insightxplorer biweekly report_20140730
Post on 23-Nov-2015
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TRANSCRIPT
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20140730
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ARO / MMX
3 ARO / MMX comScore MMXVMX
IX Survey
10
IX
2014 07 30
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ARO / MMX comScore MMXVMX
2014 07 30
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comScore
comScore
comScore
comScore
PC
Media Metrix Report (MMX)Video Metrix Report (VMX)
ARO
2014 07 30
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comScore MMXVMX
ARO
comScore Media MetrixARO 2014 2014 07 30 6
comScore Media Metrix Report (MMX)
3
15PC
(Non-Human Traffic)
(Mobile Web)(Mobile
App)
MMX Measures () MMX ()
Total Unique Visitors (000) ()
% Reach (%)
Total Minutes (MM) ()
Total Pages Viewed (MM) ()
Total Visits (000) ()
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ARO
comScore MMXVMX
2014 07 30 comScore Media MetrixARO 2014 6
comScore Video Metrix Report (VMX)3
(video streaming)
YouTubeFacebook
YouTube
Video MetrixMMXVMX15
PC
VMX Measures () VMX ()
Total Unique Viewers (000) ()
Viewer Penetration (%) 15
% Reach Web Pop (%) MMX
Total Minutes (MM) ()
Videos (000) (000)
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ARO
comScore MMXVMX
2014 07 30 comScore Media MetrixARO 2014 6
Youku & TudouMMXVMX
20146 MMXVMX
MMX VMX MMX VMX
Total Unique Visitors (000) Total Unique Viewers (000) % Reach Viewer Penetration % Reach Web Pop
Total Internet : Total Audience 12,017 10,092 100.0 100.0 84.0
[P](U) Yahoo Sites 11,749 7,992 97.8 79.2 66.5
[P](u) Google Sites 10,659 8,467 88.7 83.9 70.5
[P] Facebook 8,713 3,955 72.5 39.2 32.9
[P] Next Media Interactive Ltd. 5,159 2,084 42.9 20.6 17.3
[P] Chunghwa Telecom 5,015 2,723 41.7 27.0 22.7
[P](U) Youku & Tudou 2,889 2,698 24.0 26.7 22.5
[P] Funshion Sites 1,146 703 9.5 7.0 5.8
[P](U) Dailymotion 1,027 1,814 8.5 18.0 15.1
[P](U) Twitch Interactive Inc. 990 1,043 8.2 10.3 8.7
3,955/10,092
3,955/12,017
DailymotionTwitchVMXMMX
Yahoo SitesGoogle Sites FacebookMMX
Media Metrix
YouTubeDailyMotionVimeoVideo Metrix
MMXVMX
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ARO
comScore MMXVMX
2014 07 30 comScore Media Metrix ARO 2014 6
MMXVMX(Yahoo SitesFacebook
)MMXVMX(DailymotionTwitch)
VMXMMX
Youku & Tudou
Google Sites
YouTubeMMXVMX
20146 MMXVMX
MMX VMX MMX VMX
Total Minutes (MM) Total Minutes (MM) Total Pages Viewed (000) Videos (000)
Total Internet : Total Audience 17,541 11,916 26,052,907 1,894,212
[P](U) Yahoo Sites 3,705 420 4,774,584 69,258
[P](u) Google Sites 2,803 2,045 3,078,239 809,996
[P] Facebook 3,863 91 4,080,013 58,281
[P] Next Media Interactive Ltd. 110 13 136,981 11,812
[P] Chunghwa Telecom 92 168 124,760 16,957
[P](U) Youku & Tudou 27 184 35,271 25,201
[P](U) Sohu.com Inc. 8 58 14,077 6,765
[P] Funshion Sites 0 9 1,095 41,658
[P](U) Dailymotion 16 449 10,199 83,742
[P](U) Twitch Interactive Inc. 35 312 34,667 68,128
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comScorePC
Media Metrix Video Metrix
MMX15PC
(mobile web)
(app)
VMX15PC3
Media Metrix
MMXVMX(Yahoo SitesFacebook
)MMXVMX
(DailymotionTwitch)VMXMMX
()
Youku & Tudou
Google SitesYouTubeMMXVMX
comScore MMXVMX
2014 07 30
ARO
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IX
2014 07 30
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2014747
2,658
IX
2014 07 30
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IX
Key Findings
/(83.7%)
(59.2%)(26.3%)
(/)/4.16
3.89
3.86(Smart TV)
4.84
(/)/80.74
79.15
50.84
(Smart TV)105.09
(Smart TV)/YouTube()
Facebook()
YouTube(App)
/MV(42.5%) (32.9%)//
(32.5%)//
(28.5%)
(53.9%)
7.16
/(53.7%)(48.3%)
(39.4%)
2014 07 30
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IX
/(83.7%)
(59.2%)(26.3%)
/
(66.3%)/
20-29
(21.9%)19
30-39(9.6%)
40
2014 07 30
-
(/)
IX
/
4.16
3.89
3.86(Smart TV)
4.84
/
28.8%
19
22.8%
24.8%
(Smart TV)
41.7%
2014 07 30
-
(/)
IX
/
80.7479.1550.84(Smart TV)
105.09
/45(26.9%)
20(24.2%)45(23.2%)90(23.1%)
20(33.6%)(Smart TV)
45(25.6%)90(25.1%)210(18.3%)
2014 07 30
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IX
App(Smart
TV)/
YouTube()(67.1%94.1%)
Facebook()(32.9%55.9%)
YouTube(App)(76%83.8%)
(42.1%34.7%)Facebook
App(38.8%46%)PPS App(20.1%10.6%)
YouTube
2014 07 30
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IX
2014 07 30
/MV
(42.5%)
24
(32.9%)
//
(32.5%)//
(28.5%)
25-
29
-
IX
56.4%
31.8%
7.16
5
(48.0%)
6~10
33.1%
2014 07 30
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/
IX
/
(53.9%)
27.0%
19.1%40
/(53.7%)
(48.3%)
(39.4%)19
2014 07 30
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IX
(64.1%)20-24
(18.3%)
19
2014 07 30
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IX
/
(Smart TV)
/MV//
//YouTube(App)Facebook(App)
7.16/
2014 07 30
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IX
2014 07 30
(IX Survey)
CyberPanel 12
2014/07/042014/07/07
N=2,658
95%,1.9%20146
1333 50.2%
1324 49.8%
19 480 18.1%
20-24 280 10.5%
25-29 286 10.8%
30-34 332 12.5%
35-39 334 12.5%
40 946 35.6%
1226 46.1%
662 24.9%
770 29.0%
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