SOCAL® UP Innovative High Performance

Precipitated Calcium Carbonate for

Emulsion Paints

PCC Division

Solvay Special Chemicals

2

Socal® UP benefits in Emulsion paints

Up to 60 % TiO2 substitution (1 : 1)

Up to 40 % cost savings for the

Fillers Package

80 % carbon footprint reduction

compared to TiO2

3

Socal® UP in Emulsion Paints: Why ?

Emulsion Paints are water-based Paints for covering interior or

exterior surfaces

High quality modern Emulsion Paints must provide high optical

and aesthetical value while controlling the raw materials cost …

… Objective which is currently a challenge, considering TiO2 price

volatility

The innovative Socal® UP (“Ultra Performance“) offers exceptional

performance characteristics that enable it to be used as a substitute

for a majority of TiO2 in Emulsion Paints

4

Socal® UP Characteristics: Specific Morphology

Socal® UP has an unique innovative Morphology with Ultra

Fine Fibres forming a highly porous micro shell structure

Socal® UP Socal® P3

Pseudo Cubic (or

spherical) Ultra Fine Fibre

Fibre

agglomeration

Micro

Shell

Ultra Fine

Fibre

Particle

agglomeration

Fibre

agglomeration

Particle

agglomeration

5

Socal® UP is an innovative PCC offering a high Brightness,

low oil adsorption & easy Handling, ideal for the use in

Emulsion Paints

Specifications Value Unit

Brightness ( = 457 nm) 94 %

Mean Particle Diameter (dp) 0.04 – 0.07 µm

Residue on sieve (45 µm) 500 ppm

Loss on drying 1 %

Characteristics Value Unit

Specific Surface Area (BET) 30 m2/g

Oil adsorption 50 g/100 g

Free Flowing Density 200 g/L

Socal® UP Characteristics: Properties Overview

6

Socal® UP provides an outstanding Dry Opacity & good Wet

Opacity in Paints compared to other high performance

extenders

Socal® UP performances: Dry & wet opacity

96

96,5

97

97,5

98

98,5

99

SOCAL P3 SOCAL UP

Op

ac

ity

20

0 µ

m (

%)

Dry Opacity 200 µm (%)

Wet Opacity 200 µm (%)

Formulation: 10% PCC + 5% TiO2 + 43% GCC + 12% binder

7

Socal® UP offers high Brightness and Whiteness to

the Paint film

Socal® UP performances: Paint Brightness

92

92,2

92,4

92,6

92,8

93

93,2

93,4

93,6

93,8

94

SOCAL P3 SOCAL UP

Bri

gh

tne

ss

(%

)

Formulation: 10% PCC + 5% TiO2 + 43% GCC + 12% binder

8

Thanks to its specific morphology, Socal® UP gives excellent

Mechanical Resistance at considerably low Gloss, ideal for

Matt Emulsion Paints

Socal® UP performances: Gloss & Mechanical

Resistance

0

1

2

3

4

5

6

7

8

9

10

SOCAL P3 SOCAL UP

Gloss 85°

Abrasivity 200 cycle (µm)

Formulation: 10% PCC + 5% TiO2 + 43% GCC + 12% binder

9

Paint formulation for Socal® UP evaluation:

standard EU formulations

Medium 1 Medium 2 Premium

Paint component % % %

TiO2 0 – 12,5 0 – 12,5 5 – 25

Socal UP 0 – 12,5 0 – 12,5 0 - 20

Socal P2 0 5 0

Filler (GCC, Silica…) 46 40 23

Binder 11 11 18

Water 29 30 33

PVC (%) 75-80 75-80 55-60

10

Socal® UP: TiO2 Replacement in Medium Paints

Thanks to its specific morphology, Socal® UP can

substitute higher TiO2 content (x 3) than Socal® P2/P3

at constant dry opacity

Medium Paint Formulation (Medium 1)

93

94

95

96

97

98

99

100

12,5 % TiO2 +

0% Extender

10% TiO2 +

2,5% Extender

7,5% TiO2 +

5% Extender

5% TiO2 +

7,5% Extender

2,5% TiO2 +

10% Extender

0% TiO2 +

12,5% Extender

Dry

Op

ac

ity

20

0 µ

m (

%)

Socal UP

Socal P3

Socal P2

Dry opacity constant up to

20% of TiO2 substitution for

Socal P3/P2

Dry opacity constant up to 60% of TiO2 substitution for Socal UP

11

Socal® UP: TiO2 Replacement in Medium Paint

with Socal® P2

Socal® UP offers outstanding Dry Opacity even up to

60 % TiO2 replacement in Medium Quality Paint

Medium Paint formulation with 5% of Socal P2 (Medium 2)

97

97,5

98

98,5

99

99,5

100

12,5% TiO2

0% Socal UP

10% TiO2

2,5% Socal UP

7,5% TiO2

5% Socal UP

5% TiO2

7,5% Socal UP

2,5% TiO2

10% Socal UP

0% TiO2

12,5% Socal UP

Dry

Op

acit

y -

200 µ

m (

%)

Comparable opacity up to 60% TiO 2 substitution by Socal UP

12

Socal® UP: TiO2 Replacement in Premium Paints

Socal® UP can substitute up to 50 % TiO2 in Premium

quality Paint with the same Dry Opacity performance

Premium Paint Formulation

97

97,5

98

98,5

99

99,5

100

25% TiO2

0% Socal UP

20% TiO2

5% Socal UP

15% TiO2

10% Socal UP

12,5% TiO2

12,5% Socal

UP

10% TiO2

15% Socal UP

7,5% TiO2

17,5% Socal

UP

Dry

Op

ac

ity

- 1

00

µm

(%

)

Comparable opacity up to 50% TiO 2 substitution by Socal UP

13

Paint formulation for Socal® UP evaluation at

constant PVC: standard US formulations

Contractor Flat Acrylic Flat

Paint component % %

TiO2 3,5 – 9 8 - 19

Socal UP 0 – 5 0 – 11

GCC 10 0

Aluminium Silicate 18,5 21

Diatomea 4 2

Binder 11 25

Water 45 28

PVC (%) 75 55

14

Socal® UP: TiO2 Replacement in Contractor

flat paint

Socal® UP can substitute up to 60 % TiO2 at same Dry Opacity

At 20% TiO2 substitution, Socal® UP enhances Dry opacity

95,0%

95,5%

96,0%

96,5%

97,0%

97,5%

98,0%

0% 20% 40% 60%

TiO2 substitution by Socal UP

Op

acit

y -

75 µ

m

15

Socal® UP: TiO2 Replacement in Contractor

flat paint

0

0,5

1

1,5

2

2,5

3

3,5

0% 20% 40% 60%

TiO2 substitution by Socal UP

Glo

ss

(G

U)

Gloss - 60°

Gloss - 85°

Socal® UP offers low gloss values ideal for matt emulsion

paints.

16

Socal® UP: TiO2 Replacement in Contractor

flat paint

Socal® UP brings excellent scrub resistance up to

40 % of TiO2 substitution

0

5

10

15

20

25

30

35

0% 20% 40% 60%

TiO2 substitution by Socal UP

Sc

rub

re

sis

tan

ce

(c

yc

les

)

17

Socal® UP: TiO2 Replacement in Acrylic flat

paint

93,0%

93,5%

94,0%

94,5%

95,0%

95,5%

96,0%

0% 20% 40% 60%

TiO2 substitution by Socal UP

Op

ac

ity

- 7

5 µ

m

Whatever the paint formulation (binder, PVC, filler package),

Socal® UP can substitute up to 60 % TiO2 at same Dry Opacity

18

Socal® UP: TiO2 substitution level in matt paints

Paint type TiO2 level TiO2 substitution level by

Socal UP (same dry opacity)

Low cost paint 3 – 5 % 20 %

Medium quality paint 6 – 13 % 60 %

Premium quality paint 14 – 25 % 50 %

TiO2 substitution level by Socal UP in matt emulsion

paint depends on paint quality:

19

Socal® UP cost savings: TiO2 substitution

0

10

20

30

40

50

60

70

80

Medium Paint Premium Paint

%TiO2 substitution (%)

Cost savings on filler package (%)60 % of TiO2 substitution

39 % of cost savings

50 % of TiO2 substitution

30 % of cost savings

Due to its high efficiency to substitute TiO2, Socal® UP offers

significant Costs Savings up to 40 % for the fillers package

20

Socal® UP: Reduction of rheological additives

Thanks to the morphology of Socal® UP, reduction of

rheological additive content to achieve similar viscosity

Medium Paint Formulation

3000

3500

4000

4500

5000

5500

6000

15 % TiO2

0 % Socal UP

10 % TiO2

5 % Socal UP

10 % TiO2

5 % Socal UP

Reformulation with less

rheological additives

Vis

co

sit

y a

t D

+1

(m

Pa

.s) 25% less rheological additives

to control viscosity

21

Conclusions: What’s in Socal® UP for YOU ?

Thanks to its unique morphology, Socal® UP offers

exceptional performances in emulsion Paints:

Potential for high level of TiO2 substitution (up to 60% for 1:1

replacement)

Significant cost savings

Better sustainability with 80 % carbon footprint reduction

compared to TiO2

Increase of dry opacity at low gloss

Excellent mechanical resistance

Reduction of rheological additives

Socal® UP is a breakthrough with an unique cost / performances

balance to the benefit of our Paint customers

22

For more information, please visit our website at:

http://www.solvaychemicals.com/EN/products/pcc/default.aspx

For any type of inquiry, please feel free to contact us at the

following e-mail:

pcc@solvay.com

« To the extent that any statements made in this presentation contain information that is not historical, these

statements are essentially forward-looking. The achievement of forward-looking statements contained in this

presentation is subject to risks and uncertainties because of a number of factors, including general economic

factors, interest rate and foreign currency exchange rate fluctuations; changing market conditions, product

competition, the nature of product development, impact of acquisitions and divestitures, restructurings,

products withdrawals; regulatory approval processes and other unusual items. Consequently, actual results

may differ materially from those expressed or implied by such forward-looking statements. Forward-looking

statements can be identified by the use of words such as "expects," "plans," "will," "believes," "may,"

"could" "estimates," "intends", "targets", "objectives", "potential", and other words of similar meaning.

Should known or unknown risks or uncertainties materialize, or should our assumptions prove inaccurate,

actual results could vary materially from those anticipated. The Company undertakes no obligation to publicly

update any forward-looking statements”

www.solvay.com