insight gained - chinese traffic verticals

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sights Gained: Chinese Traffic Verticals

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Interpret data and identify where, how and why the market behaves as it does. Compare data-points for budgetary and engagement insights, understand the cost per conversion within all verticals. Articulate competitors’ real position in the market and their use of the verticals.

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Page 1: Insight Gained - Chinese Traffic Verticals

Insights Gained: Chinese Traffic Verticals

Page 2: Insight Gained - Chinese Traffic Verticals

Mobility is maturing in both in U.S. and Internationally

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Global smartphone sales are up 63.1% from 2010

488.5 million units sold in 2011

In last 3 years, apps downloaded 10.9 billion times

In January 2012, 8.5% of global website hits came from a mobile device… Double the amount compared to same time last year.

Page 3: Insight Gained - Chinese Traffic Verticals

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Global retail focus depends on the size and sophistication of the business itself. Even though some aren’t yet ready to scale, by utilizing mobility they can expand to a global footprint.

Page 4: Insight Gained - Chinese Traffic Verticals

Game-changing business drivers that blur the physical and the digital are inspiring enterprises around the globe:

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Fast return on investment (ROI) Increased employee productivity Direct interaction with the customer Ability to attract the best talent Speed of decision

Page 5: Insight Gained - Chinese Traffic Verticals

You might not see mobility as a new way of thinking, but…

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Com

petiti

ve A

dvan

tage

This is a Direction, not destination

LEADER“FAST” FOLLOWER GAP WILL CONTINUE TO INCREASE

CATCH UP

This line will keep moving…quickly

STAY THE COURSE

This path is harder than you think it is.

Time

Leadership in mobility relies on commitment to a path forward

Page 6: Insight Gained - Chinese Traffic Verticals

Global Mobility is the Future of Retail

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Page 7: Insight Gained - Chinese Traffic Verticals

Competitive advantage

dynamicreduce cost

impact productivity

collaborationsales force multiplierintelligence

proprietary

customer

just-in-time

brand

We see mobility having unimaginable impact

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brand interaction at moments of decision

in the context of daily workflow

speed of decision

Partners Employees ManagementCustomers

knowledge sharing & collaboration

…enabling an intelligent, connected, agile business

contentprocess efficiency

revenue

Page 8: Insight Gained - Chinese Traffic Verticals

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How can we gain Chinese consumers?

Page 9: Insight Gained - Chinese Traffic Verticals

5 Chinese Traffic Verticals

Page 10: Insight Gained - Chinese Traffic Verticals

Interpret data and identify where, how and why the market behaves as it does.

Compare data-points for budgetary and engagement insights, understand the cost per conversion within all verticals.

Articulate competitors’ real position in the market and their use of the verticals.

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Page 11: Insight Gained - Chinese Traffic Verticals

Highlight market cannibalization (wasted budget), disruptions in traffic/conversion patterns (budget spillage), and lay out the historical trends of the market in the digital-sphere (budget planning).

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Page 12: Insight Gained - Chinese Traffic Verticals

Create evidence-based recommendations for use of the five verticals in an integrated campaign

Social – Best mix of platforms and content for maximum engagement and lowest CPAeCommerce – Most feasible and profitable alliances, including e-tailersMobility – Purchasing and engagement patterns within mobile-sphereSearch – Look for most broad based word winsAds & Media – Locate highest concentrations of market with the lowest rate for conversions and arbitrage

Page 13: Insight Gained - Chinese Traffic Verticals

You have to examine the right questions

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How does a mobile-enabled business act?

What is the role of mobility in my business?

What is the set of mobility experiences people want from us?

What are the mobile capabilities we need to succeed?

What are the benefits and how do we measure results?

What should we do first (i.e. IMMEDIATELY)?

What does mobility success look like when we get there?

What is the business model that ensures long-term success?

Page 14: Insight Gained - Chinese Traffic Verticals

Connect to Learn More

Kelly StickelFounder and President of [email protected]@kstickel