Inspiring, educating and developing enterprising ... Enterprise Elective... Inspiring, educating

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  • Manchester Enterprise CentreEnterprise Elective Units

    Available for all undergraduate and postgraduate students

    Inspiring, educating and developing enterprising individuals -

    enabling them to make an impact in their chosen career

  • Enterprise Elective Units 2 3

    Manchester Enterprise Centre (MEC) is based within Alliance Manchester Business School at The University of Manchester and is an integral part of the Universitys commitment to embedding enterprise and entrepreneurship teaching and learning within the curriculum.

    Enterprise and entrepreneurship skills are increasingly important and so is the Universitys desire to provide as many opportunities as possible for students to gain valuable experience that will help them secure the best job or successfully set-up their own business.

    A key strength of the Centre is ensuring that your core discipline knowledge can be applied in an enterprising context - providing you with the ability to recognise commercial opportunities and the insight, confidence, knowledge and skills to act upon them.

    We enable students to recognise the value of creating opportunities and give them the insights, confidence, knowledge and skills to realise them.

    Core and elective taught units in enterprise and entrepreneurship which are available in all Faculties and are taken by around 2,000 students, including research students, across the University each year:

    - Company projects sourced to enhance curricular teaching

    - Many multi-disciplinary classes

    - External speakers (businesses) included in classes and round-table events

    Master of Enterprise (MEnt) - a one-year postgraduate degree which combines advanced study with practical application in a business context, the programme enables students to kick-start- a business - to test it, to build it and to develop it.

    Extra-curricular activities including:

    - Venture Competitions

    - Conferences

    - Summer School

    - Accelerator Workshops

    - Speaker series

    - Mentoring for students with ideas

    Enterprise elective units available for undergraduate and postgraduate students in Schools across the University Enterprise units are for students from any subject background and enable you to apply your subject knowledge in a commercial context. Dont worry if you have a limited knowledge of business as most of our units dont require prior study or experience in this area.

    Enterprise isnt just about starting your own business - its about identifying opportunities, creating ideas and turning those ideas into reality.

    How will enterprise skills help me? Study one of the enterprise units and give your CV and employability a huge boost. Gain an understanding of how businesses work, learn how to apply innovative thinking in your area of expertise, develop your capability to succeed in the face of uncertainty and respond to challenges in many different situations. This will give you an advantage whether you want to get a job with an existing employer or go it alone and set up your own business.

    What will I learn? Our taught units complement your specialist subject knowledge by embedding innovative business enterprise thinking into your education. We give you the opportunity to practice enterprise skills in a safe, supportive environment, often taking you outside your comfort zone in order to give you the best possible learning experience. You will experience real business situations that provide a range of transferable skills, enabling you to make a positive impact in your career right from the start.

    How will enterprise skills help me? Whether you want to get a job with an existing company or go it alone and set up your own business, study one of our enterprise units and make a positive impact in your career right from the start.

    People with these skills are vital in supporting global economic growth. A good degree and well-written job application may secure you an interview, but its the ability to convince people that you can make a difference that will get you the job.

    Discover how ideas are generated, analysed and developed into products and services Gain knowledge about how businesses operate Experience complex, real-world situations that will enable you to explore different ways of solving a problem

    Develop the ability to break down large problems and tackle key issues whilst monitoring the overall aims and objectives of a project Build the initiative, ambition and confidence to start up your own venture, or to innovate within an existing organisation

  • Enterprise Elective Units 4 5


    Undergraduate units - Open elective options

    Postgraduate - Open elective options

    Postgraduate - School specific options

    Undergraduate units - School specific options

    There are a wide range of electives available for students at all levels please contact the Centres main office if you would like to discuss these options in more detail.

    For full unit details visit

    Unit code Unit title Semester CreditMCEL10012 Enterprise and Innovation for Scientists 2 10

    MCEL10001 Exploring Enterprise 1 10

    MCEL10002 Entrepreneurial Skills 2 10

    UCOL22001 Essential Enterprise 1 10

    UCOL24002 Art of Enterprise 2 10

    MCEL30001/2 Tools and Techniques for Enterprise 1/2 10

    MCEL30011/2 or 40002 Advanced Technology Enterprise 1/2 10/15

    MCEL30052 Enterprise Feasibility 2 10

    MCEL30051 or 40031 Enterprise Strategy and Marketing 1 10/15

    MCEL30022 Interdisciplinary Sustainable Development 2 10

    MCEL30061 Enterprise in Healthcare 1 20MCEL40021 Entrepreneurial Commercialisation of

    Knowledge1 15

    Unit code Unit title Semester Credit

    MCEL60032 Business Creation and Development 2 15

    MCEL60142 Developing Enterprising Individuals 2 15

    MCEL60091 Innovation and the Commercialisation of Research 1 15

    MCEL60021 Shaping Ideas for the Market 1 15

    Unit code Unit title Semester Credit

    BIOL60760 FBMH only

    Commercialisation in Life Sciences Full year 45

    Unit code Unit title Semester CreditMCEL20011 EEE only

    Sustainable Commercial Development 1 10

    MCEL30031 CS only

    Enterprise Management for Computer Scientists (Yr. 2 & 3)

    1 10

    MCEL30032 CS only

    Managing Finance in Enterprise for Computer Scientists (Yr.2 & 3)

    2 10

    MCEL40042 CS only (wk 7-12)

    Business Feasibility Study (projects)

    2 15

    BIOL31080 FBMH only

    Life Sciences Enterprise Project Full year 30

    MCEL33321 AMBS only

    Cases in Sustainable Development 1 10

    MCEL20032 AMBS only

    Business Intrapreneurship Skills 2 10

    MCEL40011 EEE only

    Advanced Technology Enterprise 1 15

  • Enterprise Elective Units 6 7

    More details on popular open elective units

    For full unit details visit

    For full unit details visit

    Introduction to thinking entrepreneurially and applying entrepreneurial skills

    Exploring Enterprise MCEL10001 Semester 1 Level 1

    Entrepreneurial vision and creativity are increasingly considered to be key features of a successful economy. Many firms look for the entrepreneurial characteristics of risk, innovation and judgement in their hiring process, as a means of distinguishing between candidates for graduate-entry jobs. This module introduces those characteristics of entrepreneurship and shows how they can be applied in a range of sectors, from the arts to the sciences. Factors in the broader political, social and economic environment can impact on entrepreneurial opportunities, either positively or negatively. Students will learn how to identify these factors and consider responses to them. Assessment methods

    Formative assessment: Group presentation - mark not used Summative assessment: Individual assessment - 100%

    Entrepreneurial Skills MCEL10002 Semester 2 Level 1

    Spotting a business opportunity is an important skill for those in both large firms and small start-ups. This unit simulates the processes that entrepreneurs go through when researching and presenting a potential business opportunity to potential investors, as seen on the BBC programme Dragons Den. Students will gain confidence and skills to think entrepreneurially by developing an idea for a product or a service which has potential commercial value. They will be guided through the steps to create a Business Plan, which will then be pitched to a potential panel of investors.

    Assessment methods

    Formative assessment: Written project proposal summary - mark not usedSummative assessment: Narrated pitch deck of slides plus executive summary - 100%

    Business Feasibility Study MCEL40042 Semester 2 Level 3/4

    Students have the opportunity to draw on their undergraduate subject specialism skills as well as learning new skills on this module. Students are provided with a typical business brief supplied by a real client and learn to identify ways in which value may be created for the client, for example in the form of a new product, service, process, business model or marketing strategy. Students gain practical experience in working with the current moral climate and value system of their client and prevailing legal and regulatory frameworks. Assessment methods

    Formative assessment: Weekly meetings with the lecturer to discuss the progress of the project mark not usedSummative assessment: Business report - 50%; Short project proposal briefing document, - 30%; Individual reflective report - 20%

    Tools and Techniques for Enterprise MCEL30001/2 Semesters 1 and 2 Level 3

    Tools and Techniques for Enterprise is an introductory look at how entrepreneurs think, plan, and create new ventures. It focuses on building the necessary skills to evaluate the business environment to create social and economic value. Coursework includes a business report analysing the changing business environment, and an exam that applies core concepts and research techniques.

    Assessment methods

    Formative assessment: Practice report - mark not usedSummative assessment: Business report - 20%; Examination - 80%

  • Enterprise Elective Units 8 9

    For full unit details visit

    For full unit details visit

    More details on popular open elective units (continued)

    Art of Enterprise UCOL24002 Semester 2 Level 2

    History, music, nature and art can all provide inspiration for the business environment, both in terms of how to run a business and what products and services to produce. This module helps students to develop the confidence to develop creative business ideas and to think entrepreneurially. It explores five key areas including: Innovation - what do we understand by this and what can we learn from nature and the arts? Creativity and innovation - where do ideas come from? Characteristics of creative and innovative organisations Enterprising competences Managing innovation for competitive success Assessment methods

    Formative assessment: Written project proposal summary - mark not used Summative assessment: Individual reporton an organisation or company - 100%

    Essential Enterprise UCOL22001 Semester 1 Level 2

    Characteristics of successful enterprises, ranging from businesses to charities, are introduced in this unit. The aim of the unit is to explain, explore and demystify how organisations deliver their services and products. Content covered includes: Types of organisation The functions of an organisation Basic finance Ideas generation and planning Opportunity spotting

    Assessment methods

    Formative assessment: Group presentations - mark not usedSummative assessment: Structured business report to make an improvement to a product or service in a chosen company - 100%

    Interdisciplinary Sustainable Development MCEL30022 Semester 2 Level 3

    Sustainable Development (SD) is increasingly becoming a goal driving government policy, business strategy and technical innovation; recognising that the past and present strategies of industrial societies have led to unacceptable damage of the physical environment and inequalities between communities. Achieving a balance between all three elements is a challenging task. Problem-based learning, real-life projects and cross-disciplinary teams expose students to the concepts of social, environmental and economic sustainability and their implications for businesses, society and the environment. The unit aims to equip students with sustainable development literacy and enterprise competencies to develop solutions and tools such as innovative products and innovative business practices to address key global issues. Assessment methods

    Formative assessment: Blackboard (BB) quiz - mark not used assessment [pending weighting review]: Team project 1: written team report - 20%* Team Project 2: written team report plus presentation - 40%* *Team marks are modified by summative peer-assessment results; Individual reflective report - 40%.

    Developing Enterprising Individuals MCEL60142 Semester 2 PG

    Students develop an understanding of who and what are entrepreneurs and debate the bigger question, can entrepreneurs be created or are they born with innate entrepreneurial skills? The unit looks at how entrepreneurs have become successful; and from this students will begin to understand how to develop and plan their own entrepreneurial development journey through the creation of a practical roadmap for future career success. Students will look at a number of personal developmental tools, models and theories to enable them to undertake such tasks.

    Assessment methods

    Formative assessment: Small set of PowerPoint slides related to assignment topic - mark not usedSummative assessment: Structured report analysing a chosen entrepreneur - 50%; structured self-development roadmap - 50%

  • For full unit details visit

    Enterprise Elective Units 10 11

    All information is correct at time of going to print.

    For full unit details on all units visit

    Manchester Enterprise Centre runs activities for all students across The University of Manchester. Visit our website and social media channels for more details.

    Give us a call on +44 (0)161 306 8484

    Join us on LinkedIn Manchester Enterprise Centre

    Send us an email at

    Visit our website at www.alliancembs.manchester.

    Follow us on Twitter @EnterpriseMCR

    Find us on Facebook /EnterpriseAtManchester

    The broader environment in which businesses operate

    Enterprise Feasibility MCEL30052 Semester 2 (6 weeks) Level 3

    (Note: This unit is only available to students that have completed Tools and Techniques for Enterprise or Advanced Technology Enterprise)Transforming a business idea into actual reality can be a hard process, but it doesnt have to be. This unit provides an in-depth and immersive experience around developing a business, with a particular focus on testing the market. There is an opportunity to tailor the module to personal interests as students work on individual projects around a particular product or service. Assessment methods

    Formative assessment: PowerPoint slides proposing project to be worked on - mark not used Summative assessment: Oral presentation - 50%; Poster plus supporting evidence - 50%

    Enterprise Strategy and Marketing MCEL30051/40031 Semester 1 Level 3/4

    The unit looks at some of the key strategic business activities that need to be considered when developing and growing a business. Students will gain a greater understanding of the application of business analysis tools and strategic marketing practices relating to the general business environment.

    Assessment methods

    Formative assessment: Marketing mix summary - mark not usedSummative Assessment: Structured marketing report - 60% and examination - 40%

  • Manchester Enterprise Centre Alliance Manchester Business School The University of Manchester 5.16 Roscoe Building Brunswick Street Manchester M13 9PL

    Tel: +44 (0)161 306 8484 Email:

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