inside the mind of the supplier
DESCRIPTION
Presentation at the GBTA Europe Conference September 2011TRANSCRIPT
Revenue RaiserInside the mind of the Supplier
The Hotel PerspectiveAlly Dombey
Revenue by Design
WHERE? Are we now?
WHAT? May tomorrow look like?
A LEAKY PROCESS 20%
BOOK LOWER UNRESTRICTED RATES
40%
SPEND REMAINS UNMANAGED
50%
BOOK OUTSIDE OF PROGRAMMELanyon poll of 3000 suppliers and prospects
SUPPLY & DEMAND
Day of Week
Volume
Added Value
RFP
Dynamic Pricing
Length of Stay
TRANSIENT 20%
CONTRACT CORP 25%
GROUP 25%
TOUR 20%
FIT 10%
Yieldable rooms
AN EVOLVING PROCESSExtended stay RFPs
Rate negotiation interactivity
Total Business RFPs
Pre pay rates
Allocations
Data Silos
BARRIERS TO BUSINESSMultiple points of failure – on both sides
TECHNOLOGY
TRACKING
Scale
IS
SOCIAL MEDIA
a GAME Changer?
RELATIONSHIPS
Community
Communication
Compliance
Networking
Real time communications
Referrals
Smooth staff transitions
Quality ratings
Pro active needs management
Location based services
Mobile AppsFull Programme services
Programme management
Location based services
Towards tomorrowBusiness driven timetable
Disruptive Technologies & Players
Social media drives a perfect relationship
Revenue RaiserInside the mind of the Supplier
The Hotel PerspectiveAlly Dombey
Revenue by Designwww.revenuebydesign.co.uk
@revenuebydesign