inshore opportunities

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Inshore Growth Opportunities

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Page 1: Inshore Opportunities

Inshore Growth Opportunities

Page 2: Inshore Opportunities

Trends

Page 3: Inshore Opportunities

Baby BoomersLargest transfer of wealth in history

Page 4: Inshore Opportunities

Shift from Offshore to InshoreEconomics

Fuel

Interest

Page 5: Inshore Opportunities

Brand StrengthMaverick, Hewes & Pathfinder

Page 6: Inshore Opportunities

Highlights

Maverick

market leader for flats boats

Hewes

market leader for light tackle skiffs

Pathfinder

market leader for bay boats

top selling boat in Florida market overall

Page 7: Inshore Opportunities

Highlights

Miami Boat Show Success, 2008

Largest number MHP boats sold in history of company, despite a down market

Pathfinder 2200

Top selling boat in Florida market

Page 8: Inshore Opportunities

Dedicated to new products

2009

Hewes Redfisher Updates: 16, 18 & 21

Pathfinder Fusion Series: 21, 19, 17

Maverick 17 Micro

New cushions

Custom options: powder coating, deck colors

Page 9: Inshore Opportunities

Keys to Success

Page 10: Inshore Opportunities

Keys to Success

Focus on inshore fishing boat business

Page 11: Inshore Opportunities

Keys to Success

Focus on inshore fishing boat business

Passion and interest in product lines

Page 12: Inshore Opportunities

Keys to Success

Focus on inshore fishing boat business

Passion and interest in product lines

Local guides

Page 13: Inshore Opportunities

Keys to Success

Focus on inshore fishing boat business

Passion and interest in product lines

Local guides

How-to expertise sharing

Page 14: Inshore Opportunities

Keys to Success

Focus on inshore fishing boat business

Passion and interest in product lines

Local guides

How-to expertise sharing

Stocking product mix

Page 15: Inshore Opportunities

Keys to Success

Focus on inshore fishing boat business

Passion and interest in product lines

Local guides

How-to expertise sharing

Stocking product mix

Going after the business

Page 16: Inshore Opportunities

Keys to Success

Focus on inshore fishing boat business

Passion and interest in product lines

Local guides

How-to expertise sharing

Stocking product mix

Going after the business

Page 17: Inshore Opportunities

Your SuccessProfit

Sustained growth

Push out competitors

Page 18: Inshore Opportunities

Leadership

Design

Performance

Construction

Manical pursuit of excellence

Built by serious anglers for serious anglers

Page 19: Inshore Opportunities

Lines of Business

Technical

Flats

Bay

Page 20: Inshore Opportunities

MaverickTechnical poling skiffs

Page 21: Inshore Opportunities

HewesLight tackle skiffs

Page 22: Inshore Opportunities

PathfinderBay and Fusion

Page 23: Inshore Opportunities

Fusion Flats skiff fishability, bay boat practicality

NEW!

Page 24: Inshore Opportunities

Who is a Maverick customer?

Hardcore fisherman

Emphasis on technical features

draft at rest, no hull slap, pole-ability, shallow water running performance

Focused on getting to the fish

Page 25: Inshore Opportunities

TechnicalFlyfishing

Ultra-shallow

Precision

Page 26: Inshore Opportunities

Who is a Hewes customer?

Looking for a legacy fishing brand

Like to shallow water fish

Wants comfort, stability and security

Values taking family along but doesn’t want to give up flats fishing with a bay boat

Page 27: Inshore Opportunities

Merchandise itGreat displays key to inspiring and motivating buyers

Page 28: Inshore Opportunities

“ I have never seen a product whose sales can’t be enhanced by merchandising designed to get and hold a prospective customer’s attention.”

G. Worthington Hipple, author of Sell Yourself Rich

Page 29: Inshore Opportunities

Unusual action creates unusual results.

Page 30: Inshore Opportunities

Forum

3rd party endorsements

Technical information

Passionate enthusiasts

Heart and soul of brands

Page 31: Inshore Opportunities

Live Online Chat

Advice, how-to, answers to questions a click away

Brand builder

Feel-good element

Competitive advantage

Page 32: Inshore Opportunities

Great experiencesLong-term relationships

Page 33: Inshore Opportunities