insightxplorer biweekly report_20140317
Post on 19-Oct-2015
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20140317
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2014 03 17
-
2014 03 17
201422426
2,284
comScore Media MetrixSegment Metrix
1010
-
2014 03 17
(60.4%)
59%
/
(70.4%)
Key Findings %20131277.2%
900919
45
15-24
709.1
298.6
-
2014 03 17
Key Findings
Yahoo!(u)cnYES
45(U)
(U)
25-34(u)
15-24
20141Top10
(U)Yahoo!
(u)
-
2014 03 17
Key Findings Segment Metrix
Top10
Top10(U)Yahoo!
Top10
20141Top10 168.2
35
25-34
25-34
45
-
2014 03 17
comScore Media Metrix 201312014120131-2comScore
%201312
77.2%900919
22.8%21.4%
25-344535-4415-24
15-2435.5%15-24
Dec-2013 77.2
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
10,000 15-24 25-34 35-44 45+
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
10,000
%
YoY %Change= 21.4%
YoY %Change= 22.8%
YoY %Change= 35.5%
YoY %Change= 18.6%
YoY %Change= 16.3%
YoY %Change= 22.8%
2013 1 comScore Media MetrixARO - 2014 1
-
2014 03 17
20141
709.1
298.6
26.4
comScore Media MetrixARO 2014 1
8,911
7,091
2,986
579
264
87
1
9.4
9.3
4.3
2.1
5.3
1.6
20141
()
()
()
62.4
55.3
31.6
6.9
41.3
4.5
120
96
84
10
75
6
()
1,883
1,482
313
32
32
4
()
-
2014 03 17
60.4%
(20.6%)19%
-
2014 03 17
26.5%
(59%)
14.5%
5
-
2014 03 17
(57.4%)/
(55.6%)
(33.2%)
405
-
2014 03 17
(30.7%)
(13.2%)
40%
(31.8%)31.3%
-
2014 03 17
70.4%
33%
31.3%
-
2014 03 17
(53.1%)
(48.6%)
(36.1%)
35
-
2014 03 17
Yahoo!(42.6%)Yahoo!
(23.4%)CnYes(12.6%)
(44.8%)
42.3%
(38.7%)
CnYesSmartNet
Yahoo!
Yahoo!
Yahoo!
-
2014 03 17
(41.7%)
(35%)
(31.1%)
Yahoo!
SmartNetPchome
Yahoo!
-
2014 03 17
Top 10
(u)
45
(U)Yahoo!(U)Yahoo!(u)cnYES
(U)(U)25-34(u)
15-24
comScore Media MetrixARO 2014 1
0 50 100 150
(U)Yahoo!
(U)
(u)cnYES
(U)Yahoo!
(U)
MoneyDJ
(u)
(U)Wall Street Journal
0 50 100 150
0 50 100 150 200 0 100 200 300
15-24
25-34
35-44
45+
(Composition Index UV)
(Composition Index PV)
(Composition Index UV)
(Composition Index PV)
-
2014 03 17
Top10
3525-34
45
comScore Media MetrixARO 2014 1
0 50 100 150
0 50 100 150
0 50 100 150 0 100 200 300
15-24
25-34
35-44
45+
(Composition Index PV)
(Composition Index UV)
(Composition Index UV)
(Composition Index PV)
-
2014 03 17
VS.
-
2014 03 17
Segment Metrix
Top10Top10
MoneyDJ
(U)Yahoo!
/MoneyDJ
comScore Segment MetrixARO 2014 1
0
100
200
300
400
500
(U)Yahoo!
(U)
(u)cnYES
(U)Yahoo!
(U)
MoneyDJ
(u)
(U)Wall Street
/
0
100
200
300
400
500
(U)Yahoo!
(U)
(u)cnYES
(U)Yahoo!
(U)
MoneyDJ
(u)
(U)Wall Street
0
200
400
600
(U)Yahoo!
(U)
(u)cnYES
(U)Yahoo!
(U)
MoneyDJ
(u)
(U)Wall Street
-
2014 03 17
Top10
/
comScore Segment MetrixARO 2014 1
0
100
200
300
400
0
200
400
600
/
0
50
100
150
200
250
-
2014 03 17
/
Yahoo!
Yahoo!CnYes
/
/
-
2014 03 17
Media Metrix%
25-3415-24
Demographic ProfileTop10
Segment Metrix
-
2014 03 17
1137 49.8%
1147 50.2%
19 308 13.5%
20-24 171 7.5%
25-29 177 7.7%
30-34 216 9.4%
35-39 206 9.0%
40 1207 52.8%
1030 45.1%
603 26.4%
651 28.5%
(IX Survey)
CyberPanel
2014/2/242014/2/26
N=2,284
95%,1.97%20141
-
2014 03 17
comScoreUnified Digital MeasurementTM4
IAB
International Spiders and Bots List
Methodology
Global
PERSON Measurement
Global
MACHINE Measurement
Panel
Census
Unified Digital MeasurementTM (UDM)
Media Metrix
* comScore(UDM)unified(U)(u)
/
*(Cathay Financial Holdings)(CATHAYBK.COM.TW)
MyBank(MYBANK.COM.TW)(CATHAYLIFE.COM.TW)
*(Fubon Financial)(FUBON.COM)
(TAIPEIFUBON.COM.TW)
*(Citigroup)(CITIBANK.COM.TW)(Citigroup
Cards)
*(SinoPac Holdings)(SINOPAC.COM)MMA
(MMA.COM.TW)(BANKSINOPAC.COM.TW)
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(02) 2368-2300 c