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Page 1: INSIGHT INNOVATION EXCHANGE 2017insightinnovation.org/wp-content/uploads/2016/04/... · IMAGINED AND PRESENTED BY SUPPORTED BY 2017.02.20 – 2017.02.21 Beurs van Berlage Amsterdam

IMAGINED AND PRESENTED BY SUPPORTED BY

2017.02.20 – 2017.02.21Beurs van Berlage Amsterdam

INSIGHTINNOVATIONEXCHANGE2017

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DON’T MISS OUROTHER EVENTSIN 2017.

+ INSIGHTS MARKETING DAY / 23 FEBRUARY / LONDON imd-london.insightinnovation.org

+ IIEX HEALTH / 4 APRIL / PHILADELPHIA iiexhealth.insightinnovation.org

+ IIEX NORTH AMERICA / 12-14 JUNE / ATLANTA iiex-na.insightinnovation.org

Are you ready to experience more new technologies,

fresh perspectives, and new connections?

Do you want to learn how to market your research

business more effectively? Would you like to

explore the future of insights in the health sector?

Join us again at one of our upcoming spring events.

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01

WELCOME TO IIEX EUROPE

Ready to learn about the newest thinking and technologies in insights, get practical training you can take back to

the office, and network with like-minded MR pros? You’re in the right place.

We want IIeX to create real business impact for you – that’s why this year, we’ve invited three of the most future-focused

brands in the world to curate their own tracks of content. Unilever, International Flavors and Fragrances, and Heineken

each are offering tracks where they’ll be introducing the companies meeting their current business needs, and the

solutions helping them understand and drive consumer behavior.

We’re also dedicated to spotlighting up-and-coming technologies, and new voices in the industry. Be sure to check

out the Insight Innovation Competition for startups presenting their game-changing proposals to disrupt the future of

research. There’s also a full track reserved for speakers making their stage debut – be sure to check out the New Speakers

Series track to hear from fresh voices stepping up to the plate to share their industry knowledge.

This is our most disruptive IIeX Europe to date, and we’re so glad to have you be a part of it. Prepare yourself for two

days of nonstop learning, collaboration and connection with other industry leaders.

DOWNLOAD OUR MOBILE APPTo access the most accurate up-to-the-minute version of the agenda and to connect with other

attendees, download the Bizzabo app for OSX or Android, search for IIeX Europe 2017, and press

Join to access the event information. The access code to join the IIeX community is iiex.

GET CONNECTED VIA WI-FIThe network name is IIeXEurope2017 – no password is required to connect.

NEED HELP?If you have questions on-site, or need any help, please stop by the registration desk.

You can also email us at [email protected], and we’ll get back to you ASAP.

TWITTERJoin the conversation online using the conference hashtag: #iiex – you can also follow us

at @InsightNovation for updates!

DOWNLOADING PRESENTATIONSAll presentation PDFs will be uploaded to our event website within the next few weeks.

We’ll send an email to all attendees once they’re available.

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REGISTRATION & WELCOME COFFEE FOYER & EXHIBITION ROOM

DAY ONE

8:30AM-8:40AMOpening Remarks

Ray Poynter (NewMR), Gregg Archibald (Gen2 Advisors) & Annie Pettit (Annie Pettit Consulting)

8:40AM-9:00AMPower of Human Intelligence in the New Era – Man and the Machine

Simon Edward & Seda Tokcan (IBM)

9:00AM-9:20AMAutomation: Robot vs Researcher

Paul Albert (ZappiStore), Tony Costella (RB) & Iain Rack (Kantar Millward Brown)

9:20AM-9:40AMSystem 1 Driven Brand Insights

Christian Ohm (Mazda Motor Europe GmbH) & Kathrin Posnanski (BrainJuicer)

9:40AM-10:00AMThe Nature of Consumer Emotion

Aaron Reid, Ph.D (Sentient Decision Science)

10:00AM-10:20AM Unilever’s Innovation in Action

Vijay Raj (Unilever)

10:20AM-10:40AM Integrating New Data Sources to Improve the Value of Your Segmentation Research

Hilary DeCamp (LRW)

7:30AM-8:30AMRegistration & Welcome Coffee

02

NETWORKING BREAK & INNOVATION SHOWCASE FOYER & EXHIBITION ROOM

10:40AM-11:00AMNetworking Break & Innovation Showcase

THE EVOLUTION OF INSIGHTS: PRACTICING WHAT WE PREACHED PLENARY SESSION: EFFECTENBEURSZAAL Chaired by Martin Oxley & Danielle Todd

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03

DAY ONE

11:00AM-11:20AMGaining Richer Insights

in Africa - A Unilever &

Discuss.io Case Study

Zach Simmons (Discuss.io)

11:20AM-11:40AMUsing Wearables, Machine

Vision and the Crowd to

Mine Actual Behaviour

for Insightful Moments

Duncan Roberts

(weseethrough)

11:40AM-12:00PMHow Unilever Disrupts

Their Consumer Insights

Strategy with User-

Generated Content

Zoe Neuschatz (Olapic)

12:00PM-12:20PMFrom Searching to Knowing:

How Unilever Knows What

It Knows

Jan Matiz (Market Logic) &

Sheela Smale (Unilever)

12:20PM-12:40PMWhat the Hell is Innovation

as a Service?

Scott Morrison (ThinkSprint)

UNILEVERSHOWCASE TRACK 1: EFFECTENBEURSZAAL Chaired by Kornel Muller

11:00AM-11:40AMClient Panel: Getting the

Right Mix – How to Blend

Technology with Great

Human Storytelling

Moderated by Mike Stevens

(What Next) with panelists

Ingrid de Laat (Dorel

Juvenile), Olesya

Moosman (Twitter), &

Katherine Hurst (Paddy

Power Betfair)

11:40AM-12:00PMUsing Facebook for

Behaviour-Based

Research Recruitment

Tom Woodnutt (Feeling

Mutual) & Hugh Carling

(LiveMinds)

12:00PM-12:20PMHow Artificial Intelligence

Can Increase Retail

Intelligence

Ido Ramati (Revuze)

12:20PM-12:40PMHow to Train Your

Artificial Intelligence

Mikhail Dubov (Chattermill)

AUTOMATION: FUTURE OR FOE? TRACK 2: KEURZAAL Chaired by Saskia Brocx

11:00AM-11:20AMPassive Data Collection

in Market Research

Keza Kyanzaire

(PATTISON Outdoor)

11:20AM-11:40AMThe Truth About Trust

and How To Measure It:

Exploring The Emotional

Dimensions of Trust

Through Amazon.com

Consumers

Baileigh Allen

(BrandTrust)

11:40AM-12:00PMThe Balance Between

Strategy, Evaluation,

and Innovation

Malaika Fazal (Ministry

of Education)

12:00PM-12:20PM“Swipe Left, Swipe

Right” – How New Mobile

Research Techniques can

Create Better Insights

Sophie Zimmermann (SKIM)

12:20PM-12:40PMCognitive Semiotics: Where

Behavioural Science Meets

Artistic Interpretation

Tom Cantle (The

Irrational Agency)

NEW SPEAKERS SERIES TRACK 3: ADMINISTRATIEZAAL Chaired by Annie Pettit

11:00AM-11:20AMRoundtable 1: AI and DIY

Technology Disruption

Michalis Michael

(DigitalMR)

11:20AM-11:40AMRoundtable 2: AI and DIY

Technology Disruption

Michalis Michael

(DigitalMR)

11:40AM-12:00PMRoundtable 3:

Automation – A

SWOT Analysis

Steve Phillips (ZappiStore)

12:00PM-12:20PMRoundtable 4:

Automation – A

SWOT Analysis

Steve Phillips (ZappiStore)

12:20PM-12:40PMRoundtable 5: Making

Research More

Human Centered

Nick Priestley (LRWTonic)

ROUNDTABLEDISCUSSIONS TRACK 4: FOYER Chaired by JD Deitch

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04

INSIGHT INNOVA- TION COMPETITION TRACK 1: EFFECTENBEURSZAAL Chaired by Gregg Archibald

1:40PM-2:00PMThe Electric Light Did Not

Come From The Continuous

Improvement of Candles

Stan Knoops (International

Flavors & Fragrances)

2:00PM-2:20PMStorytelling and

Forward-Looking

Orientation: Getting IFF

Departments Involved in

Research Projects

Hans Lingeman (Winkle)

IFF SHOWCASE TRACK 2: KEURZAAL Chaired by Stan Knoops

1:40PM-2:00PMParticipant Engagement:

Your Future Might Just

Depend On It

Andrew Cannon

(GRBN) & Cyrus

McCandless (Sentient

Decision Science)

2:00PM-2:20PMBetter, Faster, Stronger!

How Reckitt Benckiser

Reinvented the Innovation

(Research) Process

Mathilde Levy (Reckitt

Benckiser) & Tom De Ruyck

(InSites Consulting)

REINVENTING RESEARCH TRACK 3: ADMINISTRATIEZAAL Chaired by Ian Murray

1:40PM-2:00PMRoundtable 6: Making

Research More

Human Centered

Nick Priestley (LRWTonic)

2:00PM-2:20PMRoundtable 7: TBA

Please refer to the mobile

app agenda.

ROUNDTABLE DISCUSSIONS TRACK 4: FOYER Chaired by JD Deitch

LUNCH & INNOVATION SHOWCASE FOYER & EXHIBITION ROOM

DAY ONE

12:40PM-1:40PMLunch & Innovation Showcase

1:40PM-1:50PMFinalist #1: PROMPT

Hubertus Hofkirchner

(Prediki)

Judged by Vijay Raj

(Unilever), Jeff Krentz

(Kantar), Reineke Reitsma

(Forrester), Melanie

Courtright (Research Now)

& Dan Foreman (Hatted)

1:50PM-2:00PMFinalist #2: Neurons

Dr. Thomas Zoëga

Ramsøy & Mike Storm

(Neurons)

2:00PM-2:10PMFinalist #3: delvv.io

Trevor Wolfe &

Remon Geyser (delvv.io)

2:10PM-2:20PMFinalist #4: OSG

Giri Iyer (OSG)

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DAY ONE

2:20PM-2:30PMFinalist #5: EyeSee Research

Joris De Bruyne &

Katarina Mirković

(EyeSee Research)

2:30PM-2:40PMFinalist #6: weeseethrough

Katie Hollier (weseethrough)

2:40PM-3:00PMWinner’s Circle: Remesh

Andrew Konya (Remesh)

3:00PM-3:20PMWinner’s Circle: What

If We Started From

Scratch? Market

Research Reinvented

Anouar El Haji (Veylinx)

INSIGHT INNOVA- TION COMPETITION TRACK 1: EFFECTENBEURSZAAL Chaired by Gregg Archibald

2:20PM-2:40PMInnovation by Emotion:

Experience-Driven Design

Steven Fokkinga

(Emotion/Studio)

2:40PM-3:00PMStorytelling & the Power

of Data Visualization:

Are They Really the

Same Thing?

Mike Page (Blueocean

Market Intelligence)

3:00PM-3:20PMVideo Beyond Storytelling

Carl Wong (LivingLens)

IFF SHOWCASE TRACK 2: KEURZAAL Chaired by Stan Knoops

2:20PM-2:40PMThe AirBnB of Market

Research, What’s In It

For You?

Merik te Grotenhuis

(Research Heroes) & Gerwin

Sjollema (USP Marketing

Consultancy)

2:40PM-3:00PMActual TV Exposure

and Attribution

Metrics That Changed

Marketing Decisions

Daniel Tjondronegoro

(Beatgrid Media)

3:00PM-3:20PMMobile - Evolution

vs. Revolution

Trixie Cartwright (Ipsos)

REINVENTING RESEARCH TRACK 3: ADMINISTRATIEZAAL Chaired by Ian Murray

2:20PM-2:40PMRoundtable 8: TBA

Please refer to the mobile

app agenda.

2:40PM-3:00PMRoundtable 9: Reducing

Barriers to Qualitative MR

Shalendra Chhabra

(Discuss.io)

3:00PM-3:20PMRoundtable 10: Reducing

Barriers to Qualitative MR

Shalendra Chhabra

(Discuss.io)

ROUNDTABLE DISCUSSIONS TRACK 4: FOYER Chaired by JD Deitch

NETWORKING BREAK & INNOVATION SHOWCASE FOYER & EXHIBITION ROOM

3:20PM-4:00PMNetworking Break & Innovation Showcase

05

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06

DAY ONE

4:00PM-4:20PMGet Smart! Communicate Your

Research with Twice the Impact

at Half the Cost

Paul Field (TouchCast)

4:20PM-4:40PMQual Research at Quant Scale

Tugce Bulut (Streetbees)

4:40PM-5:00PMCracking the Code: Reaching,

Understanding & Engaging Consum-

ers at the Base of the Pyramid

Melanie Edwards (Mobile Metrix)

5:00PM-5:20PMDriving Insights into

Ideas – Creative Leadership

and the Way of Elvis

Chris Baréz-Brown

(Upping Your Elvis)

5:20PM-5:40PMCo-Creation: Active Participation

Predicts Future Needs

Alex Arrigo (MindSumo)

UNILEVER SHOWCASE TRACK 1: EFFECTENBEURSZAAL Chaired by Kornel Muller

4:00PM-4:20PMHow to Get the Right Answer Before

Knowing the Right Question

Hubertus Hofkirchner (Prediki

Prognosedienste GmbH)

4:20PM-4:40PMInnovation from Within: Nurturing

the Innovator & Entrepreneur

Sudeendra Koushik & Pragya

Dixit (Prasu)

4:40PM-5:00PMNext Generation Video Research

Dave Carruthers

(Voxpopme)

5:00PM-5:20PMHuman Endeavors: Taking Charge

of Your Life & Doing Things That

Make You Happy

Anouk Groen (RNA Design NV)

5:20PM-5:40PMThe Road to Innovation, From

Inspiration to Action

Hector Paris Ayala Garcia

(Etihad Airways)

PATHWAYS TO INNOVA-TION & INTERPRETATION TRACK 2: KEURZAAL Chaired by Nikki Lavoie

4:00PM-4:20PMQual-Quant-Qual: Understanding

Child Obesity in Latin America

Ana Tereza Horta (Albar Research) &

Zhana Baleva (FocusVision)

4:20PM-4:40PMRev Up Your Qual; Actionable

Insights, Accelerated!

Katrina Noelle & Janet Standen

(Scoot Insights)

4:40PM-5:00PM4 Steps to Successful Biometric

Online Video Screening

Moritz Matejka & Florian Kerkau

(Goldmedia Custom Research)

5:00PM-5:20PMMinority Report in Research

Communities: The “Participant”

Future Can Be Seen

Steven Debaere & Tom DeRuyck

(Insites Consulting)

A NEW GOLDEN AGE FOR QUAL TRACK 3: ADMINISTRATIEZAAL Chaired by Amy Savin

NETWORKING RECEPTION & INNOVATION SHOWCASE FOYER & EXHIBITION ROOM

5:40PM-6:40PMNetworking Reception & Innovation Showcase with live performance by Led Zappilin! Formed

from a mixture of nationalities and backgrounds, Led Zappilin’s tone is inspired by their Camden

surroundings and embodies the dynamic, disruptive and unifying style of ZappiStore as they set

out on their mission to rock the world of market research.

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07

DAY TWO

8:45AM-9:00AMOpening Remarks

Ray Poynter (NewMR)

9:00AM-9:20AMCertainty vs. Hesitation: Sharpen

the Findings of Traditional Surveys

Michał Matukin (NeuroHM)

9:20AM-9:40AMTale of Two Feeds: Motivations

and Mindsets on Facebook

and Instagram

Vicki Molina-Estolano

(Facebook)

9:40AM-10:00AMFrom Seen Till Bought:

Revolutionizing Research with

Online Behavioral Insights

Joris De Bruyne

(EyeSee Research)

10:00AM-10:20AMWhen the Social Brain Goes

Virtual – Applied Neuroscience

with Facebook

Dr. Thomas Zoëga Ramsøy

(Neurons Inc) & Vicki

Molina-Estolano (Facebook)

NONCONSCIOUS MEASUREMENT TRACK 1: EFFECTENBEURSZAAL Chaired by Ray Poynter

8:45AM-9:00AMOpening Remarks

Dirk Huisman (SKIM)

9:00AM-9:20AMMore Than a Message: The Evolution

of Conversation

Mandu Jayasundera & Tomá

Beczak (Facebook)

9:20AM-9:40AMWater Gives You Cancer,

Germans Steal Chocolate, Spices

Make You Fat, and How to Pay

Less for True Love

JD Deitch (Bakamo.Social)

9:40AM-10:00AMSmart, Real, and Relevant Data

from Personas

Lola Chicón & Pascual Hernandez

(Smartme Analytics)

10:00AM-10:20AMHow to Hold a Moon Beam in

Your Hand: Researcher’s Guide

to Capturing the Fleeting Spirit

of Youth

Pernille Kok-Jensen

(MARE Research)

AI, BIG DATA, AND INSIGHTS TRACK 2: KEURZAAL Chaired by Dirk Huisman

8:45AM-9:00AMOpening Remarks

Annie Pettit (Annie Pettit Consulting)

9:00AM-9:20AMAutomation, Machine Learning,

and AI

Saida Isamova (Infotools)

9:20AM-9:40AMVirtual Reality in

Commercial Activities

Maarten van Grinsven

(VisionaiR3D)

9:40AM-10:00AMNeuroscience Research

Into Brand Receptivity

Vuk Pavlovic (True Impact)

10:00AM-10:20AMPanel: Tips and Tricks for Transition-

ing from Audience Member to Speaker

Moderated by Annie Pettit with

panelists Jaceey Sebastian (P2Sample),

Reineke Reitsma (Forrester) & Keza

Kyanzaire (PATTISON Outdoor)

NEW SPEAKERS SERIES TRACK 3: ADMINISTRATIEZAAL Chaired by Annie Pettit

REGISTRATION & WELCOME COFFEE FOYER & EXHIBITION ROOM

7:30AM-8:45AMRegistration & Welcome Coffee

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08

DAY TWO NETWORKING BREAK & INNOVATION SHOWCASE FOYER & EXHIBITION ROOM

10:20AM-10:40AMNetworking Break & Innovation Showcase

10:40AM-11:00AMHow to Make Marketing

Decisions Future Proof:

New Possibilities of Auto-

mated Insights Generation

and Foresights Creation

Han Meijer (Scanmar)

& Sjoerd Koornstra

(Heineken International)

11:00AM-11:20AMAdding Social Media Data

to Large Scale Projects:

Do or Don’t?

Eva Hollander (Kantar TNS),

Michalis Michael (DigitalMR)

& Sjoerd Koornstra

(Heineken International)

11:20AM-11:40AMProject Pit Stop

Shari Swan (Mole in a

Minute) & Marion

Hoek-Koudenburg

(Heineken International)

HEINEKEN SHOWCASE TRACK 1: EFFECTENBEURSZAAL Chaired by Sjoerd Koornstra

10:40AM-11:00AMReward Platforms That

Multiply Impact

Iulian Circo (Triggerise)

11:00AM-11:20AMDeep Data: Where Deep

Insights Meet Big Data

Markus Küppers (September

Strategie & Forschung)

11:20AM-11:40AMFueling Growth with

Automated Target Audience

Insights Across the Globe

Martijn Lampert

(Motivaction)

UNDERSTAND & ACT- IVATE CONSUMERS TRACK 2: KEURZAAL Chaired by Adina Nica

10:40AM-11:00AMVirtual Reality Gives

Business People

Super Powers

Lily Snyder

(Doghead Simulations)

11:00AM-11:20AMWhy Your Community

Recruitment is Going Wrong

Asim Burney (Digital

Age Research)

11:20AM-11:40AMThe Use of Psychometrics

in an Innovative Age of

Human Behaviour

Patricia Webber (Quinnel

Alpha Deliberative)

NEW SPEAKERS SERIES TRACK 3: ADMINISTRATIEZAAL Chaired by Annie Pettit

10:40AM-11:00AMRoundtable 11: AI, the

Singularity & MR – The

Long View

Andrew Konya (Remesh)

11:00AM-11:20AMRoundtable 12: AI, the

Singularity & MR – The

Long View

Andrew Konya (Remesh)

11:20AM-11:40AMRoundtable 13: Behavior

Change for Social Good

Iulian Circo (Triggerise)

ROUNDTABLEDISCUSSIONS TRACK 4: FOYER Chaired by Danielle Todd

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09

DAY TWO

11:40AM-12:00PMOpen Your World

Marion Hoek-Koudenburg

(Heineken International),

Catriona Oldershaw

(Insights Distillery) &

Oliver Lewis (Insights

Distillery)

12:00PM-12:20PMElectric Vehicles,

On-Demand Solutions

and Driverless Cars - A

Peak into the Future

of Mobility

Niklas Anzinger

(Dalia Research)

HEINEKEN SHOWCASE TRACK 1: EFFECTENBEURSZAAL Chaired by Sjoerd Koornstra

11:40AM-12:00PMImpression to Impact:

Digital Journey by

Real People

Sophie Goddard (SSI)

& Theng Vogels

(DMA Institute)

12:00PM-12:20PMMillennials and Money:

Unfiltered Through

Facebook’s Lens

Sheida Neman (Facebook)

UNDERSTAND & ACT- IVATE CONSUMERS TRACK 2: KEURZAAL Chaired by Adina Nica

11:40AM-12:00PMRiver-Sampling is Back...

And It’s Mobile!

Gabrielle Flinn (Qriously)

12:00PM-12:20PMPanel: How Companies

Can Contribute to Growing

a Pool of Great Speakers

Moderated by Annie Pettit

(Annie Pettit Consulting)

with panelists Trixie

Cartwright (Ipsos), Edward

Appleton (Happy Thinking

People) & Malaika Fazal

(Ministry of Education)

NEW SPEAKERS SERIES TRACK 3: ADMINISTRATIEZAAL Chaired by Annie Pettit

11:40AM-12:00PMRoundtable 14: Behavior

Change for Social Good

Iulian Circo (Triggerise)

ROUNDTABLEDISCUSSIONS TRACK 4: FOYER Chaired by Danielle Todd

LUNCH & INNOVATION SHOWCASE FOYER & EXHIBITION ROOM

12:20PM-1:20PMLunch & Innovation Showcase, brought to you by Blueocean Market Intelligence.

Visit their table to win an Amazon Echo!

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DAY TWO

1:20PM-1:40PMGetting Real About Social: Why

Social Measurement is Evolving

Towards the Holistic

Steve Thomson (Keller

Fay/Engagement Labs)

1:40PM-2:20PMClient Panel: The Future is Fast

Moderated by Babita Earle

(ZappiStore) with panelists

Jessica Salmon (Telefonica UK),

Anna-Sterre Mees (Philips),

Sander Bosch (Unilever) &

Marlon Plazo (Heineken)

2:20PM-2:40PMHarnessing the Power of

Feedback – How to Achieve

Better Survey Data Without

Changing the Questions

Alex Wheatley (Lightspeed)

2:40PM-3:00PMPivot to Streaming: How

Cord-Nevers Use Mobile

Gabriel Gontijo & Adam Kauder

(Facebook)

SOLOMO: THE 3 PILLARS OF DATA DRIVEN INSIGHTS TRACK 1: EFFECTENBEURSZAAL Chaired by Helen Bennie

1:20PM-1:40PMRealtime Research in the

Digital Age

Holger Geißler (YouGov)

1:40PM-2:00PMReaching Millennials via Mobile

App & Getting Superior Survey

Data Through Gamification

Jonathan Kurfess (Appinio)

2:00PM-2:20PMGermans Got Humor? Only

If It’s Efficient.

Oliver Spitzer (September

Strategie & Forschung)

2:20PM-2:40PMImplicit Influence Explained:

How to Define and Measure the

Unconscious Effects of Words

and Images

Dr. Jonathan T. Mall (Neuro-Flash)

2:40PM-3:00PMUnderstanding Emotional Decision

Drivers Using Brain Scans

Matthias Wirth (The

Neuromarketing Labs)

MARKTFORSCHUNG.DE SHOWCASE TRACK 2: KEURZAAL Chaired by Nikki Lavoie

1:20PM-1:40PMGo Hit It: How the LTA Used

Behaviour Change to Gain the

Advantage Point

Caroline Hayter & Camilla

Cooper (Acacia Avenue)

1:40PM-2:00PMPicture Perfect: Using Insight to

Reinvent a 247 Year-Old Institution

Jeff Johns (Northstar Research)

2:00PM-2:20PMThe Household Cleaning

Art Gallery

Oliver Sweet & Billie Ing

(Ipsos MORI)

2:20PM-2:40PMLost for Words: An Experiment

in Just Pictures

Edward Appleton, Sarah Jin

& Anton Kozka (Happy

Thinking People)

AQR SHOWCASE TRACK 3: ADMINISTRATIEZAAL Chaired by Amy Savin

10

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11

DAY TWO NETWORKING BREAK & INNOVATION SHOWCASE FOYER & EXHIBITION ROOM

3:00PM-3:30PMNetworking Break & Innovation Showcase

3:30PM-3:50PMInnovation to Insight: Mastering the Long Journey

Melissa Gil (Credit Suisse)

3:50PM-4:10PMMade You Look! Made You Stare! Using Eye-Tracking to See Digital Advertising in a New Way

Colin Deller & Maria Sealey (AIMIA)

4:10PM-4:30PMFinTech and Disruptive Innovation in Financial Services

Anthony Michelini (Citigroup)

4:30PM-4:50PMClosing Remarks, Awards, and IIeX Competition Winner Announcement

Ray Poynter (NewMR), Gregg Archibald (Gen2 Advisors), Annie Pettit (Annie Pettit Consulting)

& Mike Page (Blueocean Market Intelligence)

NETWORKING RECEPTION & INNOVATION SHOWCASE FOYER & EXHIBITION ROOM

4:50PM-5:50PMNetworking Reception & Innovation Showcase

CO-CREATING THE FUTURE PLENARY SESSION: EFFECTENBEURSZAAL Chaired by JD Deitch & Ilka Kuhagen

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QUALITATIVE RESEARCHCONSULTANTS ASSOCIATION

MEDIA PARTNERS

THANKS TO OUR PARTNERS

IIEX EUROPE IS PRESENTED BY

12

SPONSORSHIP PARTNER

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EXHIBITORS

THANKS TO OUR SPONSORS

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NETWORKING BREAK SPONSOR

NOTEPAD & PEN SPONSOR

INSIGHT INNOVATION COMPETITION SPONSORS

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TITLE SPONSOR

THANKS TO OUR SPONSORS

IIEX EXPERIENCE SPONSOR

PREMIUM PARTNER PLATINUM SPONSOR

GOLD SPONSORS

NEURONSINC