inovani 1 status: products are fully developed. key technology partnerships are established. running...
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inovani
Status:• Products are fully developed.• Key technology partnerships are
established.• Running commercial cervices
NEXT: Commercialisation
– Establish business partnerships in selected countries world wide
– Expand the sales, marketing and service organisation
Inovani as
The company:• Established April 2001• Owned by the founders • 5 active founders
– 2 on payroll – 3 affiliated part-time
• Accumulated development costs is EUR 1.2 million
Company representative:• Helge Bukkvold
– +47 911 36 245– [email protected]
• Main shareholder and member of the Board
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inovaniInovani products - Let the technology speak for it self
Inovani’s tools can be used to instantly create user friendly dialogues and compelling contents for cell phones, mobile devices, Web-pages, PC applications and auditorium screens.
Inovani’s key technology is speech animation tools for automatic creation and efficient distribution of virtual life-like expressive characters.
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inovaniHow do we create the animation?
NO STUDIO production, the animation was created automatically in REAL-TIME from the following text with smilies. (can also take voice as input)
:-) Inovani’s tools can be used to :-0 instantly create user friendly dialogues and :-? compelling contents for cell phones, :-j mobile devices, Web-pages, :-( PC applications and auditorium :-? screens.
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inovaniOur competitive advantages :
• Animation quality and expressiveness (unique, no competitors)– Both highly realistic characters and speech motion combined with expressions
• Easy and fast production in REAL-TIME (unique, no competitors)– NO-STUDIO production – The ability to tailor DIALOGs to each individual user
• Standard video formats or Inovani proprietary format. – Inovani format : Extremely low bandwidth – reduces cost of distribution– Low requirements on CPU-power. (Like a Cell phones)
• Heads are easy to create– Automatic from photos, or approximately 10 hours of 3D modelling.
• Language independent
• Covers every kind of screen from cell phones to auditorium screens.
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inovaniPatenting and what is unique ?
• There are techniques that may be patented.
• However: after careful considerations we have decided not to patent our technology because a patent will reveal our techniques more than it will protect it.
• Inovani’s strength and uniqueness is very much linked to how we combine published techniques :– Multi-discipline: advanced mathematical techniques, data
communication, software design, computer graphics, data compression and long time experience with high quality animation techniques.
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inovani
Market : mobile video messaging (MMS)
• As easy as creating SMS messages, but much more compelling result
• The video message is created on the fly as the result of a text received e.g. in an SMS, WAP-page or from voice.
• Use standard mobile video formats i.e. NO need to install special software to view the animations.
• Competitive advantages: – Easy and fast production of high
quality animation– Instant creation on demand from end-
user
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inovaniMarket : mobile video messaging (MMS)
• Inovani customers: – Content and Service providers
• Revenue model: – Ticker or revenue sharing per mobile video message
• Market size of Europe and UK 2005-2009
Official statistics;
– Cell phone penetration : 84%-88% / 88%-92%
– Phones w/ mobile video : 20% - 75%
– ARPU/year in EURO : 460-540 / 870-900
– Premium services : 7,5% - 15% of ARPU
inovani projections;
– “Talking head” services : 1%-2% of Premium services
– Market share : 100% down to 40%
– Market penetration : 30% up to 100%
– Ticker/revenue sharing: 10% of the service price
inovani revenue in million EURO
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inovaniMarket : Web-Virtual Guide
• Inovani customers: – Companies, Public services, community owners e.g.
Microsoft’s MSN– Web Publishing vendors
• Revenue model: – License per conc. user with yearly support fee
• Competitive advantages: – Instant creation of a true interactive DIALOG between
the user and the virtual host – Quality of animation and face expressions.
• Size of market:– inovani projections : on average 800-1.500 Web-
pages per country
– No official statistics.
Sandra CustomsVirtual host at Swedish Customs
Customer quote : The Virtual Guide becomes a new employee on the web, representing the company with their own unique personality and competence.
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inovaniMarket : Single user applications
• Some application areas: – Tools for disabled, Information kiosks, Theme
Park guides
– Everywhere synthetic speech and talking characters can improve quality and service.
• Revenue model: – License per CPU with yearly support fee
• Competitive advantages: – Cover screens in all sizes from PDAs to
auditorium screens
– Extreme compression of stored video (sound and 3D-model ONLY since we are using Inovani proprietary viewer),
– Speech animation tested for lip-reading with success.
• Size of market: – N.A.
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inovaniNext phase of Inovani
Business status• Mobile services : Business partnership with Eurobate ASA
– Presence in Norway, Sweden, Denmark, Spain, Germany, England, Italy and more – Services are launched in NW. New countries are rolled out these days.
• Mobile services : Business partnership with WapTheWeb AS– Presence in Norway– Services are launched in Norway
What’s next ?– Develop a complete business strategy for target markets– Build a sales, marketing and service organisation to support the business plan
• Penetrate large markets quickly with products for premium mobile services– Establish local presence, either alone or together with business partners
Capital needed is EUR 1.0 – 1.5 million
ROI : In 3 years the value of inovani is increased by a factor of at least 10
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inovani
Risk factors
• Technical risks are minimal. The product is in production has been that for months.
• KEY RISK : – The markets; timing and growth rate– Capacity to build a successful sales, marketing, service and support
organisation