Insights for ArcGIS

Art Haddad

“Data is important…

However, not as important as the

answers it provides or the stories that

it tells.”

To understand the data, one must ask questions…

Where can you get a competitive advantage?

Which customers are in this area?

What Factors are Affecting Profitability in NYC vs. LA ?

What’s the Total Insured Value of Clients in this Area?

Where should I be doing better?

Where is your business most exposed?

Where are people most in need?

Insights for ArcGIS

• New Paradigm (Visual, Intuitive, Responsive)

• Dynamic Analysis

• Very Fast Data Access

Extending and Complementing Traditional Analysis

Transforming Understanding with Interactive Analysis

Linked and Responsive Charts and Maps

On-The-Fly Visual Models

Integrated Spatial and Tabular Analysis

Insights

Let’s see it

Analytic Projects – Workbook, Pages, and Cards

Analysis: Interactivity

Analysis: Interactivity or Action button

Analysis: starts with questions

Analysis in Insights

Queries

Filters

Summary Tables

Attribute Joins

Field Calculations

A B

Data Analysis:

Field Calculations Summary StatsΣEnrichment

Plus more…

Spatial Filter

Spatial

Aggregation

Fixed Distance & Drive-time buffers

Kernel Density

Find Nearby

Find Similar

Spatial Analysis:

Spatial Join

Results of Analytic Operations are expressed in CardsVisualizations

Standard Geographies

Tapestry Data

Demographics

Adding Data to Insights

• When adding data to a workbook, each layer, table, or view is added as a separate

dataset by default.

Relationships

What data does Insights work with?

• Feature Layers (WebGIS)

• Spreadsheets

• GeoDatabase

• Business Databases

• Big Data

• Real-time data

In summary…

• Exploratory and Interactive Spatial Analysis

- Core capability in ArcGIS

• Focus on GIS

- Go beyond basic mapping…

- Harness the full power of ArcGIS and Spatial Analysis

• Start with the questions, get the answers, document the workflows and tell your

stories.