innovative engineering since 1842 dti/intsok uk/n mentoring mentor: wood group mentee: peder...

Innovative engineering since 1842

DTI/Intsok UK/N Mentoring

Mentor: Wood GroupMentee: Peder Halvorsen Industrier

• Presentation • Aims/objectives• Challenges• Outcomes• Recommendations


Halvorsen - history

1842 Engineering workshop established1929 First steam boiler produced1975 First offshore delivery2001 First multidiscipline offshore delivery2006 New offshorebase in Kvinesdal


Strategic Business Units

1: Halvorsen Offshore• EPCIC: Process Facility Systems • EPCIC: Rig & Drilling Modifications

– Engineering & Design – Construction & Fabrication – Installation & Commissioning

2: Halvorsen Onshore3: Halvorsen Fabrication


Halvorsen offshore

Prequalified multidiscipline supplier to the oil operaters, delivering directly to:


$4.4bn sales; 24,700 employees; Operations in 46 countries

Wood Group - A Leading International Energy Services Company

Serving oil & gas and power industries worldwideA global market leader in:

– Oil & gas infrastructure engineering design for deepwater platforms & subsea pipelines

– Production support and enhancement for offshore and onshore facilities

– Electric submersible pumps (ESPs) and surface wellheads and valves– Aftermarket services for industrial gas turbines

Wood Group in Norway• WG Production Facilities – Studies Team, Operational Documentation Contract• Mustang - BP Valhall redevelopment FEED and EPCm• J P Kenny – 40 people in Stavanger – Stokman contract• Gas Turbines - Repair and maintenance contracts with StatoilHydro, Talisman


Mentoring activities

• Joint participation in all mentoring sessions• 5 meetings in Flekkefjord, Aberdeen, Stavanger

– Access to other Wood Group companies experience and introducton to the supply chain of a large service contractor

– Awareness of the difficulties and complexities of the UK market – for operators, clients, contractors

• Exchange and comment on Business Development presentations

• Joint working on prospective tender• Entry onto Wood Group supplier list• Maintained relationship for future activities


Aims – Wood Group

• Maintain and enhance our profile with SMEs in the supply chain

• Maintain and enhance our profile in Norway• Fulfil our responsibility as a major reputable company in the

UK• Build links with a wide range of businesses and people in

Norway


Aims Halvorsen - initially

• Explore the opportunities for Peder Halvorsen Industrier to build a strong brand on the UK market

• If yes, develop a strategy for entering the UK market


Objectives Halvorsen - initially

• Establish strategic alliances and long term business relations in the UK market

• Gain a better understanding of how oil companies and the major contractors operate in order to align the company`s strategy and take the necessarry actions in order to succeed in the UK market.

• Gain a better understanding of cultural issues related o both national cultures as well as to those of the industry/companies.


Objectives Halvorsen - initially

• Conduct a strategic analysis of the marketplace and develop an entry strategy and brand strategy:

– Identify the dominiating forces within the industry– Identify relevant macro-factors– Identify cultural differences and similarities– Identify CFS– Define Halvorsen`s competitive advantage in the UK

market


Aims Halvorsen - revised

• Conduct a revision of Halvorsen`s growth strategy - offshore market

• Explore the business development opportunities, both domestically and internationally


Objectives Halvorsen - revised

• How do we grow?

• How do we diversify and to what extent?

• How do we prioritise?


Markets offshore

1. Modification & Maintenance Offshore – Norway/UK market development

2. New rigs/systems – global market market penetration


Modification & Mantenance Offshore

MMO 1: Process Facilities Systems

EPCIC- projects Development of new technology New clients on existing market

N, UK

MMO2: Rig & Drilling Modifications

EPCIC-projects Development of new technology New clients for existing systems N


MMO 1 – Process Facility Systems

WHRU (EPCIC-project)

Customers:

Statoil - Hydro, ConocoPhillips -BP Vetco Aibel Aker Reinertsen Aker KværnerAOP - KPSABB Miljø


MMO2: Rig & Drilling Modifications

EPCIC –project:

•Replacement of dragchain on platform during operation

•Solution based on Halvorsens own study


New rigs/systems – global market

NR 1: Process Facilities Systems

EPCIC-projects Development of new technology Norsok-projects

Geographic regions to be researched:• Singapore• China • UK


Halvorsen Steam Unit Ex Sone• Developed by Halvorsen for Hydro in 2004• Mobile container with steam unit for onshore and offshore

installations (DnV 2.7.1)• Placed and operated in explosive zone (Norsok Z-015)

Customers:

Hydro Sevan Marine IKM Gruppen NOFO


Outcomes • For Wood Group, the relationship with Peder Halvorsen has

opened our eyes to the problems facing smaller companies within the supply chain, especially within a relatively narrow product range and geographical area.

• The joint working sessions have also made us realise some of the similarities in our business when entering a new territory; the new entrant must make maximum use of existing skills, existing client relationships, existing partnerships and existing trade support networks before trying to open up a completely new market.

• We believe the mentoring sessions have been useful to Peder Halvorsen in helping them focus on the critical issues and the most important priorities


Challenges

• Things take time!


The future

• Wood Group is already building on its relationships within the Norwegian supply chain. We believe we already have good access to key clients within Norway, but we hope that our assistance with Peder Halvorsen (and Alustar in the previous programme) has helped to enhance our position as a responsible purchaser and collaborator.

• We can see opportunities for Peder Halvorsen to support us and work with us on future Norwegian opportunities, and also become a supplier to us for our UK and international activities – Achilles and FPAL remain an essential “entry ticket”.


Recommendations

• Agenda for events set in advance• Make use of the knowledge and expertise within the

group - both mentors and mentees - rather than outside lecturers.

• More speed-dating and group discussions• Networking

innovative engineering since 1842 dti/intsok uk/n mentoring mentor: wood group mentee: peder...

Documents

innovative engineering

uk market slide

halvorsen fabrication

engineering workshop

halvorsen offshore epcic

norway slide

objectives halvorsen

kvinesdal slide