innovativeness-performance link. discovery define product innovation and technology strategy prepare...
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Sources of opportunitiesTRANSCRIPT
Innovativeness-performance link
Discovery
• Define product innovation and technology strategy
• Prepare profit pool maps• Perform an environmental context analysis• Perform an internal S/W analysis• Analyze the value chain• Look for need gaps, emerging needs and
disruptions
Sources of opportunities
Sources of ideas (from 40 companies)
Idea generation• Assign a focal person for idea collection and management• Set up an idea bank• Immersion- P&G dry-cleaning 8-12 months• Amplify through PLUSSING- Hallmark-Winnie the Pooh lines of products• Competitive scanning• Trade show scanning• Trade publications• Review Patents• Tap suppliers• Link to universities• In-house suggestion schemes• Provide scouting time
Methods
• Scenario analysis• Voice-of-customer
– Anthropological– Product value analysis: customers interact with
facets of product– Customer focus groups/interviews/surveys– Lead user analysis
Major Revenue Generator: MRG EVENT
• Day 1: Change Sharing• Day 2: Opportunity mapping• Day 3: Opportunity Shaping
Major Revenue Generator: MRG EVENT Day 1
• Day 1 Break out sessions– morning: 90 minutes to identify major trends,
shifts, needs and potential disruptions– Afternoon: Identify major technological shifts
in your and your customer industry that will impact the market and the way business is done
Major Revenue Generator: MRG EVENT Day 2
• Day 2: Teams map out opportunities suggested by their change spotting
• Present list of major opportunity themes• Event manager to cluster opportunities into
themes: provide vividness to themes for presentation to the participants on Day 3
Major Revenue Generator: MRG EVENT Day 3
• Walk around opportunity cluster exhibits• Vote out bad themes• Walk to themes that you will work on• Each team fleshes out the next steps for
their opportunity theme