inshore opportunities
TRANSCRIPT
Inshore Growth Opportunities
Trends
Baby BoomersLargest transfer of wealth in history
Shift from Offshore to InshoreEconomics
Fuel
Interest
Brand StrengthMaverick, Hewes & Pathfinder
Highlights
Maverick
market leader for flats boats
Hewes
market leader for light tackle skiffs
Pathfinder
market leader for bay boats
top selling boat in Florida market overall
Highlights
Miami Boat Show Success, 2008
Largest number MHP boats sold in history of company, despite a down market
Pathfinder 2200
Top selling boat in Florida market
Dedicated to new products
2009
Hewes Redfisher Updates: 16, 18 & 21
Pathfinder Fusion Series: 21, 19, 17
Maverick 17 Micro
New cushions
Custom options: powder coating, deck colors
Keys to Success
Keys to Success
Focus on inshore fishing boat business
Keys to Success
Focus on inshore fishing boat business
Passion and interest in product lines
Keys to Success
Focus on inshore fishing boat business
Passion and interest in product lines
Local guides
Keys to Success
Focus on inshore fishing boat business
Passion and interest in product lines
Local guides
How-to expertise sharing
Keys to Success
Focus on inshore fishing boat business
Passion and interest in product lines
Local guides
How-to expertise sharing
Stocking product mix
Keys to Success
Focus on inshore fishing boat business
Passion and interest in product lines
Local guides
How-to expertise sharing
Stocking product mix
Going after the business
Keys to Success
Focus on inshore fishing boat business
Passion and interest in product lines
Local guides
How-to expertise sharing
Stocking product mix
Going after the business
Your SuccessProfit
Sustained growth
Push out competitors
Leadership
Design
Performance
Construction
Manical pursuit of excellence
Built by serious anglers for serious anglers
Lines of Business
Technical
Flats
Bay
MaverickTechnical poling skiffs
HewesLight tackle skiffs
PathfinderBay and Fusion
Fusion Flats skiff fishability, bay boat practicality
NEW!
Who is a Maverick customer?
Hardcore fisherman
Emphasis on technical features
draft at rest, no hull slap, pole-ability, shallow water running performance
Focused on getting to the fish
TechnicalFlyfishing
Ultra-shallow
Precision
Who is a Hewes customer?
Looking for a legacy fishing brand
Like to shallow water fish
Wants comfort, stability and security
Values taking family along but doesn’t want to give up flats fishing with a bay boat
Merchandise itGreat displays key to inspiring and motivating buyers
“ I have never seen a product whose sales can’t be enhanced by merchandising designed to get and hold a prospective customer’s attention.”
G. Worthington Hipple, author of Sell Yourself Rich
Unusual action creates unusual results.
Forum
3rd party endorsements
Technical information
Passionate enthusiasts
Heart and soul of brands
Live Online Chat
Advice, how-to, answers to questions a click away
Brand builder
Feel-good element
Competitive advantage
Great experiencesLong-term relationships