SERVICES MARKETING : INNOVATIVE SERVICES

Nanny n’ me

Team :

- Abirami. A- Bharathi Swetha. M- Harini Audisekar- Jyotsna. V- Rachel Priyanka. J

Nanny n’ me - Inspired Motherhood

Market Potential

Working Mother Research Institute commissioned a new survey examining what women are choosing now when it comes to work and life55% percent of career-oriented stay-at-home moms

would love to be working now but for their kids51 % feel guilty about not spending enough time with

their kids55 %worry about not making a contribution to the

family finances

Value Proposition

Career – kids balance for working women

Take care of kids while away from home

Safe & Reliable Nanny

Trustworthy Nanny services based on choice of ethnicity, education, age coupled with flexible work timings

Integrated Nanny sourcing+ training

Service Marketing Mix - 7 P’s

• Product – Value Proposition• Price - Hourly Basis • Place – Click and Mortar• Promotion – Word of Mouth & Interactive

Marketing• People – Service Personnel• Process – People processing (High Contact)• Physical Evidence – Contract, Occasional

Complimentary Goodies

Market Territory

Begin with Chennai

Target Working women in Corporate world, who are unable to balance career and kids

Expand to Major Metros that have strong business culture

Competitors

Relatively Unorganized sector in India

Generally nanny sourcing happens through word of mouth / ad hoc ads on online portals

Players in the International arena– GreatAupair.com– http://www.nanny-agency.com– http://www.littleoneslondon.co.uk

Service Triangle

• Nanny training• Legal contractual

agreement• Good pay package• Rewards for

references• Best Nanny award

• Well-trained • Background verification• Online portal for recruitment• Personal interviews• Option to specify requirements

like age, education, religion

• Highly reliable• Baby-sitting, cooking and first aid• Courteous, Responsible & Caring• Flexi timings based on customer needs

Value Delivery Value

Time

Adaption time

Familiarity with the child

Inspired Motherhood