insight into havells india
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An Insight Into
Havells India Ltd.
Overview
Strategies
Environmental
Innovation
2008
40 years of Passion
Overview
Havells-Global HQ
………. Passion Continues
40 Yrs of Passion Switchgear
Plant
1993
Joint Venture with Geyer
1984
Meter Plant
1980
First Plant
1973
Fan Plant
2004
CFL Manufacturing
2004
Joint Venture with DZG
1997
Acquisition of Cable Plant
1996
Overview
2008 – Global HQ
Motor Plant
2008
Capacitor Plant
2006
2nd Switchgear Plant
2004
Acquisition of Sylvania
2007
Global CFL Plant
2009 2010
Inauguration of 2nd Fan Unit
2011
Inauguration of 2nd Switchgear Unit
Entrepreneurial & Courageous Mindset.
Shri.Qimat Rai GuptaCMD,Havells India Ltd
Overview
“If your mind can conceive it,
& your heart can believe it,
You can achieve it!”
Qimat Rai Gupta
Chairman & Managing Director
Anil Gupta
Joint Managing Director
Surjit Gupta
Director - Operations
Ameet Gupta
Director –
International Business
& Operations
Rajesh Gupta
Director - Finance
Top Management
Overview
A Full-Spectrum Provider of Professional Electrical Solutions WorldwideAn Expanding
Global Leader
Rs 5600cr+ (US$1 Billion +)One of the world’s largest lighting and electrical product companies
Global HQ:Noida, India
Overview
E2E Solution Provider
India’s Only Electrical Co. with
11 Biz Verticals
Modular Switches
IndustrialSwitchgears
DomesticSwitchgears
Fans
Lighting
Capacitors Motors
Overview
Cables
Electric WaterHeaters
Domestic Appliances
Substantial Global Presence
• Presence across 5 continents and 50 countries
• 94 branches and 5,000 employees
• Leading domestic player in consumer and industrial electrical products
• Leading Indian electrical products company
• Powering lives around the world
Overview
Strong Financials & Sustained Growth
International Success
48% of revenue from international operations
50,000+ dealers & retailers globally
94 branches
Sustained Revenue Growth Rapid Success
One of the largest Indian electrical products
companies
Overview
FY10 FY11
Net Revenue 51,626 56,126
EBIDTA 3,114 5,489
As % to NR 6.0% 9.8%
Net Profit after exceptional items (2,241) 3,039
Broad Multinational Reach
Europe Major presence through Sylvania 4 manufacturing units Strong distribution channel
30% of consolidated revenue
Americas Presence through Sylvania 2 manufacturing units Strong distribution channel
18% of consolidated revenue
New Target Markets: China, Asean region & Latin America
52% of consolidated revenue
India Major presence through Havells India 15 manufacturing units Strong distribution channel
Overview
Vision To be one of the Best Electrical Products companies in the world
In development of Energy Efficient productsFocus
Innovation and Investment to deliver more for lessEfficiency
Ethics, Values, Transparency and AccountabilityGovernance
We Empower our Employees with real opportunitiesDeveloping Leaders
Strong partnerships with dealers is criticalDealers
Close collaborationVendors
Continuously reinventing our process and productsInnovation
We have a vibrant charitable programSocial Responsibility
A Dynamic mix of Professionalism and Integrity Management Style
10 Success Factors
Qimat Rai GuptaChairman and Managing Director
Overview
Markets Construction and infrastructure segment Consolidation and organisation
Branding Heavy investments in our core brands
through TV ads and sponsorships
Distribution Strong focus on dealer relationships Greater distribution penetration
Manufacturing Globally benchmarked manufacturing plants for efficiency
Key Growth Drivers
Overview
Did You Know?
Havells has the Largest Integrated CFL Factory in India
#1
Havells has the MostAutomated Plant in India for MCB’s
Havells is World’s First Mfgr. of New Gen CMH lamps .
Havells is the 2nd Largest Manufacturer of Cables
Havells is the 2nd Largest Manufacturer of Modular Switches
#2
Havells is the only Electrical co. to have 11 Biz.verticals in India
Havells has the widest range of Energy efficient products
Havells is the Largest Manufacturer of MCB’s
Havells has the LargestMotor Factory in India
Havells has the LargestIntegrated Fan factory inIndia
#1 #1
#1 #1 #1
#2
#1 #1
Overview
Did You Know?
Havells is the First Fan Brand to to get BEE 5* Certification
Havells is the Largest Advertiser in India
Havells alwar cable factory runs midday meal for 30000 children
Havells has over 50000 outlets
Havells bagged single largest order of 450 ACB’s from MSEB, India
Havells India has 40 Branch offices & over 1000 salesforc.
Havells was the Ist brand to Launch Energy Efficient Innova & Elite
The only brand to launch one Stop Shop Havells Galaxy
Havells acquisition of Sylvania is the Largest by an Indian electrical co
#1 #1
#1 #1
#1
#1
Overview
Havells has invested Rs 700cr in the last 5 yr in capacity expansion
Fans• Ceiling• Table, Wall,• Pedestal.• Exhaust• Industrial
Best in Class Products
Motors
CFL
• Green CFL• Lilliput• Non-Retro• FPL
Domestic Switchgear• MCB,RCCB,RCBO• Changeover• ,Isolator• Distribution Box
IndustrialSwitchgear
Cables
• Power Cables
• Flexible Cables
• Consumer• Commercial• Landscape, Industrial,• Road & Area• Light Source
• ACB,MCCB• Changeover• Controlgear• Fusegear• Loadbank
• Foot cum Flange• Foot Mounted• Brake motor• Inverter Duty• Crane Duty
OverviewHavells Lighting
Best in Class Products
Capacitors
• Square• Cylindrical
Switches
• Modular Switches
Key Product Deliverables:• Energy Efficiency• Safety• Comfort
Overview
Electric WaterHeaters
Domestic Appliances
• Garment Care• Cooking• Brewing• Food
Preparation• Home Comfort
Company Values
Respect for PeopleWe value diversity in individuals and cultures
Customer CentricWe aim to build strong brands that improve our customers’ business performance
Passion to WinWe encourage our teams to be entrepreneurial to succeed
Global Strength for Local SolutionsWe leverage our global network of people, products and facilities to create local customer solutions
Open & Transparent Business CultureClarity and honesty in communications remove ambiguity and generate creativity
Overview
Strategies
Key Strategic Pillars
Brand
Manufacturing , R&D
Quality
Service
1
2
3
4
Strategies
Our Brands
Strategies-Brand
World-class Brands &
Exceptional Products
Aggressive brand building initiative by patronizing cricket, high brand visibility on mass media.• India’s Biggest Advertiser in Electrical Industry. – over Rs.400cr Ad.
Spends in the last 4 years.
• Strong Brand Association with Cricket
• New TV Commercials across Product Categories every year
• First electrical co. to enter social media space
Brand Focus
Strategies-Brand
- One Stop Shop for Havells & Crabtree Products- 130 Galaxies opened in different cities- Target to reach 200 by year end
Innovative retail initiative – Galaxy
First in the Industry to create a Galaxy concept
Strategies-Brand
- Unique Concept of Displaying Entire Havells Range in Wholesale Markets
-Havells World in Delhi & Mumbai
Innovative Retail initiative – Havells World
First in the Industry to create a Havells World concept
Strategies-Brand
Media Recognition • Gen Next – The Hidden Leaders – Business Today
• Among India’s Most Valuable Companies – Business Today
• Among India’s Most Investor Friendly Company – Business Today
• Among Top 20 Stocks for 2010 – Dalal Street
• Fastest Growing Electric Company – Construction World
• Havells on 43rd position among Top 1000 companies in India – Business Standard
• Havells on 55th position among Top 500 companies in India – Industry 2.0
Strategies-Brand
15 Plants 8 Locations
Manufacturing Plants -India
Baddi(3 Units)
Alwar
Neemrana(4 Units)
Haridwar(2 Units)
Sahibabad Sahibabad
• Power Cable• Wire
• Motors• Lighting -CFL -CMI Lamps - Fixtures
• Domestic Switchgear(2)• Switches
• Fans
• Capacitors• Industrial Switchgear
Strategies-Manufacturing
Noida
• Lighting - Ballasts
Faridabad
• Industrial Switchgear
Haridwar(Standard)
• Domestic &• Industrial Switchgear
Manufacturing Plants -India
Strategies-Manufacturing
15 Plants 8 Locations
6 Plants 6 Locations
Manufacturing Plants-Abroad
Germany Belgium
Costa Rica
U.K.
France.Paris
• Lamps• Lamps
• Concord Fixtures
• Warehouse
Strategies-Manufacturing
Columbia
France
• IC Fixtures
• Fluorescent tubes• Fixtures• Fixtures
Manufacturing
Leadership
Technology OwnershipR&D
BrandCost
Essential Asset
Strategies-Manufacturing
- Facility Enhancement at Haridwar from 2 to 4 lac fans per month- Completely automated testing facility – First of its kind in the
country- India’s largest Integrated fan factory.
World class Infrastructure - Fans
Strategies-Manufacturing
Unit 2
Haridwar
- Area expansion to double i.e. 90 acres- Expansion plan with investment of Rs.100 crores- State of the Art Plant producing wires & cables.
World class Infrastructure - Cables
Strategies-Manufacturing
AWARDED BASEC CERTIFICATE
Alwar
World class Infrastructure - Switchgears
• Capacity enhancement by 67% with the set up of an additional unit.• Domestic Switchgear – 3 crore poles p.a. To 5 crore p.a• Electrical Wiring Accessories – 2.5 crores units p.a to 7 crores p. a.• India’s most automated Switchgear plant.
Strategies-Manufacturing Baddi
World class Infrastructure - Motors
- Largest manufacturing facility in the country for motors- Technology & complete plant from AEG, Spain- 50% of production exported
Strategies-Manufacturing Neemrana
- Enhancing capacity- 20 to40 lac pcs pm. - Integrating Faridabad, Haridwar & UK facility into a global plant- Investment of Rs.50 crores.- One of the Largest CFL plant in Asia
World-class Infrastructure - CFLs
Strategies-Manufacturing Neemrana
• The most advanced low voltage power capacitor manufacturing unit at Sahibabad, machinery from Switzerland.
World class Infrastructure - Capacitors
Strategies-Manufacturing
Sahibabad
Faridabad
World class Infrastructure - IP (Industrial Switchgear)
Strategies-Manufacturing
• India’s No.1 MCCB manufacturer• One of the most advanced Industrial Switchgear plant
Sahibabad
World class Infrastructure - IP (Industrial Switchgear)
Strategies-Manufacturing
• India’s No.1 MCCB manufacturer• State of the art Industrial Switchgear plant
HaridwarStrategies-
Manufacturing
• Standard Electricals Merged with Havells in Oct’2011• Very Renowned brand in Switchgear industry • One of the most advanced Switchgear plant
World class Infrastructure - IP (Industrial Switchgear)
- -DP (Domestic Switchgear)
World class Infrastructure-Warehouse
- Over 200,000 Sq.ft of Storage Space in Mother Warehouse.- Over 15,00,000 Sq ft space across India
Strategies-Manufacturing Sahibabad
• Plant R&D at Alwar, Faridabad, Baddi, Haridwar,Neemrana • Global R&D centre at Noida - Switchgear, Fans. Lighting, Cables,• 100+ Engineers
World class Infrastructure-R&D
Strategies-R&D QRG Tower
Noida
Quality
• Understand customer’s expectations
• Understand perceived quality
• Capitalise on quality
Delivering on our promises
No compromises on quality!
Strategies-Manufacturing
Service
• Product availability
• Speed of delivery
• e-business
• After sales service
Critical Differentiator
R&D
All functions must be customer oriented
Supply ChainCustomer Service
Finance
Marketing
Strategies-Manufacturing
Domestic Market
Segment Leadership Positioning
MCB # 1Wires & Cables # 2CFLs # 2Consumer Lighting # 2Crabtree Modular Switches # 2Fans # 3Commercial Lighting # 4
Competitive Positioning
Environmental
Core Philosophy
Energy Efficiency is at the core of Havells Philiosophy. Today Havells has the widest range of Energy efficient products cutting across in - Lighting,- Motors,- Cables,- Fans,- Switchgears- Electric Water Heaters
80% of lighting is used in public, industrial & commercial sectors
70% of lighting uses old & inefficient technology
Source: ELC
Environmental
Havells Objectives
Reduce CO2 emissionsDevelop and manufacture energy efficient products
Improve environmental protectionReduce hazardous substances and improve waste management
Improve quality of lifeCreate sense of well-being with a superior quality of light
Offer profitable solutions to marketBetter efficiency, sustainability and longer product life
Environmental
Product Design Trends
Reducing energy consumptionProducts designed to support energy efficient schemes
Compact, energy efficient lampsReduced fixture size, longer lamp life and reduced energy consumption
Light weight electronic gearUp to 30% more efficient – compact lightweight size reduces packaging and transport cost, and more efficient to recycle
Reduction of hazardous materialsWe design and manufacture products to avoid use of hazardous chemicals such as mercury
Environmental
Innovations
SwitchgearCablesLightingCFLInnovation
• India’s First Energy Efficient Fan
• India’s First BEE 5* Rated Fan
• Largest range of Metallic finish fans
• India’s only fully integrated fan plant
Fans Water Heater
Innovation
• India’s First Green CFL• Use of Pill Dozing Technology to minimize the use of Mercury• India’s First 4U Small CFL Lamps- the lilliput• India’s first co. to follow ROHS norms voluntarily• India’s Largest exporter of CFL
SwitchgearCablesLightingCFLFans Water Heater
Innovation
• Launch of India’s first CFL based Spotlight “ Innova” as a Replacement for Hot Halogen MR16• Launched India’s first electronic ballast & T5 tubelight “ E-lite”• India’s first LED based commercial fixture “ Endura”• India’s first LED 4x4,2x4 Spotlight “Endura Square”• Setup World’s First New Gen.CMH lamp factory
SwitchgearCablesLightingCFLFans Water Heater
Innovation
• Launch of Flexible cables (wires) that doesn't catch fire –FR range• Entire range of Havells cables are fire resistant• Use of 100% pure copper for best conductivity & to avoid any loss of energy in transmission.
SwitchgearCablesLightingCFLFans Water Heater
Innovation
• India’s first ACB with “C3” technology using common height, depth & width• Precision engineering for best electrical performance
SwitchgearCablesLightingCFLFans Water Heater
Innovation
• BEE 5 Star rated High energy efficient electric water heaters • With Penta Shied Technology to provide utmost safety
SwitchgearCablesLightingCFLFans Water Heater
Social
- Mid-day meal scheme extended to over 30000 children.- Automated & Hygienic Kitchen- Medical Van in Delhi & Surrounding areas
CorporateSocialResponsibility
Social
Thank You.