inspiration - mood eyewearmoodeyewear.com/files/m18---ux-by-x-ide-catalogo-dig--p-.pdfpetra igor. 9...
TRANSCRIPT
![Page 1: INSPIRATION - Mood Eyewearmoodeyewear.com/files/M18---UX-by-X-IDE-catalogo-dig--P-.pdfPETRA IGOR. 9 C1 C3 C4 ALICE 49 19 140. 11 DENISE C1 C2 C3 C4 51,5 18 140 C1 C2 AMEDEO C3 C4 52](https://reader034.vdocuments.mx/reader034/viewer/2022051804/5feef6e81391493e1b57992b/html5/thumbnails/1.jpg)
![Page 2: INSPIRATION - Mood Eyewearmoodeyewear.com/files/M18---UX-by-X-IDE-catalogo-dig--P-.pdfPETRA IGOR. 9 C1 C3 C4 ALICE 49 19 140. 11 DENISE C1 C2 C3 C4 51,5 18 140 C1 C2 AMEDEO C3 C4 52](https://reader034.vdocuments.mx/reader034/viewer/2022051804/5feef6e81391493e1b57992b/html5/thumbnails/2.jpg)
3
INSPIRATIONL’ispirazione parte dal mondo giovanile, dalla sua creatività, dal suo dinamismo, dall’ener-gia che trasmette e dalle nuove tipologie di in-terazione e comunicazione tra i giovani. Da qui l’intenzione di proporre un prodotto per l’uso quotidiano di chi pone la voglia di condividere emozioni come propria prerogativa.
Inspired by the world of young people, their creativity, their active lifestyle, the energy they exude and by the new ways they interact and connect, we designed a product for everyday use by those for whom sharing emotions is a priority.
![Page 3: INSPIRATION - Mood Eyewearmoodeyewear.com/files/M18---UX-by-X-IDE-catalogo-dig--P-.pdfPETRA IGOR. 9 C1 C3 C4 ALICE 49 19 140. 11 DENISE C1 C2 C3 C4 51,5 18 140 C1 C2 AMEDEO C3 C4 52](https://reader034.vdocuments.mx/reader034/viewer/2022051804/5feef6e81391493e1b57992b/html5/thumbnails/3.jpg)
5
50 21,5 145
C1
C2
C3
C4
BIANCA
50 16 150
C1
C2
C3
C4
EDOARDO
![Page 4: INSPIRATION - Mood Eyewearmoodeyewear.com/files/M18---UX-by-X-IDE-catalogo-dig--P-.pdfPETRA IGOR. 9 C1 C3 C4 ALICE 49 19 140. 11 DENISE C1 C2 C3 C4 51,5 18 140 C1 C2 AMEDEO C3 C4 52](https://reader034.vdocuments.mx/reader034/viewer/2022051804/5feef6e81391493e1b57992b/html5/thumbnails/4.jpg)
7
C1
C2
C3
C4
52 20 140
C1
C2
C3
C4
52 18,5 140
IGORPETRA
![Page 5: INSPIRATION - Mood Eyewearmoodeyewear.com/files/M18---UX-by-X-IDE-catalogo-dig--P-.pdfPETRA IGOR. 9 C1 C3 C4 ALICE 49 19 140. 11 DENISE C1 C2 C3 C4 51,5 18 140 C1 C2 AMEDEO C3 C4 52](https://reader034.vdocuments.mx/reader034/viewer/2022051804/5feef6e81391493e1b57992b/html5/thumbnails/5.jpg)
9
C1
C3
C4
ALICE
49 19 140
9
![Page 6: INSPIRATION - Mood Eyewearmoodeyewear.com/files/M18---UX-by-X-IDE-catalogo-dig--P-.pdfPETRA IGOR. 9 C1 C3 C4 ALICE 49 19 140. 11 DENISE C1 C2 C3 C4 51,5 18 140 C1 C2 AMEDEO C3 C4 52](https://reader034.vdocuments.mx/reader034/viewer/2022051804/5feef6e81391493e1b57992b/html5/thumbnails/6.jpg)
11
DENISE
C1
C2
C3
C4
51,5 18 140
C1
C2
AMEDEO
C3
C4
52 18,5 140
![Page 7: INSPIRATION - Mood Eyewearmoodeyewear.com/files/M18---UX-by-X-IDE-catalogo-dig--P-.pdfPETRA IGOR. 9 C1 C3 C4 ALICE 49 19 140. 11 DENISE C1 C2 C3 C4 51,5 18 140 C1 C2 AMEDEO C3 C4 52](https://reader034.vdocuments.mx/reader034/viewer/2022051804/5feef6e81391493e1b57992b/html5/thumbnails/7.jpg)
13
50 16 150
C1
C2
C3
C4
CLIO
49 19 150
CIRO
C1
C2
C3
C4
C5
![Page 8: INSPIRATION - Mood Eyewearmoodeyewear.com/files/M18---UX-by-X-IDE-catalogo-dig--P-.pdfPETRA IGOR. 9 C1 C3 C4 ALICE 49 19 140. 11 DENISE C1 C2 C3 C4 51,5 18 140 C1 C2 AMEDEO C3 C4 52](https://reader034.vdocuments.mx/reader034/viewer/2022051804/5feef6e81391493e1b57992b/html5/thumbnails/8.jpg)
15
JAY
52 18 150
C1
C2
C3
C4
C1
C2
C3
C4
ZOE
47,5 21 150
![Page 9: INSPIRATION - Mood Eyewearmoodeyewear.com/files/M18---UX-by-X-IDE-catalogo-dig--P-.pdfPETRA IGOR. 9 C1 C3 C4 ALICE 49 19 140. 11 DENISE C1 C2 C3 C4 51,5 18 140 C1 C2 AMEDEO C3 C4 52](https://reader034.vdocuments.mx/reader034/viewer/2022051804/5feef6e81391493e1b57992b/html5/thumbnails/9.jpg)
17
GIOELE
49 20 145
C1
C2
C3
C4
C1
C2
C3
C4
NOEMI
50 19 145
![Page 10: INSPIRATION - Mood Eyewearmoodeyewear.com/files/M18---UX-by-X-IDE-catalogo-dig--P-.pdfPETRA IGOR. 9 C1 C3 C4 ALICE 49 19 140. 11 DENISE C1 C2 C3 C4 51,5 18 140 C1 C2 AMEDEO C3 C4 52](https://reader034.vdocuments.mx/reader034/viewer/2022051804/5feef6e81391493e1b57992b/html5/thumbnails/10.jpg)
19
C1
C2
C2
C2
BIAGIOTWISTER SYSTEM
55 15,5 145
C1
C2
C3
C4
DANYTWISTER SYSTEM
48 21,5 145
![Page 11: INSPIRATION - Mood Eyewearmoodeyewear.com/files/M18---UX-by-X-IDE-catalogo-dig--P-.pdfPETRA IGOR. 9 C1 C3 C4 ALICE 49 19 140. 11 DENISE C1 C2 C3 C4 51,5 18 140 C1 C2 AMEDEO C3 C4 52](https://reader034.vdocuments.mx/reader034/viewer/2022051804/5feef6e81391493e1b57992b/html5/thumbnails/11.jpg)
21
C1
C2
C3
C4
52 17 142
AMALIATARGETUn pubblico giovane, dinamico, che abbia voglia di interagire e confrontarsi. Un pubblico con un occhio alla moda ma sopratutto con 2 occhi puntati sulla creatività e sull’evolversi continuo del mondo.L’ipotetico cliente è un ragazzo/a tra i 15 e i 35 anni, che indossa un prodotto di buona quali-tà ad un prezzo abbordabile che gli permetta di cambiare spesso l’occhiale da sole o la monta-tura se ne sente l’esigenza.
Young, active consumers with a desire to inter-act and share, they are fashion-conscious and have both eyes focused on originality and a con-stantly-changing world.The prospective customer is a young man or woman between the ages of 15 and 35, who prefers reasonably-priced, good quality eye-wear that allows them to change sunglasses or frames whenever they feel the need.
![Page 12: INSPIRATION - Mood Eyewearmoodeyewear.com/files/M18---UX-by-X-IDE-catalogo-dig--P-.pdfPETRA IGOR. 9 C1 C3 C4 ALICE 49 19 140. 11 DENISE C1 C2 C3 C4 51,5 18 140 C1 C2 AMEDEO C3 C4 52](https://reader034.vdocuments.mx/reader034/viewer/2022051804/5feef6e81391493e1b57992b/html5/thumbnails/12.jpg)
23
GRETA
C1
C2
C3
C4
52 17 140
23
OMAR
C1
C2
C3
C4
50 19 145
![Page 13: INSPIRATION - Mood Eyewearmoodeyewear.com/files/M18---UX-by-X-IDE-catalogo-dig--P-.pdfPETRA IGOR. 9 C1 C3 C4 ALICE 49 19 140. 11 DENISE C1 C2 C3 C4 51,5 18 140 C1 C2 AMEDEO C3 C4 52](https://reader034.vdocuments.mx/reader034/viewer/2022051804/5feef6e81391493e1b57992b/html5/thumbnails/13.jpg)
25
C1
C2
C3
C4
50 16 140
ELENA
![Page 14: INSPIRATION - Mood Eyewearmoodeyewear.com/files/M18---UX-by-X-IDE-catalogo-dig--P-.pdfPETRA IGOR. 9 C1 C3 C4 ALICE 49 19 140. 11 DENISE C1 C2 C3 C4 51,5 18 140 C1 C2 AMEDEO C3 C4 52](https://reader034.vdocuments.mx/reader034/viewer/2022051804/5feef6e81391493e1b57992b/html5/thumbnails/14.jpg)
27
UX “SHARE YOUR EYEWEAR“, come detto è un occhiale strettamente connesso al mondo dei ragazzi. È ormai nella vita di tutti i giorni dei più o meno giovani il costante utilizzo di internet, di uno smartphone o di un tablet. Tutti hanno la possibilità ormai di fare foto ed inviarle a chiun-que con estrema rapidità. Da qui nasce l’idea di sfruttare questa enorme possibilità tramite i social network attraverso i quali ognuno potrà condividere la propria foto con l’occhiale UX in-dossato nel canale che preferisce (Instagram, Facebook, Pinterest).I più“ cliccati” diventeranno i testimonial della nostra campagna e del nostro catalogo. I più votati vinceranno periodicamente l’occhiale in omaggio.L’azienda attraverso i social network comuni-cherà anche eventi, appuntamenti nei quali ri-trovarsi per scattare foto con persone addette ai lavori (alcuni esempi: scuole, centri commer-ciali, cinema, fiere ecc.) ... e fare festa!
SOCIAL & CAMPAING
UX “SHARE YOUR EYEWEAR“, is eyewear that makes a connection with young people, the ones who are constantly connected to the in-ternet, their smartphones and tablets. They all take pictures and immediately share them with the world. This got us thinking about the pos-sibilities of using social networks by inviting everyone to share their selfies (wearing their UX eyewear) over their favorite media channels (Instagram, Facebook, Pinterest).Those with the most “clicks” will become the faces behind our campaign and in our catalog. The ones with the most votes will receive free eyewear from time to time.The company will also post messages on social networks about events and meet-ups for photo shoots with people on the job (for example: at schools, shopping centers, cinemas, trade shows, etc.) ... and celebrations!
YOU ARE THE PROTAGONIST!
![Page 15: INSPIRATION - Mood Eyewearmoodeyewear.com/files/M18---UX-by-X-IDE-catalogo-dig--P-.pdfPETRA IGOR. 9 C1 C3 C4 ALICE 49 19 140. 11 DENISE C1 C2 C3 C4 51,5 18 140 C1 C2 AMEDEO C3 C4 52](https://reader034.vdocuments.mx/reader034/viewer/2022051804/5feef6e81391493e1b57992b/html5/thumbnails/15.jpg)
29
ARTY
C1
C2
C3
C1
C2
C3
AIKA
![Page 16: INSPIRATION - Mood Eyewearmoodeyewear.com/files/M18---UX-by-X-IDE-catalogo-dig--P-.pdfPETRA IGOR. 9 C1 C3 C4 ALICE 49 19 140. 11 DENISE C1 C2 C3 C4 51,5 18 140 C1 C2 AMEDEO C3 C4 52](https://reader034.vdocuments.mx/reader034/viewer/2022051804/5feef6e81391493e1b57992b/html5/thumbnails/16.jpg)
31
DANIELE
C1
C2
C2
C1
C2
C3
CINZIA
![Page 17: INSPIRATION - Mood Eyewearmoodeyewear.com/files/M18---UX-by-X-IDE-catalogo-dig--P-.pdfPETRA IGOR. 9 C1 C3 C4 ALICE 49 19 140. 11 DENISE C1 C2 C3 C4 51,5 18 140 C1 C2 AMEDEO C3 C4 52](https://reader034.vdocuments.mx/reader034/viewer/2022051804/5feef6e81391493e1b57992b/html5/thumbnails/17.jpg)
33
C1
C2
C3
DIVA ENRICO
C1
C2
C3
![Page 18: INSPIRATION - Mood Eyewearmoodeyewear.com/files/M18---UX-by-X-IDE-catalogo-dig--P-.pdfPETRA IGOR. 9 C1 C3 C4 ALICE 49 19 140. 11 DENISE C1 C2 C3 C4 51,5 18 140 C1 C2 AMEDEO C3 C4 52](https://reader034.vdocuments.mx/reader034/viewer/2022051804/5feef6e81391493e1b57992b/html5/thumbnails/18.jpg)
35
C1 C1
C2 C2
C3
ERICA GABRI
![Page 19: INSPIRATION - Mood Eyewearmoodeyewear.com/files/M18---UX-by-X-IDE-catalogo-dig--P-.pdfPETRA IGOR. 9 C1 C3 C4 ALICE 49 19 140. 11 DENISE C1 C2 C3 C4 51,5 18 140 C1 C2 AMEDEO C3 C4 52](https://reader034.vdocuments.mx/reader034/viewer/2022051804/5feef6e81391493e1b57992b/html5/thumbnails/19.jpg)
37
JACK
C1
C2
C3
LINDA
C1
C2
C3
![Page 20: INSPIRATION - Mood Eyewearmoodeyewear.com/files/M18---UX-by-X-IDE-catalogo-dig--P-.pdfPETRA IGOR. 9 C1 C3 C4 ALICE 49 19 140. 11 DENISE C1 C2 C3 C4 51,5 18 140 C1 C2 AMEDEO C3 C4 52](https://reader034.vdocuments.mx/reader034/viewer/2022051804/5feef6e81391493e1b57992b/html5/thumbnails/20.jpg)
39
C1
C2
NINA
C1
MATTEO
C2
![Page 21: INSPIRATION - Mood Eyewearmoodeyewear.com/files/M18---UX-by-X-IDE-catalogo-dig--P-.pdfPETRA IGOR. 9 C1 C3 C4 ALICE 49 19 140. 11 DENISE C1 C2 C3 C4 51,5 18 140 C1 C2 AMEDEO C3 C4 52](https://reader034.vdocuments.mx/reader034/viewer/2022051804/5feef6e81391493e1b57992b/html5/thumbnails/21.jpg)
41
C1
C2
C3
SISSI
C1
C2
C3
SARA
![Page 22: INSPIRATION - Mood Eyewearmoodeyewear.com/files/M18---UX-by-X-IDE-catalogo-dig--P-.pdfPETRA IGOR. 9 C1 C3 C4 ALICE 49 19 140. 11 DENISE C1 C2 C3 C4 51,5 18 140 C1 C2 AMEDEO C3 C4 52](https://reader034.vdocuments.mx/reader034/viewer/2022051804/5feef6e81391493e1b57992b/html5/thumbnails/22.jpg)
43
C1 C1
C2 C2
C2
TEA VANIA
![Page 23: INSPIRATION - Mood Eyewearmoodeyewear.com/files/M18---UX-by-X-IDE-catalogo-dig--P-.pdfPETRA IGOR. 9 C1 C3 C4 ALICE 49 19 140. 11 DENISE C1 C2 C3 C4 51,5 18 140 C1 C2 AMEDEO C3 C4 52](https://reader034.vdocuments.mx/reader034/viewer/2022051804/5feef6e81391493e1b57992b/html5/thumbnails/23.jpg)
45
C1
C2
C3
BRUNO
C1
C2
C3
PATRICK
![Page 24: INSPIRATION - Mood Eyewearmoodeyewear.com/files/M18---UX-by-X-IDE-catalogo-dig--P-.pdfPETRA IGOR. 9 C1 C3 C4 ALICE 49 19 140. 11 DENISE C1 C2 C3 C4 51,5 18 140 C1 C2 AMEDEO C3 C4 52](https://reader034.vdocuments.mx/reader034/viewer/2022051804/5feef6e81391493e1b57992b/html5/thumbnails/24.jpg)
47
MERCHAN-DISING
La borraccia diventa il contenitore del singolo paio di occhiali, che una volta aperta può essere il gadget promozionale.
The water bottle is the custom case for each pair of eyewear; once opened, it becomes a pro-motional gadget.
Astuccio vistaEyewear case
Astuccio soleSunglasses case
Cartello vetrinaDisplay
![Page 25: INSPIRATION - Mood Eyewearmoodeyewear.com/files/M18---UX-by-X-IDE-catalogo-dig--P-.pdfPETRA IGOR. 9 C1 C3 C4 ALICE 49 19 140. 11 DENISE C1 C2 C3 C4 51,5 18 140 C1 C2 AMEDEO C3 C4 52](https://reader034.vdocuments.mx/reader034/viewer/2022051804/5feef6e81391493e1b57992b/html5/thumbnails/25.jpg)
IMMAGINE 98 SrlVia G. De Stefani, 48 - 32042 Calalzo di Cadore (BL) - tel. +39 0435.501137 - fax. +39 0435.507098
[email protected] / www.x-ide.it / x-ide