inside out insights: a small data approach to big insights
TRANSCRIPT
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INSIDE OUT INSIGHTS:A SMALL DATA APPROACH TO BIG INSIGHTS.citizenme
IIEX, March 2016
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Put the individual in control of their personal data
THIS WAS DESIGN AS A PRESENTATION SO PLEASE READ THE NOTES (BUTTON BELOW)
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When people better understand themselves businesses better understand people.
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THE SITUATION90% of large organisations were hackedSOURCE: PwC 2015
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THE SITUATION
198 million active ad-blockersSOURCE: PAGEFAIR 2015
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THE SITUATION
75% of consumers don’t trust brands with personal dataSOURCE: SYNIVERSE 2016
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Smartphones are a reflection of our identity.
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Potential size of the PIMS market
(UK)
SOURCE: CTRL SHIFT
£16.5 bn
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PIMS & MARKET RESEARCH
TRUST
PRIVACY
VALUE EXCHANGE
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10THIS WAS DESIGN AS A PRESENTATION SO PLEASE READ THE NOTES (BUTTON BELOW)
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11THIS WAS DESIGN AS A PRESENTATION SO PLEASE READ THE NOTES (BUTTON BELOW)
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⇋CONTROL TRUST
PERSONAL INSIGHTS ENRICHED BUSINESS INSIGHTS⇋
FAIRER REWARD BETTER QUALITY DATA⇋THIS WAS DESIGN AS A PRESENTATION SO PLEASE READ THE NOTES (BUTTON BELOW)
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56 %Market researchers believe data
collection is broken (GRIT 2015)
⇋CONTROL TRUST
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PERSONAL INSIGHTS ENRICHED BUSINESS INSIGHTS⇋
PERSONAL DATA STACK
PERSONAL INSIGHTS >
PERSONAL DATA STORE >
Now that your expecting your first child, take a look
at the Nissan QashQai. There’s a Nissan dealer
nearby.
Survey data, Smartphone data, Facebook data, etc.
THIS WAS DESIGN AS A PRESENTATION SO PLEASE READ THE NOTES (BUTTON BELOW)
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PERSONAL INSIGHTS ENRICHED BUSINESS INSIGHTS⇋
Market Research
Buy Car
PERSONAL DATA STACK
PERSONAL INSIGHTS >
PERSONAL DATA STORE >
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FAIRER REWARD BETTER QUALITY DATA⇋
Deeper data relationships require fairer rewards.
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⇋We believe the future of insight generation starts with people. Providing people with
personal insights, empowerment and control.
Then managing the flows of personal data in the “Internet of Me”
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Thank you for listening