1

Insight to Child PovertyLewis Etoria – Project Delivery Manager (Customer Insight)

Our tools

Benefits of an integrated approach

• Takes the best of all parts (well tested)• Provides a logical and thorough method to

review and redesign• Evidence based decision making• Transparency and accountability• It puts the customer at the centre, but NOT at

any cost• Allows limited resources to be focused to areas

where benefits/outcomes are maximised• Supports partnership working

Insight to Child Poverty

OUR APPROACH• Established Bridlington Children’s Trust Board –

multi agency reporting to the Children’s Trust Board• Two workstreams – data and strategic development • Mix of tools applied – OBA, Circles of Need,

Customer Insight segmentation was used to understand from the customers perspective their issues, experiences and expectations

• Data analysis identified which characteristics of poverty impact upon different population groups

• Examined issues/characteristics of poverty challenging the way services were offered and the processes used to provide them

Child Poverty Levels in

Bridlington

Child Poverty

•Example: Bridlington Central and Old Town Ward’s areas which suffer from Child Poverty •Propensity to be:

•Young working Class families•Poorly educated•Preference for services to be delivered face to face/ Branch.•Unresponsive to Post.•These areas have people who have an interest in betting, bingo and going to the pub.

•Delivered understanding of most effective methods for delivering services and information.

•High child poverty areas in Bridlington

•Preferred service delivery methods

Challenges

• Data sharing - DWP• Access to good quality household level data relating

to child poverty• Eligibility/entitlement for services ie free school meals• Being clear at the outset of the key drivers/indicators

of poverty• Resource management across LSP and voluntary

sector to deliver the changes• Ownership/partnership working – who should lead?• Having realistic, measurable and resourced outcomes

- ‘is anyone better off?’

Lessons learned

• It is a consistent evidence based approach to evaluating whether services are making a difference and how (& at what cost)

• Challenged what and how services were delivered to particular population groups (preferred method)

• Identified where duplication exists and where customer needs are not being met

• Provided a new approach for commissioning which looked at the whole system and informed its redesign around the customer

What next

• 42 emerging recommendations which have been prioritised into an action plan owned by all agencies, specifically to address:

• Clearer ownership, strategy and governance for the entire “system” including the establishment of a single shared citizen data analysis team

• Greater transparency/clarity of roles and outcomes• Reduce areas of duplication e.g. signposting/advice key area for

redesign, • Embed the community & voluntary sector into the “system” to

provide role models / mentors / safety net / advocate• Evaluate parenting services to maximise impact/outcomes• Better targeting of preventative services to shift families away

from dependency to increased independence• Improve the quality, consistency and empowerment of workers

through a review and promotion of the CAF