innovative multimedia technology, new business models and revenue opportunities
DESCRIPTION
Presented @ Next Gen Telco Wholesale Event, Singapore, May 2010TRANSCRIPT
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Innovative multimedia technology, new business models and revenue opportunities
Anke Gill, VP of Marketing
19 May 2010
Innovative multimedia technology, new business models and revenue opportunities
Anke Gill, VP of MarketingAnke Gill, VP of Marketing
19 May 201019 May 2010
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Regional office
Customer deployments
- Blue Chip Client Base - Regional Focus
BNS is a wholly owned subsidiary of Singapore listed Infinio Group Ltd (5CS.SI)
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Just 6 years ago…
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George W. Bush was finishing his first term
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There were no…
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Today…
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•2billion videos are watched on
YouTube – per day
•500million people use Facebook
•13 million unique Twitter
accounts were active in Q4/09
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Tomorrow…
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in the next five years there will be
trillionsof
devices that will be connected to the network
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Living on the Edge…Living on the Edge…
• Today’s devices have unprecedented application-capable computing power(phones, gateways, STBs etc)…
• …which is largely uncontrolled by telco operators, instead becomes the revenue generator of user- or vendor-installed applications (Google, Apple)
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Example: AT&T & Apple
“AT&T’s iPhone business model is
like a crack addiction. It delivers a
short term high, then sinks into
an addiction and ends badly”
“AT&T’s iPhone business model is
like a crack addiction. It delivers a
short term high, then sinks into
an addiction and ends badly”
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Apple has transformed
itself into a device maker
and content aggregator,
which allows it to control
not only the device, but
also the most valuable part
of an electronic solution ...
…the content and
applications.
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Choices for operators in the face of exploding demand for internet video:- charge consumers more (when they expect to pay less)
- risk upsetting content providers and users by throttling bandwidth
- unlock new revenues to support CAPEX and OPEX by creating new value added services
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Focus on the IP advantage
•wholesale IPTV• creative value added
services
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Location-based /Interactive Advertising
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• Convenient paper catalogue browsing
• View more information online
• Tap an item of interest with the Wiz
• Convenient ordering using the Wiz
Bridging the gap between the printed and online worlds to facilitate seamless ordering via TV
Innovative Technologies
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IPTV Service Users
TV Shopping
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Other Application Examples
Karaoke
VoD
Video on Demand selection
Education
TV Shopping
Interactive Advertising
Hospitality Applications
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Summary
• Move away from the edge
• Foster two-sided business models with payment from users as well as merchants
• Deal with the issues of the overall value chain
''98.7% of users don't have an iPhone, but 98% of mobile developers code for it because it has an integrated end-to-end
experience” Alan Patrick, Telco 2.0
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14/F, Ming An Plaza II8 Sunning RoadCauseway Bay, Hong KongPh: +852 2180 9918Fax: +852 2180 9919www.bnsltd.com
Thank YouThank You