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www.brandseye.com t #InSouthAfrica (24hr review – 6 Feb) contact@brandseye.com

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A brief report exploring the trending topic #insouthafrica in early February 2010

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Page 1: InSouthAfrica

www.brandseye.com

t#InSouthAfrica (24hr review – 6

Feb)[email protected]

Page 2: InSouthAfrica

www.brandseye.com

General Statistics

1544 conversations discussing inSouthAfrica Brand momentum: 64.34 mentions an hour 99.813% of conversation on Twitter 18.743% of authors highly credible Approx. 463 774 impressions online Total Ad Value Equivalent: R69 480 in 24 hour period

Page 3: InSouthAfrica

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Tag Cloud

Page 4: InSouthAfrica

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Tag Cloud Insights

2010 mentioned 46 times with World and cup getting 56 and 40 mentions respectively.

@eddieIzzard mentioned 15 times

Sport featured highly

Weather considered major reason to live in SA

Crime and associated terms mentioned less than 5 times

Page 5: InSouthAfrica

www.brandseye.com

Sample Consumer Mentions of High Influence

Page 6: InSouthAfrica

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Sample Consumer Mentions of High Influence

Page 7: InSouthAfrica

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Authors Tag Cloud

Page 8: InSouthAfrica

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Tag Cloud Insights

1259 different contributors

Highest contribution by @artofkawaii with 43 tweets

Page 9: InSouthAfrica

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Additional Information: www.brandseye.com

[email protected]

www.twitter.com/brandseye

or contact Tim Shier on +27 21 462 7353