inspiring great content through community
TRANSCRIPT
Inspiring Great Content Through CommunityJennifer Sable Lopez
Director, Global Communities
Inspire With ”Why”
@jennita #EngagePDX
“People don’t buy what you do,
they buy what you believe”
- Simon Sinek
@jennita #EngagePDX
What is the WHY
in YOUR
community?
@jennita #EngagePDX
What do they care about?
Who are they?
@jennita #EngagePDX
Who are they?
@jennita #EngagePDX
Glassdoor data
Who are they?
@jennita #EngagePDX
Glassdoor data
Who are they?
@jennita #EngagePDX
Glassdoor data
What do they like?
@jennita #EngagePDX
What do they search for?
@jennita #EngagePDX
@jennita #EngagePDX
Clearly an opportunity
What do they search for?
Create evergreen content your community is always searching for
@jennita #EngagePDX
@jennita #EngagePDX
Create evergreen content your community is always searching for
EXACTLY what I was looking for
Create evergreen content your community is always searching for
@jennita #EngagePDX
Pssst…Where’s Subaru.com?
EXACTLY what I was looking for
Evergreen content your community is always searching for
@jennita #EngagePDX
Ask them!
@jennita #EngagePDX
Ask them!
@jennita #EngagePDX
“best features and content”
“What is your motivation”
Answer their questions
@jennita #EngagePDX
User Generated Content
Comments & Reviews?
@jennita #EngagePDX
Comments & Reviews?
@jennita #EngagePDX
Comments & Reviews?
@jennita #EngagePDX
Comments & Reviews?
@jennita #EngagePDX
Also…
Your products IRL
@jennita #EngagePDX
Your products IRL
@jennita #EngagePDX
Promote them (not you)
Give them a voice
@jennita #EngagePDX
Use their data
@jennita #EngagePDX
Show off their work
@jennita #EngagePDX
@jennita #EngagePDX
Show off their work
They’re Artists
@jennita #EngagePDX
Boost Influencers
@jennita #EngagePDX
Integrate social
@jennita #EngagePDX
Integrate social
@jennita #EngagePDX
Community Inspirationq Focus on “Why”q What do they care about?q Let their work inspireq Promote them
