I S S U E 1

Global trade mediaat your fingertips

PRESS RELEASE DISTR IBUT IONON GLOBAL SCALE

WWW . INS .F I

100 000 TRADE MEDIA160 COUNTRIES

CONTENTSABOUT US

SERVICES

INSPIRATION

WWW . INS .FI

INS has one of the largest trade mediadatabases, consisting of 100 000 media in 160countries.

We provide a variety of services designed tomeet the specific needs of each clientindividually. Whether your business is local orglobal, we have the tools to help you achievemaximum result.

INS cooperates with an international network oftranslators, journalists and editors to ensurepremium quality and maximum coverage foryour press campaigns.

Our offices are located in Helsinki andStockholm.

INS SwedenIndustrial News Service – INS AB Odengatan 7SE - 114 24 STOCKHOLMTel: +46 (0)8-601 0000info@ins.se INS FinlandIndustrial News Service – INS Oy/Ab Pohjoisesplanadi 21 B Norra esplanadenFI - 00100 HELSINKI HELSINGFORS Tel: +358 (0)9 6120 990 services@ins.fi

We understand that different businesses

need different PR approach.To help you

achieve your goals we have created a variety

of media campaign packages to fit your

needs. Whether you operate locally or

globally, you can find the most suitable and

effective solution for you from our range of

services.

Industrial News Service has over 35 years of

experience in industry media relations. We are

specialized in handling industry press campaigns,

offering our clients the full spectrum of press

campaign activities - from text production and

translations to global news distribution. We have

a wide international network of writers,

translators and photographers to ensure a high

level of quality and excellence

in results.

Feel the comfort of a tailor-madepress campaign!

AREYOU

AIMINGHIGHER

REACH YOUR TARGET

With INS your news can reach the right target.

If you wish to enter new market areas or strengthen

your position in the local or international market, a well-

executed press campaign can be the answer for you.

ourservices

We understand that

different businesses need

different PR approach.

To help you achieve your goalswe have created a variety ofmedia campaign packages,specially tailored to fit yourneeds. Whether you operatelocally or globally, you can findthe most suitable and effectivesolution for you from our rangeof services.

CUSTOMIZEDPRESSCAMPAIGNGET THE COMPLETE PR EXPERIENCE

OUR CUSTOMIZED PRESS CAMPAIGN PACKAGE IS DESIGNED TO GIVEYOU THE COMPLETE PR EXPERIENCE. WE MANAGE YOUR PRESSCAMPAIGN FROM START TO FINISH. INS ENSURES THAT YOUR NEWS WILLREACH THE RIGHT AUDIENCE.

SERVICES:

THE SERVICE INCLUDESPlanning and coordination of your media campaign.Selection of the most relevant media. We search for media notincluded in our database. We create media lists including coremedia, trade media, solution specific media and referencemedia.We manage the production of your article or press release.Our experienced team of translators ensures high-qualitytranslation of your press release in multiple languagesWe distribute your press release to the selected media andcommunicate directly with the editors.Your press release is published on INS Press Club, B2B Press, as well as on our social media (Twitter, Facebook, Google +,LinkedIn)Additionally you may order a follow-up and financial report tomeasure the success of your press campaign

CUSTOMIZED PRESS CAMPAIGN

TRADE FAIRMEDIAMANAGEMENTATTRACT INDUSTRY MEDIA TO YOUR BOOTH!

IS YOUR COMPANY PARTICIPATING IN AN UPCOMING FAIR? THIS IS A GREATOPPORTUNITY TO BOOST YOUR BRAND VISIBILITY AND SPREAD THE WORDABOUT YOUR PRODUCTS. OUR TRADE FAIR SERVICE IS DESIGNED TO ATTRACTRELEVANT VISITORS AND MEDIA TO YOUR BOOTH, WHICH WILL SUPPORT ANDPROMOTE YOUR BUSINESS.

SERVICES:

THE SERVICE INCLUDESA carefully selected list of relevant media according to the trade fairindustry and location.Distribution of an invitation to journalists to visit your stand andconduct an exclusive interview with your spokespeople.Follow-up phone calls to the top media to ensure their presence atthe fair and discuss their interest in an interview.A list of media and journalists who have been contacted and theirfeedback regarding the invitation.Distribution of a press release.Your press release is published on INS Press Club, B2B Press, as well as on our social media (Twitter, Facebook, Google +,LinkedIn)

TRADE FAIR MEDIA MANAGEMENT

AD-HOCDISTRIBUTIONMAKE THE MOST OF YOUR NEWS!

REACH THE GLOBAL TRADE MEDIA - WHENEVER YOU NEED IT!

THE AD-HOC DISTRIBUTION SERVICE IS AN OPTIMAL SOLUTION WHEN YOU NEEDTO SEND OUT YOUR NEWS TO DIFFERENT TARGET GROUPS ON AN AD-HOCBASIS.

CUSTOMIZED SERVICE INCLUDING TAILOR-MADE MEDIA LISTS COMPRISING OFYOUR TARGET MARKETS AND ACCORDING TO THE CONTENT OF YOUR NEWS.

SERVICES:

THE SERVICE INCLUDESCreating a tailor-made media list, based on the focus of yournews and the relevant target marketsPersonally assigned project manager, who handles yourcampaign from start to finishPress release distribution to the selected media andcommunication with editorsYour press release is published on INS Press Club, B2B Press,as well as on our social media (Twitter, Facebook, Google +,LinkedIn)We can provide assistance with translations into variouslanguagesAdditionally you may order a follow-up and financial report tomeasure the success of your press campaign

AD-HOC DISTRIBUTION

MULTIDISTRIBUTIONMULTIPLY YOUR SUCCESS - SEND MORE- PAY LESS!

THE MULTI DISTRIBUTION SERVICE IS SPECIALLY DESIGNED TO MEET THE NEEDSOF COMPANIES WITH FREQUENT PR ACTIVITY IN MULTIPLE LANGUAGES. IT HAS AFLEXIBLE PRICING MODEL, WHICH ALLOWS YOU TO SAVE MORE WITH EACH SENTPRESS RELEASE.

CUSTOMIZED SERVICE INCLUDING TAILOR-MADE MEDIA LISTS COMPRISING OFYOUR TARGET MARKETS AND ACCORDING TO THE CONTENT OF YOUR NEWS.

OUR TEAM CONSTANTLY MAINTAINS THE QUALITY OF YOUR MEDIA LIST, MAKINGSURE YOUR NEWS GETS RECEIVED BY THE RIGHT AUDIENCE.

SERVICES:

THE SERVICE INCLUDESCreating a tailor-made media list, based on the focus of yournews and the relevant target markets and the languages ofyour press releases.Thorough update of your media list, including adding newmedia.Personally assigned project manager, who handles yourcampaign from start to finishPress release distribution to the selected media andcommunication with editorsYour press release is published on INS Press Club, B2B Press,as well as on our social media (Twitter, Facebook, Google +,LinkedIn)We can provide assistance with translations into variouslanguagesAdditionally you may order a follow-up and financial report tomeasure the success of your press campaign.

MULTI DISTRIBUTION18

B2B PRESSB2B PRESS IS AN ON-LINE SERVICE FOR GLOBAL PRESS RELEASE DISTRIBUTION.

THE TOOL ENABLES YOU TO REACH A SELECTION OF 100,000 MEDIA OUTLETSFROM 160 COUNTRIES, MAINLY TRADE MEDIA.

WWW.B2BPRESS.COM

SERVICES:

SELF SERVICE

WHAT IS B2B PRESS

It is an ideal service for targeting product news to relevantpublications worldwide.With B2B Press you send out your news to global trade media injust 3 steps:Select countries, industries and languagesUpload your press releasePay, publish and distributeYou pay for actual usage per publication, not for subscription. Register free of charge and learn more at www.b2bpress.com!

B2B PRESS

we create good news

What our clients say about us "Since the beginning of our cooperation with Industrial News Service in 2014,Iggesund has carried out numerous successful campaigns. What made INS apreferred media partner for us is their expertise in trade media, theirprofessionalism and contacts to a vast selection of industry magazines globally.We are looking forward to continuing our good cooperation with the INS team."

Staffan Sjöberg, Public relations manager Iggesund Paperboard AB

"For many years we have been relying on INS PR services. The INS team knows really well the media landscape, has excellent contacts withour target media and produces results, which we are very satisfied with. I will be happy if we continue working together on this high level for the next years."

Lena Ansorge, Marketing Communications Specialist Konecranes GmbH,Dreieich, Germany

"Through INS we gained visibility for special steels in the trade mediaand we are very pleased that INS coordinates interviews for ourspokespersons at fairs. We are also extremely pleased with the follow- up report after each fair."

Jaana Henttonen , PR Manager SSAB

"Our articles got attention from editors and achieved excellent coveragein international high quality magazines in marine and logisticindustries."We are very pleased with the results of our campaigns and look forwardto future work with INS."

Johan von Knorring, CEO, Nanol Technologies, Finland

”Working with INS is smooth and efficient”, Sohlberg states. "The campaignachieved excellent results. We received over 40 published articles in Russianmedia. INS provided us with excellent media selection, text production,distribution and follow up services. I have already recommended INS servicesto VTT's other communications experts.”

Sakari Sohlberg, Communications Manager VTT Finland

Feel the pulse ofbusiness

35 YEARS OFEXPERIENCE INPRESS RELEASEDISTIBUTIONINS is an internationally established news agencywith one of the largest trade media databases.

We provide our clients with the opportunity topublish their news in a selection of nearly 100 000media outlets in 160 countries across allindustries.

For more than 35 years, INS has supportedindustrial companies around the world to achievemedia visibility.

Get INSpired for success!