innovation workshops: maps and monsters

Mona Patel | Noel Holmes

SxSW 2017

MONSTERSMAPS

TRUE OR FALSE: I Love Workshops

HELLOmy name is

HELLOmy name is

Yogi

HELLOmy name is

Founder

HELLOmy name is

Boss Lady

HELLOmy name is

HELLOmy name is

HELLOmy name is

Professor

HELLOmy name is

Mona Patel

Mommy

Author

“Moprah”

HELLOmy name is

Luminous

Animal

HELLOmy name is

ZAP!

HELLOmy name is

Rain Dog

HELLOmy name is

Jazz Flame

HELLOmy name is

...My Wife’s

Name

HELLOmy name is

Cap’n Lazerbeam

HELLOmy name is

Dream Juggler

HELLOmy name is

Noel Holmes

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(Except for the above line)*

*And that one.

THE ASK: Redesign Monkey Bars

“I would spend 55 minutes defining the problem and then five minutes solving it.”

– Albert Einstein

DEFINE THE PROBLEM: What? Why? For Whom?

SIMPLE PERSONA: The Cautious Child

“Monkey bars and swings should be removed from playgrounds. They are dangerous and we need to keep our kids safe!”

My Parents Say

- Avoids the monkey bars at all costs

- Scared of what happened in the Will Smith movie (Concussion)

- Sees no point in risking it when there are so many other things to do on a playground

- Hears parents blame the town for not updating the playground with New equipment

Key TraitsWANT: Monkey bars removed,

soft padding to fall on

NEED: Safety, security

SIMPLE PERSONA: The Dare Devil

“Monkey bars are great for a child’s development and building their confidence and autonomy.”

My Parents Say

- Thinks safe playgrounds are for babies

- Has taken gymnastics for years and likes to show off her stuff

Enjoys the challenge and thrill

Key Traits

“Outdoor recess equipment, like monkey bars, can encourage students to take risks. This can be “very positive for a child’s development.”

WANT:

NEED:

Bigger, longer, crazier bars!

Grow, learn, try new things, feel encouraged to do so

SIMPLE PERSONA: The Friend Follower

“If other kids play on the monkey bars, maybe you should too. (Just don’t forget your helmet.)”

My Parents Say

- Can get hurt jumping off sofa just as easily as off the monkey bars

- People make a big deal about everything

- Wonders if kids in Africa have monkey bars

Key Traits

We are raising our children to be motorically incompetent.”

WANT:

NEED:

Everyone to chill, real data before making decisions

Have fun, relax, and explore things safely

TURBULENCE(Trends and events that present threats)

BAGGAGE(Things that slow us down)

JET STREAM(Trends and events that present opportunities)

THRUST(Things that help us succeed)

FRAMEWORK: Painstorming

FRAMEWORK: The Value Proposition Canvas

- Same folks who created the business model canvas, which is another training course you should check out.

- Plug in to the business model canvas

- The whole point is about getting really explicit about the value you’re creating for potential customers

Quick Facts:


Value Propositions

CustomerSegments

Fit

VALUE MAP

Fit


You have complete control over this side of the canvas- only add

things that create value!

You have no control over this side of the canvas.

CUSTOMER PROFILE

Full of solutions you design to make your customer’s life better


GAINSDescribe the more or less expected benefits the customers are seeking

CUSTOMER PROFILE

PAINSDescribe bad outcomes, risks, and obstacles related to customer jobs

JOBSWhat customers are trying to get done in their work and in their lives;Tasks to perform, problems to solve, needs to satisfy

Bodystorming is:

FRAMEWORK: Bodystorming

Brainstorming, but done with the body.

It is fundamentally about one thing: Getting people to figure things out by trying things out.

It is uniquely positioned to span empathy work, ideation, prototyping, and enactment.

FRAMEWORK: Problempathy

Problempathy is:

A way to ask you to take on the perspective of the product or service itself, viewing the Problem Space in a new way.

FRAMEWORK: Persona Journey

“What If?”

Open, rhetorical, and democratic.

It allows you to view ideas in their raw form without

judgement and think in fresh, creative ways.

WHAT IF?: 3 Minutes, 3 Rounds

WRITE SHARE

3 MINUTES 3 ROUNDS

WHAT IF?: Idea Categories

Round 3: Idea Categories

In third round of What If?, we constrain your options, placing you on a pre-defined path, where you must consider ideas for categories you tend to ignore.

We give you a topic, category, or restraint that you must use to solve the problem.

FUNNEL VISION: Narrowing Ideas

Funnel Vision is:

All about laying out the possibilities and choosing those ideas that make the most sense.

It’s not just ideas they like or think would be easy; it’s ideas that will solve the problem effectively.

HOW / WOW MATRIX: Idea Plotting

How/Wow is:

A way to plot how easy or hard an idea would be to implement.

It includes factors such as time, effort, money, resources, people needed, and anything else that could potentially get in your way.

OUR products/services

HELP customer segment

WHO WANT TO do this

BY reducing/avoiding this pain

AND increasing/enabling this gain

FRAMEWORK: Value Ad Lib

ACTIVITY: Sketching Exercises

FREE-FORM TIME-BASED

SKETCH AEROBICS MINUTE SKETCHES

ACTIVITY: D2 Voting

DOTS DOLLARS

ACTIVITY: Monsters in a Box

@MONAPATEL | @LUMEDAWG

ANY QUESTIONS?

RESOURCES

FRAMEWORK: Painstorming

SAILS(Trends and events that present threats)

WIND(Trends and events that present opportunities)

ANCHOR(Things that weigh us down)

FRAMEWORK: The Business Model Canvas

FRAMEWORK: The Business Model Canvas

Value Propositions

CustomerSegments

Fit


ASSUME

OBSERVE

VERIFY

CUSTOMER PROFILECREATE

FRAMEWORK EXAMPLE: Tesla


CUSTOMER PROFILE

JOBS

- Be different from others

- Convey an image of success

- In sync with personal values

- Personal mobility

- Occasional long distance trip

- Commute to work

GAINS

- Brand recognition

- Design

- Compliments from friends

- Self-driving

- Perform like a sports car

- High safety ratings

- Seating 4-5

- Range of 250km to 350km

PAINS

- Lack of charging stations

- Fear of dead battery

- Frequent charging

- Lack of space

- Accident and harm

- Buy before price drop

- Above average maintenance

Upper Middle Class Male $100K+ Income

PRODUCTS & SERVICES


A list of all the products and services a value proposition is built around

PAIN RELIEVERS


Describe how your products and services alleviate customer pains

GAIN CREATORS


Describe how your products and services create customer gains


VALUE MAP

GAIN CREATORS

- Performance 0-100km/h 4.5s-6.2s

- High-tech feel: 17” touch screen

- Focus on design & style

PAINRELIEVERS

- Highest safety ever by NHTSA

- Range of 350km to 450km

- Charging 45-90km/hr

- 5+2 seats

PRODUCTS& SERVICES

- Model S 60-85 kWh

- 8 year battery warranty

- Options

OUR electric sports car HELPS drivers

concerned about the environment WHO

WANT TO be green and look cool BY

reducing emissions AND providing a fast and

good-looking car.

FRAMEWORK: Value Ad Lib - Tesla

METHODOLOGY & ACTIVITIES

vimeo.com/84423056

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LOW-HANGING FRUIT

STRATEGICLUXURY

RELATIVE IMPORTANCE TO USABILITY

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2x2 Matrix

We workshops

Mona Patel

founder

boss lady

mommy

author

“moprah”professor

yogi

NoelHolmes

Dream Juggler

Rain Dog

VP Customer Experience

Luminous Animal

…My Wife’s Name

Cap’n Lazerbeam

https://images.moviepilot.com/image/upload/c_fill,h_470,q_auto:good,w_620/zlpjoax6qiuuwwzufkqp.jpg




Want: monkey bars removed, soft padding to fall onNeeds: safety, security

Daughter of Dr. Vasco

Thinks safe playground are for babies

Has taken gymnastics for years and likes to show off her stuff

Outdoor recess equipment, like monkey bars, can encourage students to take risks. This can be “very positive for a child’s development,” according to Dr. Vasco Lopes, a child psychologist at the Child Mind Institute.

“You think about kids who don’t take risks — not just with play but with any kind of social or cognitive development — you’re talking about risk for anxiety disorders,” he said. “You’re talking about kids who are not developing a sense of confidence and autonomy and that confidence in taking risks in different situations, so it can have a lot of negative consequences as they develop.”

Want: bigger, longer crazier bars!Need: to grow, learn, try new things andto feel encouraged to do so

My theory is that the injuries reported by the Australian surgeons correlates with the still unexplained high number of playground accidents reported byASTM and comes from the same place. We are raising our children to be motorically incompetent.

Want: for everyone to chill. real data before we make a decision on if monkey bars are good/bad Need: to have fun and relax and a safe exploration

http://www.playgroundprofessionals.com/encyclopedia/a/astm-international

The What If Technique

Th e re a re l ot s of q u e s t i o n s th a t w i l l l e a d y o u t o th e d i s c o v e r y of n e w i d e a s a n d i n s i gh t s . O u r fa v o r it e h a p p e n s t o b e “ W h a t if ? ”. It ’s open, rhetorical, and democratic. It allows you to view ideas intheir raw form without judgment and think in fresh, creative ways.

The Marker Challenge

Better clarity through visualization - in any meeting

ANY QUESTIONS?@MONAPATEL@LUMEDAWG

RESOURCES

Methodology & Activities

vimeo.com/84423056

2x2 Matrix

REL

ATI

VE C

OST

/DIF

FIC

ULT

Y

HIGH

LOW HIGH

LOW-HANGING FRUIT

STRATEGICLUXURY

RELATIVE IMPORTANCE TO USABILITY

Item

HIGH VALUE

Item

12

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Item3

Item4

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I Would Spend 55 Minutes Defining the Problem and then Five Minutes Solving It

– Albert Einstein

We can save hours of defining the problem with months of coding.

– Noel Holmes

ACTIVITY: Concept Sketching

DIEGO FAZIO: Pencil Drawing