Taiwan’s strategic and innovative management

on urban and 4G broadband services

Huann-Shiuh Shy 施煥旭,Committee of Communications Industry Development, MOEA, Taiwan

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When you think of Taiwan…

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Local government

Governmental policy support

Telecom carriers/ service providers

Public-Private Partnership Model in Taiwan

Up to 50% matching fund

Bottom-up Approach with

Local Needs

Proposal with Viable Business

Models

Top-Down Policy Support for 4G Services

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Live streaming

Multi-functional

citizen card

Citizen Engagement

Convenient business

application

Big data analysis

Operation Center

Disaster prevention

Public transport

Mobile learning

Healthcare

Tourism

Distributed Approach Centralized Approach

Smart Governance: Centralized and distributed approach

Taoyuan City Tainan City

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Smart Transportation:Multi-models integrations

Airport City: Seamless Wi-Fi all the way Transportation + Big Data: Management in advancedTraffic Data: 1000km (2014) 5000km(2015)

Transportation+ Surveillance: Safety on demand Transportation + Travel: Tour at ease

Public transportation

Sightseeing spots

Purchased discount

Travel itinerary

4G

guidance

Traffic data

Open4G

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TollsService contactCustomer

Taiwan Electronic Tolling Collection (ETC):Total customer service model

ETC Customer 6.10 M (~ 2015/02/24)

ETC daily Transactions

Daily average：14 MHistorical Daily high：21.9 M (2015/02/21)

ETC Usage Rate 94.14% (~ 2015/01)

Audit period (2014/02/01~2014/04/30 )

Audit result Remark

Total Audit Transactions 4,805,610

Tolling Accuracy Rate 99.9999%only 7

mistakes

Vehicle Detection Accuracy Rate

99.9800% KPI: 99%

Photo credit & Source: FETC7

Public Bike Sharing Service – YouBike

Special features: Easy to apply for membership Convenient to pay the fees Real-time info about bikes and

spaces available RFID smart management

Over 30 million cumulative trips

70,000 trips/day

12 turnovers/day per bike

Incubated Microprogram (New Startup)

Photo credit: youbike.com.tw

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Smart Commerce:Build up a start-up platform over 4G services

4G e-commerce platform Consulting Center

Hometown start-ups

Branding and mobilizing strategiesAdvertising,

designing and e-shelfing

Collaboration with local governments

Telco

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Friendly environment for all

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Metro Streets Recreational spots…

4G+LBS+Video+Voice1O Location?

Direction?

Navigation!

2O

3O

More examples in Taiwan

Smart Governance

Smart Transportation

Smart Entertainment

Centralized/ Distributed city management Smart Surveillance Trusted Service Manager (TSM) for all-in-one

card service Friendly/ accessible environment for all

Micro-commerce services: Mobile payment, mobile advertising, consumer analytics…etc.

3D roadmap for shopping suggestions Beacon/ O2O applications

Live streaming service with big data analysis Multiscreen, HD audiovisual entertainment

Smart Commerce

e-Bus tracker service Telematics/ cloud services Traffic management Transportation-oriented development (TOD)

for tourism

Collaborate with 5 telecom carriers and 50 System Integration companies.★11

Taiwan: Top-notch ICT Country

ICT service penetration rate

Over 80% island wide

ICT hardware market share

World No. 1

LCD MonitorNB

TabletMother

board

Smart phone

Household computer

Household internet

Household broadband

84.9% 38.9% 66.5% 85%

88.4% 84.8% 81.6% 65.4%

Compiled by: MIC of III, March 201512

e -Taiwan

Constructing 4G-based Smart City

M-Taiwan

2014 - 2016

Investing €120 million

i -Taiwan

Source: CoCID/ MIC (2014 June)

Our Past, Now and Future

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Taiwan Smart City Recognitions

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2

8

Citiesawarded

By ICF

By IBM

By UNEP and IFPRA

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Source: FIND (2014/8); Intelligent Communities Forum15

ICF indicators: Broadband, knowledge workforce, innovation, advocacy and digital inclusion.

Taiwan’s Smart City Recognitions

Taipei City (2006)

Hsinchu City(2014)

Taichung City(2013)

Taoyuan City(2013)

New Taipei City (2014, 2015, 2016)

Chunghwa County(2015)

Pingtung County (2015)

Kaohsiung City (2016)

Hsinchu County(2016)

Committee of Accelerating Mobile Broadband Service and Industry Development, MOEA

DesignPPP

Model

Promote the

Project

Export

Monitor

Incubate New Cases

Coordinate with

Central, Local Gov., CompaniesEvaluate

4G Smart City

Office

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Contact information: Mr. Huann-Shiuh Shy+886-2-2543-2538 ext. 108hsshy@itri.org.twMs. Phoebe Tseng+886-2-25221206 ext. 273phoebetseng@itri.org.tw

Slides download:

THANK YOU!www.4gsmartcity.org.tw