LEAF SocietyNamakkalwww.leafsociety.in

InnovativeIEC & BCCtechniques…

Some basic facts… Every 20 second a child is being killed due to water

borne diseases around the world 37.7m people are affected by water borne diseases In

India 1.5 million children are estimated to die of diarrhea in

India 73 million working days are lost In India As per World Bank’s estimate poor water & sanitation

practices cost us 6.4% of GDP or 53.8% billion or 2.4Trillion every year

By 2020 India will be a water stressed nation Major issues of arsenic, fluoride, iron and other pollutions Open defection is the biggest source of source of

pollution and contamination

Some basic facts… Census 2011 reveals that more than 50% Indian are

ease themselves in openMore than 65% households have mobiles Each gram of human feces contains – 10,00,0000

viruses, 1,00,000 bacteria, 1,000 parasites cysts and100 parasite eggs

More than 70% of our rural population do not haveaccess to safe sanitation practices

Open defection is the biggest sources ofcontamination & pollution

Poor sanitation practices results in many waterborne diseases includes, fever, jaundice, cholera,diarrhea, skin disease, etc

Status of Water & Sanitation…

More mobile phones than toilets… 70% Every year family spends more than Rs. 6000 – 8000

towards festivals & celebrations The expenses towards waterborne diseases are

varies between Rs. 1500 – 2000 every year The expenses towards TASMAC is…. Each gram of human feces contains 1,00,000,00

OUR JFL Children

WHY?....

Because of ATTITUDE…. a person's perspective toward a specified target

and way of saying and doing things An attitude can be defined as a positive or

negative evaluation of people, objects, event,activities, ideas, or just about anything in yourenvironment,

ATTITUDE is the basic foundation of our… Beliefs – cell phones are important than toilets Habits – regular OD, poor personal hygiene Behaviors – hand wash…. Practices - day to day affairs…

Habits….. Habits are routines of behavior that are repeated

regularly and tend to occur subconsciously A habit, from the standpoint of psychology, is a

more or less fixed way of thinking, willing, or feelingacquired through previous repetition of a mentalexperience

you've acquired a habit. Old habits are hard tobreak and new habits are hard to form becausethe behavioral patterns we repeat are imprinted inour neural pathways

Habit Formation…. It turns out that every habit starts with a

psychological pattern called a "habit loop," whichis a three-part process

There's a cue, or trigger, that tells your brain to gointo automatic mode and let a behavior unfold.

"Then there 's the routine, which is the behavioritself,

The third step, he says, is the reward: something thatyour brain likes that helps it remember the "habitloop" in the future.

Easy Solutions…..

Punish everyone who defecate in OpenLink up PDS, NREGAS, water connection,

Voter ID with OD?.... Implementation agencies? And reduce

corruption.....Responsible media? Incorporating in mainstream education…The above is not possible….. So?....What needs to be done next?......

WHAT LEAF SOCIETY Believes…. Make them believe personal hygiene as way of life…. There is a science in every bit of sanitation…. Use innovative techniques…. to bring attitudinal shift…. Fine tune habits and behaviors of children towards safe

sanitation and personal hygiene behavioral patterns… Start as early as possible – preferably from 1 year Target the issues of privacy, dignity, health, adolescent

children and future next generation Try to personalize …. rather than socialize IPC is the best way of bringing behavioral change….

What we have done….

FOUR SQUARE APPROACH

•Meeting thedemandwith creditsupply

•Innovativemultimedia& BCCcampaigns

•Exclusivewater &Sanitationsociety’s

•Children aschangeagents

Through JFL &Positive

addiction

Committeesand Trainings

BCC

Valueadditionthroughkitchen

garden, loans

Sensitization &door to doorcampaigns

www.leafsociety.in

Use Children as change agents… To work with Children we should understand basic

physical, social, emotional & basic developmentalneeds.

The responsible stakeholders for each needs likeparents, peers, teachers, community andgovernment….

Try to be more innovative & interactive Plenty of games, stories, songs and actions…. Some of the developed tools and techniques of

LEAF Society

10/9/2013

www.leafsociety.in

Our experience in IEC/ BCCOur experience in IEC/ BCC LEAF Society has developed memory game, personal

hygiene train game, short films, hand wash demo,puppet show, folk arts, folk songs, snake & laddergame, flip charts, flash cards, booklets on kitchengarden, joyful learning, RTI, cost effective toiletconstruction methods, pamphlets, CD’s, DVD’s andmany more…

Separate tools for Children using Psychologicaltechniques of rewards, reinforcements & positiveaddiction

Kits, tools, films for women Adequate materials for community level IEC & BCC IPC materials Intensive door to door campaigns – one to one & one

to group materials

Psychological Techniques ofReward and Reinforcements

Stimulating subconscious brainthrough MemoryGame….

Positive Addiction techniques…

Multi Media Toolkit for Communities

Folk Art – Villupaattu

Puppet Show for Children

Other Materials of LEAF Society…CD’s & DVDsFlip ChartsFlash CardsBooklets on low cost toilet technologiesRTIMHMJFLCPPamphletsWall paintings, etc

Impact Assessments of our materials

93%

7%

Are you interested in constructing toiletYes No

Promotion of Kitchen Gardens10/9/2013

www.leafsociety.in

89%

11%

Are you following personal hygiene diaryYes No

1 2

272

89.2

33

10.8

Have you influenced your family members on PersonalHygiene practices?

Yes No

1

2

271

88.9

34

11.1

Have you discussed about personal hygeinepractices in your school?

No Yes

Few Learning's of LEAF Society …..• Serious and Innovative BCC & IPC pays off• Using Children as change agents are one of the best modules• Follow up of BCC campaigns through effective door to Door or

IPC campaigns• Spend not more than 20 minutes with each households• Be prepare before venturing in to field• Completely different strategies for one to one, group,

community, children, women and aged• Same strategy for each of them backfires some times• Complete knowledge of surroundings, resources, OD places

and opportunities for lead• End the discussion with a lead always do not make them to

give appointment rather request for it• Use separate techniques and tools – Technical support• Kindly be sensitive to local issues, dynamics, festivals and

drinking days….

Thanks….