inside the content marketing playbook - marcom productions presents: point of view
DESCRIPTION
Marcom Productions presents Point of View, the on-demand webcast of B2B marketing best practices. In this Point of View, Rich looks inside the Content Marketing Playbook, an e-book published by the Content Marketing Institute.TRANSCRIPT
“Inside the Content Marketing Playbook”
Marketing Performance Services
“Has Content Been Crowned as King”
“…the publication of original content for the goal of generating leads,
enhancing a brand’s visibility, and stating subject-matter expertise.”
“Content marketing consists of any and all materials a company creates
and shares to better engage customers and prospects.”
Webinar/WebcastVideoVideo BlogE-LearningPodcast
Webinar/Webcast
Webinar/Webcast
• 42% of B2B Marketers• Top Five Effectiveness
Webinar/Webcast
• Call-to-action, follow up• Twice the benefit• Promotion strategy
Three Key Play Points
Video
• Avoid “talking head”• Build interest• Don’t sweat perfection
Three Key Play PointsVideo
Video Blog
• Sustained series• Build brand personality• Keep it real
Three Key Play PointsVideo Blog
e-Learning Series
• Tailor content• Popular mediums• Real-life examples
Three Key Play Pointse-Learning Series
Podcast
• Thematic• Consistent schedule• Integrate with blog
Three Key Play PointsPodcast
Webinar/WebcastVideoVideo BlogE-LearningPodcast
www.contentplaybook.com
Rich Cunningham Marcom ProductionsMultimedia Content Marketing Programs
Marketing Performance Services