inspiring putrajaya

A GrandVision,

A ShowcaseofInnov

ation

Putrajaya bears testimo

ny to our ability to i

nnovate It

serves as a model city

to be emulated not on

ly by other

Malaysian towns but also

other countries.

YAB Dato Seri Abd

ullah Haji Ahmad B

adawi, Prime Ministe

r, Malaysia

Putrajaya, I believe, ha

s become a model for new

capitals in

many countries... Those

who have seen Putrajay

a consider it

for their new capitals a

nd have gone so far as t

o request the

planners of the city to he

lp them plan their new cit

ies.

Tun Dr. Mahathir b

in Mohamad, Former

Prime Minister, Malays

ia

For years, it was a swa

mpy stretch of land with

a languid

personality. Then the l

eadership announced th

at it would

become the seat of the

Federal Government

in the new

millennium, and histor

y was set in motion.

Inspiring Putrajaya: W

orlds First Intelligent

Garden City

is a stylish publication

that is set to become a

collector’s

item.

Putrajaya is one of th

e world’s best planned

cities; but

it is its symbolism t

hat is perhaps the mos

t powerful

result. The story of

development is one of

courage,

innovation and imagi

nation. For Malaysian

s, it is an

inspiration about wha

t can be achieved w

hen world-

class standards and va

lues are applied in an

endeavour.

Join us on this pictor

ial journey and discov

er the style

and substance of this

multi-dimensional city

.

It will be, we trust, a

fascinating one.

KDN P12xxx/7/2/005

ContentsA celebration of creativity, a showcase of innovation 4Message bythePrimeMinister,YAB Dato SeriAbdullah HajiAhmadBadawi

Artistic take on innovation 6Message bythe President, Limkokwing University College of Creative Technology, YBhg Tan Sri Dato Dr Lim Kok Wing

Malaysia’s Garden City of Tomorrow 14A glimpse into the future 17Multi-dimensional cityscape with a distinctive aura 40Futuristic city living designed to be emulated 56New interpretation of the old 76 Impressive structures of Putrajaya 102In harmony with nature 120 Vibrant city with 21st-century goals 144The MSC connection: Cyberjaya complements 158Cyberjaya’s heart of innovation 162

Concept/Design: Tan Sri Dato’ Dr Lim Kok Wing

Cover Design: Tan Sri Dato’ Dr Lim Kok Wing

Art Direction: Chooi Siew Heng

Photography: Lee Chee Meng, Photography Department, Limkokwing University College of Creative Technology

Published by: Limkokwing University College of Creative TechnologyInovasi 1, Jalan Teknokrat 1/1, 63000 Cyberjaya, Selangor Darul Ehsan, Malaysia

Colour separation & CTP production by A.Sani KW Sdn Bhd

Printed in Malaysia by Hoffset Printing Sdn Bhd

Copyright© 2006 Limkokwing University College of Creative Technology

All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form orby any means, electronic, electrostatic, magnetic tape, mechanical, photocopying, recording or otherwise, without the priorpermission in writing from the publisher.

W ith Putrajaya, Malaysia has entered into a new chapterin the history of modern city planning. The country caneven lay claim to having created something never beforeseen in the world. Contrasting features such as stylishbuildings and open spaces come together to make it anembodiment of how technology can exist in harmonywith nature.

Soaking in the atmosphere of Putrajaya is like taking aglimpse into the future – and there is no mistaking themessage: the future has arrived and this is how it looks.

The story of how Putrajaya was conceived is nothingshort of an inspiring one. Inspiring Putrajaya: WorldsFirst Intelligent Garden City captures the beauty ofMalaysia’s foremost Intelligent City.

4

A celebrationofcreativity,ashowcaseofinnovation

Putrajaya marks the beginning of a new chapter for Malaysia,

yet not all Malaysians can claim to have visited this most

revolutionary garden city.

I hope Inspiring Putrajaya —The Worlds First Intelligent

Garden City opens eyes and inspires minds. It should

enlighten readers on why this city that will help

Malaysians secure a competitive position in the world

market, must have a special place in our hearts

and minds.

This publication sets out to capture the splendour

and significance of Putrajaya – that it is more than

the seat of the Malaysian Government.

Putrajaya bears testimony to our ability to

innovate. The city has redefined the concept of

Garden City by injecting high technology,

resulting in a trendy futuristic location.

It serves as a model city to be emulated

not only by other Malaysian towns

but also by other countries.

Foreword

5

One of the world’s best planned, best designed cities, Putrajaya boasts

core areas that are structured into identifiable precincts, carefully

landscaped and constructed. Futuristic elements blend in pleasingly with

other details inspired by more traditional sources. Islamic architecture

has never been more brilliantly employed to make for an inspiring place

to live and work in.

Nature and technology are in good balance – even boulevards, like

other man-made structures in the city, have a meaningful existence.

The Putra Square, for instance, is where Malaysians often gather for

national celebrations and important events. And like everything else in

Putrajaya, every detail comes well art-directed. In this case, the design

of the square portrays unity in the country, the shapes representing the

development of Malaysia and the perfect circle depicting synergy.

Indeed, there is much to be celebrated where Putrajaya is concerned.

From its eight scenic bridges to the Diplomatic Precinct that answers

the future needs of the diplomatic community, every detail in Putrajaya

speaks of a carefully laid plan conceived by brilliant, far-sighted minds

to result in a city all Malaysians can be proud of.

YAB Dato Seri Abdullah Haji Ahmad BadawiPrime Minister, Malaysia

2006

6

Artistic take on innovationInspiring Putrajaya would not have been a reality if not for Dato’ Seri

Abdullah Ahmad Badawi. A big thank you to the Prime Minister for

his encouragement that helped fuel the passion for a publication that

is captivating in both style and substance.

And of course, if Tun Dr Mahathir Mohamad had not created

Putrajaya and Cyberjaya in the first place, the country would not have

these shining examples of how it could be on par with the best

in the world today. Thank you, Tun Mahathir, for the

opportunity to produce this publication.

Building creativity and innovation is the great task

ahead, and in Putrajaya and Cyberjaya, we have

demonstrated we have the potential to stamp our

mark. These cities are critical elements in the

branding of Malaysia as a dynamic, innovative

nation able to keep pace with the

competition brought on by high

technology and globalisation.

In Cyberjaya we evidently have the ideal

location for companies to harness creativity

and innovation in order to generate top-

line growth; where models of innovation

and efficiency have taken root and

Foreword

Captions:

Pages 9 — 10 Gateway into Putrajaya Seri Saujana, animpressive steel and concrete structure providing access from the south, is

one of eight bridges linking Putrajayas Core Island and its periphery areas

Pages 11 — 13 Vision of the future Seri Wawasan (Vision), a signaturebridge with dual three-lane carriageways in Precinct 2, encapsulates theessence of Putrajaya as a futuristic city. The cable-stayed bridge is avisually-exciting blend of aesthetics and functionality cannily applied tomodern civil engineering and creative design. It drew its design inspirationfrom a sailboat and features a combination of cable backstays and astructural steel tie-back for the support of the 37.2m wide causeway

7

thrived.

And how both the cities appeal to the eye with their unique fusion of

traditional concepts and contemporary angles! In the aesthetics

department, they clearly qualify as model cities; each a showcase where

Malaysians can witness the dynamics of innovation and appreciate the

idea of paradigm shifting.

Inspiring Putrajaya artistically captures the vibrant vibes of the city

on camera. The many wondrous sights are worth immortalising

and documenting; they speak of a carefully laid plan

conceived by brilliant, far-sighted minds.

Malaysian aspirations have never been voiced louder.

YBhg Tan Sri Dato Dr Lim Kok WingPresident, Limkokwing University College of

Creative Technology 2006

14

In Ebenezer Howard’s Garden

Cities of Tomorrow published in

1902, the author writes about

the creation of new towns of limited

size, by a permanent belt of

agricultural land.

If Howard were alive today, he would be

astounded to see a concept first thought

up by him, being brought to the next

level – much grander in scale and more

diverse in terms of ideas. Malaysia’s

first Intel-ligent Garden City, Putrajaya

is the trendy and futuristic location for

the country’s central Government.

Here, we see a convergence of the past,

present and future – of heritage, design

and technology. For example, fibre-

optic cables and minarets are both the

Malaysia s Garden City of Tomorrow

15

personality of this city, as are modern stylised bridges amongst our

natural heritage of fauna and flora.

Everywhere around the world, city planners continuously seek to

strike a balance between the quality of life and the need for better city

planning, better housing and better public services. Countries such as

New Zealand and Canada have their Garden City in Christchurch

and Vancouver respectively. With Putrajaya, Malaysia planned for a

garden city that was stylish, real and authentic, and equipped with the

latest technology to be a model of efficient Federal administration.

Maybe it was a tall order, but it was not impossible, as is clearly

evident. Fully integrated and self-contained, it is a showcase of

excellence in distinctive design, technological advancement and city

planning innovation.

Malaysians can lay claim to having created something never before

seen in the world. Contrasting features such as stylish buildings and

open spaces come together to make it an embodiment of how

technology can exist in harmony with nature. Not surprising, of course,

considering that Putrajaya was conceptualised based on three simple

ideologies that cover the spiritual, social and natural – man and his

creator, man and man, and man and nature.

16

Like a person who wears many hats, Putrajaya has many objectives:

vital development catalyst due to its role as model city, nerve centre

of the nation, and ideal place to live, work and engage in sports and

recreational activities.

Putrajaya’s version of modern city living is in tandem with the

Malaysian Government’s goal of nurturing a caring and tolerant

society and its policy of ensuring continued growth in the Klang Valley

by providing a more balanced development away from Kuala Lumpur,

the latter still the country’s financial and commercial capital.

Futuristic, yet charmingly rustic structures share space in an orderly

fashion on 4,581 hectares of land. This combination evokes a ‘resort

feel’ – lending to a refreshing environment for work and play. Some

40% of the meticulously-designed capital is preserved for nature.

Parks and botanical gardens, manicured hills, large bodies of

freshwater wetlands teeming with wildlife like swans and flamingoes

are hallmarks of Putrajaya. The nature spots with their 60,000 trees

and shrubs would make an ideal site for scientific exploration,

although most visitors would be happy enough to appreciate them for

their scenic value alone.

17

Soaking in the atmosphere of Putrajaya is like taking a glimpse into

the future – and there is no mistaking the message: the future has

arrived and this is how it looks. The story of how Putrajaya was

conceived is nothing short of an inspiring one. Pet project of former

Prime Minister Tun Dr Mahathir Mohamad, it has been built for the

next 100, 200, or 300 years – or so declared Dr Mahathir when

Government departments began moving into the city from bustling

Kuala Lumpur in 1999.

The former Prime Minister, best known for his Vision 2020 that

targets a developed Malaysia, first unveiled Putrajaya on June 4,

1999, as a shining example of its grand vision for the future. The

legacy of his early planning forms the framework of Putrajaya today.

Putrajaya has since come to symbolise the branding of Malaysia. That

it is an ambitious plan is without a doubt. The US$8.1 billion city is

still undergoing construction – much needs to be done. Lead developer

A glimpse into the future

“The Malaysian elements are mostly in the decorations, using

intricate traditional Malay designs.”— Tun Dr Mahathir Mohamad

18

Putrajaya Holdings, in partnership with four property developers –

Peremba Sdn Bhd, SP Setia Bhd, Hong Leong Properties Bhd and

E&O Property Development Bhd – is responsible for developing the

residential precincts outlined in the Putrajaya Master Plan.

Named after the country’s founding father and first Prime Minister,

Tunku Abdul Rahman Putra Al-Haj (the suffix ‘jaya’ means

‘success’), the city features its uniqueness, which is further enhanced

by another model intelligent city.

Complementing Putrajaya is its twin city, Cyberjaya – positioned as a

premier ICT hub, not just for Malaysia, but for the region. Malaysia’s

Multimedia Super Corridor (MSC) is located here, the nerve centre

of the nation’s ICT projects and aspirations.

Together Putrajaya and Cyberjaya symbolise Malaysia’s aspirations to

be a key player in the global ICT arena.

Already making a huge impression on visitors are the stylishly designed

buildings where Government offices are housed. These sit along the

fringes of Putra Square, surrounded by a massive man-made lake. It

was envisioned that Putrajaya would attract banks, securities houses

and media organisations hoping to escape Asia’s more congested

capitals. Embassies are represented in a diplomatic enclave in the

northern end of Putrajaya.

High-tech schools, fishing grounds, jogging paths

and artificial lakes – these are among the features

that are to be incorporated into the system. Some

smaller details are already functional: viewing

platforms built on hills, futuristic street lights

and irrigation ditches dug into grassy knolls.

Schools, healthcare facilities and public

amenities are being built in the city

over the next decade. Advanced

communications and transpor-

tation infrastructure will keep

Putrajaya well-linked. A golf

course, sports stadium,

cultural centre and shopping

malls – all these should come

together to make Putrajaya

vibrant and visually

exciting but certainly

nothing can compete

with the impressive

19

sight of the pink-domed Putra Mosque

boasting the world’s tallest minaret at

116m.

Putra Mosqueis trulyasightto behold

and is one of the most modern

mosques in the world. This

sandstone mosque,which

incorporates Malaysian,

Persian and Arab-Islamic

architectural designs, over-

looks a giant man-made

lake.Theentirecomplex

can accommodate up

to 15,000 worship-

pers and has also

been designed for

conferences,

seminars and

symposiums.

21

Captions:

Pages 22 — 23 Bridging precincts The Seri Wawasan Bridge with a cycle track and pedestrian walkways is a main link betweenthe Core Island and residential area of Precinct 8.

Pages 24 — 25 Putrajayas defining feature the Boulevard is a 4.2km-long, 100m-wide central spine that runs through theCore Island and connects it to the northern and southern ends of Putrajaya.

Page 26 Building the unconventional The Putrajaya International Convention Centre is a distinctive building whose design wasinspired by the eye of the pending perak, a popular silver adornment.

Pages 27 — 29 Breathtaking arch This steel lattice structure forms part of the Gateway to provide the Putrajaya CorporationComplex with a riveting faade. The Gateway houses a public viewing deck that offers a commanding view of parades along theBoulevard.

Pages 30 — 31 Heart of Putrajaya The Putrajaya Corporation Complex is strategically located in the middle of the Core Island,overlooking the Putrajaya Square and facing the Palace of Justice.

Pages 32 — 35 Paragon of justice The Palace of Justice, as seen from below Putrajaya Corporation Complexs Gateway, isanother architectural beauty with its granite-clad colonnades and mosaic-clad domes. The Palace of Justice is aligned to the Qiblat Axisfacing the Putra Mosque beyond the Putrajaya Corporation Complex.

Pages 36 — 37 Parading Malaysia s best With pavements highlighting patterns of the songket, a traditional woven cloth, theBoulevard plays host to the annual Merdeka (Independence) Parade.

Pages 38 — 39 Justice prevails Offering more than 70,000sqm of floor space, the massive Palace of Justice houses six Courts ofAppeals, two Federal Courts and 20 Judges Chambers.

Whilst Putrajaya is the Federal administrative centre of the nation, it

was also designed as a residential suburb for thousands of civil

servants. Already available are a golf course, sports stadium, cultural

centre and shopping mall – designed to fit into the overall concept of

the city, as well as to provide fun and interesting recreational activities

for the residents.

40

Travel writers will applaud Putrajaya’s ability to draw visitors despitebeing the Federal Government’s administrative centre – seeing it asan achievement in itself. Located 50km from Kuala Lumpur,Putrajaya has in fact become a popular tour option, high on the listof every visitor to Malaysia.

Currently, the city receives a modest number of foreign visitors butplans are under way to build more tourist attractions, including awater theme park, an artificial picnic beach and a maritime museum.

It is easy to tell when one has reached Putrajaya. Tranquillity permeatesthe air. There is a surreal feel to Putrajaya, even amidst the sheeropulence of the development.

The effect is deliberate. Putrajaya is multi-dimensional in appeal –trendy and futuristic in many aspects yet managing to preserve thatenviable rusticity one would link to the countryside, the latter due to theconscious efforts put in by its planners to ensure the garden city lives upto its name. The master plan used to build Putrajaya stresses reforesta-tion and enhancement of the natural landscape. Towards this end, lakes,botanical gardens and wetlands are incorporated, interspersing withman-made structures that blend in charmingly with their surroundings.A network of open spaces and optimisation of scenic views all worktowards making Putrajaya a comfortable place to live or work in.

Putrajaya’s core areas are structured into identifiable precincts, which

M ulti-dimensionalcityscapewithadistinctiveaura

41

are carefully landscaped and architect-sculpted. Futuristic-looking facilities juxtaposing against centuries-oldIslamic architecture make for an awe-inspiring sight.Boulevards are in abundance, adding colour andcharacter to an already inspired environment.

Putrajaya seemingly enters into a differentdimension when night falls – the entire city isbathed in light. Monumentalstructures like the Palace ofJustice feature an amazingfacade while the bridges overwhelmwith their lit-up beauty.

Captions:

Pages 42 — 45 Seat of Government The Perdana Putra is the PrimeMinister s Department Complex and houses the offices of the Prime Minister,Deputy Prime Minister, Ministers in the PM s Department, the ChiefSecretary to the Government and several government agencies. Named afterMalaysias first Premier, the late Tunku Abdul Rahman Putra Al-Haj, thePerdana Putra is characterised by a massive blue-green dome and anarchitectural mix of European, Malay and Islamic influences.

Pages 46 — 47 Greenery abounds Living up to its moniker, Putrajaya isbeautifully landscaped with abundant greenery, manicured lawns and gardens —as seen on this slope leading from Putra Square to the Putrajaya Lake.

Pages 48 — 49 Lakeside landmark Putra (Prince) Bridge spans thePutrajaya Lake to link Putra Square and Perdana Putra to the Boulevard andCore Island.

Pages 50 — 53 Natural centrepiece The 650ha Putrajaya Lake is thecentral feature of the city, creating a natural boundary between its Core Islandand periphery areas In tandem with the lush greenery, the lake serves to cooland calm the entire city, attracting anglers and water sports enthusiasts.

Pages 54 — 55 Strategic link Built on a new concept of the cable-stayedarch span, the Seri Saujana Bridge, with its slender and elegant design, isstrategically located at the main entrance to the Core Island from the south.

56

Cities are dynamic centres of creativity, commerce and culture –

benefits often undercut by environmental problems and housing

shortages. Putrajaya provides a glimpse of how urban settlements of the

21st century can promise sustainable human development, while

preserving natural resources with the use of technological and

economic efficiency.

The planning of Putrajaya emphasises the preservation of its eco-

system while promoting a comfortable yet active and caring society.

The city is built according to a series of comprehensive policies and

guidelines for land use, transportation system, utilities, infrastructure,

housing, public amenities, information technology, parks and gardens.

It presents Malaysians with a new experience where nature and

technology come together to benefit the community. Putrajaya is an

acknowledgement that development in the housing sphere must not

sacrifice the cultural dimensions of housing. Residential areas

therefore come with community and neighbourhood centres, places of

worship and modern amenities. Commercial hubs and public

amenities are integrated to complete the picture of an ideal ‘live-work’

environment, the latest being the RM380 million Alamanda

Putrajaya shopping mall.

Futuristic city living designed to be em ulated

57

It’s a socially healthy environment. Self-contained,

yet very much in touch with the realities of 21st-

century living, Putrajaya mirrors good governance on

the part of the Government. It tells of a

political leadership that reflects and promotes

the ideas of good citizenship such as informed

participation, compassion and

fairness. Citizen participation, of

course, ensures greater transpa-

rency, greater accountability, and

leads to public policies that better

satisfy the people’s needs.

Putrajaya is orderly. The core

area of the city, which covers

a total of1,069hectares,

is divided into five precincts

(namely the Government

Precinct, Commercial

Precinct, Civic & Cultural

Precinct, Mixed Development

Precinct and Sports & Recreational

Precinct) linked by a distinctive

4.2km-long boulevard.

58

The boulevard forms the spine of the Core Area and stretches across

the central island, linking it with the rest of the city. The boulevard

remains the main venue for national celebrations and cultural events.

The Peripheral Area of Putrajaya, on the other hand, comprises 15

precincts of various sizes, 12 of these making up residential neighbour-

hoods. The planning and design of Putrajaya’s residential areas are

intended to foster a sense of identity through the neighbourhood focal

points, landscaping and the treatment of the public realm.

Putrajaya will ultimately provide for approximately 335,000 people in

well-designed housing units equipped with modern amenities. Some

135,000 people will work in the city’s sleek new office complexes.

A total of 67,000 units catering for residents from all income levels

and varying in size and type have been planned.

Captions:

Page 59 Islamic appeal However modern and futuristic, Putrajayas unique buildings inevitably carry Islamic or Malaysianelements such as these motifs for the outer grills.

Pages 60 — 63 Ministerial marvel This four-storey complex, overlooking a central courtyard, houses three Ministries — Youth &Sports, Natural Resources & The Environment, and Agriculture. The complex, one of the architectural showpieces along theBoulevard, features an overall modern design to balance the ancient influences inherent in some of the other buildings.

Pages 64 — 69 Mixed attraction Putrajayas Core Island comprises five precincts with specific categories — Government,Commercial, Civic and Cultural, Mixed Development, and Sports and Recreational. Government offices and commercial buildingsalong the Boulevard provide the form and personality of the rich architecture in the Core Island and Putrajaya. Each building alongthe Boulevard is an architectural masterpiece, with design considerations down to the last detail.

Pages 70 — 73 Financial clout The Ministry of Finance building, with its graceful curves and elaborate metal lattice, is one of themost imposing buildings on the Core Island. Every physical element of the building portrays strength and stability, from its boldfrontage to the repeated arch steel and concrete patterns that make up its outer shell.

Pages 74 — 75 Distinct perspective The design of the Core Island and Boulevard provides unhindered views in almost everydirection, enabling residents and visitors to soak in the majesty of Putrajaya.

76

Newinterpretationoftheold

Istana Melawati commands attention from its position on the northwestern slope of the hill within Persiaran Persekutuan, Precinct 1.Designed to be the royal retreat for His Majesty the Yang diPertuanAgong and his family, as well as the venue for official and privatefunctions hosted by the Yang diPertuan Agong, the istana featuresan elevated position that grants it scenic views of the Putrajaya Lakeand its accompanying features, including the Perdana Putra Buildingand Masjid Putra.

The palace borrows from different sources: from the old timbermosques found in states like Kelantan and Malacca to the classicalcourt buildings of other regions in Southeast Asia. The square-basedpyramidal roof forms a distinctive style and its utilisation here as towerstructures has further enhanced its strong architectural silhouette.

Standing out also is the ‘bumbung lima’ – a five-ridge roof that issometimes referred to as ‘bumbung perabung lima’. It is a symbolism– the roof forms are arranged on tiered levels reflecting theprominent status of the buildings.

Further communicating rustic charm is the open-side verandah thatfeatures in a big way throughout the building. This feature representsinterface between nature and the built environment in vernaculartropical architecture.

Another distinct embodiment of old-world charm that has beengiven a modern facelift is surely the Astaka Morocco located withinPrecinct 1’s Botanical Gardens.

77

Designed by Peremba Construction, the AstakaMorocco embraces the unique Moorish design typicallyfound in Spain, with a composition of intricatedesign finishes, water features, arts and handicrafts.

The re-creation of a typical Moroccan pavilion isnot simply a replica of the original, rather it is re-creating the Moroccan ambience for the contem-porary scene against the unique backdrop providedby Putrajaya.

Visitors to the place will be awed by the sight ofgracefully arched columns, beamed ceilings anddelicately carved wooden doors. They wouldappreciate these details even more uponknowing the intricate skills the artisansemployed to achieve such results.Fabrications of different forms of artworkfor the ceilings, pillars and walls, forinstance, were done in severalvillages in Morocco.

Craftsmen skilled in zellij (mosaic)architecture, woodwork and gypsumplaster were responsible for the finaltouches to detailed and intricategeometic patterns in the building.

79

Captions:

Pages 80 — 83 Great expanse The Boulevard is embellished by four Dataran or squares — Wawasan, Rakyat,Putrajaya and Gemilang — encapsulating Malaysias diverse cultures and heritage. Sightseers can enjoy a perfectview from Perdana Putra (Prime Minister s Department Complex) of the Boulevard all the way to the PutrajayaInternational Convention Centre more than 4km away

Pages 84 — 85 Contemporary interface The colossal Putrajaya Corporation is a complex of interconnectedspaces that represents a contemporary interpretation of traditional Islamic architecture

Pages 86 — 87 Middle Eastern look Modelled after the renowned Khaju Bridge in Isfahan, Iran, thePutra Bridge with a span of 435 metres connects the Government Precinct at the north and the MixedDevelopment Precinct at the south

Pages 88 — 89 Water wonderland The glory of the city is best enjoyed from the Putrajaya Lake,where visitors can take leisurely cruises either on passenger boats or traditional Malay gondolascalled perahu

Pages 90 — 91 Cruising pleasure With its spectacular architecture and lushsurroundings, Putrajaya is a popular driving destination for Malaysians and tourists,

all eager to view the administrative jewel

Pages 92 — 93 Green buffers To temper development and provide greenbuffers for the city s residents, Putrajaya has five parks scattered in variousstrategic locations

Pages 94 — 95 Showpiece setting Dataran Putra orPutra Square, sited just below Perdana Putra, isPutrajayas centrepiece for grand ceremonies and othernational events

Pages 96 — 97 First landmark With its time-capsulestructure, Mercu Tanda (Putrajaya Landmark) symbolises thebeginnings of the city, incorporating a high-technology themeand the use of modern and traditional motifs in its design

Pages 98 — 99 At the top The 70-hectare PutraPerdana Park located at the highest point in Precinct1 provides a panoramic view of the city and awelcome contrast to the government andcommercial areas to the south and east

Pages 100 — 101 Triple featuresThe Putra Bridge comes in three decks —part of the Boulevard on the upperlevel, monorail below andpedestrian access on its lowerdeck — to link Precinct 1and the Core Island

102

Impressive structures of Putrajaya

Putrajaya has re-defined the idea of a planned city that combines both

the joys of the countryside and urban comforts. This city of

commanding sights stands on land formerly holding rubber and palm

oil plantations; it has been built from scratch into what some refer to

as urban utopia.

Architecturally, Putrajaya can be described as an indigenous city with

a modern look. And reflecting a well-planned city, the buildings here

are as visually interesting as they come, reflecting various origins.

Inspired by a hybrid of influences, from Middle Eastern architecture

to a blend of local designs, they make interesting conversation pieces.

A few landmarks stand out with their awe-inspiring features, the Putra

Mosque being one of them. A massive structure constructed in rose-

“We set out to build a city with an Islamic/Malaysian architecture.

But Putrajaya is for the future and its architecture must last. It has

to be timeless. It cannot be contemporary architecture. No glass

towers which look like upright cigarette boxes.” — Tun Dr Mahathir Mohamad

103

tinted granite with a soaring minaret, it has the distinction of hosting a

permanent exhibit of rare copies of the Holy Quran in the Al-Quran

Manuscript Museum. There are also an auditorium, library, exhibition

hall and the VIP Room Gallery. A large courtyard named Sahn has

pride of place, in commemoration of the life of the Prophet.

Incorporating Islamic architecture from countries such as Turkestan,

Kazakzstan and Morocco, the mosque’s towering minaret is

modelled after the Sheikh Oman Mosque in Baghdad. Every feature

is meaningful – including its five tiers representing the five pillars of

Islam and its call to prayer.

The main entrance to the Putra Mosque is inspired by the Gates of

Persia. Twelve columns support the main dome that measures 36m

in diameter.

Overlooking a four-mile long man-made lake that covers more than

one-tenth of Putrajaya’s total area, the lake is the site for watersports

such as kayaking with gondola-like vessels completing the picture of

bliss for the tourist.

Nearby is Seri Perdana. The official residence of the Prime Minister,

104

it is a showcase accessible to the public – and that does not mean its

bougainvillea-filled gardens alone. Visitors have access to certain

parts of the place, such as a prayer chamber with walls bearing

Islamic calligraphy, a guest lounge and a banquet hall bathed in light

from chandeliers.

Said to have drawn more than one million visitors in the space of

three years, the residence which sits on a 40-acre site bears Malay and

Islamic architecture of the Mogul era.

Perdana Putra is another breathtaking sight. Functioning as the

Prime Minister’s Office Complex, the massive building complete with

a blue dome is architecturally a mixture of European influences

overlaid by Malay and Islamic elements.

The impressive and diverse range of structures of Putrajaya includes

steel bridges. Here, a bridge is not just a means that connects two

ends. The eight bridges in Putrajaya reflect how beauty can be found

in steel and concrete. The bridges, namely Putra, Seri Bakti, Seri

Bestari, Seri Setia, Seri Saujana, Seri Wawasan, Seri Perdana and

Seri Gemilang, provide the necessary linkages between the core and

periphery areas of Putrajaya.

The Putra Bridge in particular stands

out with its rich architecture. It

connects the Government

Precinct at its north and the

Mixed Development Precinct at its

south. Based on the Islamic design

of the Khaju Bridge in Isfahan,

Turkey, the upper tier of the 280m

bridge is used by normal traffic

while the lower tier is designed as a

service tunnel for a light train transit

system and a pedestrian walkway.

Seri Perdana Bridge, on the other

hand, is part of the protocol route.

The 370m long bridge, Middle

Eastern in terms of design, is

built across the Putrajaya

Lake, and has eight rest

106

“Kuala Lumpur has no street wide and long enough for a grand

parade. So this need for a wide boulevard became the central feature of

the city of Putrajaya. The rest of the development was spun around it.”

— Tun Dr Mahathir Mohamad

areas where visitors can enjoy the surrounding picturesque views that

include the Prime Minister’s Office Complex and the Putra Mosque.

Another spot of significance is the Putra Square, the focus of national

celebrations and important events. The design of the square portrays

unity in Malaysia. A combination of 11, 13 and 14 star shapes

represent the development of Malaysia – from its independence to the

formation of Malaysia in 1963 and the inclusion of the Federal

Territory of Kuala Lumpur. This perfect circle formed by the

combination of patterns depicts synergy, reflecting unity in the country.

Captions:

Page 107 Jewel by the lake Facing the scenic Putrajaya Lake, the Putra Mosque with its 116-metre minaret is the mostendearing image of Putrajaya and is arguably the most photographed landmark because of its Persian Islamic architecture and Arab-Islamic design influence

Pages 108 — 109 Impressive domes Putra Mosque and Perdana Putra, with their striking domes, form a picture of a thousandwords as seen from across the Putrajaya Lake

Pages 110 — 119 Myriad of Islamic designs Blending Malaysian mosque designs with those of the Middle East and Islamiccultures, the Putra Mosque, constructed with rose-tinted granite stands out with its 36-metre diameter dome and niches adorned withIslamic calligraphy. One of the most visible features of the Putra Mosque is its impressive minaret built in five tiers representing theFive Pillars of Islam; its cross-section is based on the Islamic style of rotating a square to create a star. The mosque has a central,landscaped courtyard in front of the prayer hall, with an open view of the dome and minaret, called the Sahn to commemorate the lifeof the Prophet. Supported by 12 columns, the prayer hall in Putra Mosque is elegant, featuring a pulpit accentuated with Islamiccalligraphy, an outer space, eight octagons at mini domes and an innermost circle. It has a bazaar whose interior with no internalwalls, and a spacious, paved courtyard with decorative water features can accommodate as many as 15,000 people

120

In harmony with nature

Living up to its role of a showcase development that is environment-

friendly, Putrajaya has dedicated designated areas for conserving the

environment in its natural state, and preserving the flora and fauna for

educational and research purposes.

The 40% of Putrajaya that is natural is made up of lush greenery and

botanical gardens spread across a landscape enriched by large bodies of

water and wetlands. A dream come true for naturalists, the

area geographically sees five confluences meeting in

the north, forming a main waterway which

flows across the city area.

Ironically, one water feature centre-piece

of Putrajaya that draws from nature,

yet is not all natural, is the 400-

hectare artificial lake which is a

breathtaking back-drop to the

PM’s residence. The

development of this man-

made landmark and the

197-hectare wetlands are

important components of

121

Putrajaya. The lake is designed to cater for multifunctional uses,

including recreation, fishing, watersports and water transport. This

picturesque lake also separates the government and administrative

precincts from the residential and recreational ones.

Canoeing, boating, kayaking and aqua-biking are some common

recreational activities at the lake.

Like the wetlands, the lake is self-sustaining and boasts a balanced eco-

system – a factor crucial to both the functioning and philosophy of

the development of Putrajaya as a Garden City.

Meticulous planning went into the construction

of the lake. For instance, long, narrow or

isolated embankments are utilised for

stormwater control and treatment,

and fringing vegetation around the

lake perimeter shallows is

maximised to reduce bank

erosion and trap sediment.

Enhancing the visual land-

scape of Putrajaya – that of

a balanced oasis of tranqui-

lity, complete with public

parks and water bodies – are

122

the wetlands that form a crucial part of the ‘green corridor’. This

tropical lushness links the parks in Putrajaya – Taman Wetland, Taman

Botani, Taman Jati, and Taman Putra Perdana – to the surrounding

forest reserves.

This bold attempt at incorporating artificial wetlands into the

development of a township goes down in history as the first of its kind

in the country, and one of the largest fully constructed freshwater

wetlands in the tropics.

The construction of the Putrajaya wetlands at the upstream arms of

Sungai Chua and Sungai Bisa began in March 1997 and was

completed in August 1998. The wetlands are divided into six parts

according to location: namely, upper north, upper west, upper east,

lower east, upper Bisa and central.

Those familiar with the concept of such water bodies would know that

the green corridor is the life support system of the city’s centrepiece –

the cleansing agent of the Putrajaya Lake. It creates a self-sustaining

and balanced ecosystem for the lake by biologically filtering impurities.

Wetlands are a viable option for urban resource management, in place

of impractical water bodies and open drains. Riverine basins in areas

that have been created by man-made wetlands have cleaner water

draining into the seas and rivers. Constructed wetlands in the

Malaysian context are ideal for treatment of storm

water, urban runoff and agriculture effluent.

The wetlands form a buffer and water

flowing in is absorbed into the ground

while nutrients and impurities are

absorbed by vegetation to avoid the

formation of algae. The wetlands

were constructed using mainly

local resources.

But just as the lake is

designed not only for

flood alleviation

but also other

activities such

as transpor-

tation and

recreation, the

wetlands serve many

purposes. With their

biodiversity, they have

enhanced Putrajaya’s

potential as an ecotourist

123

124

destination. The green corridor plays an important role in sustaining

wildlife, especially migratory birds, in Putrajaya. The diversity of insects

and plants draws birds.

Visitors commune with nature when they walk through Taman

W etland, the landscaped park that is the ‘public entrance’ to the

wonders of the wetlands.

The aesthetic aspect of the wetlands is easy enough to appreciate but

importance is also placed on their function – multiple roles ranging

from pollution control to public education, research and ecotourism.

The construction of the wetlands not only involved altering the riverine

system from a narrow, flowing river into a calm marsh – an open water

area spanning some 80 hectares; it called for great attention to detail

to ensure there is enough diversity in terms of wetland plants. For

instance, the dominant flora species in the Putrajaya wetlands is the

tall reed, phragmites karka, that aids filtration and sedimentation.

Plants are grown to protect the banks from erosion and some 70

species were propagated and planted at the site.

Even before the completion of the wetlands, the fauna had begun to

change, the most noticeable being the increase in the population of

dragonflies and birds. The act of transforming plantation land – oil palm

and rubber – to a waterlogged ecosystem has resulted in a radical change

to the flora of the area. It is now characterised by indigenous species.

125

Good maintenance is needed to ensure the wetlands continue toeffectively play their roles. As a transitional ecosystem, the health ofthe wetlands can be affected by occurrences in the catchment areassuch as excessive siltation and other pollution-inducing activities. A lotof work is involved in monitoring water quality and habitat.

But the responsibility of maintenance does not fall on PutrajayaHoldings alone. The success of the fragile ecosystem also lies in thepublic’s understanding of it in order to conserve and preserve. TheNature Interpretation Centre at Taman Wetland has been set up forthe purpose of educating the public on the value of both natural andconstructed wetlands.

The centre, a hexagon-shaped building reflecting Malaysia’s rich heritagein design, is situated near a dam. Visitors here are advised on how toconduct themselves when enjoying the attractions of the wetlands – forexample, to walk only on designated tracks and boardwalks, and to avoidtrampling on vegetation or picking plants. The centre focuses on researchand compilation of data on water and plant studies. A pedestrian walkwayand a rainproof area bring visitors closer to nature, the latter serving as anoptimum breeding ground for greenery.

Taman Wetland is the perfect place to pursue recreational activitiessuch as bird hikes, fitness walking and canoeing. An 18m look-outtower provides a vantage point from which one can enjoy a panoramicview of the wetlands.

126

A car park and picnic areas in the vicinity are among the modern

amenities that ensure a pleasant visit.

There are also riverbank parks – mini wetlands in residential areas

along the lakefront – which are low-lying with various water

depths. These parks feature simple structures and

materials in terms of landscaping, as expected of

an ecology element. Boardwalks link these parks

to the wetlands.

Besides trekking, a favourite activity

is enjoying the sights and sounds of

Putrajaya’s Botanical Gardens.

Visitors are greeted by a giant

mechanical praying mantis at the

entrance to the gardens, which have

some 700 plant species from over

90 countries in Asia and Africa.

Spread over 230 acres of former

agricultural land, the garden

opens daily for the public and has

a visitor interactive centre.

A 168m (560-ft) long bridge is

also found here, its design

127

allowing visitors the experience of walking through rainforest canopy –

once the trees have grown enough, that is.

One can drive to the PM’s office building and enjoy a nice walk on thecobbled pathways. Close by is a botanical garden boasting

interactive exhibits. A walk on ‘rocks around thepool’ emits the real sound of gravel crunchingechoing in the air.

Captions:

Pages 128 — 133 Dual function The Putrajaya Wetlands serves as aflood control system and natural filter for the Putrajaya Lake, part of the citysplans to maintain equilibrium between development and nature. A variety ofwetland plants, fish and birds thrive in the diverse eco-system incorporatingthe wetlands and the lake — a balanced oasis of tranquility. Designed toprovide the city with a recyclable eco-system, the 197-hectare wetlandsfeature 24 cells with 70 species of plants and 24 species of indigenousfish — an ideal retreat from the pressures of modern living

Pages 134 — 135 Royal retreat Perched on a hillslopeoverlooking the Putrajaya Lake is Istana Melawati, the residence ofHis Majesty The Yang diPertuan Agong, complete with square-based pyramidal roofs, one-sided verandahs and a sprawling,lush garden

Pages 136 — 137 Lovely landscaping A reverse view ofthe higher Perdana Putra, at 50m above sea level, and itsexquisite landscaping looming over manicured gardens andsurrounded by artificial mangrove lakes — a microcosm of theGarden City concept of Putrajaya

Pages 138 — 139 W ithin touching distance Much ofPutrajayas periphery areas is devoted to residentialdevelopment, providing civil servants in particular withconvenient access to their workplaces

Pages 140 — 141 By the water s edge Sited by thePutrajaya Lake with a commanding view of the Core Islandis the Istana Darul Ehsan, residence of His Majesty, theSultan of Selangor

Pages 142 — 143 A premier address the multi-layeredSeri Perdana, the official residence of the Prime Minister, rests

on top of a hill with an unparalleled view of Putrajaya

144

Like the man who conceived it, Putrajaya is a city ahead of the time.

The idea to establish the country’s first Federal administrative centreaway from Kuala Lumpur was mooted in the mid-80s. Tun DrMahathir was a champion of mega projects and Putrajaya is one ofhis legacies. Various sites were identified and five were short-listed.By June 1993, the site at Prang Besar was chosen over the rest, inview of its strategic location between Kuala Lumpur and the KualaLumpur International Airport, and as part of the Multimedia SuperCorridor (MSC).

In 1996, it was formally decided that the place be called the FederalGovernment Administrative Centre of Putrajaya.

In support of the MSC, this area has a high-capacity, fully-digitaltelecommunications infrastructure designed to the highestinternational standards in capacity and reliability. Putrajaya will usemultimedia technologies to become an electronic administrativecentre. Inter-departmental communications and interactions with thepublic will be conducted via electronic and multimedia channels.

A key element for Putrajaya is to provide an efficient transportationsystem befitting a city designed for the 21st century. Properinfrastructure is essential to realise the goals and objectives ofPutrajaya. The transportation system for Putrajaya has been

Vibrant city with 21st-century goals

145

developed around an integrated systemcomplemented by a well-designed andefficient network.

Putrajaya Monorail eventually willconsist of two lines. One line is 12kmlong with 17 stations and the second,16km long with six stations. Thesystem is to be mostly undergroundon the central island and elevated inthe city’s ‘mainland’ areas.

Captions:

Pages 146 — 147 Soaring skyward With the strongbreezes it catches, the Seri Wawasan Bridge soars into viewwhen it is illuminated at night, taking your breath away

Pages 148 — 149 Bathed in lights When night falls,the Seri Saujana Bridge blazes with lights and becomes adazzling sight from near or as far as the highways that ringPutrajaya

Page2 150 — 151 Arresting attention The SeriWawasan Bridge seemingly stretches its giant sails inpowerful winds to gain public attention, floodlighting thearea and casting reflections on the calm water

Pages 152 — 153 Night-time allure With itssingle span of 300m, total width of 32m andstrategic position close to the Core island, the SeriSaujana Bridge vies for public attention at nightfallwhen its illuminations draw both residents andvisitors

Pages 154 — 157 Spectacular sight Thebrilliant lights of Putra Mosque and PerdanaPutra shimmering on the water are among therare spectacles that visitors cannot resistcapturing on film.Like a gem, Putrajayaglitters with different enchanting facets atnight when the city is ablaze with lights,revealing its serenity, style and stateliness

158

The MSC is the nation’s vision to jumpstart the development ofInformation Communication Technology (ICT) in the country.Physically, it is a 15km by 50km band extending from the KualaLumpur City Centre to the Kuala Lumpur International Airport(KLIA).

Cyberjaya is a key part of the MSC – its nucleus. Along withPutrajaya, it is viewed as a city of the future.The master developer ofCyberjaya,Setia Haruman, built the city as a centre for research andtechnology transfer, and indeed its all-encompassing nature, completewith apartments and schools, gives it an edge. Roads and bridges criss-cross land formerly occupied by palm trees while fibre-optic cablessnake underground.

Spanning 7,000 hectares, the city was officially launched by Tun DrMahathir Mohamad on July 8, 1999. The centrepiece of theMalaysian Government’s plan to catapult the country’s economy andpopulation into the world of the future, Cyberjaya is set up to be an“international city where man, nature and technology live together inharmony” – a fusion of nature and technological ingenuity.

TheM SC connection:Cyberjayacomplements

Caption:

Page 159 Malaysia s Silicon Valley Cyberjaya, home to many multinational corporations engaged in the development ofinformation and communication technology, forms the nucleus of the Multimedia Super Corridor, which stretches from the KualaLumpur International Airport to the Petronas Twin Towers and incorporates Putrajaya

160

In line with this, it is environment-friendly and boasts the latesttechnology in infrastructure and facilities. While the emphasis onICT is strong the preservation of nature is given eaual attention aswell, to the extent that visitors would not fail to comment on theresort feel of the place.

Much of the development here is on green-field sites. Height restrictionis imposed on buildings. Air quality and water levels are monitored, andall the trees cut down during development are always replaced.

Still, at the mention of Cyberjaya, high-tech companies and aninternational ICT community come to mind. More than 1,000 MSC-status companies are in operation. They include SMEs involved inprogramming, software development, R&D and design development.

Visitors to Cyberjaya cannot fail to notice the technology park feel,the spaciousness, and – where the various buildings housed here areconcerned – uniformity in terms of design. The Ericssonheadquarters is an example of a Cyberjaya design – a modern-flavoured building designed to allow for future expansion.

The central entrance building, with its smooth curving roof andreflective glass facade, is flanked by rectangular buildings. Thealternating finger-like projections on the building make the designmodular in concept so that it can be extended in future. These fingerscreate elegant sand-wave patterns that are made possible by thebuilding’s curved roof feature.

161

The city is ultimately intended to house about 240,000 people and asa place to live and work, the city can claim to be well on its way tobecoming one of the most modern and desirable places in the country.

One of the objectives of Cyberjaya is to create an ideal environmentto test-bed new technologies and applications. Already many of thesehave taken root, among them, the development of a fully integratedCity Command Centre (CCC).

The CCC is the world’s first command centre to fully integrate threemajor city management systems encompassing utility and municipalservices, community services and transportation. It will essentiallyfunction as the nerve centre of Cyberjaya.

For one, it will form the test-bed for sharing information onmonitoring, control billing and payment as well as other transactionsfor commercial, public, educational and recreational facilities such asthe Street Mall, Century Square offices, Cyberview Lodge Resort &Spa, Multimedia University, Limkokwing University, CyberjayaSmart School, Residential Girls’ School, Cyberjaya Lake Gardensand Cyberjaya Community Park. For instance, the residents andworking community need only dial one number when faced withsituations like a power failure or burst water pipe. Calls to the centrewill then be channelled to the respective agencies and companies.

Other technology infrastructure in place are international and nationalfibre-optic backbones, broadband connectivity to all buildings, localonline e-commerce portals, smart homes and smart schools.

162

Cyberjayasheart of innovation

A landmark that fits snugly into the picture of innovation projected by

Cyberjaya is the Limkokwing University College of Creative

Technology, officially opened on Oct 11, 2004 by Prime Minister

Dato’ Seri Abdullah Ahmad Badawi. The university college founded

by Tan Sri Dato’ Dr Lim Kok Wing has always been a strong voice in

creativity and innovation, and its inspiring presence in the heart of the

MSC suitably reflects Malaysian aspiration. A homegrown brand that

has since grown into a leading international university, Limkokwing

represents how one thrives with creativity and innovation.

And it’s only fitting that a brand name associated with creativity and

innovation should come up with a most novel look for itself.

Limkokwing’s uniquely designed façade sets it apart from the rest: the

wrap covering the length and breadth of the building is something

never before seen in the region.

Captions:

Page 167 Jewel in a city... the Limkokwing University College of Creative Technology, with its professional arm the Malaysia DesignInnovation Centre, is a key feature of Cyberjaya. It plays a significant role in ensuring that Malaysias future generations are able totake on the challenges of globalisation in the 21st century

164

The giant digitally-composed ‘skin’ bearing features that reflect the

various Creative Industries is probably the biggest in the world and

makes for a visual feast that grabs one’s attention even from afar.

A result of harnessing artistry and technology, the skin reflects the

creative energy on campus. It’s a demonstration of what the

combination of the two could do. And given the size, it’s quite an

inspiring feature that should, in fact, start a trend in the region. Not

unlike Cyberjaya itself.

One of the things that sets Limkokwing University College apart from

the rest is its strong industry-within-university concept realised through

its professional arm, Malaysia Design Innovation Centre (MDI). A

fully integrated business development centre, MDI is set to

revolutionise the design landscape and help propel Malaysia ahead in

terms of creativity and innovation.

In line with its position as a regional creative hub in design and media

content, the innovation centre is where ground-breaking activities are

Captions:

Page 165 Building industry links for education... the Malaysia Branding and Packaging Design Centre is housed at theuniversity campus, offering another industry link for Limkokwings unique industry within university concept

held to spur industry, and these are focused mainly on performance art,

design, branding and packaging, communications, exhibition,

enterprise and business innovation.

A recent development was the establishment of the National Branding

and Packaging Design Centre, an effort to help turn Malaysia into a

packaging hub. The centre aims to upgrade the design and production

capabilities of the industry as well as provide expertise in design,

branding, entrepreneurship and market access to help develop world-

class Malaysian brands.

MDI is also forming partnerships with international design centres in

Europe to promote brand-building and innovation, and to build a

Malaysian presence there. Already in place is a link-up between the

centre and the world-renowned Istituto Europeo di Design (IED) in

Milan. Similar collaborations with design centres in Germany, the UK

and France are in the pipeline.

The link-ups will ideally bring together the best of the East and West in

design and innovation. They are significant collaborations that would

boost industry and benefit Malaysians, acting as platform where locals

could connect with innovative thinkers and designers in Europe.

166

167

A nucleus for all things creative, the

centre is where organisations that are

represented can expect to be ahead in

many aspects, in particular in terms of

research and development. Already one

Malaysian state has cemented a tie-up with

the centre (and the university college) to

transform its rural SMEs to national

and subsequently international

players that can compete on the

global scene.

Prime Minister Dato’ Seri

Abdullah Ahmad Badawi

launched the Terengganu brand

and franchise at the

Limkokwing campus when

he officially

opened yet

another ground-

168

Captions:

Pages 170 — 171 At the heart of Cyberjaya... Limkokwing is strategically located at Malaysias leading edge of design creativityand technological innovation

Page 172 United Nations in one place The flags at Limkokwings Hall of Fame reflect the 70 nationalities that form the4,000-strong student population

Page 173 Grooming young minds Limkokwing is renowned for producing the nations future leaders who are imbued with acreative and innovative spirit

Pages 174 — 175 Breathtaking facade One of the unique features of the university is its digitally-composed skin, which coversthe length and breadth of the building

breaking event, the National Branding and Packaging Innovation

Exhibition and Conference 2005. The rebranding of Terengganu

marked the first such endeavour by a state government to position its

products for oversea markets.

Indeed, various components in the areas of research, exhibition and

showcasing are available at the new Branding and Packaging Design

Centre, and these provide a platform for Malaysians to interface with

industry’s most creative professionals. Young creative minds get to

incubate ideas into commercially viable content that companies are

likely to invest in.

Also represented on campus are the Asean Design and Multimedia

Institute, the National Creativity & Innovation Institute, Malaysian

Content Creation Council and the Asia Creativity Institute.

169

Pages 176 — 177 Stunning vibrancy Limkokwing is a visual feast of colour and design creativity that always leaves an indeliblemark on visitors

Pages 178 — 179 A grand plaza The central plaza provides a convenient meeting place for the university s 4,000 students

Pages 180 — 181 Creativity on show The first-of-its-kind Limkokwing Creativity Library showcases achievements andmilestones in diverse fields — from communication and nation-building to international relations and branding

Pages 182 — 183 Home to the best and brightest The unique learning environment at Limkokwing is an ideal breeding groundfor creativity and innovation in various disciplines

Pages 184 — 185 Academia and industry... The university, through its professional arm, Malaysia Design Innovation Centre,offers the rare opportunity for students to gain work experience. Much of their work is displayed at the Limkokwing Creativity Library

Pages 186 — 187 Worldwide exposure... Students and staff at Limkokwing have made their presence beyond Malaysian shores,working on campaigns like the voter education exercise in South Africas first democratically-held elections — works that are displayedat the Limkokwing Creativity Library.

Pages 188 — 189 Promoting local and regional viewpoints... Some of the work undertaken by Limkokwing have been to projectMalaysia and Asias voice into the international arena

Pages 190 — 191 Leaping forward The concept of converging academia with industry is a leap forward in the way Limkokwingeducates a new generation of young, dynamic entrepreneurs and industry leaders, as portrayed in Fit To Fly, a gym and incubationunit on campus

Pages 192 — 193 Industry linkage... All the education programmes at Limkokwing have their professional units to enable studentsto study and work at the same time

Pages 194 — 195 Incubating talent Limkokwings business units like fashion house, Centrefold, provide students with anavenue to practise what they have learned

Pages 196 — 197 Innovation celebrated Limkokwing s cozy, art-dominated One World Club is a popular on-campus place forstudents to interact and chill out

Pages 198 — 199 Malaysias coffee franchise Wings Coffee is a homegrown franchise styled after Starbucks

Pages 200 — 201 Exquisite decorative pieces Design creativity and innovation are evident everywhere in Limkokwing, includingat the lobby to the Corporate Office and Office of the President

Pages 202 — 207 Branding the nation The establishment of the Malaysia Branding and Packaging Design Centre is asignificant step towards the creation of global Malaysian brands that can penetrate consumer markets worldwide. One of the goals ofthe Branding Centre is to enhance the image of products made by rural industries and small and medium-sized enterprises.It is nowthe focal point for the nations R&D in brand development and packaging innovation

inspiring putrajaya

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