inspiring consumer behavior change: how to shape new shopping and consumption behaviors
TRANSCRIPT
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Inspiring Consumer Behavior Change: How to Shape Shopping and Consumption Behavior
Sille Krukow@sillekrukowChief Behavioral Designer
Krukow
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DESIGNING SUSTAINABLE BEHAVIORS
SILLE KRUKOW Leading Nudge & Behavior Design Expert
Founder of KRUKOW Behavior Design Team
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Make right decisions easy KRUKOW
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90% behavior is automatic
Surroundings Instincts Biases
KRUKOW
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Choice architecture KRUKOW
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Two focus areas KRUKOW
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Applied behavioral science KRUKOW
Visual directions Priming
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Give good directions KRUKOW
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LEFT
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KRUKOWChange best practice
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KRUKOWChange best practice
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KRUKOWEffect
79%
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KRUKOWAdded values
-31% -11%
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Applied behavioral science KRUKOW
Visual directions Priming
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Implementing ambitions KRUKOW
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Introducing priming KRUKOW
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Practical example
83%
KRUKOW
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Added value KRUKOW
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Make right decisions easy SUSTAINABILITY
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www.krukow.net