inspire 2014 – time warner cable media: operationalizing analytics to empower customers and...
DESCRIPTION
Irrespective of the industry, all companies struggle to balance client service expectations with cost of service. In this session, hear how Time Warner Cable Media, the advertising sales arm of Time Warner Cable, provides enhanced service to its over 3,000 automotive clients while empowering its front line sales staff by putting the power of analytics directly in their hands. See how the company uses Alteryx analytic apps to help their automotive clients optimize their media mix, while providing frontline sales the ability to derive rapid insights, thus improving effectiveness and efficiencies for clients. Patricia Pidgeon, Enterprise Director of Client Solutions, Time Warner Cable MediaTRANSCRIPT
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Operationalizing Analytics to Empower Customers and Frontline Employees
Patricia PidgeonEnterprise Automotive DirectorTime Warner Cable
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We bring advertising and marketing solutions to local marketers
Who Is Time Warner Cable Media?
Product Value Proposition:
- Targeted Advertisers
- Cross-Platform
50 Markets / 12.5MM Subscribers
Linear Spots
Online Solutions
Video On Demand
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TIME IS MONEY
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6 Hours
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Right people.
Right place.
Right time.
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50 Markets/ 12.5 MM Subscribers
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POLK app: Demo
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Current Projects:
Where We Are Today
• Reports and maps• TWC zone profiles with demographics and UEs• Custom client mapping with demographics and thematic overlays• Rankers; zones, programming, Nielsen ratings• Kantar category competitive spend reports• Consumer Profiles• Category Tier Alignment
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THANK YOU!