inntrodduucinsg tries cpm...b2b+b2c marketplaces - inr 3,60,000 influencer channels - inr 2,96,000...
TRANSCRIPT
CPM INDUSTRIES
Introducing
O V E R V I E W
Problem
Solution
Sales projection and
achievements
Marketing strategies
Requirements
P R O B L E M S
Size of market across the globe for hand
tools. All using a large toolkit.
$14000mn
S O L U T I O N S
N U M B E R S A C H I E V E D
Domestic sales by volume - 200 pieces
Domestic Sales by Value - 3.00 lakh+
International sales by volume - 75 pieces
International sales by value - 1.1 lakh+
Present in - Online and offline market
Domestic Footprint - Mumbai, Pune, Chennai, Indore,
Bengaluru
International Footprint - Nepal, U.S.A, Canada, Switzerland,
Turkey
AWARDS & ACHIEVEMENTS
IISF - First prize
.inc - Second prize
GoG
Global Innovation Fiesta - MOU with South
Korean Government
Grand Education Fair - Innovative Startup
TV Coverage - Doordarshan
Radio Coverage - My FM
Digital coverage - themachinemaker.com
Print Coverage - Industrial Product Finder
and many more...
To become a pioneer of revolution in handtool industry To capture 0.005% of global hand tool market in next five years
What do we wish to achieve
Presence in at least 2 international LFS Recruit at least 25 dealerships in different locations to take the product into market Establish online as an efficient sales channel contributing to at least 20% of sales Achieve sales of INR 18CR.
What do we wish to achieve by April 2021
DigitalBTL activations
Local TV
Marketing Channels
Digital Campaign
B2B+B2C Marketplaces - INR 3,60,000Influencer Channels - INR 2,96,000
Search Engine Marketing - INR 13,00,000
Digital Campaign impact
B2B Marketplace awareness - 100000+ distributorsB2B Engagement Target - 0.01%Influencer Channels reach - 4,00,000 end customers/ influencer (average)Search Engine Marketing reach - 20000+ buying customers (per month)B2C Market places awareness - 40000 buying customers
Digital Campaign impact
BTL activation
Creating
awareness about
the product in
the market
3 step process
1. Teach
2. Explain ROI
3. Sell
BTL activation
Demo Teams - INR 38,29,000 Targeting 10 whole sellers in the first year, 15 in the second and 25 in the third year Each whole seller to appoint 10 retailers Producing other marketing collateral Approximate target conversion - 1% conversion rate
Team Structure
CEO
Marketing and Sales
Team
Back Office Team
Production Team
Quality Control Team
1x production manager 6x labourers From Procuring to setting up processes to produce all forms of requirements
1x Quality Control Manager 1x Quality Assurance Manager
1x Marketing Manager 6x RSMs 12x ASMs 1 Online Marketing Consultant 4x Demo Team Members
1x Research and Development Manager 1x CA consultant 1x account MISC Team Members
Requirements
2Cr investment in the organisation by liquidation of equity Strategic partnerships in helping CPM industries growMentorship on setting up Sales channels across IndiaHelp in setting up cost reduction strategy
T H A N K Y O U
M U L T I P U R P O S E T O O E . I N