innovative ways to make social marketing work for you
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Innovative ways to make social marketing work for youAlaa Hassan
iNeVideo.com
Don’t you just love Social Marketing?
ROI in real social life (my experience)
Got divorced………yay!
ROI in real social life (my experience)
What’s next??
-Dating sites-Facebook
ROI in real social life (my experience)
My first connection!
We took the relationship to the next level by connecting via:
EmailsMSN Messenger
Blackberry MessengerFacebook Friends
ROI in real social life (my experience)
Became a fan of iNetVideo Fanpage!..................now knows where I work
ROI in real social life (my experience)
6 months pass…………..still no date!
......but she was engaging with iNetVideo Fanpage and with me on Facebook
ROI in real social life (my experience)
Great News…..She’s getting married!
......not to me......but she is still engaged with iNetVideo Fanpage
ROI in real social life (my experience)
Show me the ROI in this story!!!!!
Decides to give DVD movies for guests at the wedding
Take away from that story.........
Be Patient!
ROI might show up 3,6 to 12 months
3 Tips for great ROI with Social Marketing
1) Blog = Your Social Marketing Hub
2) Value Added content
3) Engagement
Blog = Your Social Marketing Hub
Make your blog the go-to destination for all your social efforts
Blog = Your Social Marketing Hub
Blog = Your Social Marketing Hub
Why?
-Content is owned by you
-Helps your SEO efforts
-Improved analytics
-Easier to manage content
Tools to consider
How?
- Wordpress.org + extensions (blog)
- Google Analytics (tracking)
- Google URL Builder (improved tracking)
- Google URL Shortner (http://goo.gl/ )
Value Added Content
One thing to keep in mind............
Stop SELLING
and instead.........
Stop SELLING
Find ways to make people WANT to
BUY!
Type of Content
Stop SELLING
It MUST serve a PURPOSE:
-Entertainment-Education-Raise Awareness
Examples
Stop SELLING
- Top 10 Lists (make them fun & Unique)- Upcoming movie releases- Gift ideas for events (Father’s day, Xmas)- Gossip news, breaking news- Our projects- News about the Entertainment Industry- How-to articles- Share Videos/Pictures- Product tests, reviews, testimonials, studies
Engagement!
Stop SELLING
Social Marketing Success is all about Engagement!!
Engagement means having users.......
Like ReadBookmarkCommentParticipateClick your links Follow / TweetReply/ForwardShare with others and much more……..
Get them to engage by.....
- Giveaways!!!!!! People love free stuff- Contests- Surveys/Polls- Funny/weird questions- Ask for tips, advice, input- Share pics/videos of employees at work- Customer/fan Spotlight- Customer feedback
Great books to consider
