mike Campagna ldquoChesapeake Bay Candlerdquo Preisident
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Provide customers customized services and products to match their usage requirements and desire for uniqueness
Mass customization
43
Full customizable$6000-$7000 vs $60000-$75000
Pilots to print ears jaws kidneys spinal discs
MedicalConsumer goods
Nokiarsquos customers could print out customized covers
Nike can print customized footballrsquos shoes fooplate that will help athletes perform at their best
Source Businessweek may 2013 AdAge may 2013 Nike 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoInstead of giant purpose-built plant to supply the global market smaller regionalised plant to respond more rapidly to local demandrdquo
Delocalization
44
Source The Economist apr 2012
Produce in remote places
Reset logistics costs
Turn expensive and limited inventories into digital libraries
Fit local market needs
Rolls-Royce vision ldquoIt could scan an object in one place and tell another machine on the other side of the world ho to build a copyrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Time and costs efficient production
Rapid manufacturing
45
Source The Economist sept 2013 GE report jul 2013 GE aug 2013
In its production facilities BMW allows its workers to design and print custom tools to
make it easier to hold and position parts
GE has introduced for its massive gas turbines metal 3D-printed components
Also through their Open Innovation platform GE asked the maker community to be helped to
understand how to build better and faster engine
Reduction of the waste of raw materials (up to 90)
Produce things previously considered too expensive or difficult to make
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The implication of the ldquomakers revolutionrdquo
46
Source The Economist apr 2012
Speed to market
Risk failure tending to zero
Production of things that can not be done in any other way
Reduction of logistics and storage related costs
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
47
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Do you recognize this guy
Good Guy Michael Porter
48
DESCRIBES HOW VALUE IS CREATED
DISTINGUISHING TWO TYPES OF ACTIVITIES
PRIMARYactivities
The (five) activities to create value thus generating margin
SUPPORT activities
The (four) activities that facilitate the primary activities
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
If I distribute outsource or ever worse I lose control of my primary activities which will be my role
ldquoHow can I help yourdquo
49
Source Wikipedia 2013
RampD DESIGN PRODUCTION MARKETING amp SALES DISTRIBUTION CUSTOMER
SERVICE
For what I will get paid
NOPE
NOPE
NOPE
NOPE
NOPE
NOPE
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
4 models for the new paradigm
50
Distributed manufacturing
Open manufacturing
Manufacturing platform
Desktop manufacturing
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship products through my manufacturing terminalsrdquo
Distributed manufacturing
51
Source Quartz jun 2013 AtFAB 2013 PSFK jul 2013 Mashable aug 2013
The company plans centrally and produces locally
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship information not productsrdquo
Desktop manufacturing
52
Source Quartz jun 2013 AtFAB 2013
The company designs the customer produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoFrom your information I ship productsrdquo
Manufacturing platform
53
Source Quartz jun 2013 AtFAB 2013
The customer designs the company produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoEhm is this a ship yetrdquo
Open manufacturing
54
The customer designs and produces the company enables
Source Quartz jun 2013 AtFAB 2013
Materials spaces facilities contacts consulting
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Gotcha But how the story goes on
55
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Issues disputes danger
The dark side of the Makers
56
The digitization and democratization of manufacturing with its peer-to-peer
open and distributed approach
undermine not only some norms but whole sets of categories and principles that are the foundation of our thinking
and living
INTELLECTUAL PROPERTY SECURITY
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The ldquoLiberator Gunrdquo
A physible 3D-printable single shot handgun designed by the open source firm
It can be reproduced with a $2000 consumer 3D-printer and a few dollars worth of material
Released on May 6 2013 it was download over 100000 times in the two days through BitTorrent before the US
Department of State demanded its takedown
Uri Even an Israeli TV reporter brought a working version of the gun into a ceremony featuring Netanyahu
On May 6th the New York city council made illegal to use a 3D printer to create any firearm rifle shotgun or any
piece or part thereof without being a licensed gunsmith
Design copy share download and print home-made fully operational weapons at a minimal cost and invisible to the current surveillance technologies
Security
57
Source Dailymail may 2013 Arstechnica jun 2013 Times of Israel july 2013 Wikipedia sept 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Piracy counterfeiting patent infringements with reverse-engineering and file sharing are taken to the next level
Intellectual property
58
Source The Pirate Bay Blog jan 2012
The Pirate Bay ldquofor realrdquo
ldquoWe believe that the next step in copying will be made from digital form into physical formrdquo
ldquo[Physibles are] data objects that are able (and feasible) to become physical [] three dimensional printers scanners and such are just the first steprdquo
ldquoYou will download your sneakers within 20 yearsrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Will undermine the economics of mass production and repatriating jobs to the West or burst like a overblown bubble
Revolution or fad
59
Source The Economist sept 2013
Much a complement as a competitor to mass production
Incorporated the best of both worlds
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
Source MTV European Music Award nov 2012
60
infomarketrevolutionitwwwmarketrevolutionit
61
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
3D-printer usage
34
Source Shapeways june 2012
To the 7-digits for Shapeways
million products1
indipendent sellers600
until 2011
until 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Arduino
35
Source Open design consulting 2012
The traction of the openness
million dollars1
thousand150
revenues in 2011
units sold in 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The Arduinorsquos community
36
Source Makezine dec 2012
The traction of the openness
thousand people500
thousand units300
making stuff in 2011
ldquoin the wildrdquo in 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Business attractiveness
37
million dollars403MakerBot acquisition by Stratasys
Source Arstechnica june 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Financial attractiveness
38
million dollars30in 2013
Source Venturebeat apr 2013
VC funding received by Shapeways
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
39
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
How to turn ldquomakersrdquo into an opportunity
40
Source Dilbert nov 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Thatrsquos a new paradigm
41
Source The Economist apr 2012 Harvard Business Review mar 2013
A new era for manufacturing and logistics widely distributed highly flexible small-scale
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoA design change could take at least six months to implementNow the company can get a prototype to a customer in a couple of weeksrdquo
Fast prototyping
42
FitBit a consumer device for tracking your level of activity throughout the day fast prototypin with Arduino for the mass market
ldquoWersquove been using Arduino for rapid prototyping for a few years now Itrsquos been a great tool for us in trying things out quicklyrdquo
Source The Economist apr 2012 Arduino feb 2011 Mike Campagna ldquoChesapeake Bay Candlerdquo Preisident
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Provide customers customized services and products to match their usage requirements and desire for uniqueness
Mass customization
43
Full customizable$6000-$7000 vs $60000-$75000
Pilots to print ears jaws kidneys spinal discs
MedicalConsumer goods
Nokiarsquos customers could print out customized covers
Nike can print customized footballrsquos shoes fooplate that will help athletes perform at their best
Source Businessweek may 2013 AdAge may 2013 Nike 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoInstead of giant purpose-built plant to supply the global market smaller regionalised plant to respond more rapidly to local demandrdquo
Delocalization
44
Source The Economist apr 2012
Produce in remote places
Reset logistics costs
Turn expensive and limited inventories into digital libraries
Fit local market needs
Rolls-Royce vision ldquoIt could scan an object in one place and tell another machine on the other side of the world ho to build a copyrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Time and costs efficient production
Rapid manufacturing
45
Source The Economist sept 2013 GE report jul 2013 GE aug 2013
In its production facilities BMW allows its workers to design and print custom tools to
make it easier to hold and position parts
GE has introduced for its massive gas turbines metal 3D-printed components
Also through their Open Innovation platform GE asked the maker community to be helped to
understand how to build better and faster engine
Reduction of the waste of raw materials (up to 90)
Produce things previously considered too expensive or difficult to make
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The implication of the ldquomakers revolutionrdquo
46
Source The Economist apr 2012
Speed to market
Risk failure tending to zero
Production of things that can not be done in any other way
Reduction of logistics and storage related costs
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
47
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Do you recognize this guy
Good Guy Michael Porter
48
DESCRIBES HOW VALUE IS CREATED
DISTINGUISHING TWO TYPES OF ACTIVITIES
PRIMARYactivities
The (five) activities to create value thus generating margin
SUPPORT activities
The (four) activities that facilitate the primary activities
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
If I distribute outsource or ever worse I lose control of my primary activities which will be my role
ldquoHow can I help yourdquo
49
Source Wikipedia 2013
RampD DESIGN PRODUCTION MARKETING amp SALES DISTRIBUTION CUSTOMER
SERVICE
For what I will get paid
NOPE
NOPE
NOPE
NOPE
NOPE
NOPE
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
4 models for the new paradigm
50
Distributed manufacturing
Open manufacturing
Manufacturing platform
Desktop manufacturing
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship products through my manufacturing terminalsrdquo
Distributed manufacturing
51
Source Quartz jun 2013 AtFAB 2013 PSFK jul 2013 Mashable aug 2013
The company plans centrally and produces locally
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship information not productsrdquo
Desktop manufacturing
52
Source Quartz jun 2013 AtFAB 2013
The company designs the customer produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoFrom your information I ship productsrdquo
Manufacturing platform
53
Source Quartz jun 2013 AtFAB 2013
The customer designs the company produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoEhm is this a ship yetrdquo
Open manufacturing
54
The customer designs and produces the company enables
Source Quartz jun 2013 AtFAB 2013
Materials spaces facilities contacts consulting
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Gotcha But how the story goes on
55
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Issues disputes danger
The dark side of the Makers
56
The digitization and democratization of manufacturing with its peer-to-peer
open and distributed approach
undermine not only some norms but whole sets of categories and principles that are the foundation of our thinking
and living
INTELLECTUAL PROPERTY SECURITY
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The ldquoLiberator Gunrdquo
A physible 3D-printable single shot handgun designed by the open source firm
It can be reproduced with a $2000 consumer 3D-printer and a few dollars worth of material
Released on May 6 2013 it was download over 100000 times in the two days through BitTorrent before the US
Department of State demanded its takedown
Uri Even an Israeli TV reporter brought a working version of the gun into a ceremony featuring Netanyahu
On May 6th the New York city council made illegal to use a 3D printer to create any firearm rifle shotgun or any
piece or part thereof without being a licensed gunsmith
Design copy share download and print home-made fully operational weapons at a minimal cost and invisible to the current surveillance technologies
Security
57
Source Dailymail may 2013 Arstechnica jun 2013 Times of Israel july 2013 Wikipedia sept 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Piracy counterfeiting patent infringements with reverse-engineering and file sharing are taken to the next level
Intellectual property
58
Source The Pirate Bay Blog jan 2012
The Pirate Bay ldquofor realrdquo
ldquoWe believe that the next step in copying will be made from digital form into physical formrdquo
ldquo[Physibles are] data objects that are able (and feasible) to become physical [] three dimensional printers scanners and such are just the first steprdquo
ldquoYou will download your sneakers within 20 yearsrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Will undermine the economics of mass production and repatriating jobs to the West or burst like a overblown bubble
Revolution or fad
59
Source The Economist sept 2013
Much a complement as a competitor to mass production
Incorporated the best of both worlds
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
Source MTV European Music Award nov 2012
60
infomarketrevolutionitwwwmarketrevolutionit
61
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Arduino
35
Source Open design consulting 2012
The traction of the openness
million dollars1
thousand150
revenues in 2011
units sold in 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The Arduinorsquos community
36
Source Makezine dec 2012
The traction of the openness
thousand people500
thousand units300
making stuff in 2011
ldquoin the wildrdquo in 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Business attractiveness
37
million dollars403MakerBot acquisition by Stratasys
Source Arstechnica june 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Financial attractiveness
38
million dollars30in 2013
Source Venturebeat apr 2013
VC funding received by Shapeways
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
39
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
How to turn ldquomakersrdquo into an opportunity
40
Source Dilbert nov 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Thatrsquos a new paradigm
41
Source The Economist apr 2012 Harvard Business Review mar 2013
A new era for manufacturing and logistics widely distributed highly flexible small-scale
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoA design change could take at least six months to implementNow the company can get a prototype to a customer in a couple of weeksrdquo
Fast prototyping
42
FitBit a consumer device for tracking your level of activity throughout the day fast prototypin with Arduino for the mass market
ldquoWersquove been using Arduino for rapid prototyping for a few years now Itrsquos been a great tool for us in trying things out quicklyrdquo
Source The Economist apr 2012 Arduino feb 2011 Mike Campagna ldquoChesapeake Bay Candlerdquo Preisident
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Provide customers customized services and products to match their usage requirements and desire for uniqueness
Mass customization
43
Full customizable$6000-$7000 vs $60000-$75000
Pilots to print ears jaws kidneys spinal discs
MedicalConsumer goods
Nokiarsquos customers could print out customized covers
Nike can print customized footballrsquos shoes fooplate that will help athletes perform at their best
Source Businessweek may 2013 AdAge may 2013 Nike 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoInstead of giant purpose-built plant to supply the global market smaller regionalised plant to respond more rapidly to local demandrdquo
Delocalization
44
Source The Economist apr 2012
Produce in remote places
Reset logistics costs
Turn expensive and limited inventories into digital libraries
Fit local market needs
Rolls-Royce vision ldquoIt could scan an object in one place and tell another machine on the other side of the world ho to build a copyrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Time and costs efficient production
Rapid manufacturing
45
Source The Economist sept 2013 GE report jul 2013 GE aug 2013
In its production facilities BMW allows its workers to design and print custom tools to
make it easier to hold and position parts
GE has introduced for its massive gas turbines metal 3D-printed components
Also through their Open Innovation platform GE asked the maker community to be helped to
understand how to build better and faster engine
Reduction of the waste of raw materials (up to 90)
Produce things previously considered too expensive or difficult to make
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The implication of the ldquomakers revolutionrdquo
46
Source The Economist apr 2012
Speed to market
Risk failure tending to zero
Production of things that can not be done in any other way
Reduction of logistics and storage related costs
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
47
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Do you recognize this guy
Good Guy Michael Porter
48
DESCRIBES HOW VALUE IS CREATED
DISTINGUISHING TWO TYPES OF ACTIVITIES
PRIMARYactivities
The (five) activities to create value thus generating margin
SUPPORT activities
The (four) activities that facilitate the primary activities
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
If I distribute outsource or ever worse I lose control of my primary activities which will be my role
ldquoHow can I help yourdquo
49
Source Wikipedia 2013
RampD DESIGN PRODUCTION MARKETING amp SALES DISTRIBUTION CUSTOMER
SERVICE
For what I will get paid
NOPE
NOPE
NOPE
NOPE
NOPE
NOPE
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
4 models for the new paradigm
50
Distributed manufacturing
Open manufacturing
Manufacturing platform
Desktop manufacturing
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship products through my manufacturing terminalsrdquo
Distributed manufacturing
51
Source Quartz jun 2013 AtFAB 2013 PSFK jul 2013 Mashable aug 2013
The company plans centrally and produces locally
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship information not productsrdquo
Desktop manufacturing
52
Source Quartz jun 2013 AtFAB 2013
The company designs the customer produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoFrom your information I ship productsrdquo
Manufacturing platform
53
Source Quartz jun 2013 AtFAB 2013
The customer designs the company produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoEhm is this a ship yetrdquo
Open manufacturing
54
The customer designs and produces the company enables
Source Quartz jun 2013 AtFAB 2013
Materials spaces facilities contacts consulting
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Gotcha But how the story goes on
55
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Issues disputes danger
The dark side of the Makers
56
The digitization and democratization of manufacturing with its peer-to-peer
open and distributed approach
undermine not only some norms but whole sets of categories and principles that are the foundation of our thinking
and living
INTELLECTUAL PROPERTY SECURITY
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The ldquoLiberator Gunrdquo
A physible 3D-printable single shot handgun designed by the open source firm
It can be reproduced with a $2000 consumer 3D-printer and a few dollars worth of material
Released on May 6 2013 it was download over 100000 times in the two days through BitTorrent before the US
Department of State demanded its takedown
Uri Even an Israeli TV reporter brought a working version of the gun into a ceremony featuring Netanyahu
On May 6th the New York city council made illegal to use a 3D printer to create any firearm rifle shotgun or any
piece or part thereof without being a licensed gunsmith
Design copy share download and print home-made fully operational weapons at a minimal cost and invisible to the current surveillance technologies
Security
57
Source Dailymail may 2013 Arstechnica jun 2013 Times of Israel july 2013 Wikipedia sept 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Piracy counterfeiting patent infringements with reverse-engineering and file sharing are taken to the next level
Intellectual property
58
Source The Pirate Bay Blog jan 2012
The Pirate Bay ldquofor realrdquo
ldquoWe believe that the next step in copying will be made from digital form into physical formrdquo
ldquo[Physibles are] data objects that are able (and feasible) to become physical [] three dimensional printers scanners and such are just the first steprdquo
ldquoYou will download your sneakers within 20 yearsrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Will undermine the economics of mass production and repatriating jobs to the West or burst like a overblown bubble
Revolution or fad
59
Source The Economist sept 2013
Much a complement as a competitor to mass production
Incorporated the best of both worlds
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
Source MTV European Music Award nov 2012
60
infomarketrevolutionitwwwmarketrevolutionit
61
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The Arduinorsquos community
36
Source Makezine dec 2012
The traction of the openness
thousand people500
thousand units300
making stuff in 2011
ldquoin the wildrdquo in 2011
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Business attractiveness
37
million dollars403MakerBot acquisition by Stratasys
Source Arstechnica june 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Financial attractiveness
38
million dollars30in 2013
Source Venturebeat apr 2013
VC funding received by Shapeways
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
39
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
How to turn ldquomakersrdquo into an opportunity
40
Source Dilbert nov 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Thatrsquos a new paradigm
41
Source The Economist apr 2012 Harvard Business Review mar 2013
A new era for manufacturing and logistics widely distributed highly flexible small-scale
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoA design change could take at least six months to implementNow the company can get a prototype to a customer in a couple of weeksrdquo
Fast prototyping
42
FitBit a consumer device for tracking your level of activity throughout the day fast prototypin with Arduino for the mass market
ldquoWersquove been using Arduino for rapid prototyping for a few years now Itrsquos been a great tool for us in trying things out quicklyrdquo
Source The Economist apr 2012 Arduino feb 2011 Mike Campagna ldquoChesapeake Bay Candlerdquo Preisident
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Provide customers customized services and products to match their usage requirements and desire for uniqueness
Mass customization
43
Full customizable$6000-$7000 vs $60000-$75000
Pilots to print ears jaws kidneys spinal discs
MedicalConsumer goods
Nokiarsquos customers could print out customized covers
Nike can print customized footballrsquos shoes fooplate that will help athletes perform at their best
Source Businessweek may 2013 AdAge may 2013 Nike 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoInstead of giant purpose-built plant to supply the global market smaller regionalised plant to respond more rapidly to local demandrdquo
Delocalization
44
Source The Economist apr 2012
Produce in remote places
Reset logistics costs
Turn expensive and limited inventories into digital libraries
Fit local market needs
Rolls-Royce vision ldquoIt could scan an object in one place and tell another machine on the other side of the world ho to build a copyrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Time and costs efficient production
Rapid manufacturing
45
Source The Economist sept 2013 GE report jul 2013 GE aug 2013
In its production facilities BMW allows its workers to design and print custom tools to
make it easier to hold and position parts
GE has introduced for its massive gas turbines metal 3D-printed components
Also through their Open Innovation platform GE asked the maker community to be helped to
understand how to build better and faster engine
Reduction of the waste of raw materials (up to 90)
Produce things previously considered too expensive or difficult to make
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The implication of the ldquomakers revolutionrdquo
46
Source The Economist apr 2012
Speed to market
Risk failure tending to zero
Production of things that can not be done in any other way
Reduction of logistics and storage related costs
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
47
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Do you recognize this guy
Good Guy Michael Porter
48
DESCRIBES HOW VALUE IS CREATED
DISTINGUISHING TWO TYPES OF ACTIVITIES
PRIMARYactivities
The (five) activities to create value thus generating margin
SUPPORT activities
The (four) activities that facilitate the primary activities
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
If I distribute outsource or ever worse I lose control of my primary activities which will be my role
ldquoHow can I help yourdquo
49
Source Wikipedia 2013
RampD DESIGN PRODUCTION MARKETING amp SALES DISTRIBUTION CUSTOMER
SERVICE
For what I will get paid
NOPE
NOPE
NOPE
NOPE
NOPE
NOPE
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
4 models for the new paradigm
50
Distributed manufacturing
Open manufacturing
Manufacturing platform
Desktop manufacturing
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship products through my manufacturing terminalsrdquo
Distributed manufacturing
51
Source Quartz jun 2013 AtFAB 2013 PSFK jul 2013 Mashable aug 2013
The company plans centrally and produces locally
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship information not productsrdquo
Desktop manufacturing
52
Source Quartz jun 2013 AtFAB 2013
The company designs the customer produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoFrom your information I ship productsrdquo
Manufacturing platform
53
Source Quartz jun 2013 AtFAB 2013
The customer designs the company produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoEhm is this a ship yetrdquo
Open manufacturing
54
The customer designs and produces the company enables
Source Quartz jun 2013 AtFAB 2013
Materials spaces facilities contacts consulting
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Gotcha But how the story goes on
55
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Issues disputes danger
The dark side of the Makers
56
The digitization and democratization of manufacturing with its peer-to-peer
open and distributed approach
undermine not only some norms but whole sets of categories and principles that are the foundation of our thinking
and living
INTELLECTUAL PROPERTY SECURITY
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The ldquoLiberator Gunrdquo
A physible 3D-printable single shot handgun designed by the open source firm
It can be reproduced with a $2000 consumer 3D-printer and a few dollars worth of material
Released on May 6 2013 it was download over 100000 times in the two days through BitTorrent before the US
Department of State demanded its takedown
Uri Even an Israeli TV reporter brought a working version of the gun into a ceremony featuring Netanyahu
On May 6th the New York city council made illegal to use a 3D printer to create any firearm rifle shotgun or any
piece or part thereof without being a licensed gunsmith
Design copy share download and print home-made fully operational weapons at a minimal cost and invisible to the current surveillance technologies
Security
57
Source Dailymail may 2013 Arstechnica jun 2013 Times of Israel july 2013 Wikipedia sept 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Piracy counterfeiting patent infringements with reverse-engineering and file sharing are taken to the next level
Intellectual property
58
Source The Pirate Bay Blog jan 2012
The Pirate Bay ldquofor realrdquo
ldquoWe believe that the next step in copying will be made from digital form into physical formrdquo
ldquo[Physibles are] data objects that are able (and feasible) to become physical [] three dimensional printers scanners and such are just the first steprdquo
ldquoYou will download your sneakers within 20 yearsrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Will undermine the economics of mass production and repatriating jobs to the West or burst like a overblown bubble
Revolution or fad
59
Source The Economist sept 2013
Much a complement as a competitor to mass production
Incorporated the best of both worlds
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
Source MTV European Music Award nov 2012
60
infomarketrevolutionitwwwmarketrevolutionit
61
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Business attractiveness
37
million dollars403MakerBot acquisition by Stratasys
Source Arstechnica june 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Financial attractiveness
38
million dollars30in 2013
Source Venturebeat apr 2013
VC funding received by Shapeways
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
39
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
How to turn ldquomakersrdquo into an opportunity
40
Source Dilbert nov 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Thatrsquos a new paradigm
41
Source The Economist apr 2012 Harvard Business Review mar 2013
A new era for manufacturing and logistics widely distributed highly flexible small-scale
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoA design change could take at least six months to implementNow the company can get a prototype to a customer in a couple of weeksrdquo
Fast prototyping
42
FitBit a consumer device for tracking your level of activity throughout the day fast prototypin with Arduino for the mass market
ldquoWersquove been using Arduino for rapid prototyping for a few years now Itrsquos been a great tool for us in trying things out quicklyrdquo
Source The Economist apr 2012 Arduino feb 2011 Mike Campagna ldquoChesapeake Bay Candlerdquo Preisident
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Provide customers customized services and products to match their usage requirements and desire for uniqueness
Mass customization
43
Full customizable$6000-$7000 vs $60000-$75000
Pilots to print ears jaws kidneys spinal discs
MedicalConsumer goods
Nokiarsquos customers could print out customized covers
Nike can print customized footballrsquos shoes fooplate that will help athletes perform at their best
Source Businessweek may 2013 AdAge may 2013 Nike 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoInstead of giant purpose-built plant to supply the global market smaller regionalised plant to respond more rapidly to local demandrdquo
Delocalization
44
Source The Economist apr 2012
Produce in remote places
Reset logistics costs
Turn expensive and limited inventories into digital libraries
Fit local market needs
Rolls-Royce vision ldquoIt could scan an object in one place and tell another machine on the other side of the world ho to build a copyrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Time and costs efficient production
Rapid manufacturing
45
Source The Economist sept 2013 GE report jul 2013 GE aug 2013
In its production facilities BMW allows its workers to design and print custom tools to
make it easier to hold and position parts
GE has introduced for its massive gas turbines metal 3D-printed components
Also through their Open Innovation platform GE asked the maker community to be helped to
understand how to build better and faster engine
Reduction of the waste of raw materials (up to 90)
Produce things previously considered too expensive or difficult to make
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The implication of the ldquomakers revolutionrdquo
46
Source The Economist apr 2012
Speed to market
Risk failure tending to zero
Production of things that can not be done in any other way
Reduction of logistics and storage related costs
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
47
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Do you recognize this guy
Good Guy Michael Porter
48
DESCRIBES HOW VALUE IS CREATED
DISTINGUISHING TWO TYPES OF ACTIVITIES
PRIMARYactivities
The (five) activities to create value thus generating margin
SUPPORT activities
The (four) activities that facilitate the primary activities
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
If I distribute outsource or ever worse I lose control of my primary activities which will be my role
ldquoHow can I help yourdquo
49
Source Wikipedia 2013
RampD DESIGN PRODUCTION MARKETING amp SALES DISTRIBUTION CUSTOMER
SERVICE
For what I will get paid
NOPE
NOPE
NOPE
NOPE
NOPE
NOPE
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
4 models for the new paradigm
50
Distributed manufacturing
Open manufacturing
Manufacturing platform
Desktop manufacturing
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship products through my manufacturing terminalsrdquo
Distributed manufacturing
51
Source Quartz jun 2013 AtFAB 2013 PSFK jul 2013 Mashable aug 2013
The company plans centrally and produces locally
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship information not productsrdquo
Desktop manufacturing
52
Source Quartz jun 2013 AtFAB 2013
The company designs the customer produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoFrom your information I ship productsrdquo
Manufacturing platform
53
Source Quartz jun 2013 AtFAB 2013
The customer designs the company produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoEhm is this a ship yetrdquo
Open manufacturing
54
The customer designs and produces the company enables
Source Quartz jun 2013 AtFAB 2013
Materials spaces facilities contacts consulting
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Gotcha But how the story goes on
55
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Issues disputes danger
The dark side of the Makers
56
The digitization and democratization of manufacturing with its peer-to-peer
open and distributed approach
undermine not only some norms but whole sets of categories and principles that are the foundation of our thinking
and living
INTELLECTUAL PROPERTY SECURITY
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The ldquoLiberator Gunrdquo
A physible 3D-printable single shot handgun designed by the open source firm
It can be reproduced with a $2000 consumer 3D-printer and a few dollars worth of material
Released on May 6 2013 it was download over 100000 times in the two days through BitTorrent before the US
Department of State demanded its takedown
Uri Even an Israeli TV reporter brought a working version of the gun into a ceremony featuring Netanyahu
On May 6th the New York city council made illegal to use a 3D printer to create any firearm rifle shotgun or any
piece or part thereof without being a licensed gunsmith
Design copy share download and print home-made fully operational weapons at a minimal cost and invisible to the current surveillance technologies
Security
57
Source Dailymail may 2013 Arstechnica jun 2013 Times of Israel july 2013 Wikipedia sept 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Piracy counterfeiting patent infringements with reverse-engineering and file sharing are taken to the next level
Intellectual property
58
Source The Pirate Bay Blog jan 2012
The Pirate Bay ldquofor realrdquo
ldquoWe believe that the next step in copying will be made from digital form into physical formrdquo
ldquo[Physibles are] data objects that are able (and feasible) to become physical [] three dimensional printers scanners and such are just the first steprdquo
ldquoYou will download your sneakers within 20 yearsrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Will undermine the economics of mass production and repatriating jobs to the West or burst like a overblown bubble
Revolution or fad
59
Source The Economist sept 2013
Much a complement as a competitor to mass production
Incorporated the best of both worlds
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
Source MTV European Music Award nov 2012
60
infomarketrevolutionitwwwmarketrevolutionit
61
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Financial attractiveness
38
million dollars30in 2013
Source Venturebeat apr 2013
VC funding received by Shapeways
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
39
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
How to turn ldquomakersrdquo into an opportunity
40
Source Dilbert nov 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Thatrsquos a new paradigm
41
Source The Economist apr 2012 Harvard Business Review mar 2013
A new era for manufacturing and logistics widely distributed highly flexible small-scale
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoA design change could take at least six months to implementNow the company can get a prototype to a customer in a couple of weeksrdquo
Fast prototyping
42
FitBit a consumer device for tracking your level of activity throughout the day fast prototypin with Arduino for the mass market
ldquoWersquove been using Arduino for rapid prototyping for a few years now Itrsquos been a great tool for us in trying things out quicklyrdquo
Source The Economist apr 2012 Arduino feb 2011 Mike Campagna ldquoChesapeake Bay Candlerdquo Preisident
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Provide customers customized services and products to match their usage requirements and desire for uniqueness
Mass customization
43
Full customizable$6000-$7000 vs $60000-$75000
Pilots to print ears jaws kidneys spinal discs
MedicalConsumer goods
Nokiarsquos customers could print out customized covers
Nike can print customized footballrsquos shoes fooplate that will help athletes perform at their best
Source Businessweek may 2013 AdAge may 2013 Nike 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoInstead of giant purpose-built plant to supply the global market smaller regionalised plant to respond more rapidly to local demandrdquo
Delocalization
44
Source The Economist apr 2012
Produce in remote places
Reset logistics costs
Turn expensive and limited inventories into digital libraries
Fit local market needs
Rolls-Royce vision ldquoIt could scan an object in one place and tell another machine on the other side of the world ho to build a copyrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Time and costs efficient production
Rapid manufacturing
45
Source The Economist sept 2013 GE report jul 2013 GE aug 2013
In its production facilities BMW allows its workers to design and print custom tools to
make it easier to hold and position parts
GE has introduced for its massive gas turbines metal 3D-printed components
Also through their Open Innovation platform GE asked the maker community to be helped to
understand how to build better and faster engine
Reduction of the waste of raw materials (up to 90)
Produce things previously considered too expensive or difficult to make
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The implication of the ldquomakers revolutionrdquo
46
Source The Economist apr 2012
Speed to market
Risk failure tending to zero
Production of things that can not be done in any other way
Reduction of logistics and storage related costs
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
47
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Do you recognize this guy
Good Guy Michael Porter
48
DESCRIBES HOW VALUE IS CREATED
DISTINGUISHING TWO TYPES OF ACTIVITIES
PRIMARYactivities
The (five) activities to create value thus generating margin
SUPPORT activities
The (four) activities that facilitate the primary activities
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
If I distribute outsource or ever worse I lose control of my primary activities which will be my role
ldquoHow can I help yourdquo
49
Source Wikipedia 2013
RampD DESIGN PRODUCTION MARKETING amp SALES DISTRIBUTION CUSTOMER
SERVICE
For what I will get paid
NOPE
NOPE
NOPE
NOPE
NOPE
NOPE
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
4 models for the new paradigm
50
Distributed manufacturing
Open manufacturing
Manufacturing platform
Desktop manufacturing
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship products through my manufacturing terminalsrdquo
Distributed manufacturing
51
Source Quartz jun 2013 AtFAB 2013 PSFK jul 2013 Mashable aug 2013
The company plans centrally and produces locally
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship information not productsrdquo
Desktop manufacturing
52
Source Quartz jun 2013 AtFAB 2013
The company designs the customer produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoFrom your information I ship productsrdquo
Manufacturing platform
53
Source Quartz jun 2013 AtFAB 2013
The customer designs the company produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoEhm is this a ship yetrdquo
Open manufacturing
54
The customer designs and produces the company enables
Source Quartz jun 2013 AtFAB 2013
Materials spaces facilities contacts consulting
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Gotcha But how the story goes on
55
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Issues disputes danger
The dark side of the Makers
56
The digitization and democratization of manufacturing with its peer-to-peer
open and distributed approach
undermine not only some norms but whole sets of categories and principles that are the foundation of our thinking
and living
INTELLECTUAL PROPERTY SECURITY
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The ldquoLiberator Gunrdquo
A physible 3D-printable single shot handgun designed by the open source firm
It can be reproduced with a $2000 consumer 3D-printer and a few dollars worth of material
Released on May 6 2013 it was download over 100000 times in the two days through BitTorrent before the US
Department of State demanded its takedown
Uri Even an Israeli TV reporter brought a working version of the gun into a ceremony featuring Netanyahu
On May 6th the New York city council made illegal to use a 3D printer to create any firearm rifle shotgun or any
piece or part thereof without being a licensed gunsmith
Design copy share download and print home-made fully operational weapons at a minimal cost and invisible to the current surveillance technologies
Security
57
Source Dailymail may 2013 Arstechnica jun 2013 Times of Israel july 2013 Wikipedia sept 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Piracy counterfeiting patent infringements with reverse-engineering and file sharing are taken to the next level
Intellectual property
58
Source The Pirate Bay Blog jan 2012
The Pirate Bay ldquofor realrdquo
ldquoWe believe that the next step in copying will be made from digital form into physical formrdquo
ldquo[Physibles are] data objects that are able (and feasible) to become physical [] three dimensional printers scanners and such are just the first steprdquo
ldquoYou will download your sneakers within 20 yearsrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Will undermine the economics of mass production and repatriating jobs to the West or burst like a overblown bubble
Revolution or fad
59
Source The Economist sept 2013
Much a complement as a competitor to mass production
Incorporated the best of both worlds
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
Source MTV European Music Award nov 2012
60
infomarketrevolutionitwwwmarketrevolutionit
61
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
39
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
How to turn ldquomakersrdquo into an opportunity
40
Source Dilbert nov 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Thatrsquos a new paradigm
41
Source The Economist apr 2012 Harvard Business Review mar 2013
A new era for manufacturing and logistics widely distributed highly flexible small-scale
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoA design change could take at least six months to implementNow the company can get a prototype to a customer in a couple of weeksrdquo
Fast prototyping
42
FitBit a consumer device for tracking your level of activity throughout the day fast prototypin with Arduino for the mass market
ldquoWersquove been using Arduino for rapid prototyping for a few years now Itrsquos been a great tool for us in trying things out quicklyrdquo
Source The Economist apr 2012 Arduino feb 2011 Mike Campagna ldquoChesapeake Bay Candlerdquo Preisident
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Provide customers customized services and products to match their usage requirements and desire for uniqueness
Mass customization
43
Full customizable$6000-$7000 vs $60000-$75000
Pilots to print ears jaws kidneys spinal discs
MedicalConsumer goods
Nokiarsquos customers could print out customized covers
Nike can print customized footballrsquos shoes fooplate that will help athletes perform at their best
Source Businessweek may 2013 AdAge may 2013 Nike 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoInstead of giant purpose-built plant to supply the global market smaller regionalised plant to respond more rapidly to local demandrdquo
Delocalization
44
Source The Economist apr 2012
Produce in remote places
Reset logistics costs
Turn expensive and limited inventories into digital libraries
Fit local market needs
Rolls-Royce vision ldquoIt could scan an object in one place and tell another machine on the other side of the world ho to build a copyrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Time and costs efficient production
Rapid manufacturing
45
Source The Economist sept 2013 GE report jul 2013 GE aug 2013
In its production facilities BMW allows its workers to design and print custom tools to
make it easier to hold and position parts
GE has introduced for its massive gas turbines metal 3D-printed components
Also through their Open Innovation platform GE asked the maker community to be helped to
understand how to build better and faster engine
Reduction of the waste of raw materials (up to 90)
Produce things previously considered too expensive or difficult to make
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The implication of the ldquomakers revolutionrdquo
46
Source The Economist apr 2012
Speed to market
Risk failure tending to zero
Production of things that can not be done in any other way
Reduction of logistics and storage related costs
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
47
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Do you recognize this guy
Good Guy Michael Porter
48
DESCRIBES HOW VALUE IS CREATED
DISTINGUISHING TWO TYPES OF ACTIVITIES
PRIMARYactivities
The (five) activities to create value thus generating margin
SUPPORT activities
The (four) activities that facilitate the primary activities
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
If I distribute outsource or ever worse I lose control of my primary activities which will be my role
ldquoHow can I help yourdquo
49
Source Wikipedia 2013
RampD DESIGN PRODUCTION MARKETING amp SALES DISTRIBUTION CUSTOMER
SERVICE
For what I will get paid
NOPE
NOPE
NOPE
NOPE
NOPE
NOPE
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
4 models for the new paradigm
50
Distributed manufacturing
Open manufacturing
Manufacturing platform
Desktop manufacturing
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship products through my manufacturing terminalsrdquo
Distributed manufacturing
51
Source Quartz jun 2013 AtFAB 2013 PSFK jul 2013 Mashable aug 2013
The company plans centrally and produces locally
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship information not productsrdquo
Desktop manufacturing
52
Source Quartz jun 2013 AtFAB 2013
The company designs the customer produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoFrom your information I ship productsrdquo
Manufacturing platform
53
Source Quartz jun 2013 AtFAB 2013
The customer designs the company produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoEhm is this a ship yetrdquo
Open manufacturing
54
The customer designs and produces the company enables
Source Quartz jun 2013 AtFAB 2013
Materials spaces facilities contacts consulting
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Gotcha But how the story goes on
55
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Issues disputes danger
The dark side of the Makers
56
The digitization and democratization of manufacturing with its peer-to-peer
open and distributed approach
undermine not only some norms but whole sets of categories and principles that are the foundation of our thinking
and living
INTELLECTUAL PROPERTY SECURITY
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The ldquoLiberator Gunrdquo
A physible 3D-printable single shot handgun designed by the open source firm
It can be reproduced with a $2000 consumer 3D-printer and a few dollars worth of material
Released on May 6 2013 it was download over 100000 times in the two days through BitTorrent before the US
Department of State demanded its takedown
Uri Even an Israeli TV reporter brought a working version of the gun into a ceremony featuring Netanyahu
On May 6th the New York city council made illegal to use a 3D printer to create any firearm rifle shotgun or any
piece or part thereof without being a licensed gunsmith
Design copy share download and print home-made fully operational weapons at a minimal cost and invisible to the current surveillance technologies
Security
57
Source Dailymail may 2013 Arstechnica jun 2013 Times of Israel july 2013 Wikipedia sept 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Piracy counterfeiting patent infringements with reverse-engineering and file sharing are taken to the next level
Intellectual property
58
Source The Pirate Bay Blog jan 2012
The Pirate Bay ldquofor realrdquo
ldquoWe believe that the next step in copying will be made from digital form into physical formrdquo
ldquo[Physibles are] data objects that are able (and feasible) to become physical [] three dimensional printers scanners and such are just the first steprdquo
ldquoYou will download your sneakers within 20 yearsrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Will undermine the economics of mass production and repatriating jobs to the West or burst like a overblown bubble
Revolution or fad
59
Source The Economist sept 2013
Much a complement as a competitor to mass production
Incorporated the best of both worlds
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
Source MTV European Music Award nov 2012
60
infomarketrevolutionitwwwmarketrevolutionit
61
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
How to turn ldquomakersrdquo into an opportunity
40
Source Dilbert nov 2012
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Thatrsquos a new paradigm
41
Source The Economist apr 2012 Harvard Business Review mar 2013
A new era for manufacturing and logistics widely distributed highly flexible small-scale
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoA design change could take at least six months to implementNow the company can get a prototype to a customer in a couple of weeksrdquo
Fast prototyping
42
FitBit a consumer device for tracking your level of activity throughout the day fast prototypin with Arduino for the mass market
ldquoWersquove been using Arduino for rapid prototyping for a few years now Itrsquos been a great tool for us in trying things out quicklyrdquo
Source The Economist apr 2012 Arduino feb 2011 Mike Campagna ldquoChesapeake Bay Candlerdquo Preisident
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Provide customers customized services and products to match their usage requirements and desire for uniqueness
Mass customization
43
Full customizable$6000-$7000 vs $60000-$75000
Pilots to print ears jaws kidneys spinal discs
MedicalConsumer goods
Nokiarsquos customers could print out customized covers
Nike can print customized footballrsquos shoes fooplate that will help athletes perform at their best
Source Businessweek may 2013 AdAge may 2013 Nike 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoInstead of giant purpose-built plant to supply the global market smaller regionalised plant to respond more rapidly to local demandrdquo
Delocalization
44
Source The Economist apr 2012
Produce in remote places
Reset logistics costs
Turn expensive and limited inventories into digital libraries
Fit local market needs
Rolls-Royce vision ldquoIt could scan an object in one place and tell another machine on the other side of the world ho to build a copyrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Time and costs efficient production
Rapid manufacturing
45
Source The Economist sept 2013 GE report jul 2013 GE aug 2013
In its production facilities BMW allows its workers to design and print custom tools to
make it easier to hold and position parts
GE has introduced for its massive gas turbines metal 3D-printed components
Also through their Open Innovation platform GE asked the maker community to be helped to
understand how to build better and faster engine
Reduction of the waste of raw materials (up to 90)
Produce things previously considered too expensive or difficult to make
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The implication of the ldquomakers revolutionrdquo
46
Source The Economist apr 2012
Speed to market
Risk failure tending to zero
Production of things that can not be done in any other way
Reduction of logistics and storage related costs
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
47
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Do you recognize this guy
Good Guy Michael Porter
48
DESCRIBES HOW VALUE IS CREATED
DISTINGUISHING TWO TYPES OF ACTIVITIES
PRIMARYactivities
The (five) activities to create value thus generating margin
SUPPORT activities
The (four) activities that facilitate the primary activities
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
If I distribute outsource or ever worse I lose control of my primary activities which will be my role
ldquoHow can I help yourdquo
49
Source Wikipedia 2013
RampD DESIGN PRODUCTION MARKETING amp SALES DISTRIBUTION CUSTOMER
SERVICE
For what I will get paid
NOPE
NOPE
NOPE
NOPE
NOPE
NOPE
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
4 models for the new paradigm
50
Distributed manufacturing
Open manufacturing
Manufacturing platform
Desktop manufacturing
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship products through my manufacturing terminalsrdquo
Distributed manufacturing
51
Source Quartz jun 2013 AtFAB 2013 PSFK jul 2013 Mashable aug 2013
The company plans centrally and produces locally
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship information not productsrdquo
Desktop manufacturing
52
Source Quartz jun 2013 AtFAB 2013
The company designs the customer produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoFrom your information I ship productsrdquo
Manufacturing platform
53
Source Quartz jun 2013 AtFAB 2013
The customer designs the company produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoEhm is this a ship yetrdquo
Open manufacturing
54
The customer designs and produces the company enables
Source Quartz jun 2013 AtFAB 2013
Materials spaces facilities contacts consulting
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Gotcha But how the story goes on
55
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Issues disputes danger
The dark side of the Makers
56
The digitization and democratization of manufacturing with its peer-to-peer
open and distributed approach
undermine not only some norms but whole sets of categories and principles that are the foundation of our thinking
and living
INTELLECTUAL PROPERTY SECURITY
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The ldquoLiberator Gunrdquo
A physible 3D-printable single shot handgun designed by the open source firm
It can be reproduced with a $2000 consumer 3D-printer and a few dollars worth of material
Released on May 6 2013 it was download over 100000 times in the two days through BitTorrent before the US
Department of State demanded its takedown
Uri Even an Israeli TV reporter brought a working version of the gun into a ceremony featuring Netanyahu
On May 6th the New York city council made illegal to use a 3D printer to create any firearm rifle shotgun or any
piece or part thereof without being a licensed gunsmith
Design copy share download and print home-made fully operational weapons at a minimal cost and invisible to the current surveillance technologies
Security
57
Source Dailymail may 2013 Arstechnica jun 2013 Times of Israel july 2013 Wikipedia sept 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Piracy counterfeiting patent infringements with reverse-engineering and file sharing are taken to the next level
Intellectual property
58
Source The Pirate Bay Blog jan 2012
The Pirate Bay ldquofor realrdquo
ldquoWe believe that the next step in copying will be made from digital form into physical formrdquo
ldquo[Physibles are] data objects that are able (and feasible) to become physical [] three dimensional printers scanners and such are just the first steprdquo
ldquoYou will download your sneakers within 20 yearsrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Will undermine the economics of mass production and repatriating jobs to the West or burst like a overblown bubble
Revolution or fad
59
Source The Economist sept 2013
Much a complement as a competitor to mass production
Incorporated the best of both worlds
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
Source MTV European Music Award nov 2012
60
infomarketrevolutionitwwwmarketrevolutionit
61
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Thatrsquos a new paradigm
41
Source The Economist apr 2012 Harvard Business Review mar 2013
A new era for manufacturing and logistics widely distributed highly flexible small-scale
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoA design change could take at least six months to implementNow the company can get a prototype to a customer in a couple of weeksrdquo
Fast prototyping
42
FitBit a consumer device for tracking your level of activity throughout the day fast prototypin with Arduino for the mass market
ldquoWersquove been using Arduino for rapid prototyping for a few years now Itrsquos been a great tool for us in trying things out quicklyrdquo
Source The Economist apr 2012 Arduino feb 2011 Mike Campagna ldquoChesapeake Bay Candlerdquo Preisident
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Provide customers customized services and products to match their usage requirements and desire for uniqueness
Mass customization
43
Full customizable$6000-$7000 vs $60000-$75000
Pilots to print ears jaws kidneys spinal discs
MedicalConsumer goods
Nokiarsquos customers could print out customized covers
Nike can print customized footballrsquos shoes fooplate that will help athletes perform at their best
Source Businessweek may 2013 AdAge may 2013 Nike 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoInstead of giant purpose-built plant to supply the global market smaller regionalised plant to respond more rapidly to local demandrdquo
Delocalization
44
Source The Economist apr 2012
Produce in remote places
Reset logistics costs
Turn expensive and limited inventories into digital libraries
Fit local market needs
Rolls-Royce vision ldquoIt could scan an object in one place and tell another machine on the other side of the world ho to build a copyrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Time and costs efficient production
Rapid manufacturing
45
Source The Economist sept 2013 GE report jul 2013 GE aug 2013
In its production facilities BMW allows its workers to design and print custom tools to
make it easier to hold and position parts
GE has introduced for its massive gas turbines metal 3D-printed components
Also through their Open Innovation platform GE asked the maker community to be helped to
understand how to build better and faster engine
Reduction of the waste of raw materials (up to 90)
Produce things previously considered too expensive or difficult to make
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The implication of the ldquomakers revolutionrdquo
46
Source The Economist apr 2012
Speed to market
Risk failure tending to zero
Production of things that can not be done in any other way
Reduction of logistics and storage related costs
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
47
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Do you recognize this guy
Good Guy Michael Porter
48
DESCRIBES HOW VALUE IS CREATED
DISTINGUISHING TWO TYPES OF ACTIVITIES
PRIMARYactivities
The (five) activities to create value thus generating margin
SUPPORT activities
The (four) activities that facilitate the primary activities
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
If I distribute outsource or ever worse I lose control of my primary activities which will be my role
ldquoHow can I help yourdquo
49
Source Wikipedia 2013
RampD DESIGN PRODUCTION MARKETING amp SALES DISTRIBUTION CUSTOMER
SERVICE
For what I will get paid
NOPE
NOPE
NOPE
NOPE
NOPE
NOPE
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
4 models for the new paradigm
50
Distributed manufacturing
Open manufacturing
Manufacturing platform
Desktop manufacturing
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship products through my manufacturing terminalsrdquo
Distributed manufacturing
51
Source Quartz jun 2013 AtFAB 2013 PSFK jul 2013 Mashable aug 2013
The company plans centrally and produces locally
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship information not productsrdquo
Desktop manufacturing
52
Source Quartz jun 2013 AtFAB 2013
The company designs the customer produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoFrom your information I ship productsrdquo
Manufacturing platform
53
Source Quartz jun 2013 AtFAB 2013
The customer designs the company produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoEhm is this a ship yetrdquo
Open manufacturing
54
The customer designs and produces the company enables
Source Quartz jun 2013 AtFAB 2013
Materials spaces facilities contacts consulting
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Gotcha But how the story goes on
55
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Issues disputes danger
The dark side of the Makers
56
The digitization and democratization of manufacturing with its peer-to-peer
open and distributed approach
undermine not only some norms but whole sets of categories and principles that are the foundation of our thinking
and living
INTELLECTUAL PROPERTY SECURITY
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The ldquoLiberator Gunrdquo
A physible 3D-printable single shot handgun designed by the open source firm
It can be reproduced with a $2000 consumer 3D-printer and a few dollars worth of material
Released on May 6 2013 it was download over 100000 times in the two days through BitTorrent before the US
Department of State demanded its takedown
Uri Even an Israeli TV reporter brought a working version of the gun into a ceremony featuring Netanyahu
On May 6th the New York city council made illegal to use a 3D printer to create any firearm rifle shotgun or any
piece or part thereof without being a licensed gunsmith
Design copy share download and print home-made fully operational weapons at a minimal cost and invisible to the current surveillance technologies
Security
57
Source Dailymail may 2013 Arstechnica jun 2013 Times of Israel july 2013 Wikipedia sept 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Piracy counterfeiting patent infringements with reverse-engineering and file sharing are taken to the next level
Intellectual property
58
Source The Pirate Bay Blog jan 2012
The Pirate Bay ldquofor realrdquo
ldquoWe believe that the next step in copying will be made from digital form into physical formrdquo
ldquo[Physibles are] data objects that are able (and feasible) to become physical [] three dimensional printers scanners and such are just the first steprdquo
ldquoYou will download your sneakers within 20 yearsrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Will undermine the economics of mass production and repatriating jobs to the West or burst like a overblown bubble
Revolution or fad
59
Source The Economist sept 2013
Much a complement as a competitor to mass production
Incorporated the best of both worlds
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
Source MTV European Music Award nov 2012
60
infomarketrevolutionitwwwmarketrevolutionit
61
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoA design change could take at least six months to implementNow the company can get a prototype to a customer in a couple of weeksrdquo
Fast prototyping
42
FitBit a consumer device for tracking your level of activity throughout the day fast prototypin with Arduino for the mass market
ldquoWersquove been using Arduino for rapid prototyping for a few years now Itrsquos been a great tool for us in trying things out quicklyrdquo
Source The Economist apr 2012 Arduino feb 2011 Mike Campagna ldquoChesapeake Bay Candlerdquo Preisident
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Provide customers customized services and products to match their usage requirements and desire for uniqueness
Mass customization
43
Full customizable$6000-$7000 vs $60000-$75000
Pilots to print ears jaws kidneys spinal discs
MedicalConsumer goods
Nokiarsquos customers could print out customized covers
Nike can print customized footballrsquos shoes fooplate that will help athletes perform at their best
Source Businessweek may 2013 AdAge may 2013 Nike 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoInstead of giant purpose-built plant to supply the global market smaller regionalised plant to respond more rapidly to local demandrdquo
Delocalization
44
Source The Economist apr 2012
Produce in remote places
Reset logistics costs
Turn expensive and limited inventories into digital libraries
Fit local market needs
Rolls-Royce vision ldquoIt could scan an object in one place and tell another machine on the other side of the world ho to build a copyrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Time and costs efficient production
Rapid manufacturing
45
Source The Economist sept 2013 GE report jul 2013 GE aug 2013
In its production facilities BMW allows its workers to design and print custom tools to
make it easier to hold and position parts
GE has introduced for its massive gas turbines metal 3D-printed components
Also through their Open Innovation platform GE asked the maker community to be helped to
understand how to build better and faster engine
Reduction of the waste of raw materials (up to 90)
Produce things previously considered too expensive or difficult to make
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The implication of the ldquomakers revolutionrdquo
46
Source The Economist apr 2012
Speed to market
Risk failure tending to zero
Production of things that can not be done in any other way
Reduction of logistics and storage related costs
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
47
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Do you recognize this guy
Good Guy Michael Porter
48
DESCRIBES HOW VALUE IS CREATED
DISTINGUISHING TWO TYPES OF ACTIVITIES
PRIMARYactivities
The (five) activities to create value thus generating margin
SUPPORT activities
The (four) activities that facilitate the primary activities
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
If I distribute outsource or ever worse I lose control of my primary activities which will be my role
ldquoHow can I help yourdquo
49
Source Wikipedia 2013
RampD DESIGN PRODUCTION MARKETING amp SALES DISTRIBUTION CUSTOMER
SERVICE
For what I will get paid
NOPE
NOPE
NOPE
NOPE
NOPE
NOPE
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
4 models for the new paradigm
50
Distributed manufacturing
Open manufacturing
Manufacturing platform
Desktop manufacturing
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship products through my manufacturing terminalsrdquo
Distributed manufacturing
51
Source Quartz jun 2013 AtFAB 2013 PSFK jul 2013 Mashable aug 2013
The company plans centrally and produces locally
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship information not productsrdquo
Desktop manufacturing
52
Source Quartz jun 2013 AtFAB 2013
The company designs the customer produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoFrom your information I ship productsrdquo
Manufacturing platform
53
Source Quartz jun 2013 AtFAB 2013
The customer designs the company produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoEhm is this a ship yetrdquo
Open manufacturing
54
The customer designs and produces the company enables
Source Quartz jun 2013 AtFAB 2013
Materials spaces facilities contacts consulting
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Gotcha But how the story goes on
55
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Issues disputes danger
The dark side of the Makers
56
The digitization and democratization of manufacturing with its peer-to-peer
open and distributed approach
undermine not only some norms but whole sets of categories and principles that are the foundation of our thinking
and living
INTELLECTUAL PROPERTY SECURITY
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The ldquoLiberator Gunrdquo
A physible 3D-printable single shot handgun designed by the open source firm
It can be reproduced with a $2000 consumer 3D-printer and a few dollars worth of material
Released on May 6 2013 it was download over 100000 times in the two days through BitTorrent before the US
Department of State demanded its takedown
Uri Even an Israeli TV reporter brought a working version of the gun into a ceremony featuring Netanyahu
On May 6th the New York city council made illegal to use a 3D printer to create any firearm rifle shotgun or any
piece or part thereof without being a licensed gunsmith
Design copy share download and print home-made fully operational weapons at a minimal cost and invisible to the current surveillance technologies
Security
57
Source Dailymail may 2013 Arstechnica jun 2013 Times of Israel july 2013 Wikipedia sept 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Piracy counterfeiting patent infringements with reverse-engineering and file sharing are taken to the next level
Intellectual property
58
Source The Pirate Bay Blog jan 2012
The Pirate Bay ldquofor realrdquo
ldquoWe believe that the next step in copying will be made from digital form into physical formrdquo
ldquo[Physibles are] data objects that are able (and feasible) to become physical [] three dimensional printers scanners and such are just the first steprdquo
ldquoYou will download your sneakers within 20 yearsrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Will undermine the economics of mass production and repatriating jobs to the West or burst like a overblown bubble
Revolution or fad
59
Source The Economist sept 2013
Much a complement as a competitor to mass production
Incorporated the best of both worlds
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
Source MTV European Music Award nov 2012
60
infomarketrevolutionitwwwmarketrevolutionit
61
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Provide customers customized services and products to match their usage requirements and desire for uniqueness
Mass customization
43
Full customizable$6000-$7000 vs $60000-$75000
Pilots to print ears jaws kidneys spinal discs
MedicalConsumer goods
Nokiarsquos customers could print out customized covers
Nike can print customized footballrsquos shoes fooplate that will help athletes perform at their best
Source Businessweek may 2013 AdAge may 2013 Nike 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoInstead of giant purpose-built plant to supply the global market smaller regionalised plant to respond more rapidly to local demandrdquo
Delocalization
44
Source The Economist apr 2012
Produce in remote places
Reset logistics costs
Turn expensive and limited inventories into digital libraries
Fit local market needs
Rolls-Royce vision ldquoIt could scan an object in one place and tell another machine on the other side of the world ho to build a copyrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Time and costs efficient production
Rapid manufacturing
45
Source The Economist sept 2013 GE report jul 2013 GE aug 2013
In its production facilities BMW allows its workers to design and print custom tools to
make it easier to hold and position parts
GE has introduced for its massive gas turbines metal 3D-printed components
Also through their Open Innovation platform GE asked the maker community to be helped to
understand how to build better and faster engine
Reduction of the waste of raw materials (up to 90)
Produce things previously considered too expensive or difficult to make
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The implication of the ldquomakers revolutionrdquo
46
Source The Economist apr 2012
Speed to market
Risk failure tending to zero
Production of things that can not be done in any other way
Reduction of logistics and storage related costs
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
47
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Do you recognize this guy
Good Guy Michael Porter
48
DESCRIBES HOW VALUE IS CREATED
DISTINGUISHING TWO TYPES OF ACTIVITIES
PRIMARYactivities
The (five) activities to create value thus generating margin
SUPPORT activities
The (four) activities that facilitate the primary activities
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
If I distribute outsource or ever worse I lose control of my primary activities which will be my role
ldquoHow can I help yourdquo
49
Source Wikipedia 2013
RampD DESIGN PRODUCTION MARKETING amp SALES DISTRIBUTION CUSTOMER
SERVICE
For what I will get paid
NOPE
NOPE
NOPE
NOPE
NOPE
NOPE
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
4 models for the new paradigm
50
Distributed manufacturing
Open manufacturing
Manufacturing platform
Desktop manufacturing
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship products through my manufacturing terminalsrdquo
Distributed manufacturing
51
Source Quartz jun 2013 AtFAB 2013 PSFK jul 2013 Mashable aug 2013
The company plans centrally and produces locally
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship information not productsrdquo
Desktop manufacturing
52
Source Quartz jun 2013 AtFAB 2013
The company designs the customer produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoFrom your information I ship productsrdquo
Manufacturing platform
53
Source Quartz jun 2013 AtFAB 2013
The customer designs the company produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoEhm is this a ship yetrdquo
Open manufacturing
54
The customer designs and produces the company enables
Source Quartz jun 2013 AtFAB 2013
Materials spaces facilities contacts consulting
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Gotcha But how the story goes on
55
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Issues disputes danger
The dark side of the Makers
56
The digitization and democratization of manufacturing with its peer-to-peer
open and distributed approach
undermine not only some norms but whole sets of categories and principles that are the foundation of our thinking
and living
INTELLECTUAL PROPERTY SECURITY
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The ldquoLiberator Gunrdquo
A physible 3D-printable single shot handgun designed by the open source firm
It can be reproduced with a $2000 consumer 3D-printer and a few dollars worth of material
Released on May 6 2013 it was download over 100000 times in the two days through BitTorrent before the US
Department of State demanded its takedown
Uri Even an Israeli TV reporter brought a working version of the gun into a ceremony featuring Netanyahu
On May 6th the New York city council made illegal to use a 3D printer to create any firearm rifle shotgun or any
piece or part thereof without being a licensed gunsmith
Design copy share download and print home-made fully operational weapons at a minimal cost and invisible to the current surveillance technologies
Security
57
Source Dailymail may 2013 Arstechnica jun 2013 Times of Israel july 2013 Wikipedia sept 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Piracy counterfeiting patent infringements with reverse-engineering and file sharing are taken to the next level
Intellectual property
58
Source The Pirate Bay Blog jan 2012
The Pirate Bay ldquofor realrdquo
ldquoWe believe that the next step in copying will be made from digital form into physical formrdquo
ldquo[Physibles are] data objects that are able (and feasible) to become physical [] three dimensional printers scanners and such are just the first steprdquo
ldquoYou will download your sneakers within 20 yearsrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Will undermine the economics of mass production and repatriating jobs to the West or burst like a overblown bubble
Revolution or fad
59
Source The Economist sept 2013
Much a complement as a competitor to mass production
Incorporated the best of both worlds
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
Source MTV European Music Award nov 2012
60
infomarketrevolutionitwwwmarketrevolutionit
61
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoInstead of giant purpose-built plant to supply the global market smaller regionalised plant to respond more rapidly to local demandrdquo
Delocalization
44
Source The Economist apr 2012
Produce in remote places
Reset logistics costs
Turn expensive and limited inventories into digital libraries
Fit local market needs
Rolls-Royce vision ldquoIt could scan an object in one place and tell another machine on the other side of the world ho to build a copyrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Time and costs efficient production
Rapid manufacturing
45
Source The Economist sept 2013 GE report jul 2013 GE aug 2013
In its production facilities BMW allows its workers to design and print custom tools to
make it easier to hold and position parts
GE has introduced for its massive gas turbines metal 3D-printed components
Also through their Open Innovation platform GE asked the maker community to be helped to
understand how to build better and faster engine
Reduction of the waste of raw materials (up to 90)
Produce things previously considered too expensive or difficult to make
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The implication of the ldquomakers revolutionrdquo
46
Source The Economist apr 2012
Speed to market
Risk failure tending to zero
Production of things that can not be done in any other way
Reduction of logistics and storage related costs
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
47
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Do you recognize this guy
Good Guy Michael Porter
48
DESCRIBES HOW VALUE IS CREATED
DISTINGUISHING TWO TYPES OF ACTIVITIES
PRIMARYactivities
The (five) activities to create value thus generating margin
SUPPORT activities
The (four) activities that facilitate the primary activities
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
If I distribute outsource or ever worse I lose control of my primary activities which will be my role
ldquoHow can I help yourdquo
49
Source Wikipedia 2013
RampD DESIGN PRODUCTION MARKETING amp SALES DISTRIBUTION CUSTOMER
SERVICE
For what I will get paid
NOPE
NOPE
NOPE
NOPE
NOPE
NOPE
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
4 models for the new paradigm
50
Distributed manufacturing
Open manufacturing
Manufacturing platform
Desktop manufacturing
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship products through my manufacturing terminalsrdquo
Distributed manufacturing
51
Source Quartz jun 2013 AtFAB 2013 PSFK jul 2013 Mashable aug 2013
The company plans centrally and produces locally
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship information not productsrdquo
Desktop manufacturing
52
Source Quartz jun 2013 AtFAB 2013
The company designs the customer produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoFrom your information I ship productsrdquo
Manufacturing platform
53
Source Quartz jun 2013 AtFAB 2013
The customer designs the company produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoEhm is this a ship yetrdquo
Open manufacturing
54
The customer designs and produces the company enables
Source Quartz jun 2013 AtFAB 2013
Materials spaces facilities contacts consulting
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Gotcha But how the story goes on
55
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Issues disputes danger
The dark side of the Makers
56
The digitization and democratization of manufacturing with its peer-to-peer
open and distributed approach
undermine not only some norms but whole sets of categories and principles that are the foundation of our thinking
and living
INTELLECTUAL PROPERTY SECURITY
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The ldquoLiberator Gunrdquo
A physible 3D-printable single shot handgun designed by the open source firm
It can be reproduced with a $2000 consumer 3D-printer and a few dollars worth of material
Released on May 6 2013 it was download over 100000 times in the two days through BitTorrent before the US
Department of State demanded its takedown
Uri Even an Israeli TV reporter brought a working version of the gun into a ceremony featuring Netanyahu
On May 6th the New York city council made illegal to use a 3D printer to create any firearm rifle shotgun or any
piece or part thereof without being a licensed gunsmith
Design copy share download and print home-made fully operational weapons at a minimal cost and invisible to the current surveillance technologies
Security
57
Source Dailymail may 2013 Arstechnica jun 2013 Times of Israel july 2013 Wikipedia sept 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Piracy counterfeiting patent infringements with reverse-engineering and file sharing are taken to the next level
Intellectual property
58
Source The Pirate Bay Blog jan 2012
The Pirate Bay ldquofor realrdquo
ldquoWe believe that the next step in copying will be made from digital form into physical formrdquo
ldquo[Physibles are] data objects that are able (and feasible) to become physical [] three dimensional printers scanners and such are just the first steprdquo
ldquoYou will download your sneakers within 20 yearsrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Will undermine the economics of mass production and repatriating jobs to the West or burst like a overblown bubble
Revolution or fad
59
Source The Economist sept 2013
Much a complement as a competitor to mass production
Incorporated the best of both worlds
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
Source MTV European Music Award nov 2012
60
infomarketrevolutionitwwwmarketrevolutionit
61
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Time and costs efficient production
Rapid manufacturing
45
Source The Economist sept 2013 GE report jul 2013 GE aug 2013
In its production facilities BMW allows its workers to design and print custom tools to
make it easier to hold and position parts
GE has introduced for its massive gas turbines metal 3D-printed components
Also through their Open Innovation platform GE asked the maker community to be helped to
understand how to build better and faster engine
Reduction of the waste of raw materials (up to 90)
Produce things previously considered too expensive or difficult to make
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The implication of the ldquomakers revolutionrdquo
46
Source The Economist apr 2012
Speed to market
Risk failure tending to zero
Production of things that can not be done in any other way
Reduction of logistics and storage related costs
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
47
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Do you recognize this guy
Good Guy Michael Porter
48
DESCRIBES HOW VALUE IS CREATED
DISTINGUISHING TWO TYPES OF ACTIVITIES
PRIMARYactivities
The (five) activities to create value thus generating margin
SUPPORT activities
The (four) activities that facilitate the primary activities
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
If I distribute outsource or ever worse I lose control of my primary activities which will be my role
ldquoHow can I help yourdquo
49
Source Wikipedia 2013
RampD DESIGN PRODUCTION MARKETING amp SALES DISTRIBUTION CUSTOMER
SERVICE
For what I will get paid
NOPE
NOPE
NOPE
NOPE
NOPE
NOPE
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
4 models for the new paradigm
50
Distributed manufacturing
Open manufacturing
Manufacturing platform
Desktop manufacturing
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship products through my manufacturing terminalsrdquo
Distributed manufacturing
51
Source Quartz jun 2013 AtFAB 2013 PSFK jul 2013 Mashable aug 2013
The company plans centrally and produces locally
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship information not productsrdquo
Desktop manufacturing
52
Source Quartz jun 2013 AtFAB 2013
The company designs the customer produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoFrom your information I ship productsrdquo
Manufacturing platform
53
Source Quartz jun 2013 AtFAB 2013
The customer designs the company produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoEhm is this a ship yetrdquo
Open manufacturing
54
The customer designs and produces the company enables
Source Quartz jun 2013 AtFAB 2013
Materials spaces facilities contacts consulting
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Gotcha But how the story goes on
55
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Issues disputes danger
The dark side of the Makers
56
The digitization and democratization of manufacturing with its peer-to-peer
open and distributed approach
undermine not only some norms but whole sets of categories and principles that are the foundation of our thinking
and living
INTELLECTUAL PROPERTY SECURITY
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The ldquoLiberator Gunrdquo
A physible 3D-printable single shot handgun designed by the open source firm
It can be reproduced with a $2000 consumer 3D-printer and a few dollars worth of material
Released on May 6 2013 it was download over 100000 times in the two days through BitTorrent before the US
Department of State demanded its takedown
Uri Even an Israeli TV reporter brought a working version of the gun into a ceremony featuring Netanyahu
On May 6th the New York city council made illegal to use a 3D printer to create any firearm rifle shotgun or any
piece or part thereof without being a licensed gunsmith
Design copy share download and print home-made fully operational weapons at a minimal cost and invisible to the current surveillance technologies
Security
57
Source Dailymail may 2013 Arstechnica jun 2013 Times of Israel july 2013 Wikipedia sept 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Piracy counterfeiting patent infringements with reverse-engineering and file sharing are taken to the next level
Intellectual property
58
Source The Pirate Bay Blog jan 2012
The Pirate Bay ldquofor realrdquo
ldquoWe believe that the next step in copying will be made from digital form into physical formrdquo
ldquo[Physibles are] data objects that are able (and feasible) to become physical [] three dimensional printers scanners and such are just the first steprdquo
ldquoYou will download your sneakers within 20 yearsrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Will undermine the economics of mass production and repatriating jobs to the West or burst like a overblown bubble
Revolution or fad
59
Source The Economist sept 2013
Much a complement as a competitor to mass production
Incorporated the best of both worlds
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
Source MTV European Music Award nov 2012
60
infomarketrevolutionitwwwmarketrevolutionit
61
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The implication of the ldquomakers revolutionrdquo
46
Source The Economist apr 2012
Speed to market
Risk failure tending to zero
Production of things that can not be done in any other way
Reduction of logistics and storage related costs
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
47
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Do you recognize this guy
Good Guy Michael Porter
48
DESCRIBES HOW VALUE IS CREATED
DISTINGUISHING TWO TYPES OF ACTIVITIES
PRIMARYactivities
The (five) activities to create value thus generating margin
SUPPORT activities
The (four) activities that facilitate the primary activities
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
If I distribute outsource or ever worse I lose control of my primary activities which will be my role
ldquoHow can I help yourdquo
49
Source Wikipedia 2013
RampD DESIGN PRODUCTION MARKETING amp SALES DISTRIBUTION CUSTOMER
SERVICE
For what I will get paid
NOPE
NOPE
NOPE
NOPE
NOPE
NOPE
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
4 models for the new paradigm
50
Distributed manufacturing
Open manufacturing
Manufacturing platform
Desktop manufacturing
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship products through my manufacturing terminalsrdquo
Distributed manufacturing
51
Source Quartz jun 2013 AtFAB 2013 PSFK jul 2013 Mashable aug 2013
The company plans centrally and produces locally
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship information not productsrdquo
Desktop manufacturing
52
Source Quartz jun 2013 AtFAB 2013
The company designs the customer produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoFrom your information I ship productsrdquo
Manufacturing platform
53
Source Quartz jun 2013 AtFAB 2013
The customer designs the company produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoEhm is this a ship yetrdquo
Open manufacturing
54
The customer designs and produces the company enables
Source Quartz jun 2013 AtFAB 2013
Materials spaces facilities contacts consulting
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Gotcha But how the story goes on
55
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Issues disputes danger
The dark side of the Makers
56
The digitization and democratization of manufacturing with its peer-to-peer
open and distributed approach
undermine not only some norms but whole sets of categories and principles that are the foundation of our thinking
and living
INTELLECTUAL PROPERTY SECURITY
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The ldquoLiberator Gunrdquo
A physible 3D-printable single shot handgun designed by the open source firm
It can be reproduced with a $2000 consumer 3D-printer and a few dollars worth of material
Released on May 6 2013 it was download over 100000 times in the two days through BitTorrent before the US
Department of State demanded its takedown
Uri Even an Israeli TV reporter brought a working version of the gun into a ceremony featuring Netanyahu
On May 6th the New York city council made illegal to use a 3D printer to create any firearm rifle shotgun or any
piece or part thereof without being a licensed gunsmith
Design copy share download and print home-made fully operational weapons at a minimal cost and invisible to the current surveillance technologies
Security
57
Source Dailymail may 2013 Arstechnica jun 2013 Times of Israel july 2013 Wikipedia sept 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Piracy counterfeiting patent infringements with reverse-engineering and file sharing are taken to the next level
Intellectual property
58
Source The Pirate Bay Blog jan 2012
The Pirate Bay ldquofor realrdquo
ldquoWe believe that the next step in copying will be made from digital form into physical formrdquo
ldquo[Physibles are] data objects that are able (and feasible) to become physical [] three dimensional printers scanners and such are just the first steprdquo
ldquoYou will download your sneakers within 20 yearsrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Will undermine the economics of mass production and repatriating jobs to the West or burst like a overblown bubble
Revolution or fad
59
Source The Economist sept 2013
Much a complement as a competitor to mass production
Incorporated the best of both worlds
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
Source MTV European Music Award nov 2012
60
infomarketrevolutionitwwwmarketrevolutionit
61
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquofrom a business point of viewrdquomodels strategy consequences
47
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Do you recognize this guy
Good Guy Michael Porter
48
DESCRIBES HOW VALUE IS CREATED
DISTINGUISHING TWO TYPES OF ACTIVITIES
PRIMARYactivities
The (five) activities to create value thus generating margin
SUPPORT activities
The (four) activities that facilitate the primary activities
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
If I distribute outsource or ever worse I lose control of my primary activities which will be my role
ldquoHow can I help yourdquo
49
Source Wikipedia 2013
RampD DESIGN PRODUCTION MARKETING amp SALES DISTRIBUTION CUSTOMER
SERVICE
For what I will get paid
NOPE
NOPE
NOPE
NOPE
NOPE
NOPE
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
4 models for the new paradigm
50
Distributed manufacturing
Open manufacturing
Manufacturing platform
Desktop manufacturing
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship products through my manufacturing terminalsrdquo
Distributed manufacturing
51
Source Quartz jun 2013 AtFAB 2013 PSFK jul 2013 Mashable aug 2013
The company plans centrally and produces locally
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship information not productsrdquo
Desktop manufacturing
52
Source Quartz jun 2013 AtFAB 2013
The company designs the customer produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoFrom your information I ship productsrdquo
Manufacturing platform
53
Source Quartz jun 2013 AtFAB 2013
The customer designs the company produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoEhm is this a ship yetrdquo
Open manufacturing
54
The customer designs and produces the company enables
Source Quartz jun 2013 AtFAB 2013
Materials spaces facilities contacts consulting
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Gotcha But how the story goes on
55
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Issues disputes danger
The dark side of the Makers
56
The digitization and democratization of manufacturing with its peer-to-peer
open and distributed approach
undermine not only some norms but whole sets of categories and principles that are the foundation of our thinking
and living
INTELLECTUAL PROPERTY SECURITY
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The ldquoLiberator Gunrdquo
A physible 3D-printable single shot handgun designed by the open source firm
It can be reproduced with a $2000 consumer 3D-printer and a few dollars worth of material
Released on May 6 2013 it was download over 100000 times in the two days through BitTorrent before the US
Department of State demanded its takedown
Uri Even an Israeli TV reporter brought a working version of the gun into a ceremony featuring Netanyahu
On May 6th the New York city council made illegal to use a 3D printer to create any firearm rifle shotgun or any
piece or part thereof without being a licensed gunsmith
Design copy share download and print home-made fully operational weapons at a minimal cost and invisible to the current surveillance technologies
Security
57
Source Dailymail may 2013 Arstechnica jun 2013 Times of Israel july 2013 Wikipedia sept 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Piracy counterfeiting patent infringements with reverse-engineering and file sharing are taken to the next level
Intellectual property
58
Source The Pirate Bay Blog jan 2012
The Pirate Bay ldquofor realrdquo
ldquoWe believe that the next step in copying will be made from digital form into physical formrdquo
ldquo[Physibles are] data objects that are able (and feasible) to become physical [] three dimensional printers scanners and such are just the first steprdquo
ldquoYou will download your sneakers within 20 yearsrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Will undermine the economics of mass production and repatriating jobs to the West or burst like a overblown bubble
Revolution or fad
59
Source The Economist sept 2013
Much a complement as a competitor to mass production
Incorporated the best of both worlds
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
Source MTV European Music Award nov 2012
60
infomarketrevolutionitwwwmarketrevolutionit
61
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Do you recognize this guy
Good Guy Michael Porter
48
DESCRIBES HOW VALUE IS CREATED
DISTINGUISHING TWO TYPES OF ACTIVITIES
PRIMARYactivities
The (five) activities to create value thus generating margin
SUPPORT activities
The (four) activities that facilitate the primary activities
Source Wikipedia 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
If I distribute outsource or ever worse I lose control of my primary activities which will be my role
ldquoHow can I help yourdquo
49
Source Wikipedia 2013
RampD DESIGN PRODUCTION MARKETING amp SALES DISTRIBUTION CUSTOMER
SERVICE
For what I will get paid
NOPE
NOPE
NOPE
NOPE
NOPE
NOPE
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
4 models for the new paradigm
50
Distributed manufacturing
Open manufacturing
Manufacturing platform
Desktop manufacturing
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship products through my manufacturing terminalsrdquo
Distributed manufacturing
51
Source Quartz jun 2013 AtFAB 2013 PSFK jul 2013 Mashable aug 2013
The company plans centrally and produces locally
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship information not productsrdquo
Desktop manufacturing
52
Source Quartz jun 2013 AtFAB 2013
The company designs the customer produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoFrom your information I ship productsrdquo
Manufacturing platform
53
Source Quartz jun 2013 AtFAB 2013
The customer designs the company produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoEhm is this a ship yetrdquo
Open manufacturing
54
The customer designs and produces the company enables
Source Quartz jun 2013 AtFAB 2013
Materials spaces facilities contacts consulting
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Gotcha But how the story goes on
55
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Issues disputes danger
The dark side of the Makers
56
The digitization and democratization of manufacturing with its peer-to-peer
open and distributed approach
undermine not only some norms but whole sets of categories and principles that are the foundation of our thinking
and living
INTELLECTUAL PROPERTY SECURITY
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The ldquoLiberator Gunrdquo
A physible 3D-printable single shot handgun designed by the open source firm
It can be reproduced with a $2000 consumer 3D-printer and a few dollars worth of material
Released on May 6 2013 it was download over 100000 times in the two days through BitTorrent before the US
Department of State demanded its takedown
Uri Even an Israeli TV reporter brought a working version of the gun into a ceremony featuring Netanyahu
On May 6th the New York city council made illegal to use a 3D printer to create any firearm rifle shotgun or any
piece or part thereof without being a licensed gunsmith
Design copy share download and print home-made fully operational weapons at a minimal cost and invisible to the current surveillance technologies
Security
57
Source Dailymail may 2013 Arstechnica jun 2013 Times of Israel july 2013 Wikipedia sept 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Piracy counterfeiting patent infringements with reverse-engineering and file sharing are taken to the next level
Intellectual property
58
Source The Pirate Bay Blog jan 2012
The Pirate Bay ldquofor realrdquo
ldquoWe believe that the next step in copying will be made from digital form into physical formrdquo
ldquo[Physibles are] data objects that are able (and feasible) to become physical [] three dimensional printers scanners and such are just the first steprdquo
ldquoYou will download your sneakers within 20 yearsrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Will undermine the economics of mass production and repatriating jobs to the West or burst like a overblown bubble
Revolution or fad
59
Source The Economist sept 2013
Much a complement as a competitor to mass production
Incorporated the best of both worlds
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
Source MTV European Music Award nov 2012
60
infomarketrevolutionitwwwmarketrevolutionit
61
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
If I distribute outsource or ever worse I lose control of my primary activities which will be my role
ldquoHow can I help yourdquo
49
Source Wikipedia 2013
RampD DESIGN PRODUCTION MARKETING amp SALES DISTRIBUTION CUSTOMER
SERVICE
For what I will get paid
NOPE
NOPE
NOPE
NOPE
NOPE
NOPE
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
4 models for the new paradigm
50
Distributed manufacturing
Open manufacturing
Manufacturing platform
Desktop manufacturing
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship products through my manufacturing terminalsrdquo
Distributed manufacturing
51
Source Quartz jun 2013 AtFAB 2013 PSFK jul 2013 Mashable aug 2013
The company plans centrally and produces locally
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship information not productsrdquo
Desktop manufacturing
52
Source Quartz jun 2013 AtFAB 2013
The company designs the customer produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoFrom your information I ship productsrdquo
Manufacturing platform
53
Source Quartz jun 2013 AtFAB 2013
The customer designs the company produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoEhm is this a ship yetrdquo
Open manufacturing
54
The customer designs and produces the company enables
Source Quartz jun 2013 AtFAB 2013
Materials spaces facilities contacts consulting
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Gotcha But how the story goes on
55
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Issues disputes danger
The dark side of the Makers
56
The digitization and democratization of manufacturing with its peer-to-peer
open and distributed approach
undermine not only some norms but whole sets of categories and principles that are the foundation of our thinking
and living
INTELLECTUAL PROPERTY SECURITY
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The ldquoLiberator Gunrdquo
A physible 3D-printable single shot handgun designed by the open source firm
It can be reproduced with a $2000 consumer 3D-printer and a few dollars worth of material
Released on May 6 2013 it was download over 100000 times in the two days through BitTorrent before the US
Department of State demanded its takedown
Uri Even an Israeli TV reporter brought a working version of the gun into a ceremony featuring Netanyahu
On May 6th the New York city council made illegal to use a 3D printer to create any firearm rifle shotgun or any
piece or part thereof without being a licensed gunsmith
Design copy share download and print home-made fully operational weapons at a minimal cost and invisible to the current surveillance technologies
Security
57
Source Dailymail may 2013 Arstechnica jun 2013 Times of Israel july 2013 Wikipedia sept 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Piracy counterfeiting patent infringements with reverse-engineering and file sharing are taken to the next level
Intellectual property
58
Source The Pirate Bay Blog jan 2012
The Pirate Bay ldquofor realrdquo
ldquoWe believe that the next step in copying will be made from digital form into physical formrdquo
ldquo[Physibles are] data objects that are able (and feasible) to become physical [] three dimensional printers scanners and such are just the first steprdquo
ldquoYou will download your sneakers within 20 yearsrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Will undermine the economics of mass production and repatriating jobs to the West or burst like a overblown bubble
Revolution or fad
59
Source The Economist sept 2013
Much a complement as a competitor to mass production
Incorporated the best of both worlds
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
Source MTV European Music Award nov 2012
60
infomarketrevolutionitwwwmarketrevolutionit
61
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
4 models for the new paradigm
50
Distributed manufacturing
Open manufacturing
Manufacturing platform
Desktop manufacturing
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship products through my manufacturing terminalsrdquo
Distributed manufacturing
51
Source Quartz jun 2013 AtFAB 2013 PSFK jul 2013 Mashable aug 2013
The company plans centrally and produces locally
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship information not productsrdquo
Desktop manufacturing
52
Source Quartz jun 2013 AtFAB 2013
The company designs the customer produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoFrom your information I ship productsrdquo
Manufacturing platform
53
Source Quartz jun 2013 AtFAB 2013
The customer designs the company produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoEhm is this a ship yetrdquo
Open manufacturing
54
The customer designs and produces the company enables
Source Quartz jun 2013 AtFAB 2013
Materials spaces facilities contacts consulting
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Gotcha But how the story goes on
55
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Issues disputes danger
The dark side of the Makers
56
The digitization and democratization of manufacturing with its peer-to-peer
open and distributed approach
undermine not only some norms but whole sets of categories and principles that are the foundation of our thinking
and living
INTELLECTUAL PROPERTY SECURITY
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The ldquoLiberator Gunrdquo
A physible 3D-printable single shot handgun designed by the open source firm
It can be reproduced with a $2000 consumer 3D-printer and a few dollars worth of material
Released on May 6 2013 it was download over 100000 times in the two days through BitTorrent before the US
Department of State demanded its takedown
Uri Even an Israeli TV reporter brought a working version of the gun into a ceremony featuring Netanyahu
On May 6th the New York city council made illegal to use a 3D printer to create any firearm rifle shotgun or any
piece or part thereof without being a licensed gunsmith
Design copy share download and print home-made fully operational weapons at a minimal cost and invisible to the current surveillance technologies
Security
57
Source Dailymail may 2013 Arstechnica jun 2013 Times of Israel july 2013 Wikipedia sept 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Piracy counterfeiting patent infringements with reverse-engineering and file sharing are taken to the next level
Intellectual property
58
Source The Pirate Bay Blog jan 2012
The Pirate Bay ldquofor realrdquo
ldquoWe believe that the next step in copying will be made from digital form into physical formrdquo
ldquo[Physibles are] data objects that are able (and feasible) to become physical [] three dimensional printers scanners and such are just the first steprdquo
ldquoYou will download your sneakers within 20 yearsrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Will undermine the economics of mass production and repatriating jobs to the West or burst like a overblown bubble
Revolution or fad
59
Source The Economist sept 2013
Much a complement as a competitor to mass production
Incorporated the best of both worlds
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
Source MTV European Music Award nov 2012
60
infomarketrevolutionitwwwmarketrevolutionit
61
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship products through my manufacturing terminalsrdquo
Distributed manufacturing
51
Source Quartz jun 2013 AtFAB 2013 PSFK jul 2013 Mashable aug 2013
The company plans centrally and produces locally
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship information not productsrdquo
Desktop manufacturing
52
Source Quartz jun 2013 AtFAB 2013
The company designs the customer produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoFrom your information I ship productsrdquo
Manufacturing platform
53
Source Quartz jun 2013 AtFAB 2013
The customer designs the company produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoEhm is this a ship yetrdquo
Open manufacturing
54
The customer designs and produces the company enables
Source Quartz jun 2013 AtFAB 2013
Materials spaces facilities contacts consulting
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Gotcha But how the story goes on
55
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Issues disputes danger
The dark side of the Makers
56
The digitization and democratization of manufacturing with its peer-to-peer
open and distributed approach
undermine not only some norms but whole sets of categories and principles that are the foundation of our thinking
and living
INTELLECTUAL PROPERTY SECURITY
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The ldquoLiberator Gunrdquo
A physible 3D-printable single shot handgun designed by the open source firm
It can be reproduced with a $2000 consumer 3D-printer and a few dollars worth of material
Released on May 6 2013 it was download over 100000 times in the two days through BitTorrent before the US
Department of State demanded its takedown
Uri Even an Israeli TV reporter brought a working version of the gun into a ceremony featuring Netanyahu
On May 6th the New York city council made illegal to use a 3D printer to create any firearm rifle shotgun or any
piece or part thereof without being a licensed gunsmith
Design copy share download and print home-made fully operational weapons at a minimal cost and invisible to the current surveillance technologies
Security
57
Source Dailymail may 2013 Arstechnica jun 2013 Times of Israel july 2013 Wikipedia sept 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Piracy counterfeiting patent infringements with reverse-engineering and file sharing are taken to the next level
Intellectual property
58
Source The Pirate Bay Blog jan 2012
The Pirate Bay ldquofor realrdquo
ldquoWe believe that the next step in copying will be made from digital form into physical formrdquo
ldquo[Physibles are] data objects that are able (and feasible) to become physical [] three dimensional printers scanners and such are just the first steprdquo
ldquoYou will download your sneakers within 20 yearsrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Will undermine the economics of mass production and repatriating jobs to the West or burst like a overblown bubble
Revolution or fad
59
Source The Economist sept 2013
Much a complement as a competitor to mass production
Incorporated the best of both worlds
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
Source MTV European Music Award nov 2012
60
infomarketrevolutionitwwwmarketrevolutionit
61
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoI ship information not productsrdquo
Desktop manufacturing
52
Source Quartz jun 2013 AtFAB 2013
The company designs the customer produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoFrom your information I ship productsrdquo
Manufacturing platform
53
Source Quartz jun 2013 AtFAB 2013
The customer designs the company produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoEhm is this a ship yetrdquo
Open manufacturing
54
The customer designs and produces the company enables
Source Quartz jun 2013 AtFAB 2013
Materials spaces facilities contacts consulting
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Gotcha But how the story goes on
55
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Issues disputes danger
The dark side of the Makers
56
The digitization and democratization of manufacturing with its peer-to-peer
open and distributed approach
undermine not only some norms but whole sets of categories and principles that are the foundation of our thinking
and living
INTELLECTUAL PROPERTY SECURITY
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The ldquoLiberator Gunrdquo
A physible 3D-printable single shot handgun designed by the open source firm
It can be reproduced with a $2000 consumer 3D-printer and a few dollars worth of material
Released on May 6 2013 it was download over 100000 times in the two days through BitTorrent before the US
Department of State demanded its takedown
Uri Even an Israeli TV reporter brought a working version of the gun into a ceremony featuring Netanyahu
On May 6th the New York city council made illegal to use a 3D printer to create any firearm rifle shotgun or any
piece or part thereof without being a licensed gunsmith
Design copy share download and print home-made fully operational weapons at a minimal cost and invisible to the current surveillance technologies
Security
57
Source Dailymail may 2013 Arstechnica jun 2013 Times of Israel july 2013 Wikipedia sept 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Piracy counterfeiting patent infringements with reverse-engineering and file sharing are taken to the next level
Intellectual property
58
Source The Pirate Bay Blog jan 2012
The Pirate Bay ldquofor realrdquo
ldquoWe believe that the next step in copying will be made from digital form into physical formrdquo
ldquo[Physibles are] data objects that are able (and feasible) to become physical [] three dimensional printers scanners and such are just the first steprdquo
ldquoYou will download your sneakers within 20 yearsrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Will undermine the economics of mass production and repatriating jobs to the West or burst like a overblown bubble
Revolution or fad
59
Source The Economist sept 2013
Much a complement as a competitor to mass production
Incorporated the best of both worlds
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
Source MTV European Music Award nov 2012
60
infomarketrevolutionitwwwmarketrevolutionit
61
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoFrom your information I ship productsrdquo
Manufacturing platform
53
Source Quartz jun 2013 AtFAB 2013
The customer designs the company produces
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoEhm is this a ship yetrdquo
Open manufacturing
54
The customer designs and produces the company enables
Source Quartz jun 2013 AtFAB 2013
Materials spaces facilities contacts consulting
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Gotcha But how the story goes on
55
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Issues disputes danger
The dark side of the Makers
56
The digitization and democratization of manufacturing with its peer-to-peer
open and distributed approach
undermine not only some norms but whole sets of categories and principles that are the foundation of our thinking
and living
INTELLECTUAL PROPERTY SECURITY
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The ldquoLiberator Gunrdquo
A physible 3D-printable single shot handgun designed by the open source firm
It can be reproduced with a $2000 consumer 3D-printer and a few dollars worth of material
Released on May 6 2013 it was download over 100000 times in the two days through BitTorrent before the US
Department of State demanded its takedown
Uri Even an Israeli TV reporter brought a working version of the gun into a ceremony featuring Netanyahu
On May 6th the New York city council made illegal to use a 3D printer to create any firearm rifle shotgun or any
piece or part thereof without being a licensed gunsmith
Design copy share download and print home-made fully operational weapons at a minimal cost and invisible to the current surveillance technologies
Security
57
Source Dailymail may 2013 Arstechnica jun 2013 Times of Israel july 2013 Wikipedia sept 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Piracy counterfeiting patent infringements with reverse-engineering and file sharing are taken to the next level
Intellectual property
58
Source The Pirate Bay Blog jan 2012
The Pirate Bay ldquofor realrdquo
ldquoWe believe that the next step in copying will be made from digital form into physical formrdquo
ldquo[Physibles are] data objects that are able (and feasible) to become physical [] three dimensional printers scanners and such are just the first steprdquo
ldquoYou will download your sneakers within 20 yearsrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Will undermine the economics of mass production and repatriating jobs to the West or burst like a overblown bubble
Revolution or fad
59
Source The Economist sept 2013
Much a complement as a competitor to mass production
Incorporated the best of both worlds
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
Source MTV European Music Award nov 2012
60
infomarketrevolutionitwwwmarketrevolutionit
61
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
ldquoEhm is this a ship yetrdquo
Open manufacturing
54
The customer designs and produces the company enables
Source Quartz jun 2013 AtFAB 2013
Materials spaces facilities contacts consulting
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Gotcha But how the story goes on
55
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Issues disputes danger
The dark side of the Makers
56
The digitization and democratization of manufacturing with its peer-to-peer
open and distributed approach
undermine not only some norms but whole sets of categories and principles that are the foundation of our thinking
and living
INTELLECTUAL PROPERTY SECURITY
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The ldquoLiberator Gunrdquo
A physible 3D-printable single shot handgun designed by the open source firm
It can be reproduced with a $2000 consumer 3D-printer and a few dollars worth of material
Released on May 6 2013 it was download over 100000 times in the two days through BitTorrent before the US
Department of State demanded its takedown
Uri Even an Israeli TV reporter brought a working version of the gun into a ceremony featuring Netanyahu
On May 6th the New York city council made illegal to use a 3D printer to create any firearm rifle shotgun or any
piece or part thereof without being a licensed gunsmith
Design copy share download and print home-made fully operational weapons at a minimal cost and invisible to the current surveillance technologies
Security
57
Source Dailymail may 2013 Arstechnica jun 2013 Times of Israel july 2013 Wikipedia sept 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Piracy counterfeiting patent infringements with reverse-engineering and file sharing are taken to the next level
Intellectual property
58
Source The Pirate Bay Blog jan 2012
The Pirate Bay ldquofor realrdquo
ldquoWe believe that the next step in copying will be made from digital form into physical formrdquo
ldquo[Physibles are] data objects that are able (and feasible) to become physical [] three dimensional printers scanners and such are just the first steprdquo
ldquoYou will download your sneakers within 20 yearsrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Will undermine the economics of mass production and repatriating jobs to the West or burst like a overblown bubble
Revolution or fad
59
Source The Economist sept 2013
Much a complement as a competitor to mass production
Incorporated the best of both worlds
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
Source MTV European Music Award nov 2012
60
infomarketrevolutionitwwwmarketrevolutionit
61
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Gotcha But how the story goes on
55
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Issues disputes danger
The dark side of the Makers
56
The digitization and democratization of manufacturing with its peer-to-peer
open and distributed approach
undermine not only some norms but whole sets of categories and principles that are the foundation of our thinking
and living
INTELLECTUAL PROPERTY SECURITY
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The ldquoLiberator Gunrdquo
A physible 3D-printable single shot handgun designed by the open source firm
It can be reproduced with a $2000 consumer 3D-printer and a few dollars worth of material
Released on May 6 2013 it was download over 100000 times in the two days through BitTorrent before the US
Department of State demanded its takedown
Uri Even an Israeli TV reporter brought a working version of the gun into a ceremony featuring Netanyahu
On May 6th the New York city council made illegal to use a 3D printer to create any firearm rifle shotgun or any
piece or part thereof without being a licensed gunsmith
Design copy share download and print home-made fully operational weapons at a minimal cost and invisible to the current surveillance technologies
Security
57
Source Dailymail may 2013 Arstechnica jun 2013 Times of Israel july 2013 Wikipedia sept 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Piracy counterfeiting patent infringements with reverse-engineering and file sharing are taken to the next level
Intellectual property
58
Source The Pirate Bay Blog jan 2012
The Pirate Bay ldquofor realrdquo
ldquoWe believe that the next step in copying will be made from digital form into physical formrdquo
ldquo[Physibles are] data objects that are able (and feasible) to become physical [] three dimensional printers scanners and such are just the first steprdquo
ldquoYou will download your sneakers within 20 yearsrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Will undermine the economics of mass production and repatriating jobs to the West or burst like a overblown bubble
Revolution or fad
59
Source The Economist sept 2013
Much a complement as a competitor to mass production
Incorporated the best of both worlds
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
Source MTV European Music Award nov 2012
60
infomarketrevolutionitwwwmarketrevolutionit
61
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Issues disputes danger
The dark side of the Makers
56
The digitization and democratization of manufacturing with its peer-to-peer
open and distributed approach
undermine not only some norms but whole sets of categories and principles that are the foundation of our thinking
and living
INTELLECTUAL PROPERTY SECURITY
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The ldquoLiberator Gunrdquo
A physible 3D-printable single shot handgun designed by the open source firm
It can be reproduced with a $2000 consumer 3D-printer and a few dollars worth of material
Released on May 6 2013 it was download over 100000 times in the two days through BitTorrent before the US
Department of State demanded its takedown
Uri Even an Israeli TV reporter brought a working version of the gun into a ceremony featuring Netanyahu
On May 6th the New York city council made illegal to use a 3D printer to create any firearm rifle shotgun or any
piece or part thereof without being a licensed gunsmith
Design copy share download and print home-made fully operational weapons at a minimal cost and invisible to the current surveillance technologies
Security
57
Source Dailymail may 2013 Arstechnica jun 2013 Times of Israel july 2013 Wikipedia sept 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Piracy counterfeiting patent infringements with reverse-engineering and file sharing are taken to the next level
Intellectual property
58
Source The Pirate Bay Blog jan 2012
The Pirate Bay ldquofor realrdquo
ldquoWe believe that the next step in copying will be made from digital form into physical formrdquo
ldquo[Physibles are] data objects that are able (and feasible) to become physical [] three dimensional printers scanners and such are just the first steprdquo
ldquoYou will download your sneakers within 20 yearsrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Will undermine the economics of mass production and repatriating jobs to the West or burst like a overblown bubble
Revolution or fad
59
Source The Economist sept 2013
Much a complement as a competitor to mass production
Incorporated the best of both worlds
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
Source MTV European Music Award nov 2012
60
infomarketrevolutionitwwwmarketrevolutionit
61
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
The ldquoLiberator Gunrdquo
A physible 3D-printable single shot handgun designed by the open source firm
It can be reproduced with a $2000 consumer 3D-printer and a few dollars worth of material
Released on May 6 2013 it was download over 100000 times in the two days through BitTorrent before the US
Department of State demanded its takedown
Uri Even an Israeli TV reporter brought a working version of the gun into a ceremony featuring Netanyahu
On May 6th the New York city council made illegal to use a 3D printer to create any firearm rifle shotgun or any
piece or part thereof without being a licensed gunsmith
Design copy share download and print home-made fully operational weapons at a minimal cost and invisible to the current surveillance technologies
Security
57
Source Dailymail may 2013 Arstechnica jun 2013 Times of Israel july 2013 Wikipedia sept 2013
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Piracy counterfeiting patent infringements with reverse-engineering and file sharing are taken to the next level
Intellectual property
58
Source The Pirate Bay Blog jan 2012
The Pirate Bay ldquofor realrdquo
ldquoWe believe that the next step in copying will be made from digital form into physical formrdquo
ldquo[Physibles are] data objects that are able (and feasible) to become physical [] three dimensional printers scanners and such are just the first steprdquo
ldquoYou will download your sneakers within 20 yearsrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Will undermine the economics of mass production and repatriating jobs to the West or burst like a overblown bubble
Revolution or fad
59
Source The Economist sept 2013
Much a complement as a competitor to mass production
Incorporated the best of both worlds
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
Source MTV European Music Award nov 2012
60
infomarketrevolutionitwwwmarketrevolutionit
61
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Piracy counterfeiting patent infringements with reverse-engineering and file sharing are taken to the next level
Intellectual property
58
Source The Pirate Bay Blog jan 2012
The Pirate Bay ldquofor realrdquo
ldquoWe believe that the next step in copying will be made from digital form into physical formrdquo
ldquo[Physibles are] data objects that are able (and feasible) to become physical [] three dimensional printers scanners and such are just the first steprdquo
ldquoYou will download your sneakers within 20 yearsrdquo
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Will undermine the economics of mass production and repatriating jobs to the West or burst like a overblown bubble
Revolution or fad
59
Source The Economist sept 2013
Much a complement as a competitor to mass production
Incorporated the best of both worlds
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
Source MTV European Music Award nov 2012
60
infomarketrevolutionitwwwmarketrevolutionit
61
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
Will undermine the economics of mass production and repatriating jobs to the West or burst like a overblown bubble
Revolution or fad
59
Source The Economist sept 2013
Much a complement as a competitor to mass production
Incorporated the best of both worlds
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
Source MTV European Music Award nov 2012
60
infomarketrevolutionitwwwmarketrevolutionit
61
DO IT YOURSELF amp THE MAKERS REVOLUTION - INSPIRING ROUTE
TITOLO
Source MTV European Music Award nov 2012
60
infomarketrevolutionitwwwmarketrevolutionit
61
infomarketrevolutionitwwwmarketrevolutionit
61