insightera mike telem customer presentation
TRANSCRIPT
Real-time Inbound Marketing
B2B Marketing Rules have Changed 1• We live in a real-time culture where mobile and social media create
new information constantly
• Your B2B prospects are in control of the sales process
• They have more options, more info but their attention span narrows
Its time for Real-time Inbound Marketing
Your online prospects are actively looking for a solution...
Capturing your inbound prospect’s intent and potential and auto-engaging them in
real-time will lead to improved conversion rates and more qualified leads.
TOFU – Top-Funnel Prospects
Geo/Org
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Real-time Inbound Marketing
White papers, Case Studies,
Webinars, Offers, PR’s …
Deliver the right message to the right person at the
right time
Your Top-Funnel Prospects
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= The 1st Mile
New Leads
New Customers
Opportunities
Lead Nurturing
Forms
Sales Hand-off
SEO, PPC, Events, Social, Blogs
The Real Marketing Funnel
Top-Funnel Anonymous Prospects
98% Micro Segmentation
Adaptive Content
Real-time Engagement
Sales Intelligence
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What We Offer
Accelerate Customer Acquisition
• Max ROI on existing marketing content and assets
• Extend your marketing automation reach by 50X
• Engage top funnel anonymous prospects
• Empower sales with real-time sales intelligence
• Generate more Qualified leads
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