insightxplorer biweekly report_20151015

20151015

App

2015 10 15

2015 10 15

App201591820App2,095comScore Media Metrix

App

2015 10 15

Key Findings(94%)2,8409.14 (1)22.7%

(77.4%)(39.1%)(15.3%)

(91.8%)49.1%38.4%

(73.7%)56.2%48.2%

App

20158201.415.2%

App

2015 10 15

Key Findings

818.4(10.1) 82%

4625-3418-2435-44

(U) iPeenFonFood(U)(u)

Top4 25-34 (U) WalkerLand 18-34(U) OpenRice 35-44 (U) WalkerLand 45 (U) OpenRice

Top4 25-34 (U) 45 (U) MSN 18-34(U) 35-44 45 (u)

App

2015 10 15

Key FindingsSegment Metrix

25-3435-44100%

App

2015 10 15

94%9.14 (1)31-6(40.8%)7-15(35.2%)

22.7%(22.6%)18.5%

6.0%

40.8%35.2%

18.0%

1-6

7-15

Base: N=2095 : Sep 2015

22.7%

22.6% 18.5%

13.3%

11.7% 5.9%

5.1%

++

+

+

+

Base: N=1968 : Sep 2015

App

2015 10 15

2,8401,001~3,000 (35.7%)1-6

(91.8%)(49.1%)40(38.4%)

12.3%

14.9%

35.7%

20.4%

16.7%

500

500~1,000

1,001~3,000

3,001~5,000

5,001

Base: N=1968 : Sep 2015

49.1% 38.4%

4.3% 8.2%

Base: N=2095 : Sep 2015

App

2015 10 15

(77.4%)(39.1%)(15.3%)

4.1% 7.2%

22.4%

23.0%

43.2%

/

Base: N=2095 : Sep 2015

77.4%

39.1%

15.3%

9.1%

6.9%

5.3%

4.0%

0.3%

0% 20% 40% 60% 80%

APP

PTT

Base: N=1190 : Sep 2015

(56.8%)(22.4%)(23%)

App

2015 10 15

56.2%

48.2%

1.3%

26.3%

0% 20% 40% 60% 80%

Base: N=2095 : Sep 2015

(73.7%) 56.2%48.2%comScore Media Metrix

App

2015 10 15 comScore MMXARO 2015 8

20158(Lifestyle Foods)201.4(Reach) 15.2%2015116.7%14%~15%(Average Daily Visitors)810.1818.482%

Aug-2014, 101

Aug-2015, 184

020406080

100120140160180200

Aug-2014, 11.3

Jan-2015, 16.7 Aug-2015, 15.2

0.02.04.06.08.0

10.012.014.016.018.020.0

% Reach Average Daily Visitors (000)

App


Demographic Profile (%Composition Unique Visitors)*(Composition Index UV)46 25-34 18-44

10.8%

16.1%

16.0%

7.6%

5.6%

6.0%

11.5%

8.1%

7.9%

4.6% 55+

45-54

35-44

25-34

18-24

40.1% 59.9% (89)

(96)

(74)

(96)

(78)

(77) (124) (144)

(101)

(145)

(144)

(145)

%Composition Unique Visitors Composition Index UV (#)(#)

App

2015 10 15

()(55.5%)20-24(44.4%)(44.2%)

()(70.6%)1925-29(56.8%)(38.2%)(37.2%)

70.6% 56.8%

38.2% 37.2%

27.5% 23.9%

18.1% 15.2%

11.0%

0% 20% 40% 60% 80%

()

Base: N=1010 : Sep 2015

55.5%

44.4% 44.2%

25.0%

24.8% 22.2%

18.9% 9.6% 9.5%

0% 20% 40% 60% 80%

PTT

App

Email

()

Base: N=796 : Sep 2015

App


(U) iPeen180 FonFood 50 (U) OpenRice

Media/Measures Total Unique Visitors (000) Reach Average

Daily Visitors (000)

Average Visits per

Visitor Mean Age

(U) iPeen 1,894 14.3% 122 2.2 34.8

FonFood 522 4.0% 20 1.2 34.1

(U) WalkerLand 310 2.3% 16 1.6 36.7

(U) OpenRice 191 1.4% 14 2.4 36.7

Top4

App


Top425-3425-34(U) WalkerLand35-44(U) WalkerLand(U) OpenRice

6.0%

12.1% 6.3%

9.2%

13.7%

20.5% 18.2%

9.3%

17.9%

23.2% 5.6%

22.1%

3.9%

12.0% 5.0%

8.8%

8.5%

19.8% 20.1%

13.3%

1.1%

15.8% 10.1%

8.9%

5.8%

13.9% 10.1%

10.0%

9.3%

19.1% 16.3%

9.8% 45+

35-44

25-34

18-24

(75)

(91)

(116)

(75)

(86)

(148)

(171)

(125)

42.1% (81) 57.9% (120)

(U) iPeen FonFood

45+

35-44

25-34

18-24

(69)

(57)

(100)

(77)

(81)

(165)

(183)

(183)

35.4% (68) 64.6% (134)

45+

35-44

25-34

18-24

(66)

(45)

(100)

(50)

29.7% (57) 70.3% (146)

(U) OpenRice

(193)

(51)

(207)

(240)

45+

35-44

25-34

18-24

(67)

(92)

(131)

(14)

(116)

(182)

(177)

(114)

35.9% (69) 64.1% (133)

(U) WalkerLand

Total

Total Total

Total


App

2015 10 15

App19(62.4%)(53%)

App2.291-3(32.8%)1-3(24.1%)

12.7%

12.0%

24.1% 18.4%

32.8%

App

4-6

1-3

1-3

Base:App N=198 : Sep 2015

69.0%

62.4% 53.0%

48.3%

44.9% 42.2%

37.4% 35.2%

32.9% 30.0%

0% 10% 20% 30% 40% 50% 60% 70%

App

App

Base:App N=426 ; Sep 2015

App

2015 10 15

()(54%)(53.6%)(33.7%)(32%)App(29.3%)

()(71.1%)(63.4%) ()20-24

71.1%

63.4% 38.7%

37.7%

37.3% 28.9%

26.0% 20.0%

7.4%

0% 20% 40% 60% 80%

()

Base: N=1177 : Sep 2015

54.0%

53.6% 33.7%

32.0%

29.3% 16.5%

13.6% 11.9%

9.1%

0% 20% 40% 60%

App

PTT

Email

()

Base: N=932 : Sep 2015

App


(U) 80(u) 40

Media/Measures Total Unique Visitors (000) Reach Average Daily Visitors (000)

Average Visits per

Visitor Mean Age

(U) 807 6.1% 95 4.3 35.0

(u) 406 3.1% 30 2.5 37.6

283 2.1% 12 1.4 40.3

(U) MSN 89 0.7% 12 4.3 46.1

Top4

App

2015 10 15

7.0%

8.7%

7.4%

12.6%

3.0%

9.4%

28.7% 19.4%

4.5%

13.5% 7.2%

9.1%

11.0%

17.7%

19.1% 11.7%

0%

10.6%

6.8%

14.4%

1.1%

10.5%

5.2%

40.5%

4.4%

9.2% 5.0%

9.1%

10.0%

16.2%

20.4% 19.7% 45+

35-44

25-34

18-24

(68)

(65)

(112)

(57)

(102)

(173)

(158)

(147)

35.7% (69) 64.3% (134)

(U) (u)

45+

35-44

25-34

18-24

(68)

(45)

(77)

(57)

(171)

(184)

(145)

(133)

30.1% (58) 69.9% (145)

45+

35-44

25-34

18-24

(386)

(47)

(87)

(14)

68.2% (132) 31.8% (66)

(U) MSN

(125)

(62)

(95)

(0)

45+

35-44

25-34

18-24

(94)

(67)

(73)

(89)

(169)

(260)

(84)

(40)

36.3% (70) 63.7% (132)

Total

Total Total

Total


Top4(U) MSN3518-34(U) 35-4445(u)

App

2015 10 15

App2.011-3(34.7%)1-3(25.4%)

85.2%

37.2%

33.1%

32.8%

20.3%

14.4%

14.0%

0% 30% 60% 90%

MSN -

DayDayCook

App


7.8% 12.4%

25.4%

19.8%

34.7%

App

4-6

1-3

1-3

Base: App N=273 : Sep 2015

App(85.2%)(37.2%)(33.1%)(32.8%)

App

2015 10 15

/App(59%)20-2430-34(47.1%)(43.3%)

59.0%

47.1% 43.4% 42.4%

42.4% 40.9%

37.8% 35.6%

32.2% 31.8%

0% 20% 40% 60%

App

App


App

2015 10 15 comScore Segment Metrix ReportARO 2015 8

Segment Metrix25-3435-44(Reach)(Portals)100%(Social Media)99% (Retail) (Blogs)

100

99.4

98.4%

97.2%

98.3%

97.0%

90.0%

Portals

Social Media

- Blogs

- Social Networking

Retail

Search/Navigation

Multimedia

100

99.6%

98.3%

96.4%

99.4%

96.8%

91.3%

100

100

99.6%

98.5%

98.6%

96.9%

91.2%

Composition Index UV (#)

25-34 35-44

(102)

(101)

(130)

(102)

(119)

(100)

(94)

(102)

(102)

(130)

(101)

(121)

(100)

(95)

(102)

(102)

(132)

(103)

(120)

(100)

(95)

Reach

App

2015 10 15

(91.8%94%)

AppAppApp()(CP)

comScore14%~15%82%25-34Top435-44Segment Metrix

App

2015 10 15

1053 50.3%

1042 49.7%

19 319 15.2% 20-24 204 9.7% 25-29 197 9.4% 30-34 238 11.4% 35-39 247 11.8% 40 890 42.5%

1011 48.3%

530 25.3%

554 26.4%

(IX Survey)

CyberPanel

2015/09/182015/09/20

N=2,09595%,2.14%201508

App

2015 10 15

comScoreUnified Digital MeasurementTM(UDM) 6IABInternational Spiders and Bots List

Methodology

Global PERSON Measurement

Global MACHINE Measurement

Panel

Census

Unified Digital MeasurementTM (UDM)

Media Metrix

* comScore(UDM)unified(U)(u)

/

*Composiion Index UV 100

100

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insightxplorer biweekly report_20151015

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