Inspiration

Catwalk Collection

The Allure of Curls

Get it Straight

Around the World

Volume 2 Issue 3

liquid luxury™ collectionSpecially formulated by Shiseido Laboratories

Available worldwide only at fine salons.

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Senscience Liquid Luxury is an exclusive hair

care collection specially formulated by Shiseido

Laboratories - the perfect combination of

sensuality and science that leaves hair healthy,

silky soft, shiny and strong.

Catwalk CollectionInspiration

For the last few collections,

elegance and proportion

have been strong features

of Liquid Luxury. Senscience

very much struck a cord with

what was happening in the

coming seasons, never

forgetting the commitment

to health and luster for hair.

With the growing demand

for the Liquid Luxury

collection around the globe,

the age group of excited

users is broadening. One

of the biggest things we see

now is the need for more

relaxed hair designs. Clients

desire the ‘catwalk’ look.

When they see their favorite

designer collections, they

desire not only the stunning

clothes but also the beautiful

hairstyles. With Senscience’s

latest collection, we have

brought to life three simple

yet elegant hairstyles that

can go from catwalk to

boardwalk to night club with

style, panache and a sense

of freedom in their easy cre-

ative ability.

The StrutCasual yet confident, loose yet firmly in

place, this easy-to-wear updo will have the

look of loose abandon but hold its shape

through the structured form of its design.

Begin by preparing the hair with the appropriate Senscience shampoo and conditioner. Blow dry hair

using volume.

Take a small section of hair from the pony tail

and wrap it firmly around the ponytail

to create a lifted base; secure with

a bobby pin.

Smooth the hair out with your bristle brush while drawing the hair back. Sweep the hair up and

around the ponytail.

Move to the back and part remaining hair down

the center.

Place hair and pin with bobby pin, allowing loose

curled ends to fall into soft design.

Begin by taking a parting from the

crown down to the ear. Separate the front and

smooth the back out with a comb or brush.

Move to the front section on the side and from the part backcomb the root

area to establish some volume.

Place hair in esthetically pleasing position and bobby pin into place;

spray with Designer Flexible Working Spray.

Bring one half of the hair up and cross to the

opposing side of the head. Wrap around

original ponytail.

Repeat on opposite side. .

Now take a section parallel to the

occipital bone. Lift and elasticate

the section higher towards

the crown.

Continue this through the side section.

Repeat on opposite side.

Take the end of the hair and place in a loose knot.

Complete your look by brining pony tail to top curls, knotting the hair loosely and placing to

blend with existing shape. Finish with Silk Finish and

Brilliant Defense.

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The GlideSensuous soft curls bouncing

with effortless motion over the

shoulders, flowing with abundant

body and volume. The Glide is the

ideal loose wave statement that

allows hair freedom of movement

while holding its shape beautifully.

By alternating large and medium

rollers, full waves will appear in

this style, dropping into fabulous,

lustrous curls!

Prepare hair with appropriate Senscience

shampoo and conditioner, and blow dry hair out

using Volume Boost for body. Once hair is fully

dry, you are ready the next step.

Take your first section to your larger hot roller, and

roll directly onto itself (this will add body to your

finished look).

When you get to the sides (by the ear), move

to a smaller roller and change your direction to

vertical. Repeat on the opposite side.

Once hair has cooled, remove rollers and use a

bristle brush to soften and loosen the roller set.

Finish look with Silk Finish Hair Spray and a

light spray of Brilliant Defense for added luster

and shine appeal.

Start first look by choosing the parting. Then divide the hair,

taking another part di-agonally to the ear; push

the back hair away. You can now start your roller

set design.

Move to your second section and spray and repeat roller pattern,

this time with a medium-sized roller.

Moving to the back section, take roller

sections on an angle alternating from large

to medium rollers.

Once waves are formed, lift your top

few sections and lightly backcomb into the

roots for added body.

Begin by spraying your first section with Thermal Design spray

to add body to your set and protect from

heat damage.

Take your third section and move back to a large

roller. According to the density of the hair you are

working with, you may need to repeat this pat-tern a few times (it’s the interconnection of alter-

nating large and medium rollers that creates this

lifted wave effect).

Repeat this sectioning on the next layer moving your rollers in the oppo-site direction. Continue this patterning down to the nape until hot roller

set is complete. Allow to cool down completely.

Smooth hair over with your bristle brush to allow waves to reform. Working

with Designer Flexible Hold Spray, lightly spray

the hair into place.

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The WalkSometimes the simplest look can

be the most eye-catching and

wondrous to behold. The Walk

is such a look. The structure is as

simple as knotting the hair, but how

do you get this shape to hold? That

is the beauty behind the reveal!

Start by section-ing the hair for flat

ironing. Use Thermal Design

Spray on each section and

smooth hair until silky and shiny.

Once hair is secured, pull all

the hair from the heaviest side

of your shape towards the back

shape you have created.

Firmly cross the hair over itself into

a simple knot.

Once the knot is secure, take your original ponytail

and place a loose knot into the hair.

Once hair is smooth, take a

section off center from just below crown area in a

thin triangle to the nape. Secure with

an elastic about half way up the shape.

Hold hair firmly and bring the opposite

side across to meet at the off center

point of your shape.

With large bobby pins, secure the

knot firmly in place (this can not be achieved easily

with regular bobby pins because of

the amount of hair and looseness of

the shape you are creating).

Lift hair into shape and pin. Arrange

hair in this very loose fashion and spray into shape

with the Senscience hair spray of your

choice.

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Begin by shampooing and conditioning the hair with Senscience

Smooth shampoo and conditioner.

Blow-dry hair.

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The Allure of Curls Indulge your curls with the perfect regimen for curly and wavy hair

Curly and wavy hair requires extra special attention, and Senscience has what your hair craves. Senscience Liquid Luxury, the exclusive hair care collection specially formulated by Shiseido Laboratories, introduces a luxurious regimen that indulges curly and wavy hair. With illuminating shine, superior definition, weightless hydration and long-lasting frizz control, it’s the perfection only Senscience can deliver.

Formulated with Sensciene’s revolutionary VITALOCK 6 to leave curly and wavy hair shiny, healthy, luminous and manageable in an instant.

• Hydrolyzed elastin promotes elasticity while providing weightless, hydrated curls

• a unique amino functional silicone crosspolymer enhances superior curl retention and definition and improves wet and dry combing

• exclusive complex controls frizz in all humidities and provides thermal protection, resulting in a soft feel and enhanced shine

curl define { shampoo }

This moisturizing shampoo instantly rejuvenates curly and wavy hair, creating frizz-free,

perfectly hydrated and defined curls.

TIP: For optimal results, blot wet hair with a towel; do not

rub since rubbing hair will cause frizz.

Apply a small amount to wet hair and scalp.

Massage into hair, lather and rinse completely.

Repeat if desired. Gently towel dry hair and

follow with Curl Define Conditioner.

Apply a small amount on clean, towel-dried hair.

Distribute evenly and work through from scalp to ends.

Comb through and rinse well.

curl define { conditioner }

a detangling conditioner that results in a total hair

transformation. Weightless hydration creates frizz-free,

rejuvenated curls full of radiant shine. Leaves hair in optimal

condition while creating superior curl definition

and separation.

TIP: use a wide-tooth comb to work conditioner into hair.

curl activate { energizing crème }

a luxurious crème that transforms curly, wavy, unruly hair into manageable,

frizz-free, moisture-rich waves. Delivers superior long-lasting,

humidity-resistant curl definition, separation and memory.

TIP: When using a diffuser, hold the hair to the diffuser, allowing it to

softly fall and take up its own natural curl formation. There is no need to scrunch hair unless you are seeking a more expressive look. Blow-dry on low speed with high heat. For extra

volume, flip head upside down while blow-drying with a diffuser.

Get StraightIntroducing the most luxurious hair straightening system ever created

Senscience Thermal Straightening System utilizes the latest Japanese style technology from Shiseido Laboratories to permanently transform coarse, curly and wavy hair into a vision of luminous smoothness while improving hair’s condition and structure.

Available in two formulas:• Normal/Resistant• Color-treated (tinted 20-volume or less) and Highlighted (40%

highlights or less)

kit contains:• One (1) Senscience pre-Treatment (Step 1) (4 oz/118 ml)• One (1) Senscience Straightening Crème (Step 2) (16.9 oz/500 ml) • Two (2) Senscience Re-Bonding Treatment (Step 3) (8 oz/237 ml)• One (1) Senscience Moisturizing Mist leave-in conditioner (Step 4)

(6.8 oz/200 ml)• Direction Insert in english, French, Spanish, portuguese, Dutch,

Italian and German

1 kit can process:• 1 long hair application OR • 2 shoulder-length hair applications OR • 1 shoulder-length hair application and 2 regrowth treatments OR• 4 regrowth treatments

preparation

application

Before Cover shoulder area with cape or towel. Wash hair with Senscience purify Shampoo for deep cleansing.

TIP: For highly porous hair, apply Senscience Inner Restore or Senscience Inner Restore Intensif for 2-3 minutes, then rinse hair.

Towel dry hair thoroughly and apply Senscience pre-Treatment (Step 1). The porous areas should absorb more Senscience pre-Treatment (Step 1) than the less porous areas. DO NOT OVERSATURATE.

TIP: For resistant hair, dry hair to about 20-30% moisture before proceeding to step 2.

Comb and section hair into “T” partings (starting at the nape of the neck, make ¾-inch (2 cm) partings across the section).

apply Senscience Straightening Crème (Step 2) ½-inch (1,5 cm) from the scalp with a tint brush directly from jar. Spread the product throughout the whole length of hair, including ends, while avoiding the root area.

CAUTION: Never apply the product directly to scalp as this will cause irritation.

Gently comb hair straight with a wide-tooth comb using medium tension. Continue up to the top of the head, gently combing each section and making sure there is enough product on hair at all times.

process hair at room temperature for 5 minutes. DO NOT

COVER OR USE DRYER. Take a few strands of hair at midpoint between crown and the nape of the neck and coil around your index finger. If hair maintains its coiled form, it has been fully processed. If the coil opens, hair requires additional processing.

TIP: perform this test every 5 minutes until processing is complete (refer to maximum processing times).

after processing is complete, rinse hair for 5-7 minutes with warm water to thoroughly remove Senscience Straightening Crème (Step 2). keep hair as straight as possible during the rinsing procedure. Note: Excessively thick and or very

porous hair may take longer to thoroughly rinse.

MAXIMUM Processing Times: Tinted or Highlighted: 15 minutes Normal Hair: 35 minutes Resistant Hair: 45 minutes

after rinsing out Senscience Straightening Crème (Step 2), finger dry hair with a blow-dryer, leaving 10-20% moisture in hair, before using the straightening iron. Comb and section hair into “T” partings. Starting at the nape of the neck, take 1/8-inch (½ cm) sections (not longer than the length of the iron). keep the iron at least ½-inch to ¾-inch (1,5 cm – 2 cm) away from the scalp. Starting near the root area, treat 1/3 of the hair shaft, press, slide and repeat two times to a total of 2 seconds per area. Then go to the next section and repeat this through the hair ends.

TIP: a comb should be used to direct the hair exiting from the ceramic flat iron to prevent burning of fingers.

IRON PRECAUTIONS:To prevent damage to hair, complete hair evaluation is recommended. DO NOT USE on damaged or weakened hair. The safe temperature of the iron is 180ºC or 356ºF or less. preheat the iron for 1 minute. When moving the iron, DO NOT apply excessive pressure as this could cause damage to hair. DO NOT touch the scalp with the iron, as this could cause flesh burns.

processing

thermal processing

When Thermal processing is complete, gently comb hair as smooth and straight as possible with a wide-tooth comb. apply the Senscience Re-Bonding Treatment (Step 3) directly from the bottle. Start at the nape and make ¾-inch (2 cm) partings across the section. evenly saturate hair from roots to ends.

Comb hair with a wide-tooth comb while maintaining it in a straight configuration to distribute the neutralizer evenly throughout hair.

process for 5 minutes, then thoroughly rinse out Senscience Re-Bonding Treatment (Step 3) for approximately 5 minutes.

apply Senscience Moisturizing Mist evenly throughout the hair. This leave-in conditioner will leave hair healthy and shiny while protecting it from environmental stresses. Hair is now ready for styling.

IMPORTANT: DO NOT SHAMPOO FOR 48 HOURS.

TIP: For complete step by step instructions, refer to the Senscience Straight direction insert or obtain a copy of the Senscience Stylist educational DVD.

Beautiful, healthy, silky soft shiny hair that only Senscience Liquid Luxury can deliver.

neutralization

leave-in treatment after

client at-home maintenance

To maintain hair in optimal condition, Senscience Liquid Luxury recommends the following at-home and in-salon maintenance regimen after every Senscience Straight service:

dailySenscience Smooth Shampoo and Smooth Conditioner: Formulated with soybean extract, silicone and guar gum to work from the inside out and outside in, bonding to the structure of hair to strengthen and protect. Leaves hair silky-smooth, suberbly manageable and brilliant.

weeklyInner Restore Deep Moisturizing Conditioner: enriched with keratin, silk amino acids, panthenol and silicone to renew hair’s structure. Instantly replenishes and repairs, improving hair’s flexibility and elasticity.ORInner Restore Intensif Deep Repairing Masque: enriched with Shiseido Laboratories’ exclusive blend of silicone emulsions, this deep repairing treatment for thick, coarse hair repairs and smoothes cuticles, leaving hair silky-soft and increadibly shiny.

2 weeks to 1 month after servicec.p.r. (cuticle porosity reconstructor) in-salon treatment: This intensive two-step in-salon restorative treatment formulated with keratin, silk amino acids and Bio-Structures® replenishes vital nutrients, restores porosity deficiencies and fortifies, leaving hair stronger, healthier and protected.

can Straight be used on Porous hair?

Yes, for highly porous hair, apply Senscience Inner Restore or Senscience Inner Restore Intensif for 2-3 minutes, then rinse hair. Towel dry hair and proceed to Step 1.

can Straight be used on African-American/Ethnic/Highly-Textured hair?

Yes, this product can be used provided it is virgin hair – i.e. untreated with No Base (sodium hydroxide), No Lye (Calcium Hydroxide) or Lithium Hydroxide hair relaxers or any other straighteners.

how long do you have to wait after you have had a color or texture service?

1-2 weeks and be sure to recommend the Color Treated Formula for tinted hair with 20 Volume peroxide or less or for hair with 40% highlights or less.

Q & A

makes headlines around the world

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liquid luxury™ collectionSpecially formulated by Shiseido Laboratories