insidetrack: post traditional students - infographic
DESCRIPTION
Data visualization of “The decision-making behavior of Post-Traditional Students”. An analysis of coaching data from InsideTrack.TRANSCRIPT
InsideTrack regularly publishes research related to the success of post-traditional students. Please see our Research for more information. InsideTrack works with college and universities to improve student and institutional success. Their one-on-one student coaching, process expertise, analytics and technology have been proven to increase graduation rates by an average of 15 percent and enhance the student experience. For more information, visit www.insidetrack.com
To learn more about post-traditional students
Citations:1. “Post-traditional” refers to students who are non-first-time, non-full-time, working adults, active/retired military service members, online learners or others not
generally meeting the definition of a traditional college student.2. “Insidetrack Coaching Data” refers to the data drawn from records of in-depth coach:student interactions with 140,000 prospective and enrolled post-traditional students3. “POST-TRADITIONAL LEARNERS AND THE TRANSFORMATION OF POSTSECONDARY EDUCATION: A MANIFESTO FOR COLLEGE LEADERS” Louis Soares; January 2013. American Council on Education. N.p., Web 30 Aug. 2013. 4. “A look at how colleges and universities respond to inquiries from prospective adult students” InsideTrack; Winter 2012. InsideTrack. N.p., Web 8 Sept. 2013. Download Report5. “Measuring Post-Traditional Student Success: Institutions Making Progress, but Challenges Remain” The University Professional and Continuing Education Association Center for Research and Consulting In partnership with InsideTrack; 2013 Insidetrack. N.p. Web 8 Sept. 2013. Download Report6. Career advancement is the primary reason among post-traditional students for pursuing a degree. Other key reasons include career changing and fulfillment of a personal goal.
Why do they drop out?
more likely to drop due to Health and
Support
female students
83%
external commitments
finances
effectiveness/follow-through
commitment to graduation
academics
health and support
school community
20%17%
14%9%
10%11%
8%
23%18%
16%10%10%
6%7%
Takeaway...Back-up plans for elder and child care reduce female student attrition
Women are more likely to leave due to health and support issues than men.
What worries them?Older students are more aware of (concerned about) the time management issues associated with getting a degree online.
as likely as students under age 25 to cite
“time management” concerns
n e a r ly students age 40+
2x
26%37% 45%
< 25 yrs old 25-40 yrs old 40+ yrs old
Takeaway...It’s important to proactively address time management with younger, less self-aware prospects
Why are they here?Online and female students are more likely to be starting a career6 than their campus-based and male counterparts.
Takeaway...Consider di�erentiating marketing messages by modality and gender
online students
more likely to be career starters
64% online
ground 14%23%
female
male14%22%
more likely to be career starters
57%female students
(15 million) of the undergraduate student population is now post-traditional3
to make an informed decision4 of post-traditional student attrition5
The status quo
85%YET
Prospective post-traditional studentsdo not get adequate information
only23% of programsunderstand causes
The decision-making behavior of post-traditional1 students
An analysis of coaching data from InsideTrack2