inspiration for results
DESCRIPTION
'Insipiration for Results' is a fortnightly activity we run at the Seagull office where one of our team members shares his/her views on interesting case studies he/she has come across recently. Check what Padmini, our Digital Strategist found interesting this time. :)TRANSCRIPT
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Inspiration for
results!
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ACCESS: Be present where your consumer is
http://www.goosebumpspickles.com/
http://www.fanta.com/en_US/pages/landing/play.html
http://youareblind.com/ (animation and motion graphics)
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Subway shopping
ACCESS: Be present where your consumer is
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Airways sneakers pop up store
ACCESS: Be present where your consumer is
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• 450,000 readers of the magazine, which is free to customers – can now download ASOS’s Aurasma-powered Scan to Shop app to their smartphones to bring the pages to video life
• In addition, they’ll be able to point their phones at images of this season’s must have pieces and simply click to buy from ASOS’s mobile site.
ASOS uses Aurasma app to provide ACCESS
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ASOS
ACCESS: Be present where your consumer is
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ENGAGE: Become a source of valued content
Volkswagen suite
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ENGAGE: Become a source of valued content
Microsoft 8 fast and fun
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ENGAGE: Become a source of valued content
Nivea solar charger
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CUSTOMIZE: Adapt your offerings to your customer’s needs
Tate museum
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COLLABORATE: Involve your customers and co-create with them
Argentina Missing people
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INTEGRATED: How a cup of tea sparked a movement
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All ready for coffee now!