inriver pim suite for presented by mike nutter blue dot limited
TRANSCRIPT
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inRiver PIM Suitefor
Presented by Mike Nutter
Blue Dot Limited
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About Blue Dot
• We are inRiver’s exclusive distributors in the UK & Ireland• We are an authorised IBM Business Partner• We have 40+ man years’ Movex experience• Contact Details:
• Blue Dot LtdNo2 Wellington PlaceLeedsLS1 4AP
• Tel: +44 113 366 2011• Fax: +44 113 366 2001• www.bluedot.ltd.uk
• Mike Nutter - Mobile: +44 789 441 4026 e-mail: [email protected]
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The forgotten process
20%20%
80%80%
Information
Transactions
Logistics
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Too many data sources…
…leads to ”content spaghetti”
Sales
Supplier
Productdevelopment
Marketing
FILE
SERVER
C:\My docs
WCM
IMAGES
ERP
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Demands for PIM increase rapidly
- More channels- More complex information- Shorter product life cycle- Larger assortments- More languages- More markets- More resellers- More brands- etc...
New business,M&A, brands, etc
Demands
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Deliver in multiple channels - the old way
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Brands/Assortment
s
Channels
Assortment A
Assortment B
Assortment C
The multi-channel matrix
Assortment X
Languages/markets
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Deliver in multiple channels - the new way
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inRiver PIM suite
ManualsManuals
Point-of-salePoint-of-sale
AdvertisingAdvertising
PrintPrint
WebWeb
E-commerceE-commerce
System 3System 3
System 2System 2
System 1System 1
Photographer
ProductDevelopment
MarketingDepartment
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Apply once - use everywhere
ManualsManuals
Point-of-salePoint-of-sale
AdvertisingAdvertising
PrintPrint
WebWeb
E-commerceE-commerce
Photographer
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The information carrier
The process
The productoffering
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Shorten your time to market
SelectProducts
CatalogProduction
Translations
January March May
EnrichProducts
Ch
ann
el Read
y
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Shorten your time to market
SelectProducts
CatalogProduction
January March May
EnrichProducts
Translations
Ch
ann
el Read
y
The three factors that reduce the time to market are:
• Product level decisions which allow enrichment to start earlier.
• The ability to arrange and design the publication even if a product and its related content is not fully enriched.
• The ability to start translation before the first “general language” publication is ready.
Benefits:
• Add products and ideas later
• Start sales earlier
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1. Consolidate your product master data and all related digital assets- to maintain information ONCE in ONE place
2. Make the product your information carrier- to work with ONE object in ALL channels
3. Add metadata to the product- to automatically target the RIGHT information to the RIGHT people, in the RIGHT channel at the RIGHT time
inRiver’s 3 step recipe for efficient PIM
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inRiver PIM Suite Windows Client
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How to create an efficient process for print production
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Automatic production of printed matters
Characteristics for when to go for fully automatic production:
- “Flowing” layout, the information can be put into the publication starting from the top of the page, flowing to the bottom.
- Layout based on repetitive patterns
- Large amount of information in publication and/or large amount of pages in publication.
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Characteristics for when to go for semi automatic production:
- Layout based on “look & feel”.
- Information has to be positioned randomly on pages.
- Need to control layout precisely
- Need to save space = pages in publication
Semi-automatic production of printed matters
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Adobe integration overview
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inRiver Content Retriever @ Craft
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Enabling e-business through efficient PIM
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Web and e-commerce demands increase rapidly
More Markets
More languages
Targeted Assortments
PartnersDistributorsResellers
Faster updates
Faster productcycles
More channelse-commercee-services
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E-com structure, market mix strategy
Group level
Brand - Channel Level
Cross Brand Level
Retail / all markets
Web viewing
Promo / sel. markets
E-commerce
Retail
Web viewing E-commerce
Promo / sel. markets
CRAFT A
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PIM web hub
Automation with the PIM Web Hub
PIM repository
Deliveryprocess
PIM data
Channel
Printproduction
inDesign and/orinDesign Server
In-housedepartment
100 Static catalogues
100 Real Time websitesNo people
E-channels, web
Result Consumers
100000+
One per catalogue
PIM Data
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Web Hub uses a pull based model
Existing Web or e-commerce Site
No file export
Ask Answer
Presentation and e-services
- WYSIWYG administration- Proxy service
- xHTML- Images
- e-services- Product Web Service- Category Web Service- Label Browsing Service
PIM Web-hub
PIM Repository
Integration
Prin
t S
erve
r In
De
sig
nplu
g-in
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A PIM Web Hub scale scenario
.se
PIMWebhub
• Scale on demand • Query – the hub answers!• Personalization and information security• Security - isolates PIM DB from the internet• 24/7 service - PIM DB can be down for maintenance• Redundant with clustering
Question• Site • Language• Edition • Assortment • Category • Product
Real Time Answer• Product(s)• Text(s)• Image(s)• Presentation• Properties • Navigation• Categories
.dk
.com
.de
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External portalsand communitiesExternal portals
and communities
Create and control your product network
PIM Web-hub
PIM Repository
Integration
Prin
t S
erve
rIn
De
sig
n pl
ug-in
External portalsand communities
Dynamic Banner
Intranet
Global web sites
DistributorRetailer
Customer ServiceExtranet
WebsitesE-commerceLocal Websites
E-commerce
DistributorRetailerDistributor
RetailerGlobal web sitesGlobal web sites
WebsitesE-commerce
ERP web clients
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Automation with the PIM web Hub
• Automates the distribution of correct and updated product information in all e-channels.
• The Web Hub does the job in real time,– We use a pull based model, not push. – The web asks, the hub answers!
• The PIM Web Hub is the integration interface to e-channels– Web sites– e-commerce sites– RSS feeds– Partner web sites– Retail web sites– E-brokers– “Web 2.0” – Facebook, communities, dynamic banners
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Media Bank
• The Media Bank application offers– Integrated sync with the PIM Repository– Workflows and statuses in the PIM Repository can be configured to
control the distribution of content to the media bank– Log in functionality that controls access to the media bank– Med data driven search functionality– Media “shopping” functionality that makes it possible for the end
user to select the items that he or she wants to download in a zip package
– Automatic scaling of images into specified and configured formats– Branding and layout possibilities are only limited to internet
standards. – A web based back end administration where, users, security
domains, presentation components can be managed
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Media Bank – Meta data search and standard views
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Media Bank – Download
Select resolutions
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Movex Users who are reference cases for PIM Suite
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About SvanströmsFransSvanström AB is the leading distributor and reseller of office supplies and computer accessories in Sweden. Svanströms offer
products and services to companies, organizations and consumers all over
Sweden. The company was founded in 1857 and is today covering all of Sweden from Malmö in the south to Umeå in the north. Svanströms also offers their customers to order via their customer centers, service partners and their e-commerce solution.
IssueIt is critical for Svanströms to be able to offer the latest solutions for the modern office. This
means that the assortment is constantly updated and products changed. The
challenge is to shorten the production time for the catalog while preserving the quality of the
information across channels.
VisionTo create one single repository for managing all product information to make it possible to
expand into new markets and channels.
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About StrålforsStrålfors Supplies is a part of the Strålfors Group.
The supplies division works as an outsourcing partner to larger enterprises in Scandinavia.
Through the Trade-it e-commerce platform they strive to actively improve their customers
purchasing process related to office supplies and computer accessories.
IssueWorking with office supplies and computer
accessories means that the assortment and the products are constantly changing. Managing multi-
language and multi-channel information with a large assortment adds complexity as well. To feed the channels, mainly the printed catalog and the Trade-it e-commerce platform, with updated high
quality product information must be a fast and efficient process.
.
VisionTo create one single repository for managing all
product information to make it possible to expand into new markets and channels.
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AboutBauwerkMore than 60 years ago Bauwerk invented the solid
mosaic parquet and more than 30 years ago Bauwerk developed the 2-layer bonded parquet. Bauwerk is a part of Nybron Flooring International (NFI). NFI is the leading manufacturer of parquet in Europe, complete with solid parquet and products for floating laid floors.
IssueBauwerk sells through it’s partner and reseller network and needs to feed the reseller channel with up-to-date and correct product information. This must be done in
several languages in many formats and channels. Thus, the process must be fast, cost effective and the
content correct for every market.
VisionTo create one single repository for managing all product information to make it faster and more
efficient to produce, maintain and distribute product information. It is also important to free up resources to
produce more marketing material aimed at the consumers.
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About Gruppo ManfrottoThe Manfrotto Group is a world leader in photographic, video camera and lighting supports and suspension equipment for professional photography, video, broadcast and cinematography.
Gruppo Manfrotto is part of the Vitec Group Plc, a multinational group listed on the London Stock Exchange.
IssueNeeds more support to control product information such as pictures, product data and to provide multi-lingual support for differing sales channels.
VisionTo create one single repository controlling all product information with validation and revision control for reuse by all channels (web, photographers, distributors, brands)
SolutionFully integrated with ERP and the web providingup to date product data in the right place at the right time.
ResultDecreased the lead time to market by 50% for several channels for all product information on time and in the right language.
Cost savings are estimated at over €100,000 per year
ReferenceFlavio Fiorio, CIO Gruppo Manfrotto
Case study - Manfrotto