InnovationsA Publication of Hy-Line International

Issue 2 • september 2012

Hy-Line Welcomes a New PresidentJonathan Cade has been promoted to President of Hy-Line International, the world’s leading supplier of layer genetics. Previously serving as Managing Director of the Hy-Line subsidiary, Hy-Line UK International, Mr. Cade has over 17 years of experience in the global poultry breeding industry. In making the announcement, Albert Cordts, Managing Director of EW Group GmbH, stated “We are convinced that Jonathan’s leadership will further strengthen the position of Hy-Line and lead the way to a bright future benefiting our customers and employees.”

Reflecting on his new position, Mr. Cade added “Hy-Line’s success is based on scientific expertise of our geneticists, experienced technical experts, commercially-focused business managers, and most importantly, the industry’s best partners who distribute our products in their local markets. We commit to continued improvements of our outstanding layer breeding stock and will exceed the service requirements

of our valued customers around the world.”

Dr. Douglas Grieve has accepted the position of Global Director of Technical Services. He will lead a worldwide team of veterinarians, nutritionists and specialists to help customers achieve the performance potential offered by Hy-Line’s genetic excellence.

Hy-Line International Technical School Has Record Attendance!Almost 150 people from over 30 countries gathered in Des Moines, Iowa for the Hy-Line International Technical School in July. Hy-Line geneticists, veterinarians and technical experts were joined by industry experts to fill four days of both class-room education and hands-on workshops. Attendees were able to spend time sharing their experiences with colleagues and update themselves on the industry in other countries. Plans are already being made for the next Iowa Technical School to be held in 2014.

Johnathan Cade

Flags from the countries represented were beautifully displayed on the Hy-Line Dallas Center Campus.

Continued on pg. 2

INSIDE THIS ISSUE:Hy-Line International Technical School . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2-5

Hy-Line Brown — Real-World Flock Results . . . . . . . . . . . . . . . . . . . . . . . . . .6

Customer Innovations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7

Global Headlines. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7-8

pAGe 2 • Issue 2

Continued from pg. 1

TECHNICal SCHool EDUCaTIoNal PrESENTaTIoNS

The classroom presentations were presented in 5 languages and simultaneous translation was offered in Spanish, Russian and Chinese

Many individual discussions with Hy-Line experts were enjoyed during breaks, meals and recreation activities

september 2012 • pAGe 3

Latin American visitors learn about the Technical Services Laboratory from Manager, Kelly Bassett

WorkSHoP SECTIoN

Dr. Janet Fulton explains Hy-Line’s industry-leading molecular genetics program

Hatchery management issues were discussed by Dr. Antonio Paraguassu

Insights into the genetic selection process were offered by Dr. Petek Settar

Vaccination Technique is explained by Gil Warriner, Consultant, and translated by Ivy Clawson

Dr. Jesus Arango and his team demonstrated the work done in the Egg Quality Laboratory that processes over one million eggs a year

pAGe 4 • Issue 2

Continued from pg. 3

FooD aND FUN

International football rivalries were ignored as teams competed for the Hy-Line championship!

Despite the intense heat, barbeque chicken prepared by Jeff Kuehl of the Hy-Line Maintenance Team was a hit under the big white tent on the Dallas Center Campus

september 2012 • pAGe 5

Colombia

Perú

México

Senegal

CloSINg BaNqUET

The final banquet included many toasts and good wishes, drawings for prizes, entertainment from many countries and the awarding of certificates to each delegation

Hy-Line Brown Real-World Flock Results – 2011 & 2012

aUSTralIa 48,050 Birds – Cage Production

Age 71 Weeks

Livability 96.9%

Eggs/Hen Housed 318

Kg Feed/Kg Egg 2.11

Kg Feed/Dozen Eggs 1.6

UNITED kINgDom 12,000 Birds – Free range Production

Age 70 Weeks

Livability 96.9%

Cumulative Hen/Day Eggs 304.6

Eggs/Hen Housed 300.6

Cumulative Egg Mass 19.3 kg

FraNCE 5,039 Birds – Free range Production

Age 68 Weeks

Livability 95.9%

Eggs/Hen Housed 300.6

Cumulative Egg Mass 19.1 kg

UNITED kINgDom 204,000 Birds – Colony Cage Production

Age 72 Weeks

Livability 98.3%

Eggs/Hen Housed 320.8

Cumulative Egg Mass 20.7 kg

UNITED kINgDom 16,000 Birds – Free range Production

Age 70 Weeks

Livability 99.2%

Cumulative Hen/Day Eggs 314.4

Eggs/Hen Housed 305.2

Cumulative Egg Mass 19.6 kg

FraNCE 12,000 Birds – Free range Production

Age 67 Weeks

Livability 97.3%

Eggs/Hen Housed 293.1

Cumulative Egg Mass 18.5 kg

ColomBIa 31,158 Birds – Barn Floor Production

Age 72 Weeks

Livability 96.2%

Eggs/Hen Housed 317.8

Cumulative Egg Mass 19.7 kg

Kg Feed/Kg Egg 1.98

Kg Feed/Dozen Eggs 1.47

Grams of Feed/Egg 131.1

pAGe 6 • Issue 2

Chinese Entrepreneur Shares Secrets of Success

Leading the 40-fold growth of a business in a period of twenty years merits attention in any country. Accomplishing that growth in the challenging Chinese market as it transformed from a state-owned economy is simply an amazing story. Yisheng Livestock and Poultry Breeding Co. Ltd., led by Chairman Jisheng Cao, also has an even more impressive chapter is its history. In 2010, Yisheng was the first poultry breeding company in China to transfer to public ownership, with a USD$40 million initial public offering. Less than 3000 public companies exist in China and there are only three others in the poultry industry, all in broiler production.

Mr. Cao, who founded Yisheng in 1989 along with two partners, willingly shares the secrets of his company’s success. He says, “Do the right thing, the right way. Stay focused on your business. Know what you are doing and keep doing it over and over”. Recognizing that the poultry industry was positioned for fast growth, Mr. Cao saw an excellent opportunity to produce parent stock for both broilers and layers. Based on his education in animal husbandry and the veterinary degrees of his partners, the company had the foundation to be poised for growth.

Today Yisheng enjoys over 34% of the Chinese broiler parent market of almost 1 million grandparents and almost 20% of the Chinese layer parent market of almost 400,000 grandparents. New breeding projects include introducing international genetics for dairy cattle and pigs, as well as building a new model farm for chicken grandparents to help satisfy the growing demand for Yisheng quality parent stock.

When asked why the Hy-Line Brown is the largest selling layer in China, Mr. Cao lists several reasons. “First, Chinese prefer brown eggs as they feel the color is lucky. The Hy-Line brown hens sell well at the end of the production cycle due to her good body size. Her temperament is very good – she’s calm and not aggressive. We have seen the importance of her disease resistance in China as the Hy-Line Brown has excellent livability. And the Hy-Line Brown egg size is right for the market demands.” Mr. Cao also mentioned that the egg industry currently includes many small farms where feed efficiency is not accurately measured, but that is an important characteristic for customers with large farms. Shell quality is also important for those large farms who also track seconds and cracks.

There is no time for Mr. Cao to relax and reflect on his success. Actually he feels greater responsibility to the additional shareholders as he is now leading a public company. He says, “the only choice is to make more money. We can’t lose money!”

Chairman Jisheng Cao

Hy-Line Global Headlines

Continued on pg. 8

Earlier this year Kamel Rahmani, Owner of Coq Hodhna Algeria, placed his first order for parent stock of Hy-Line Brown chicks. Mr. Rahmani is one of the largest breeders in Algeria, supplying the country with nearly 12% of its brown eggs. Hy-Line was honored to host Mr. Rahmani at the International Technical School in July.

During an elegant dinner closing the Encuentro Grupo Motta for important Hy-Line customers in Argentina, Hector Motta receives an award from Tom Dixon, International Sales Director. Cabaña Avícola Feller of the Grupo Motta has achieved a dominant position in the Argentine market over the past 15 years selling Hy-Line W-36 and Hy-Line Brown.

september 2012 • pAGe 7

Hy-Line International (U.S.)1755 West Lakes ParkwayWest Des Moines, Iowa 50266U.S.A.Phone: 515-225-6030Fax: 515-225-6425

Hy-Line International (U.K.)Lower Skilts FarmHenley RoadOuthill, StudleyWarwickshire, B80 7DUUnited KingdomPHone: +44 1527 850221Fax: +44 1527 851699

Email: info@hyline.comwww.hyline.com

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Ron Gooi, Regional Business Manager, presents Richard Latif of CV Missouri an award recognizing 10 years as the Hy-Line distributor in Indonesia. The Hy-Line Brown has enjoyed continued growth in Indonesia and was being promoted at the Indolivestock Exhibition.

This summer Hy-Line UK International hosted a Russian delegation representing the companies Borovskaya PF and Rosagro of Russia, Agrocomplex Pridneprpvskiy and Schuchinskaya PF from Belarus and Ovostar Ltd of the Ukraine to tour the Millennium Hatchery and receive training from Hy-Line experts. An important part of the visit was a hands-on visit to Oaklands Farm Eggs hosted by John Aled and Gareth Griffiths. Farming has always been the life and drive of the Griffiths’ who through their years of hard work have acquired generations of knowledge allowing them to succeed as a major player within today’s UK egg industry. Today the farm houses 1.6 million layers.

Marek Pajak visited the UK and is shown with Jonathan Cade, President. Mr. Pajak is co-owner of H&P2, Hy-Line distributor in Poland.

Dr. Hasan Sarosh Akram of Quality Breeders in Pakistan paid a visit to Hy-Line UK International for updates on Hy-Line products sold in Pakistan. Quality Breeders is celebrating 25 years as Hy-Line representatives and are well-known for excellent service and technical advice. With Dr. Sarosh are Sujeewa Lokuwaduge, Regional Business Manager, and Jonathan Cade, President.

Aminata Mbengue Ndiaye, the Minister of Livestock and Agriculture of Senegal learns about Hy-Line layer genetics from Amine El Ghihassi, Regional Business Manager. Hy-Line International and local distributor Sedima were present at the SIAGRO Exhibition.